Behind the Brand : Makebelieve Beauty

Makebelieve beauty has a passion for developing a skin-caring, tanning range specifically for the UK market. They offer a range of self tanning and makeup products to complement a diversity of skin types. Their philosophy is simply to make life easier, embrace those little indulgences from time to time and help your inner glow shine through. Makebelieve is still an independent British company striving to continue to develop the ultimate indulgent, sun-free tan that helps you feel good about yourself.

They spoke to us at House of Coco to tell us more…

When did you launch the brand and what was the reason behind it?
We acquired the brand in July 2014 and being super busy since!

Whats your background?
We have previously worked within the cosmetic industry therefore this was a natural progression for us to move into the tanning market.

If you could start over with the business, would you do anything differently?
Since acquiring the brand we are making changes- check them out on our website:  . We have changed packaging introduced 3 new products and looking into new exciting lines for our customers.

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What is the hardest challenge you have faced since you started the company?
Every company faces different challenges when starting, however we tackled these head on and are proud of our accomplishments from changing packaging to entering a new sales market.

Tell us one fact about you that people wouldn’t know?
We have just launched our brand new Self Tan Mousse with Bronzer and Argan oil for only £14.99 !

2015 is here, where do you plan on taking the brand?
We want to take Make Believe into main stream stores to release everyone’s inner glow

To date, what has been the highlight since launching?
Gosh where can we start… from sponsoring TOWIEs Lauren Pope event to London Fashion Week. We have also worked alongside Kelly Hoppen of Dragons Den for Red Magazine. We have also attended the Clothes Show Live at the NEC Birmingham this was an exciting experience and got to meet our fantastic customers who indulged in tanning products and were at the hands of our unmissable deals.

tanning image 2

Three beauty products you can’t leave the house without?
Ok its not a product everyone would have but our Self Tan Mousse with bronzer – I use this as a base, bronzer- who can leave the house without bronzer? Our handy set is only £15.00 and comes as a gorgeous compacted with brush. My third and final item is the fail safe lip gloss it’s a staple item.

Style means….?
Expressing yourself from the inside out …. Release your inner glow.

Best thing about London to you?
Attending London Fashion Week- we love sponsoring designers!!

Statement shoe or statement bag?
It has to be both!! You can’t have the shoes without the handbag right?!

If you had to, what piece of clothing from your wardrobe would you wear everyday?

mousse model 1

Most memorable piece of advice given to you?
Never apply tan without a mitt- having orange palms isn’t the way to go!

Guilty pleasure?
Females lets chorus this together CHOCOLATE

If you could spent 24 hours in anywhere in the world, where would it be?
New York

In future, how do you plan on expanding the company?
We want to increase our clients base and enhance their tanning experience the Make Believe way.

Where can people find out more?
We are always available for tips, help purchasing or advising the best product to suit your tanning needs. You can find us on:

Website for all information and purchasing:

Facebook: Makebelievebeautyltd

Instagram: Makebelievebeauty_tan

Twitter: Makebelieve_tan

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