Have you decided that you want to grow your Instagram page and gain more followers, show off your daily life, and maybe even become an influencer? Do you want to know how you can go about effectively doing this?

When it comes to defining your popularity on Instagram, the most common way to do this is through the number of followers that you have. This number tells you how many people are interested in the content that you are posting and want to continually see it.

Growing your follower count can be beneficial for many reasons, especially if you are an influencer or have a business or brand. If you want to know how to gain more followers and get more reach, continue reading.

Find a Niche for Your Account

When it comes to growing your Instagram account and gaining more followers, one of the first things that you should be paying attention to and focusing on is the niche of your account. It’s all very well to want to grow your account and reach as many people as possible, but it is important to note that not everyone on Instagram enjoys the same kind of content, so it’s impossible to reach every single person on the platform.

This is where finding the right niche for your account comes in. On Instagram, there are a huge variety of niches that one can choose from and be interested in. With everything from travel, sport, makeup, food, gaming, and so much more, there is an endless number of niches that your Instagram account can fully participate in, and you just need to find the right one.

By doing this, you can effectively create content that is directly targeted toward those who fall within your niche, and you can also make use of the correct keywords and hashtags to reach this audience.

Post-High-Quality Photos That Are Interesting and Creative

The next thing that you need to pay attention to when it comes to gaining more followers on Instagram is the quality of the content that you’re posting. Instagram is by far one of the most popular social media platforms around today, and this is because of the quality of content that is being posted.

These days, you can capture high-quality content simply from your cellphone or from any basic camera, you just need to know what you are doing. When it comes to posting content on your Instagram account, you want to ensure that your content is not only of high quality but also interesting and creative so that you can captivate your audience.

By posting content that is of a higher quality and is interesting and creative, you are more likely to gain the attention of other users on the platform, and they are less likely to scroll past your content.

Use Hashtags To Get More Followers

Hashtags are one of the most innovative tools that social media platforms have introduced. However, although they are innovative, many people do not know how to use them correctly, or in a way that can be beneficial to them.

Hashtags are essentially keywords that can be added to your content, making it easier for people in your niche to see your content and engage with it. Hashtags can be incredibly effective when it comes to growing your account and helping you gain more followers, especially those who would be more interested in your content and part of your niche. When using hashtags, you just need to make sure that you are using ones that are relative to your content; otherwise, they will be pretty useless.

Be Real, Show Yourself In the Best Light Possible

When it comes to gaining more followers on Instagram, you want to make sure that you are showing yourself in the best light possible and showing off a side of yourself that people will be more interested in and more likely to engage with.

With that said, you also need to be as real as possible and not show off a fake side of yourself or a side of yourself that is not real. These days, more and more people are becoming interested in the real side of people as opposed to the glamorous lifestyle that people may have. It allows them to feel more connected to the person as opposed to just seeing pictures on social media.

Stay Consistent

Last but not least, the final thing that you need to do when trying to gain followers on Instagram is to make sure that you stay consistent. Consistency comes in two forms: posting consistently and making sure that your content stays consistent and looks like it all flows.

Consistency in your posting schedule is incredibly important so that you can keep up with the constant flow of social media and so that there is always something new for people to see. Consistency in the content itself is also very important because people are following your account because of the specific content that you are posting.


Northern girl Laura is the epitome of a true entrepreneur. Laura’s spirit for adventure and passion for people blaze through House of Coco. She founded House of Coco in 2014 and has grown it in to an internationally recognised brand whilst having a lot of fun along the way. Travel is in her DNA and she is a true visionary and a global citizen.

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