In a world where self-care and empowerment go hand in hand, NiCole Newell, the visionary entrepreneur behind NIMONÉ Beauty, has crafted a brand that not only nourishes the skin but also elevates the spirit. With a passion for beauty, a background as a makeup artist and esthetician, and an unyielding commitment to creating products she couldn't find on the mass market, NiCole embarked on a remarkable journey that led to the birth of NIMONÉ Beauty.
In this inspiring interview, we delve into NiCole's personal and professional path, exploring her deep-rooted love for beauty and skincare, her approach to creating products that awaken confidence and femininity, and her unwavering belief in the transformative power of self-care. NiCole’s dedication to empowering individuals to embrace their highest selves resonates throughout the conversation, offering a glimpse into the heart and soul of NIMONÉ Beauty.
Join us as we uncover the motivation behind NiCole's entrepreneurial journey, gain insight into her daily skincare rituals, and discover her advice for those seeking to level up their beauty and skincare routines. NiCole‘S authenticity, wisdom, and unwavering commitment to personal growth will leave you inspired to embark on your own transformative journey towards self-love and self-expression.
Prepare to be uplifted and enlightened as we step into the world of NIMONÉ Beauty and NiCole Newell, a visionary entrepreneur who has seamlessly blended her passion for beauty, her expertise in skincare, and her unwavering belief in the power of embracing one's true self.
Tell us the journey that led you to launching your brand, Nimone Beauty…
During the lockdown, I started experimenting with ingredients. Drawing from my experience as a MUA and Esthetician, I realized there was a gap in the mass market for the products I was looking for but couldn't find.
Where did your love and interest for beauty and skincare first start?
My passion for beauty and skincare began in my childhood. I would always do my friends' makeup and provide styling advice. Throughout my career in the luxury industry, I realized that I should be getting paid for the advice I was giving for free. I started my beauty career working for Chanel.
How do you want people to feel when they use your products?
When people use our Lip care, I want them to experience an instant elevation in their vibrations. I want them to feel luxurious, feminine, fearless, healthy, harmonious, and powerful through our products. My hope is that our Lip Care nourishes not only their skin but also their spirit.
What is your daily skincare ritual?
My morning skincare ritual starts with cleansing, followed by rinsing with cold water, and sometimes ice to shrink my pores. Then, I use a toner to balance the pH of my skin. Next, I apply a rejuvenating or hydrating serum, pressing it into my skin, and finally, I apply moisturizer and SPF. At night, I cleanse and use an LED light mask, followed by face oil.
For people who want to level up their skincare and beauty regimes but don't know where to start, what advice would you offer them?
I would advise people who want to level up their skincare to start by getting facials every month. Consulting with an esthetician is essential to determine your skin type, which will help you choose the right products for your skincare routine.
What's the process behind creating a new product, and who is involved in the process?
All our products are handmade in-house by a team of artisans who create hydrating, vitamin-enriched, clean, and effective formulas.
How do you manage to thrive during moments of self-doubt?
Managing through moments of self-doubt is not easy. In those moments, I realize I have a choice. I can decide to be small or take up space. Even though doubt creeps in at times, I recognize that it's a temporary emotion that will pass like most of our emotions. It's all about pushing through, no matter what. My curiosity always wants to know what's on the other side of that doubt.
Talk us through an average day in your life...
My daily routine involves essential activities such as yoga, running, or meditation, followed by getting to work. This includes meeting with my team, discussing trends, new product development, and innovations in the beauty and skincare industry.
Looking back since launching the business, is there anything that you would do differently?
Since our launch, I wouldn't necessarily say that I would have done anything differently. Being an entrepreneur is a constant learning process.
Our readers love to travel, what destination is at the top of your bucket list?
A destination currently at the top of my bucket list is to see the lost city of Petra in Jordan.
Where do you call home?
I'm originally from the tri-states (NY, NJ, CT), but I consider Chicago my home now.
Running a business can be non-stop. What do you do to switch off?
Running a business is non-stop, but I believe in the flow of life. Each one of our lives has a rhythm, and once you observe, embrace, and receive this, you'll know how to flow. I've been given this gift of creating a business to bless me, not to stress me. So no matter how crazy it gets, I believe in living life with a sense of ease. This is how I distinguish what is meant for me and what is not. Meditation, yoga, and prayer are also pillars of my life, helping me find balance and switch off from the demands of running a business.
What's your go-to quote when you're lacking motivation?
When I lack motivation, I reflect on where I was a year or two ago and compare it to where I am now. I remember the countless business plans I meticulously wrote down in notebooks that never came to fruition. Now, I can see that "Divine timing is everything." This quote reminds me that things happen at the right time, and the progress I've made reinforces my motivation to keep going.
In five years from now, where do you see the brand?
Five years from now, I envision NIMONÉ as a global lifestyle brand encompassing makeup, skincare, and apparel. Our goal is to inspire individuals on their journey towards self-elevation, encouraging them to tap into their highest potential and embrace their unique beauty.
Where can people find out more?
To learn more about us, visit Nimonebeauty.com and follow us on Instagram @nimonebeauty. Our website provides detailed information about our products, brand philosophy, and updates, while our Instagram account offers a glimpse into our daily inspirations and behind-the-scenes moments. Join our community to stay connected and informed about all things Nimone Beauty.