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A New Intelligent Wine Subscription Delivers the Sommelier Experience Direct to your Door

A New Intelligent Wine Subscription Delivers the Sommelier Experience Direct to your Door

Picking the perfect tipple isn’t easy, choosing wines can be overwhelming and if you’re like me you tend to stick to what you know and rarely stray away, nobody

2022/01/24

Picking the perfect tipple isn’t easy, choosing wines can be overwhelming and if you’re like me you tend to stick to what you know and rarely stray away, nobody wants to pick an expensive wine that they don’t end up enjoying. Step up pioneering wine bar group, Vagabond, that has launched a new intelligent wine subscription service bringing a bespoke sommelier experience to your home.

Driven by AI, Vagabond SOMM learns each subscriber’s palate, recommending wines from an extensive selection of Vagabond’s ever-changing cellar. After completing a short questionnaire, I receive a tailored box of five 100ml wines reflecting my tastes. As a white wine drinker, I favour Spanish Alberino and Rioja or something from the Marlborough region. I also like full bodied reds. Based on this I ended up with an Australian Semillon, a French Sauvignon, a Spanish Garnacha, an Italian Piedmont and South African Syrah. Being totally honest, apart from the Sauvignon, I’m ashamed to say I’d not tried any of the other wine varieties. Like I said I stick to what I know. All the tasting notes were on the app along with suggested food pairings, a bit of information on the producer and stockists. The SOMM app then asks for feedback, and I rate each bottle. Based on my likes and dislikes the innovative AI-driven technology chooses my next box of wine.

A New Intelligent Wine Subscription Delivers the Sommelier Experience Direct to your Door

I loved that SOMM allowed me to discover new wines with confidence and without wasting a full bottle of something I might not like. The box I received was spot on and a good match to my tastes. I enjoyed all the reds and plan to get a couple of bottles of the Australian Semillon. It’s a great way to uncover lesser-known grape varieties, emerging wine regions, and learn more about wine without leaving the house.

Stephen Finch, Founder of Vagabond, commented, “Since 2010, we’ve been introducing our customers to new and exciting wines from around the world. A big part of our success has been empowering customers to explore wine at their own pace thanks to the 100+ wines we have available for customers to pour and sample themselves. SOMM recreates the Vagabond experience for the home. Leveraging the benefits of AI, we can refine our understanding of customers’ preferences even when they’re not in a Vagabond venue, enabling the world’s first truly personalised wine subscription service”.

A New Intelligent Wine Subscription Delivers the Sommelier Experience Direct to your Door

As a wine lover my subscription box successfully opened my eyes to some new wine regions and unlike other wine subscriptions SOMM delivered a bespoke wine offering. Vagabond SOMM is about to disrupt the UK wine subscription scene and I can’t wait to uncover more super sips.

Available to subscribe from £25.00, the Vagabond SOMM app can be downloaded here

Anji McGrandles

Anji McGrandles

Anji is our resident wellbeing coach and expert. She loves experiencing wellness destinations and checking out the latest wellness products, books and events.