Every man and his dog has a dog these days, pardon the pun. More and more places are becoming dog friendly too so it means that you can take your four-legged bestie with you everywhere that you go. Thanks to Dogily, you can do that in style too.

Dogily is the fashionable brand for dog mums and their fur babies to prove that twinning really is winning. We spent some time with their founder, Alex Mak, to find out more…

Tell us about the journey that lead you to launch your brand, Dogily

I started keeping my first ever Corgi 2 years ago, and as a dog-mum and a fashion-conscious shopper, this idea of matching outfits caught my attention and I tried looking for matching accessories online. However, I saw a sea of pet accessories in the market but they are either too cute to match with my daily outfit or their price is going over my budget. Nothing in between. That’s when I realized that there aren’t many options for reasonably-priced quality pet accessories which fits my fashion taste… So one day while talking with my team, we decided to create our own brand to serve fashionable dog-mums like me!

You believe that pets deserve to dress well. Why was this important to you?

As a fashion-loving dog mum, it came naturally to me. I like how intimate and proud it feels when my dog is dressing well with me.

An Interview with Dogily

How do you want dogs to feel when they wear your products?

I want them to feel extra loved whenever they wear Dogily’s pieces, especially when they are twinning with their owner. Our dog-and-me outfits showcase the unique loving bond between owner and dog. It is a way to spoil your furry babies and make them feel loved and cherished. Making them feel physically comfortable is important as well. Dogs know when the clothes are rough and uncomfortable. That’s why we solely pick the best materials that they will absolutely enjoy wearing all day long.

Looking back since launching the brand, is there anything you would do differently?

I would probably do more research on what material to use for our products. We’ve chosen really the highest quality materials to work on, making the pricing hard to compete with other brands. Product price is one of the most crucial factors for our customers to buy from a new start up brand. So more people can try our products more easily.

How often do you launch a new product and what’s the process behind it?

We launch new collections irregularly depending on the market demand. We always LOVE to hear feedback from our customers and followers and only want the BEST for them. Before launching, we spend time studying the market, and researching the needs of most dog parents and their pups. Then we invest time to come up with the design and start manufacturing making sure every step is up to the best standard. We won’t disappoint our customers.

For anyone interested in launching a dog-friendly brand, what advice would you offer them?

For those who’re interested in launching dog-friendly brands, they better be pet owners themselves because then they know which suits their dogs and themselves.

Talk us through an average day in your life…

My current day is about work, eating, and being with my dog. It’s such a pleasure to see and play with my cute and crazy corgi girl. My life is filled with so much joy after her joining our family.

What do you do when you are lacking creativity?

I would take some rest and go to the creativity hub or other places to get some ideas to help.

How much has social media played a role in the success of your brand?

Social media is an inevitable part of our lives now and we see the profound impact it has brought to our business so far. Word of mouth plays an important role on our business. Quality is hard to express in words, instead, we let the product speak for themselves. We encourage customers to share their experience on social media and the result is incredible. It’s lovely to see that many of them have shared a cute picture twinning with their fur baby and in this way we can react and interact with them more easily. We utilize social media as a bridge to link us with our customers and of course, potential customers. Our brand is not simply selling products, but spreading the joy of friendship to the utmost.


What is your go-to quote when lacking motivation?

I would watch some movies or YouTube videos. I would naturally get the motivation from the characters or the speech.

Our readers love to travel, what destination is on your must-visit list?

For House of Coco readers, I would recommend Hong Kong, where we are based in at the moment! For western readers, Asia is so much different and a lot of wonders you can find during your travel here. You will be amazed by the Asian vibe and culture.

What does self-care mean to you?

Self care means that we take good care of ourselves and live a good life. Because we only live once! Do what you desire because life is too short for hesitations!

Where do you see the brand in the next 5 years?

We would love to see that in the foreseeable future, Dogily will become the dreamland of pet owners where they effortlessly find great quality stuff for their pets. Whenever they have to shop for their pets, Dogily would be the first brand that pops up in their minds.

Where can people find out more?

To learn more about Dogily and what they offer, feel free to visit our official website: dogily.com


Northern girl Laura is the epitome of a true entrepreneur. Laura’s spirit for adventure and passion for people blaze through House of Coco. She founded House of Coco in 2014 and has grown it in to an internationally recognised brand whilst having a lot of fun along the way. Travel is in her DNA and she is a true visionary and a global citizen.

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