Mia talks to House of Coco Magazine about her successful brand EasterMia and how she went from shy girl to business woman by following advice from her friends and trusting in herself and her products.
Tell us about the path that led you to launch your nail polish brand EasterMia…
My mother Helen Nguyen has been in the nail industry for over 30 years and seeing people around me working with toxic chemicals and using toxic chemicals on clients. I wanted to make a change in the nail industry so I decided to create EasterMia for all clients that can wear nail polish that is toxic free.
Have you had any major challenges since launching, how did you overcome them?
As a shy person who isn’t out going it was so difficult for me to go out and speak about my brand. On August 18th 2019 it was my first launch at an indie nail exhibition. I was terrified and my friend was helping me and she said to me ‘you didn’t create a brand to be quiet this is your time to shine. Speak and be confident!’ That’s when I learned to speak more and express my love of my brand and tell my story.
When Covid happened and everything was shut down, I had to think quickly about how to get more exposure. Since all the salons were closed, I decided to contact all local nail salons and beauty bars that I have EasterMia magic remover to remove gel/shellac polish. It was absolutely fantastic! Ladies that were struggling to have their gel nails taken off. I introduced the magic remover where you buffed your nails and applied the gel onto the nails wait 5 to 10 minutes and let it crack and use the cuticle pusher to scrape off the gel polish. From then EasterMia was getting more notice.
By overcoming my challenges I say to myself either I do it now or never. Think and make a plan and put into action.
If you were to describe your business mantra in three words, what would they be?
Creative, perfection, and determined.
What advice would you offer someone wanting to get into the beauty industry?
My advice is to always keep up with the trend and listen to what your clients’ need and want. Be creative, people love seeing and having unique trends, colors, and beauty services.
Talk us through an average business day in your life…
My everyday business life is I open my salon from 9:30am to close at 7:00pm Monday to Saturday. Between, if don’t have clients I follow up emails and do my social media content for both of my businesses and do the mailing for shipments. There are nights I stay after hours to prepare for the next day. Sundays are technically my days off. There are times I will do some work in the mornings and always keep up to date what is the next season color trend.
How do you stay positive if the world seems to be crashing around you?
I always tell myself that tomorrow is a new day and good things are coming. I have to believe and have faith.
Do you have a go to quote if you’re in need of personal or business motivation?
My quote is and always has been:
“Slow and steady wins the race.”
How much has social media played a role in the success of EasterMia?
Social Media has played a big role. I am so happy that we have social media and I can show all my products and what’s in the new collection. I have connected many salons and shops that now carry my line in their salons and boutiques. Without social media I wouldn’t know where to begin and showcase and engage with customers and followers.
How do you want people to feel when they first use one of your nail polishes?
I want people to feel loved, cared, and happy when they first apply the first coat of the polish and not only love the color they wear, but know that EasterMia is making a difference creating healthier nail polish.
Our readers love to travel, what destination is at the top of your bucket list and which EasterMia colour would you wear for your trip?
My top destination is Greece and I definitely would wear Blazing Orange because its bright, cheerful, playful and energetic. Orange/Red symbolises health and vitality.
What’s next for you and your brand?
In 2022 I am planning on creating a special collection edition dedicated to my loyal clients and where it all started. I have clients that have been coming to me since 2016 when I first opened my salon and supporting me throughout this journey. Without them and my mother I wouldn’t have the drive and passion to create EasterMia. Also getting my brand into more salons and beauty bars.
Where can people find out about everything EasterMia?
You can find out more on www.eastermia.com and @eastermiapolish on Instagram