Music and booze are two of our fave things at House of Coco so it was no surprise that we were a little bit excited to hear about the launch of the Budweiser Live Project – a unique music tour, transporting great British music talent across the UK in a bespoke tour bus, over three weeks this autumn.
As part of the brand’s Global Music Series, the Budweiser Live Project will be creating unique, free gigs in cities across the UK with fan experiences at the heart. The nationwide live music tour will feature a different headline artist across three weeks as well as a support act and local artist from each of the tour cities.
In addition to the nine gigs, the Budweiser Live Project will give consumers the chance to experience music performances in surprising, unexpected ways – including intimate pop-up gigs – giving fans the chance to get closer to the artists involved.
As part of the tour Budweiser has joined forces with Spotify to create a bespoke Budweiser Live Project hub, giving music fans and gig-goers the opportunity to find out more about the tour, access exclusive music content, as well as applying for free tickets.
Budweiser Live Project will kick-off in London at the end of September with an unforgettable, free gig at historic music venue, Camden Stables Market – headlined by Bristol indie-pop band, Coasts, who are also headlining for a week of the tour.
This unique launch gig will give music fans an exclusive first look at what they can expect from the rest of the Budweiser Live Project music tour, and gives them the chance to see great artists perform in a more intimate setting. Tickets for both the launch event and all the tour gigs will be provided by DICE, the UK’s fastest growing music discovery and ticketing app.
Isabelle Maratier, Senior Brand Manager for Budweiser commented: “Budweiser is a brand that facilitates epic, unforgettable moments in music. Whether that’s making artists’ dreams come true on stage, or hosting a surprise gig in an epic location, Budweiser’s aim is to be at the heart of it all – making UK music fans’ dreams a reality.
“We wanted to take our involvement with music to the next level this year – and recognise the people whose passion fuels it all; the fans.The British talent we have on board for the Budweiser Live Project is truly incredible, and we can’t wait to see our bus out on the road, bringing these amazing music moments to fans across the country this autumn.”
The Wombats said: “’We’re really excited to be playing some intimate shows on the Budweiser tour this October! Look forward to seeing you there.
More information, including how to get tickets for Budweiser Live Project gigs, can be found at www.budweiserliveproject.co.uk. All gigs will be open to individuals of 18 years or over and will be free of charge.