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Brixton joins the party with the launch of its own lockdown-inspired gin

Brixton, long known for being a destination for foodies in London seeking the latest gourmet trends, has joined the UK’s gin renaissance. Brixton Gin contains nine botanicals including hibiscus [...]

Brixton, long known for being a destination for foodies in London seeking the latest gourmet trends, has joined the UK’s gin renaissance.

Brixton Gin contains nine botanicals including hibiscus and wood violet. It is a fragrant gin with floral notes that has been crafted to provide a distinctive taste profile in a premium market saturated by classic London Dry gins.

The start-up brand is partnering with Urban Growth, an organisation that transforms neglected urban sites into flourishing gardens. It will be growing botanicals in the local area, including juniper, that will go into Brixton Gin.

Brixton Gin is also given extra floral complexity with the inclusion of local raw honey from Brixton Bees, a small family run firm.

The inspiration for Brixton Gin came when the founders, long time Brixton residents, were in lockdown with a newborn baby. Not allowed to leave the house, they decided they could either learn more about garden plants than was healthy or start a gin brand.

They set out to create a gin that was inspired by Brixton – one that gave back to its community and one that also sourced its botanicals from within the neighbourhood.  They’ve created a gin that is delicious and distinctive but that uses ingredients grown in their own backyard – including honey from Brixton Bees.

Calandra Smith, co-founder of Brixton Gin said: “Brixton has always been a place that does things its own way. Botanicals grown on the urban streets of Brixton?! It’s not your usual origin story. We have created a gin that contains botanicals that are, in a literal sense, rooted in the neighbourhood. The result is hopefully something that really stands out in a crowded market.”

The 70cl bottle of Brixton Gin costs £34.95 and is available at www.brixtongin.co.uk and selected retailers. It is best served with a lighter tonic such as Fever Tree Refreshingly Light.

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Aisha Bennett
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