Eluned is a Welsh Ceramic Designer and Maker based in Cardiff who is inspired by the form of classic ceramics from the 20th and 21st Century. The modernist and cubist movements have been her points of reference, using their concept of a well designed form with facets and angles as inspiration.
Intrigued? So we were so here, Eluned talks to us at House of Coco and tells us more…
When did you launch the brand and what was the reason behind it?
I launched my brand in 2012 and have been expanding the collection ever since. My ceramic pieces are made from dis-used broken crockery sourced from charity shops. These pieces are then placed in a solid block of clay which is cast in pottery plaster. The pieces are finally fired three times in order to finish the body of work. I wanted to create work that used a new process, that I hadn’t seen before. The modernist movement has been a point of reference; re-creating ceramic objects from the 21st century into new contemporary works of art.
What’s your background?
My father was an art teacher; therefore art has always been a big part of my life. Every weekend we would visit a museum or an art gallery, and I would always be sketching in my spare time.
I studied a foundation diploma in Carmarthen and found a love for Ceramics. Previously, I had been working with canvases and acrylics – but once I started working in a three dimensional way, I found the enjoyment of working in the round. I graduated with a First Class BA (Hons) in Ceramics from Cardiff Metropolitan University in 2012 and have been working in my studio ever since creating the Minimus Maximus Collection.
If you could start over with the business, would you do anything differently?
I think I would possibly have more self-belief in my own work, I feel that I have gained more confidence in my work recently.
Tell us one fact about you that people wouldn’t know?
I have a keen interest in flags. You might describe me as an amateur vexillologist!! It’s very handy in quizzes.
2016 is almost here, where do you plan on taking the brand?
I plan to expand my stockists further to design-led shops and boutiques in Europe. I have ideas with regards to changing the packaging of my work which I hope to achieve in the next year.
To date, what has been the highlight since launching?
The highlight so far has been to represent the UK in the Applied Arts discipline in Milan for the Young Artist Biennale (BJCEM) this year. It was such a great experience to meet other artists from a variety of countries, and a great platform for my Ceramic practise.
Which city do you feel most at home in, London, Paris or New York?
I’ve been lucky enough to visit all three cities more than once. I choose Paris – I always wanted to take a year out and waitress in Paris, but have never got around to doing it.
Best thing about London to you?
The V & A. The Ceramics there is incredible. I could go there a different day for a year and still find something new that inspires me. For my degree show the display of my work was inspired by the tall cabinets full of Ceramics they have there. I wanted to find a way of using facets and angles from a variety of different movements and eras. I hoped to merge these influences into one object that would reflect the garish Victorian vessels, the modernist and deconstructivist movements.
Statement shoe or statement bag?
Statement bag – I have an Italian leather bag that I found in a charity shop in Milan, and I use it every day.
If you had to, what piece of clothing from your wardrobe would you wear everyday?
I have a vintage white blouse that I wear all the time with a checked mini skirt and brown brogues. I would choose this outfit any day of the week!
Favourite love song?
Etta James – At last – it gives me Goosebumps every time I hear it
Best place for a coffee?
My favourite place to have coffee in Cardiff is Waterloo Gardens; they have your basic coffee all the way through to the luxuries.
Most memorable piece of advice given to you?
Apply for everything; you can’t win the lottery without a ticket.
Billy Joel! I love his lyrics and the songs are so infectious. I’m going to see him next year, and I’m so excited! Currywurst is a close second, I had it in Berlin last year and have been making it myself ever since.
If you could spent 24 hours in anywhere in the world, where would it be?
Tokyo because I absolutely love sushi. I’ve always wanted to go.
In future, how do you plan on expanding the company?
I aim to expand my Collection in the next year by working with glass as well as broken ceramics in my work. I would also like to create a pastel collection as a variety to the white ware. I have been experimenting with gold lustre in the last year, and I hope to perfect this process in the next year.
Where can people find out more? (website/social media)