Gemma and Georgie are the founders and owners of ANJA Wellbeing the holistic health business that aims to help you stay healthy, be happier and reduce stress. We chatted with the pair about what inspired the business, how they work together as sisters and whilst we were there, got their advice on how you can set up a business and become a #girlboss.
House of Coco: What inspired the creation of AJNA Wellbeing?
Gemma and Georgie: We’ve both always realised the importance of health and general wellbeing, and were constantly searching for more sustainable ways to positively impact them. We were shocked to find just how many “health” products we used daily were full of chemicals and toxins, and were probably doing us more harm than good. That was really what inspired us to create our own holistic products that we could use, and share with our loved ones, with peace of mind!
HoC: Do you think being a family business, as sisters, impacts on how you work and is it important to you brand? G&G: A lot of people are surprised when we tell them we’re sisters because they can’t imagine working so closely with family.We get along really well, and share the same opinions on the really important things, so that makes it easy. Being sisters also probably gives us a familiarity that allows us to share ideas without any fear.
HoC: What are your favourite products that HoC readers should be putting in their online baskets?
G&G: Our first product was the Ajnamat, so it has a special place in our hearts. It’s a therapeutic acupressure mat that can help with a host of problems from pain management, stress, tension, circulation and cellulite.
We always take the matching pillow on long flights and it’s a lifesaver!
Just like our yoga mats and meditation cushions, what separates them from other brands are the sustainable, non-toxic materials used, and the beautiful aesthetic.
HoC: You believe in a holistic approach to wellbeing, what does that mean for you and your customers?
G&G: A holistic approach is one that looks at addressing the cause of problems, and not just putting a band aid on the symptoms. It’s more of a lifestyle than a quick fix.
We hope to provide as many people as possible with better, more holistic choices, and empower them to make self care a priority.
We truly believe that as a result, customers and those they care about most will be able to live healthier, happier lives.
HoC: What do you think are some of the challenges of running a wellbeing business in 2019?
G&G: There is no shortage of Wellbeing products on the market, so the challenge for us is setting ourselves apart.
We have done that through use of eco materials and a strong focus on a aesthetic, as well as consistently connecting with our customers to see how we can serve them better.
HoC: What is your relationship with One Tree Planted, and why is that important to you?
G&G: Giving back is an important part of our business, and One Tree Planted allows us to do that with every purchase made. For each product we sell they plant a tree!
Planting trees is a cause that resonates with us and our business, and goes hand in hand with our efforts to source sustainable, long lasting materials.
HoC: What piece of advice would you give to our readers who want to set up their own business?
G&G: Firstly, surround yourself with people who support you. If you don’t know any, go and find them. They’re out there!
Secondly, be prepared for ups and downs, and daily challenges. You’ll become a great problem solver if you stick at it.
HoC: What is the best piece of advice you’ve been given in setting up your business?
G&G: It may sound cliche, but following your passion, or “scratching your own itch” is usually where you’ll have the most success. When you love and believe in your cause, others like you will pay attention. And plus, it’s a lot more fun that way.
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