Using Banners and Flags Store for marketing your business is a fantastic idea. Banner printing affords businesses a wide range of advantages in that they are affordable, long-lasting and can pass a message across for as long as they exist without demanding recurrent cost.
As a matter of fact, current statistics reveal that businesses who make use of banners are more likely to get as much as $5.97 in sales for every $1 invested in banner design and production.
While banners appear to be a great idea for marketing and promoting your business and brand, there are some things you need to know in order to avoid wasting money while getting the maximum possible returns.
Below Are Some Of The Tips To Help You Make The Best Use Of Banners And Flag Stores For Your Business.
1. What Do You Want To Promote And What Is The Desired Action You Expect?
To make the best use of banners to promote your business, first things first, be sure of what you aim to achieve with the use of the banner. Make sure that you have agreed on the product or services you wish to advertise using the banner and also ensure that the items you wish to advertise are in line with the goals which you have set for your customers.
You should also put in focus other factors including the business or brand philosophies, the customer relation and expected growth. Using banners, you can promote sales, giveaways, discounted products and services and more. You can also announce product launch, events and other core company goals using the banner.
Take note that the desired action and result of banner advertisement could be anything from improving sales to introducing customers to new products or services.
2. What Are Your Banner Distribution Points?
Your banners are worthless to your brand or business when they are placed in regions of low visibility. You want to make sure that as many people as possible can see your banners and take action based on the content which has been displayed on it. To achieve this, you have to strategically plan the distribution areas of the banners. Some businesses choose to place their banners in areas not far from their location, serving as a direction to customers.
Based on the distribution areas, you can also decide on the size of the banners. Outdoor wall spaces are bound to take up larger banners compared to indoor wall spaces.
Also, the location of your banner will also dictate the number of people it will reach out to. For the widest possible impact, you can, for example, place the banners in high traffic location such as metro centers, markets, the entrance of festivals, concerts and other large scale events.
You can also take advantage of a mix of distribution points, making use of several different sizes of banners to pass your message across at different locations which have been well researched and guaranteed to target your customer demographic.
3. Craft A Solid Copy, Begin With The Design
While the looks of your banner can attract the attention of your target audience, the content of the banners will drive home the message which you aim to pass across. As part of the planning process, make sure that you have a solid copy that well represents your business and reflects the information you wish to pass across.
When crafting a copy for your banner, it is recommended that you keep a few points in mind. These include;
– Ensure that the crafted copy is catchy but not too sales-oriented.
– Aim for the design to be simple yet memorable, sticking to the subconscious of your target audience and building brand loyalty in them.
– Use interesting images that articulate and represents the information you are trying to pass across.
– Use fonts that are large, visible and readable. Ensure that font size is chosen based on the proposed location of the banner. Large outdoor banners require large fonts which can be readable from a distance.
4. Print Your Banners
After you have gotten the banner design right to adhere sure that it mirrors your brand image and philosophies, ensure that you choose the adequate printing option based on the final destination of the banner. Some of the printing options you can choose from include;
– Canvas banners which are adapted for the indoor space and gives you an upscale look. It can also be adopted for fair-weather outdoor conditions.
– Vinyl banners can be used for both indoor and outdoor environments. You can spice it up using hems and grommets for ease of hanging.
– You can also choose a white mesh vinyl banner for windy locations. For better output, you can make holes inside the mesh, allowing wind to pass.