Behind the Brand : Party Kitsch

Party Kitsch is the online store selling all things party, which is one of our fave things to do here at House of Coco!

From brightly coloured tableware and patterned party bags to sweeties necklaces and glittery crowns, they have got everything you need to turn your next children’s party into an effortless occasion! Whether you choose from one of their ready made party kits or hand pick the products yourself, all you need to do is…just add kids!

Here, we go behind the brand to find out more and chat to company founder Charlotte…

When did you launch the brand and what was the reason behind it?
After about a year of struggling to find the type of work I really wanted to do I started planning parties for family and friends. I searched everywhere to find cool and unique products and also started to make my own decorations such as bunting, banners and balloon displays. Everyone seemed to love the products, so that’s when the idea of Party Kitsch came about. I took me a long time sourcing all of the products which I why I put the children’s party kits together – I wanted to make party planning effortless again, especially for busy parents!

What’s your background?
I studied events management at university in Manchester, but prior to my degree I studied art in Leeds which is where my creative side comes from. I’ve taught myself a lot along the way setting up Party Kitsch, trying to do everything on a budget! I ended up designing the website myself through a lot of tutorials online. I’ve also recently bought a camera as I wanted to start doing the product photography myself. I think it’s the best way for you to have full control over your products and create exactly the vision you have in mind.
If you could start over with the business would you do anything differently?
I don’t think I would do anything differently as the whole journey has been a big learning curve, and still is. I think I found it hard to stay as organised as I’d of like to have been in the beginning, but there’s so much involved in setting up a business that it’s hard to stay on track! I write everything down now and my iPhone is full of lists of things I need to do as well as ideas and opportunities that I want to pursue.
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What is the hardest challenge you have faced since you started the company?
When I first launched the website I was sending so many emails out trying to get featured on as many platforms as possible. It was very rare that I would ever get a response back. It can be quite disheartening when your putting so much effort in, but persistence it definitely key. About 6 months after sending the initial email, I got a response from Glamour who wanted to include our party kits in their feature showcasing some of the UK’s luxury children’s products. I was over the moon and it has opened so many doors. It’s so important to believe in your product and keep going even when you feel like you’re not getting anywhere.
2016 is almost here, where do you plan on taking the brand?
I really want to focus on promoting our party kits as I’ve had a lot of feedback from parents who think they’re a great idea. I’d love for the kits to get introduced into a selection of stores across the UK so this will definitely be a focus for 2016.
To date what has been the highlight since launching?
We’ve recently been featured in Vogue which has definitely got the be the highlight so far!
Three beauty products you can’t leave the house without?
I only started really taking care of my skin about a year ago but now I couldn’t go without the products I use to cleanse, tone and moisturise my face. I’m a big fan of Ren skincare which use all natural ingredients. I also couldn’t go without my Benefit Brow Zing and They’re Real mascara. I feel bald without them!
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Style means?
For me style is simplicity but to someone else I’m sure that could be perceived as really boring! I think style is individual to each person.
Statement shoe or statement bag?
It’s got to be a statement shoe. I have far too many things in my handbag to keep swapping all the time!
If you had to, what piece of clothing from your wardrobe would you wear everyday?
It would have to be my fur coat, I’m always cold so I need something to keep me warm!
Best place for a coffee?
I’ve never drank as much coffee as when I went to Vienna last year with my partner. There’s a coffee shop on every corner and we visited one of the oldest in the city, Cafe Pruckel. It was like stepping back in time as the decor and furniture looked like it hadn’t changed since the 1950’s.
Most memorable piece of advice given to you?
My mum and dad always say just go for it. I think it’s a such a good motto to live by.
Guilty pleasure?
I can’t eat gluten so I’m always on the look out for treats that I can actually eat! I recently discovered a gluten free bakery and had a donut for the first time in about 5 years!
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Where can people find out more? 
Our website is www.partykitsch.co.uk and were on Twitter, Facebook and Instagram as partykitsch. I regularly blog on the website and you can also sign up to our newsletter for regular updates and exclusive offers.

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