An Interview with Tiny Birds, The Cutest Brand Around

Angie is the founder of Tiny Birds, a brand that she founded after struggling to find a toddler group for her son. [...]

Angie is the founder of Tiny Birds, a brand that she founded after struggling to find a toddler group for her son. Instead of seeing this as a problem, she turned her mess in to a message and launched Tiny Birds.

Here, she tells us more…

Tell us about the journey that lead you to launching your brand, Tiny Birds…

TINY BIRDS was founded out of a difficult situation. In 2019 when my younger child turned 2 I registered him for day care. Where we live, you only get a spot in a day care center when you have a job. When I found a job I had to cancel it as there was no space left anymore in any day care center nearby. It was a hopeless catch 22 which was nerve-racking. 

To launch my own Online Shop was a big dream I always had in my mind but only out of this bad situation I found the courage to go this big step and I never regret it. Sometimes it has to be extra hard to find all these great opportunities. I am very grateful for what I have now. I love to work on my shop and grow with my label. 

How do you want mothers to feel when they using your products?

Muslin swaddles have been the most used and loved item when my kids were Babies. Motherhood can be really messy at the beginning as you need so much stuff. With the simple and minimal style, I want them to not feel overwhelmed with all the colorful baby stuff. I want to give them peace and room to breathe and I want their Babies to feel cozy and comforting.

Looking back since launching the brand, is there anything you would do differently? 

The journey of a startup is always a crazy ride with many ups and downs. I think it’s very important to make mistakes and learn from them. There is not a major thing which I would change. I actually would do it the same way I did.

Who’s involved in the business and what are their roles?

Since day one I do it all by myself. My sister is a good consultant when I need someone to talk about decisions. She also helps out with the kids or with packing when there is workoverload.

Do you plans to launch new products in the future?

Yes, my list is long. Next we will have sheets for bigger beds. 

For anyone interested in launching a business, what advice would you offer them?

If you are in with all your heart, just do it. Talk to people who are from the business, listen to podcasts, inform yourself about how to start. Stay true to yourself. Make mistakes and learn from them and don’t look back. Get better every day.

How do you juggle being mum whilst growing your business?

It challenges me every day. As I am a single mom, I have to carefully plan everything. Kids things come first and then I plan everything around it. It is doable. I survived lock downs including home schooling and next to a kindergartner. It can’t get any worse. 

Talk us through an average day in your life…

Every morning after I take my kids to school and kindergarten I plan the day, answer Emails and do some housework where I do calls simultaneously. Afterwards I take pictures for my Instagram feed or work on the Onlineshop. Then I go downstairs to my office which is in the same building as we live. I prepare the items and check and reorder goods or packaging material and pack all current orders. Afterwards I drop the parcels at the post office. Before I pick up my kids I went to the supermarket or run some errands. In the afternoon after homework we are outside, meeting friends or go to things like guitar class or sports. In between I answer emails or do Instagram-work. With my phone I can literally work everywhere. Before preparing dinner, I do a workout with my sister. When I brought them to bed, I answer emails, do Instagram-work or administrative things like taxes, invoices and some housework which is left. 

What do you do when you are lacking creativity?

I go out to nature, listen to podcasts or talk to inspiring people, read motivational books or just let this time pass. I also love to travel which always inspires me the most.

How much has social media played a role in the success of your brand? 

It has played a major role. In the beginning I think I gained 95% of my total sales via Instagram.

What is your go-to quote when lacking motivation? 

The gap between the life you want and the life you are living is called mindset, focus and consistency.

Our readers love to travel, what destination is on your must visit list?

I love to travel myself. I have worked in Dublin and Ghana. I went to University in Beijing and I spent a lot of time in California. I love all of these places. I think whenever there is an opportunity to travel it shouldn’t be missed. Each destination has its own charm.

What does self care mean to you?

To take care of my body by eating healthy food and doing workouts, to take care of my mind by reading books and listening to podcasts, to be in nature and of course traveling.

Where do you see the brand in the next 5 years?

I hope to see it standing strong in the market. 

Where can people find out more?

They can visit and send me a message on Instagram @tinybirds.co or online www.tinybirds.co

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Laura Bartlett

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