Blogging has come a long way since it first started 25 years ago. Humans have been sharing their thoughts since the dawn of time, and blogging is a new way to get your ideas in front of a larger audience in just a few clicks. Today, blogging is big business. In fact, 53% of marketers say blogging is their top content marketing priority in 2019.
If you want to start a blog, there are some things you need to know before you get started. Getting started on the right foot will give you more opportunities down the road, whether you want to monetize or simply reach more people. Let’s get started.
1. It’s Easy an Inexpensive to Blog
One of the biggest misconceptions about starting a blog is that it’s complicated and expensive. Many people wrongly assume they need extensive tech skills. In reality, there are a lot of free tools that will do all of that hard work for you.
In addition, starting a blog is pretty inexpensive. It only costs a few dollars to get started and hosting and domain packages are more affordable than ever. To get started, check out this guide to starting a blog from Made with Oils.
2. You Need an Audience
Before you start a blog, think about who you’re trying to talk to. If you’re talking to everyone, it will be hard to market yourself. It’s fine to start with something you’re interested in and expanding from there. In the blog world, this is known as choosing a “niche.” Your niche is your target customer or audience that you’re trying to connect with.
3. This Isn’t an Overnight Get-Rich-Quick-Scheme
Unlike what many of the online “gurus” might try to tell you, it’s not easy to make money blogging. While bloggers of all sizes make money, this is a slow and steady grind. If you’re doing this for easy money or you think it’s an easy way to make money, this probably isn’t right for you.
4. Bloggers Wear a lot of Hats
If you’re a blogger, you’ll get really familiar with a lot of different parts of creating online content. There’s the design element of building a website and making sure it looks nice. There’s the physical work of researching and writing blog posts. Finally, you’ll need to market those posts to your target audience. All of this takes a lot of work, and it’s definitely not as easy at it looks.
5. Marketing is Important
Speaking of hats, one of the biggest and most important hats bloggers wear is marketing. Knowing how to market your blog doesn’t always come naturally, especially if you’re new to online promotion.
Don’t make the mistake of thinking people will read your blog just because you publish it online. Most bloggers need a lot of time to start building an audience, and it won’t happen overnight.
6. Small Bloggers Matter
There’s a new trend today of micro-influencers. This means you have a smaller following, but you’re more trusted by your audience. This is a prime position for working with brands and really making an impact. When it comes to consumers, 82% of them have a higher chance of acting upon a recommendation from a micro-influencer.
7. You Should Always Be Yourself
When you start a blog, you need to commit to always being yourself. There’s often a pressure that you need to conform to what a blogger is “supposed” to act or look like, but this is just an illusion.
People are attracted to strong voices. They want new opinions and ideas. If you’re being yourself and staying original, you’ll naturally draw an audience to your blog.
Start Your Blog Today
Now is the best time to start a new blog. If you’ve been thinking of creating a platform for expressing yourself, what’s holding you back? As long as you know these things above, you’re ready to start posting.
Blogs are making a huge impact not only in the marketing world but also just in society. There’s always more room for new voices online.