Behind the brand; Zara Mishon

Here at House of Coco we love to look and feel good, yet when we come home whether it be day time, evening or the early hours, we still want to change into something comfortable yet chic.

A woman who shares this notion is Zara Mishon, at 23 years old, this London girl has become our inspirational millennial. After gaining a degree in Business Studies, Zara went on to start building her own empire. By combining practicality, with luxury and style, she created Mish London. With designs made from  100% woven cotton, perfect comfort, and the finest bespoke monogramming service, we couldn’t wait to sit down and ask Zara a few questions.

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Obviously you have Mish London but do you have any other passions?

I have always had a passion for creating. I always knew that I wanted to have my own business and be in charge of creating something new and exciting and seeing its introduction and progression into the marketplace. Mish London is this dream come true by taking my love for pyjamas and loungewear, along with a problem I faced, and creating a solution.

Do you have any hobbies?

I am very creative and have always been into art and fashion. I love to travel and see the world. I love to shop (obviously), and also explore London. I love to discover new and exciting things. London is full of cute independent shops, restaurants and cafes in different and unique areas which are always such a joy to stumble across. London is full of surprises.

What’s your go-to outfit?

On a day to day basis I have 2 staple outfits; my black jeans with a shirt of jumper, and then at the end of the day I can always be found having replaced by black jeans for my pyjama bottoms.

What’s your favourite outfit to lounge around in?

Definitely my Mish London feather PJ trousers with an oversized jumper (often borrowed from my boyfriend).

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What’s the most expensive item you’ve ever ‘splurged’ on?

I tend to splurge more on travelling and exploring than on individual items.

What started Mish London, where did the idea come from?

When I finished University I began working for a small startup company. Seeing the business coming to life and the work and passion that the owners put into it, I knew it was something I wanted to do myself. I have always loved loungewear and nightwear. Pyjamas are my choice of loungewear as I love nothing more than coming home after a long day and changing in to pyjamas – it’s the feeling of home.

Have you always dreamt of being an entrepreneur?

As far back as I can remember I have wanted to work for myself, and be the creator of a new brand that was my vision, and also solved a problem that many people have as well as myself.

So you saw a gap in the market?

Well, I have always found there to be a lack of pyjama items sold separately, and where they are, they are often in prints, styles, and materials not suited to what I am looking for. Many shops and brands offer pyjama sets, however this faced me with the dilemma of buying a set of pyjamas just for the bottoms that I liked, or vice versa, which forever left me with random tops or bottoms left unworn. After having researched this for many weeks, I realised that there wasn’t a brand that solved my problems.

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What inspires you most?

Mish London is a lifestyle brand inspiring women to look good, whilst also feeling great. Confidence is key, and whether that is sitting on your sofa by yourself at home or out and about, it always helps to be wearing something you feel comfortable / confident in to make yourself feel great. It shouldn’t always be about impressing someone else, dressing well should be for yourself.

What differentiates Mish London from other brands?

Mish London’s main selling point is the ability for customers to mix and match their own perfect pair of pyjamas. Our slogan ‘We Mish, You Match’ indicates how we provide styles to suit everyone that can me matched for the perfect pyjama set. Sets can be created from the ultimate classic comfort pair of pyjamas of trousers and a shirt, to a more sexy, but still comfortable, set of lace shorts with a cami top. In addition to this I have aimed to use a material which is both high quality and comfortable, and all my prints are exclusive to Mish London – all stylish and contemporary for the perfect modern woman.

Do you have a favourite design?

Such a difficult question – there are so many to choose from! I can’t choose one, however I definitely have a favourite depending on the day. My favourite cold weather item is definitely my oversized blue shirt. I love nothing more than snuggling up in it. On a warmer day my item of choice is definitely our lace shorts – I have been even known to wear them out the house as teamed with a vest top and jumper they are the perfect loungewear item! My personal favourite designs are the feather and ikat print.

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How involved are you in the design process?

Although I am not an artist or print designer so cannot physically design my prints, they are all my ideas. I go to my print designer with a very specific image of what I want, and I am completely involved in the tweaking of the designs until they’re perfect. This is the same with the pyjama styles. They are styles that I love and have created down to the last pocket detail (all pyjamas MUST have pockets). When we were in very early development stages my testing was sleeping in them to see how I felt.

How do you go about selecting your materials?

It is also about quality and comfort. My main aim is to ensure that whilst the 100% cotton element is important, it is all about feel. Soft is a word I use a lot when explaining what fabric I want.

What is your overall aim?

We want women to understand that there does not have to be a choice between looking good and feeling comfortable. We aim to give women the choice of styles so that they can choose their ideal sets that they feel comfortable in. We want women to feel comfortable (literally due to the materials we use), but also in the styles. It is all about wearing what you want to wear, whilst also feeling confident and great for everyone to see, whether it is family and friends or your other half.

What are your plans for the future?

I plan to expand! My new collection, which will launch this summer. It will be slightly different to my current collection…

If you don’t want to miss out on Mish London news, updates or collections then feel free to follow the brand, online window-shop or even treat yourself  by purchasing the chicest comfiest nightwear, have a look at the links below. It’s worth it.

www.mishlondon.com

www.instagram.com/mish.london/

www.twitter.com/mish_london?lang=en-gb

www.facebook.com/mish.londonltd

 

 

 

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