Behind the Brand : Uniquely Euphoric

Company Director and Designer, Emma established Uniquely Euphoric as a Limited company in August 2015 and quickly gained success by debuting on the catwalk of The National Wedding Show Manchester. One of their bespoke alternative bouquets was then featured on ITVs This morning, where Gok Wan through a hydrangea bouquet in to an awaiting crowd of brides at the Manchester show.

Here, we find out more…

When did you launch the brand and what was the reason behind it?
Being a dissatisfied real flower bride

Whats your background?
I have worked in or around the wedding industry and events for many years

How many people are involved in the company and what are their roles?
Currently we have 5 members in our team

Myself as Managing Director

Jonathan, my Husband as Operational Sales Director, Maggie as my PA, Nikki as our Graphic Designer/Photographer. Plus Alistair as our Web/ IT / Technical Manager.

If you could start over with the business, would you do anything differently?
Probably not spent as much time and money doing the small wedding shows as it didn’t get us seen. However, it did also give us the insight to go for the bigger shows.

What is the hardest challenge you have faced since you started the company?
To be Honest, it’s the discrimination within the Industry and with Bridal Magazines to Alternatives like ourselves.


Tell us one fact about you that people wouldn’t know?
I actually suffer from Fibromyalgia and M.E (Chronic Fatigue Syndrome) which does mean I do have to pace myself.

How do you think the wedding industry will change in the next 5 years?
Due to the unsteady financial market that we are still facing, there are a lot more DIY weddings. But with this there is also a lot more going wrong. Certain aspects of a wedding are very price orientated.

Major parts, however like Flowers will go back to professionals as the Couple do want this to be right and look good on the day.

What are your plans for the brand for the rest of this year?
We are in the process of launching our own Bridal Magazine. To Launch our own range in Bridal Gowns and Bridesmaid dresses and to attend the National Wedding Show in Manchester this October.

To date, what has been the highlight since launching?
Having Gok Wan throw one of my bouquets for a promotional advert for ITV’s This Morning “Throws a Wedding” competition back in Nov 2015

Also, being invited to attend the Mendelson Show (Moscow Wedding Show) at the Tishinka Exhibition Centre in Moscow for 2017.

Being asked to do an interview with House of Coco and being labelled a #Girlboss


Which city do you feel most at home in, Manchester, Paris or New York?

Best thing about Manchester to you?
So Friendly and Culturally Diverse

Guilty pleasure?
After a hard day or weekend show just to sit in front of a log fire with a glass of port.

If you could spent 24 hours in anywhere in the world, where would it be?
In a cabin in the woods somewhere, No distractions with a Log Fire and my family – Switch Off Time

In future, how do you plan on expanding the company?
Apart from expanding the Dresses to include our own designs as well. Build on the Magazine to help champion North West businesses, Real Brides and  “The Alternatives”

We have a full diary of shows for 2017 with The Wedding Show (Bluewater – Kent, Excel – London and Eventcity – Manchester), National Wedding Show (Olympia – London and Manchester Central) as well as the Moscow Wedding show. I also want to develop our Stationery Range and Launch a Gift / Favour section with the emphasis on Alternative again.

We are also looking at potentially a Designer Cake Boutique as well.

Both Maggie and Myself as also currently studying Wedding and Events Planning so we can add that to our repertoire.

Any more would be telling!!! Watch this Space!!!

Did you always know that you would be a #Girlboss one day?
No – But I’m a passionate person and my passion about my work has given me this.


What one #Girlboss activity do you wish you could get better at?
Being Less Self – Critical!  I can always see the flaws in all of my work, even though my Husband, Friends and most importantly, my clients tell me my work is Flawless and Beautiful.

Find out more…

Our website is

Call Us 0333 241 2401

Email us

Facebook – uniquelyeuphoric

Twitter – @uniqueeuphoric

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