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Patric is the brainchild behind Santa Ana, a sports and streetwear brand that is set to make waves in the industry. Founded because of his love of sports, Patric has used social media to his advantage and here he tells us more…

Tell us about the journey that lead you to launching Santa Ana…

I have been interested in sports and streetwear from a young age. When I grew up, it was crucial to wear trainers from one of the big sportswear brands. Then there was the rise of skate and streetwear, followed by premium lifestyle brands, and the sportswear industry shifted towards more technical fabrics. Focusing on social media, we then saw another generation of streetwear brands and over the last couple of years also the athleisure trend. So, after playing around with the idea for quite a while now, I thought it might be fun to join the industry as a side hustle, which is why SANTA ANA ultimately entered the arena. SANTA ANA combines streetwear design elements with highly functional sportswear fabrics. This is what we stand for.

Who is your ideal client?

Our ideal client is a person that dreams big and then takes continued massive action to reach his or her goal. For example, this goal could be a fitness goal or a creative goal, like becoming a DJ or an actor. We want to encourage as many people as possible to believe in themselves and start doing. Dream big, guys! And who knows? Maybe you start as a customer and turn into a collaboration partner! We have seen this a few times in the past already.

You’re targeted towards urban, athletic males. Do you plan on launching new products in the future?

We plan to increase our product range step by step. We are also going to restock some of our most wanted classics. In addition, we are working on a little special series of items that will be offered during 2020 via selected distribution channels. If you want to learn more about the special series, send an email to sales@santa-ana.co.uk. First come, first serve guys.

What does a day in your life go like…

Running a start-up means every day is different – it never gets boring. Often times, you plan A, but then B happens and then you have to prioritize. So, I usually start with a look at my prioritized to-do list, and then try to execute as much as possible. A start-up entrepreneur has 3 roles: you must be a CEO creating visions, a manager that can break down the vision into prioritized packages and then motivate, delegate and keep track, and last but not least you must be a busy worker, executing the managed vision in a pragmatic way. During the week I am like 80% worker and 20% manager. Towards the end of the week, I try to reduce the execution part to ideate and update the vision.

What sets your label apart from your competitors?

Our competitors are legion, in perfect shape, and many of them get up at 5 am. So it’s definitely a tough challenge to stand out. On the other hand: I think we have quite a competitive team. And with Knight, Wilson and Plank some fat cats have retired – so let’s see what we can pull off

In 2020, what are your plans for the brand?

To switch off marketing mode for a second, we are currently still more or less at “family and friends” stage, and preparing the next stage. Our main focus remains on truly understanding the business and the clients. In parallel, we will try to further build our cross-industry-network. My personal background is banking and consulting, and we also have quite good connections to some advertising companies. We hope to leverage this at a later stage, with the help of our media partners. But first we must gain a bit more local experience and distribution traction. After that, we are going to selectively scale. This might not happen in 2020, but as soon as we feel ready, based on our metrics.

For anyone wanting to launch a label, what advice would you offer?

Dream big. Hustle hard, do more than necessary. Take ownership, blame yourself first. Fail cheap. Practice makes perfect. Create value, never stop. Challenge everything, don’t buy at face value. Build a great team. Be a Sherpa for your developing team members. Trust your stars, give them freedom and they will go above and beyond. Put clients and business partners first. Be as agile as possible and as structured as necessary. Do not embrace change, only embrace improvements. Risk is not sexy. A positive expected value is. Hedge where necessary. Know the odds and how to bend them. Be known for being tight aggressive. Success won’t come linear. You will have to make sacrifices. I think Lionel Messi once stated: I would play football even if I was not paid for it. You must have this attitude at a start-up.

Looking back, is there anything you would do differently?

Nobody is perfect, so we continue to learn. There are three ways to learn: by reflection, by imitation and by pain. We try to avoid the last one as best we can.

Do you have a mentor?

I try to learn from a broad range of people and encourage the team to do the same. For example, I really like Patrick Bet-David’s content. I also follow Dan S. Kennedy, and try to learn from guys like Jordan Kensington or Karim Djeriou. From time to time I also take a closer look at sportswear giants like Chip Wilson. Please note that I do not know all these guys personally, of course. They are great to learn from though.

Our readers love to travel, what destination is at the top of your bucket list?

My personal top destination is SANTA ANA athletic apparel

Where can people find out more?

Take a look at santa-ana.co.uk and follow “santaanaathleticapparel” on Facebook and Instagram!

And last but not least: many thanks for this great interview opportunity. Really highly appreciate it!

Robin Waite is a Business coach who flips the script, one that doesn’t fit in to the slick, sharp suited, maybe a little flash stereotypical coach box.

That’s not his style.

He believes that what you say is more important than how you dress – and he’s more interested in delivering real results than impressing you with his image. It was this ethos that made him stand out to us here at House of Coco and we had to go along to find out more. His coaching approach is different as he combines creativity with logical, analytical and objective thinking to help you see your business in a fresh light. To us, Robin sounds like a breath of fresh air. Here’s what we chatted about…

Tell us about the journey you had which lead to you becoming a coach?
I originally trained as a systems analyst but saw an opportunity to start up my own marketing agency in 2004. We grew that business through the recession up until 2016 when I fell out of love with the business. I ended up having a breakdown and needed a shift in direction. It was during that period and the birth of my second daughter, Sophie, that I took 3 months off, spoke to several mentors and founded my coaching practice, Fearless Business. I recognised so many “symptoms” in other business owners that I had experienced in myself during my marketing agency days that I realised I could help other people avoid the burn out I’d experienced by getting more focused on product, pricing and sales.

People hiring coaches is still quite a new thing in the UK, unlike the US, for anyone on the fence, what advice would you give for anyone thinking about hiring you?
Whether it’s me or another coach, it’s worthwhile taking the time to do your due diligence. The coaching industry is totally unregulated in the UK, and so the market is filled with sharks. If you’re looking for a coach, ask for references, look at their qualifications and/or experience, what industries they’ve worked within, the results they get with their existing clients and how generous they are with the value they offer.

Personally, I’ve invested £10,000s into my own coaches and mentors. I can safely say that this investment in education is one of the best I’ve ever made.

What does 2020 look like for you?
We’ll be expanding the Fearless Business coaching team and scale the Accelerator program up to enrol 10+ students per month. We’ve niched down quite heavily on who we want to help so having a selection process for clients means that we get the best results for those who successfully apply.

For me personally, enrolling more coaches means I can step back from day-to-day delivery and focus on business growth and development, and take a bit of time out to go surfing.

Looking back on your career, is there anything you would have done differently?
I wish I’d started my first business sooner. When I finished A-Levels in 2000 starting a business was alien and I didn’t know what else to do aside from go to University. That ended up being quite costly financially and I feel I missed the dot com boom. However, we did ride the crest of the wave when we did finally set the agency up in 2004 during my final year at Uni.

I’d strongly encourage anyone in school, leaving school or considering Uni to think about starting up their own business. There’s no better time than now!

I certainly don’t regret selling my agency but at the time it was the right thing to do, in handing it over to someone who had the energy to take it on and grow it again.

Personally, I am always trying to encourage people to earn beach money where they don’t just exchange time for money. How do you advise people on this?
We encourage our clients to charge based on outcomes and results, no matter what they do. In short, you need to be able to work out the return on investment that your clients will get through working with you and charge accordingly. Unfortunately, most people fear rejection, and so they force their conversion rates up by dropping their prices. This means they end up on the “sales cycle of doom” – too many clients and not earning enough money. A good conversion rate is 1 in 5 up to 1 in 3, any higher than 30% and you are likely pricing yourself too cheaply.

However most small business owners struggle to articulate their value. Which means they don’t know how to explain their offer which means they struggle to sell their products/services. So we encourage/help our clients to refine their offer/product, increase their prices and sell “packages” instead of hours and finally nail down their sales process.

You have a 12 week accelerator programme that has helped people get amazing results. Who is this suited to?
The Fearless Business Accelerator is designed for anyone who sells a time-for-money service, but more specifically coaches, consultants and freelancers. Provided they are already getting leads in their business we teach our students how to maximise those opportunities when they pop up.

What advice would you give for any aspiring coaches out there?
It’s called a coaching “practice” for a reason, so you need to just start coaching and get practice. We always recommend new coaches run their first three clients for free in exchange for testimonials, case studies, and reviews. It also means the pressure is off financially on both parties and allows the budding coach to grow as a coach, work out their own style and understand who they can help and the sort of results their clients can expect.

From there, then refine your coaching programme, introduce a starter package (focussed on the transformation and outcome) and then start learning sales. You should be a sponge about all things sales!

You offer a free discovery call, what are you looking for when you have your initial chats?
We are looking for prospects who are passionate about what they do, we look at how much determination they’ve got to achieve their own goals. We are NOT interested in people who are looking for silver bullet marketing tactics, quick wins or for Fearless Business to get them clients. That’s not what we do. When we enrol a client they understand that they are investing in their education as a coach around growing a successful coaching practice. Education which they can’t un-learn, hence why it is an investment of both time and money.

If you weren’t a coach, what do you think you would be doing?
I can’t imagine doing anything else other than coaching! I’ve got plans to write a couple more books, so when I’m not growing Fearless Business I’m either writing, surfing or cycling or spending time with my girls.

Find out more…

You can find out more about me personally at https://robinwaite.com or we’ve got a ton of free resources available at https://fearless.biz – If you’d like a free copy of Robin’s bestselling book, Take Your Shot, you can head on over to https://fearless.biz/tyspromo/ and apply for your copy. In the UK we’ll send you a paperback, if you’re overseas you’ll be able to get a PDF download of the book.

We’ve got a great FB community: https://www.facebook.com/groups/OnlineBizStartup/

And if LinkedIn is your thing: https://www.linkedin.com/in/robinmwaite/

Among all the hustle loving entrepreneurs we work with on this series, we love when we meet someone who’s passion and experience has lead them to filling a crucial need gap and positively impacts the world we live in. Rodney Durso, an artist and avid supporter of emerging talents talks us through his journey to where he is today – and some advice for all our creative readers.

HOC: Great to meet you, Rodney. Tell us about your journey from your graphic design business to becoming an artist?

Rodney: My first love was advertising and design which I studied at Boston University. Through that program I also studied British advertising and TV commercial production in London for a year and worked as an intern for Spot Films near Leicester Square. When I returned to New York I returned to graphic design, and after a few years of study and freelance projects I started my own agency called Stormhouse Partners. For about 8 years I ran the agency and was Creative Director.

We had a good run and won a ton of awards, but in the end I was totally burned out. I decided to try my hand at a few new things, including teaching at Parsons School of Design, which I did for four years. I also started a Masters of Architecture and began painting.

Well it’s the painting and fine art that stuck.

HOC: Being a graphic designer by trade did you find the leap from taking a brief (from a client) to working from your own brief challenging?

Rodney: Interesting question. One of the reasons I left design was frustration with meagre budgets, impossible timelines and short sighted strategies. Painting did away with all that. However in the brand business having a creative brief actually made it very clear what was needed to solve a marketing or business problem, and that part I liked. I knew what the rules were, there were guard rails, so to speak. In a sense it was easy to measure success, and failure.

In fine art, there is none of that. There is no one and nothing to tell you what to do, which seems great, right? Well the truth is that having no boundaries can be much more difficult. In fact, being an artist, and having to create something from nothing makes you go deep. It’s super personal, I tell people it’s like looking in the mirror all day, everyday. It’s not only a monastic practice, it’s a little too self involved at time. So, there’s that. But after a time, the challenge becomes more about getting your work seen and sold. To me, that’s where the challenges now lie.

HOC: I believe you don’t create art full time as you also run ArtBridge and OffSite, how do you balance these varying demands on your time?

Rodney: I founded ArtBridge in 2008/2009 and ran it full-time for a number of years. As we developed a board of directors and expanded our staff I was able to transition to Board President and stepped back from the day-to-day. So somewhere along the way I was able to dedicate more time and space to my art making. At this point I’m in the studio three days and working on ArtBridge and other projects the other days. I’m still always pushing for new connections and opportunities for ArtBridge, and my ‘elevator pitch’ is always at the ready for anyone who’s interested.

HOC: Can you tell us more about ArtBridge and OffSite?

Rodney: I founded ArtBridge in those first years after I left the branding business. I was looking for an innovative way to get the work of emerging artists seen outside of the gallery system, which I saw as impossibly closed to new artists. The idea of exhibiting art on construction scaffolding around the corner from major Chelsea galleries was pretty bold. Art that the galleries would never consider was all of a sudden printed and installed at 100x a few blocks away on the largest building in Chelsea! It was pretty exciting for those first artists. In fact that was exactly 10 years ago, and we are about to stage a 10 year anniversary exhibit on London Terrace Gardens, the same place we hung our very first exhibit on West 23rd Street and 9th Ave. It was a few years later we started Off Site Art (OSA) with Veronica Santi in Italy when L’Aquila was destroyed by a terrible earthquake. The idea of creating a sister organization not only to carry the same mission but wanting to help L’Aquila on it’s way back seemed important and something we could help with. (Editor’s note see www.offsiteart.it for more!)

The idea of bringing new light, color and life back to L’Aquila’s city center after such a disaster was something we knew we had to do, and for the last several years, Veronica and her team have done quite an amazing job. In fact, the ArtBridge/OSA partnership is one of our most successful projects to date and OSA is now looking at projects in other Italian and European cities. We’re also talking to art advisors about possible inclusion of an Off Site Art project in the 2019 Venice Biennale.

HOC: Why, in your opinion, is it so important to link the public to art?

Rodney: Good question. The gallery system is changing, some say it’s dead. I’ll just say it’s less important that it was 10 years ago. There are so many online opportunities and other ways to see art, but here in Chelsea there are still plenty of galleries. Or look at Instagram, and how that has changed the public’s access to art. The point is that we need as many channels as possible to get people in front of art, and I think Public Art is one of the most important ways to get that done. Art in the public realm is uplifting to the daily pedestrian experience. Seeing art on your way to work, or anytime you’re walking is a treat, and it’s especially important in an urban environment of concrete and steel, for example. Color, shape, line, and light in an artistic form enriches are minds, makes us think, and stimulates. It’s a very different experience for our brains and nervous system then just looking at billboards, or such.

HOC: For our creative readers, what advice would you have for them to grow their artist practices and get their work seen?

Rodney: It’s so multi tiered. There are so many options and ways to grow your practice and get your work seen, you have to really follow the path that not only feels right for you, but one that you get some joy from. It’s always going to be work to get your art out there, but if it feels like drudgery you’ll never succeed. Pick a channel that you can push on that brings you some joy as well.

For me, with my design and branding background, I love the brand and promotion aspect. I like posting on social media, I like designing postcards, and books of my work. I love a photo or video shoot that promotes my work, but that’s me. I also need to see new work, I need to be inspired all the time, or I get sluggish with my work.

Being in NYC, I’m a bit spoiled. Running out to a gallery or museum in the middle of the day can change the direction of my art, or inspire me into some new idea, and then I’m back in the studio and working again. I would also really suggest doing studio visits with friends and other artists. I do a newsletter every few months and I always include an interview with another artist. This keeps me connected to my peers and reminds me that it’s not “all about me”. In fact we’re working on the next newsletter now, so check back soon to see who’ll be next.

HOC: What artwork that you’ve created means the most to you and why?

Rodney: I spent a few weeks at the American Academy in Rome in May 2016 as a visiting artist and was deeply interested in the ongoing presidential campaign back in the US at the time, but being in Italy gave me a very different perspective. Italy has had its issues with crazy political leadership, and the similarities between Italy’s Berlusconi, and the then candidate Trump, were too similar to ignore. From that perspective I created a series that, although it gets a lot of attention from galleries, no one actually wants to own and hang in their home. I totally understand that, the work is hard to look at for very long. The series is called Disconstructing Trump and here is a bit from my curatorial statement:

“Watching Trump being interviewed — I began to photograph the TV screen with my iPhone and using the high-speed, (multi-shot function), I took about 300 photos in less than 10 minutes. With those images I began to build collages that, to me, capture Trump’s multiple personalities. In these works,

I believe, his true conflicted and disturbing nature begins to be revealed. At once contradictory, creepy, binary, multi-layered and unsettling, I’ve only started to reveal the real persona. Dismantling, cutting, disassembling, rearranging then reassembling this imagery is the essence of Disconstructing Trump!”

(Editor’s note, to find out more visit www.rodneydurso.com/artworks/disconstructing-trump )

HOC: Who / where do you get your inspiration from?

Rodney: The inspiration comes from the usual sources; anxiety, fear, pain, love, rejection, uncertainty, anger… you know, the regular stuff of life. But more seriously, I do think that I channel all of these emotions into my work.

To start my work I have a process. I start by putting on my messy painted jeans, and a couple of layered old t-shirts. I have a pile of painting clothes that I leave in the studio. Then there’s always strong English tea, like P&G, or Yorkshire Gold, or sometimes I’ll have a coffee instead.

Then there’s the music, and it’s got to be loud. One of my favorite albums to start my work with is Paul Weller’s “Wildwood”. Something about those first guitar lines and songs — Sunflower, and Holy Man and then Wildwood — that get me into that headspace and ramped up to create. It’s one of my favorite records ever. Full stop. Once I’m into my work I can switch it up and put on BBC, or NPR — the kind of American equivalent.

At other times, my inspiration comes from new materials, or news stories, or the need to complete a commission. Having a timeline, a deadline always gets me working. Not necessarily inspired, but moving and making work.

With my background in marketing and design, I still believe that art is just a product at the end of the day. A very personal one albeit, but a product nonetheless. So sometimes we can’t rely on inspiration alone to get us making work, we have to have multiple methods to push us forward.

HOC: If you ever have a creative block / funk; how do you get yourself out of it?

Rodney: That’s a very timely question, as I’m just now coming out of a block, or I like to think of it as a much needed break. I think creative output comes in bursts or cycles and I’ve learned to respect the way it works. I think these in between periods are needed resting points for the creative mind. I find that when I’m not working, I need to take in, or sponge-up art and inspiration. Last night I ran up to the Guggenheim after work to see the Hilma af Klint show, and wow, it really jolted me with new ideas about color and scale.

I would say that any input whether visual, or musical or even travel can inspire new work, so when I’m not actively creating, I’m taking in ideas for whatever will come next.

HOC: The ’10 years ago’ challenge is all the rage on insta at the moment, what advice do you have for the 2009 you?

Rodney: My best advice for the 2009 me would be stay focused!.. or more specifically, to make a plan with more specific goals. Ten years ago, I was doing too many things and chasing too many dreams. I think I would have been a little less crazy if I had stuck to maybe one or two ideas instead of three or four. In the end, it’s all good, I’ve created a successful nonprofit organization with both domestic and international projects, and started to make headway in the artworld. My interest in branding and design is also alive once more and I’ve begun to do projects again in that realm.

I guess the truth is, as a creative soul, we are restless and always looking for the next thing. I’ve come to terms with that part of me and I’ve got a lot of gratitude for my sometimes childlike excitement for whatever’s next.

We’re sure you’ll love to find out more about Rodney’s work – see the links we’ve thoughtfully scattered throughout the interview and go to RodneyDurso.com and follow @RodneyDurso

Inspired by one of the greatest explorers of the 19th century, Heinrich Barth is a brand that is all about the authenticity and adventure. What started as a small boutique in a Greek Taverna, became a fully fledged beauty brand, dedicated to recreating scent memories of your favourite destination.

Its founder, #Bossboy Vladimir Trisic, is all about authenticity as well. Looking away from fake luxuries, and instead highlighting cruelty-free, natural, and high quality Made-in-Italy products. Their new Destination Line is all about creating ‘liquid souvenirs’ of your favourite destinations, whether that is ‘Mykonos’ in the beginning of summer, or ‘Dakar’ which exemplifies the beautiful chaos of spring.

Tell us a little bit about yourself and what inspired you to start Heinrich Barth?

It all started as a spinoff of aprevious business which was a beach taverna on a Greek Island. Places like that always had their own boutique, but for our boutique we did not want (nor have the space) to do that or to sell brands so we decided to make our own. After spending all day on the beach, our clients would take a shower to wash away salt using our products. They liked it so much, they kept asking us about it – and so this is how it all started.

How has the explorer Heinrich Barth, inspired the ethos of your brand?

Heinrich Barth really inspired us a lot. He was curious, optimistic and eager to learn. He was also fluent in several languages ( I speak 5!). During his travels, he adapted and learned to live with less, and only with the necessities. Maybe something we should do in today’s world, which is overflowing with fake luxury and unnecessary stuff.

How important is the Made-in-Italy label to your brand? Could you tell us more about your Destination Line?

For me, the Made-in-Italy label is a symbol of quality. I am really not happy with some obnoxious brands that charge a surreal amount of money for a t-shirt that is made in a country where price of that t-shirt is worth a year’s salary. All of those brands with names of dead people( not of designers who are actually alive) could make their products at home and still be very profitable.

As for Destination Lines, we all have our favourite places where we like to go. Whether that is some place on the sea side, or a cabin hut in the mountain, it is a place that we know well and will always happy to be go back to. It could even be a place that we would like to visit but haven’t had the chance to yet. It could also be that we discover new place. We use a certain scents in order to recreate the memory of those kinds of places, sort of like aLiquid souvenir. Numbers represent months: so 07 Mykonos is July which is a very nice time to be on the island especially in the beginning when days are long, not to crowded, and not too hot. 04 Dakar is for April when everything becomes hectic as preparation for art Biennale is in full force, and plenty of people coming and going.

Destination lines represent places that we like to visit or where we used to live or go frequently. We’ve lived in Mykonos for 20 years, Dakar is where a friend of us ended up following some cultural project. Now she is there with two babies, a baby boy and baby girl. There w ill be more in the future, because these products will always be connected with our personal voyage. Basically there should be 12 of them, which is the same as thenumber of months in a year.

What has been the biggest challenge you have faced as an entrepreneur so far?

When you start something new everything is a challenge. Plus we moved to Berlin which is a completely new dimension: language, habits, mentality, but all that just add more quality on the end. You get more experienced, mature.

What advice do you have for other Boss boys just starting out?

You will make mistakes and mistakes equal money so be careful. Social media is not a religion nor is it the answer to everything. Choose carefully with whom you are collaborate with, because all of the sudden you will have a lot of people giving you advice ( and often not for free). Be prudent with all of these geniuses in marketing, advertising, and what not. Only you know what you want.

WWW.HEINRICH-BARTH.COM

Dario Cucci learned from the best in the game, Anthony Robbins, when he sold his events at 100% commission, proving that he knows a thing or two about sales. It started in his twenties and he honed his skills over the following 15 years where he created his proven system for selling through relationship building.

Dario works with businesses to show them how to improve sales through building genuine relationships with their customers. he is committed to building true customer care that creates lifelong loyalty in the customer and long-term sales for the company.he has seen companies waste thousands of pounds trying to find new customers only to lose them with poor customer care within their first 12 months.keeping a customer happy and loyal is much less costly than finding a new one.dario teaches a simple and practical approach to building a better and more sale through true customer care and genuine relationships.

One Company he worked with increased their Monthly Sales by 300%, after following his sales system so we couldn’t wait to
find out more about not only his personal success but that of the companies that he has worked with. Here, he tells us more…

Dario Cucci, you are a brand in your own right. Can you tell us about the journey to get you where you are today…
The difference between me and other experts out there, is that before I started my own business and became a Keynote Speaker, I actually worked within the Self Development & Financial Education Industry in Australia for 10+ years promoting other Experts & Coaches, selling their Event Tickets, Programs & Coaching Services, not only that I was involved in providing sales training for the Live Crew at Events, did the sales at the Events when People ran to the back of the room table and further more did the follow up calls, to sell more over the phone or prevent people from cancelling their programs they signed up for at the Event.

But eventually I not only got bored with doing that, as well as frustrated and felt stuck of not being able to move forward, which caused me to get ill with bells palsy, that was a wake up call to me, to make changes happen for myself and I moved from Australia back to Switzerland, where after I settled in after 2 years working again for another couple of companies, I decided to start my own Firm.

Since then, I not only healed myself from having had Bells Palsy, but was able to be published in 2 Bestselling Books as a Guest Author “A Journey Of Riches Volume 3 – Making Changes & Activate Your Life Volume 1” and I am the Author of 2 Books I wrote myself “Turn Your Customers Into Profit & Crossroads To Clarity”, held my own Seminars & Workshops and helped many other Business Owners improve their own way of selling their Services, by improving their Mindset, Communication Skills & Sales Strategies.

And about 2 years ago created the Event “The Ultimate Entrepreneur” which helps Business Owners break out of their Ground Hog Day Routine of growing a Business, by learning & working with International Speakers & Coaches on Marketing, Branding, PR, Communication & Sales, Mindset, Leadership & Health, to be able to take their Business grow their Business into a Legacy without sacrificing their Health over it.

The next Ultimate Entrepreneur I will be holding, is on 2 & 3 November 2019 which I am very excited about and to ensure the quality of training & coaching during the 2 Days we have limited the Seating to a maximum of 150 Attendees.

What do you feel set you apart from other coaches?
My ability to intuitively adapt my experience and knowledge when it comes to selling, customer service and leadership to their Business, so they can apply it immediately and get Results, where as other Coaches fluff around and have not been able to help those Clients that come to see, I was able to help them to gain clarity, have Breakthroughs and increase their Sales Revenue. One of my most recent Clients told me “I been to a couple of coaches in the past, spent thousands on them and didn’t get anywhere in 2 years, with you I just had one Session and gotten more from that one Coaching Session than with the Coaches I had in the past”. That is not a one off but I hear that on a regular bases when I finally meet my Clients and start working with them, which is one reason why they end up working with me long term because they know that I can help them and care for their success.Is there anything you would have done different in your career?
Yes, I would of started sooner with my business to be able to help more people and turn people away when I get the feeling that they are not coach-able and ready to be their own Hero.What does 2020 look like for you?
For me 2020 is the year of my transformation & the transformation of many people I inspire to do better in business & life and that want to share that journey with me. My goal is it to hold The Ultimate Entrepreneur in Canada and the US in 2020 as well as start a Documentary Movie that goes behind the scenes of The Ultimate Entrepreneur and shares my journey and the journey of those that are involved to be part of the Event.Your job has taken you all over the world, where do you call home?
I know that sounds cheesy what I am about to say but “Home is where the one feels loved & connected to the People and place they are living at” I love Switzerland, yet I also can feel at Home in other Countries such as Australia, London or Italy, what’s important to me is Family & Friends, as long as I have those, no matter where I am, I will feel at home, knowing that I have love in my Life no matter where I am living.To date, what is your proudest achievement?
Ah, that’s a great question, I’ve got many achievements, but I’d say one of my proudest moments was when I held my 3 Day Serve & Sell Mastery Workshop and my Students at the end of Day 3 gave me a Thank You Card, each with their own reason to why they where grateful that I held the Workshop and what it did for them. For me getting that acknowledgement and love, felt overwhelmingly good and I felt very proud that I was able to transform those Peoples lives with my 3 Day Workshop.
Your strap line is ’sales isn’t a numbers game, it’s a peoples game,’ can you tell us more about what this means? That saying is a lie in itself that has been told over centuries by other Sales Experts, if Sales were a numbers game, all we had to do is be clever with accounting software, automation and everything is solved. But it isn’t that easy, sales is the outcome of a great conversation that leads to the lead becoming a customer, without the customers the company wouldn’t be able to hire a book keeper and it would close down the Firm. When people buy from people they trust and experience great service they tell others about it and the company makes more money as a result of that.For me Sales isn’t a Numbers game, for me Sales is a People’s game, because the outcome of making Sales is directly related to the relationships we build with the People we are selling to.My current website is: www.dariocucci.netPeople can book their Ticket to attend The Ultimate Entrepreneur Event currently via Eventbrite by clicking here.

John Tuton knows the value of a good night’s sleep, but his mission of creating the perfect mattress, actually came about through a fateful Rugby accident. His ‘Eureka’ moment came when struggling to sleep during his recovery. He asked himself, “Why should anyone wait until pain or poor health strikes to get maximum rest and recuperation from their mattress?” – and why should they? From then – John set out to create the perfect mattress that would help everyone sleep better and in turn lead better lives, and so Mammoth was born.

10 years down the line and John has never looked back since. Today, Mammoth is a leader in sleep comfort, recommended by health professionals and used by professional athletes all over the world. Mammoth ’s Medical Grade™ Foam mattresses has been scientifically tested and proven to improve sleep – and is a testament to John Tuton’s commitment to constant innovation and reinvention.

In our latest Boss Boy Interview – John Tuton looks back at the past decade of Mammoth on his 10 year anniversary. We discuss everything from the early days of his game-changing business, the moments that have stayed with him through the years, and some key advice for aspiring Boss boys.

Tell us a little bit about yourself and what inspired you to start Mammoth?

I’ve always had a passion for health and wellbeing. I used to work in healthcare, providing medical equipment for seriously unwell patients. During this time, I discovered how getting the right mattress can really make a difference to your life.One particular case still stays with me to this very day, and is a constant reminder of Mammoth’s driving purpose to help everyone make the most of life.

I had been called in by doctors to help an elderly patient in a critical condition due to severe pressure wounds caused by a fall and subsequent long period in bed. With traditional prescribed methods failing to help, the outlook was bleak. As part of her treatment, I recommended using a new technology within a pressure relieving mattress and cushion, proven to stimulate circulation and blood flow.

The results were amazing and within a couple of weeks she was out of bed and then shortly after that, she was enjoying days out with her children and grandchildren. The thank you letter from her family was so moving, it made me realise what I wanted to do for the rest of my career.

Around the same time, I was also struggling to get a comfortable night’s rest after getting injured playing rugby, and it led to me having a ‘eureka’ moment. I began thinking, why should anyone wait until pain or poor health strikes to get maximum rest and recuperation from their mattress. So Mammoth was born with the aim of helping anyone and everyone sleep better, feel better and make the most of every day. Now in our 10th anniversary year, we are proud that our award-winning technologies are recommended by health professionals, including the Chartered Society of Physiotherapy, and used by professional athletes across a wide range of sports.

How important is sleep to our overall well-being?

We spend a third of our lives sleeping so it’s not surprising that sleep plays a vital part in our overall health and recovery. In modern life, sleep has never been more important. We live busy lives, spend too much time in front of our screens and all too often ignore our natural body clocks, so getting the recommended eight hours sleep isn’t always easy. But it’s a fact that good sleep improves our health, wellbeing and happiness.

A good night’s sleep is linked to learning faster, living longer, higher levels of creativity and performance, lower stress levels, maintaining a healthy weight and attractiveness. In fact, a good night’s sleep is even scientifically proven to extend life.

“We spend a third of our lives sleeping so it’s not surprising that sleep plays a vital part in our overall health and recovery.”

Sleep is also crucial for performance, which is why we are the ‘go-to’ provider for elite athletes and organisations, including the British Athletes Commission. We have several exciting partnerships including with the Chartered Society of Physiotherapy (CSP), the Rugby Players’ Association and we are the official mattress and pillow supplier of Tottenham Hotspur’s state-of-the-art, private player accommodation lodge, as well as the official mattress and seating partner for the Professional Cricketers’ Association (PCA).

Could you tell us a bit about Mammoth’s Medical Grade Foam Technology and PostureCell technology?

At the core of every Mammoth mattress is our Medical Grade™ Foam and PostureCell® technologies which were designed specifically to help people enjoy better sleep. In fact, these technologies are scientifically tested and shown to improve sleep by the UK Centre of Sleep Research.

Evidence shows that a lack of proper support and overheating are the two biggest obstacles to getting an uninterrupted night’s sleep. So that’s why it was important to us to develop products that help alleviate these issues.

Our Medical Grade™ Foam was developed from healthcare to ease aches and pains, and return people to good health. Our mattresses provide plenty of pressure relieving postural support through our PostureCell® technology, and it is naturally cooling – so it won’t heat up and neither will the user. It’s also hypoallergenic. Our developments and innovation have meant Mammoth are now NHS award winners.

Our mattresses are recommended by health professionals to ease aches and pains, including back pain. They are endorsed by elite athletes, national teams and their governing bodies to help them sleep better, be better and perform better.

What has been the biggest challenge you have faced as an entrepreneur so far?

Life as an entrepreneur hasn’t been easy all of the time. In the beginning I had to spend my life savings and pay my mortgage on credit cards to set up the business. Everything I had was invested into the business and I even had to go on honeymoon on a shoestring budget. It wasn’t just making sure we had enough money to start operating, it was getting suppliers and manufacturers to take us seriously for prototyping. It was a long process and I had to go back to employment for an interim period to keep the business going.

We’ve also had to face navigating a changing retail environment and further challenges when the business plateaued. After re-investing in our brand and message, we are back in growth thanks to strengthening the team, resource and capability, identifying talent and lots of hard work.

Although we’ve had difficult times, the sacrifices have been worth it.

What advice do you have for other Boss boys just starting out?

Back yourself, work hard and make sure you are going into a sector you enjoy, because it is going to be big part of your life.

Be prepared to take a risk and realise that you might no longer be able to have the ideal work, life balance. Setting up your own business is tough, and it will always infiltrate your home life.

That’s why it is important to have time off, so when you do go on holiday, make sure your phone stays in the top drawer and that you switch off. In order to do that, you have to have the ability to delegate, manage and recruit the right team as all of these are essential to running a successful business.

MAMMOTHCOMFORT.COM

Unless you’re willing to splurge on the latest console, men are notoriously difficult to shop for during the holidays. Not to worry – because we’ve searched high and low to curate the very best men’s gifts so you can reward your beaus #TeamCoco style (but only if they’ve been nice!)

From the best men’s grooming products, versatile fashion finds, functional backpacks and the coolest new gadgets, our editors have done all the hard work for you by rounding up the top 18 best (fool-proof) gifts to wow your stylish beau this Christmas.

1. Archive V Neck Cable Jumper by Lyle & Scott available at https://www.lyleandscott.com/

2. Olive Cargo Trousers by Lyle & Scott available at https://www.lyleandscott.com/

3. Advanced Moisturiser by The Fellowship available art https://the-fellowship.co.uk/

4. Roll Top Backpack by Stubble & Co available at https://www.stubbleandco.com/

5. Blue and White Trainers by Valentino Garavani available at Harvey Nichols https://www.harveynichols.com/

6. Another 13 edt by Le Labo available at John Lewis https://www.johnlewis.com/

7. Santa Claus Airport Socks by Falke available at https://www.falke.com/

8. Everything Cream by Non Gender Specific available at https://www.nongenderspecific.com/

9. Oculus Quest 2 VR Headset available at John Lewis https://www.johnlewis.com/

10. Timex x Coca Cola Watch https://www.timex.co.uk/

11. Multi-coloured teddy Hoodie by Polo Ralph Lauren available at Harvey Nichols https://www.harveynichols.com/

12. All Black backpack by Stubble & Co available at https://www.stubbleandco.com/

13. Black Sunglasses by Larson & Jennings available at https://www.larssonjennings.com/

14. Robert’s Radio available at John Lewis https://www.johnlewis.com/

15. Navy Men’s Wool Runners by Allbirds available at https://www.allbirds.co.uk/

16. Green and Silver Cufflinks by Tateossian available at https://tateossian.com/

17. Bentley Green Chronomat Watch by Breitling available at https://www.breitling.com/

18. Men’s Pyjama Set from Hanro of Switzerland available at https://www.hanro.co.uk/

The problem was the perfect bag was elusive,” says Stubble & Co Co-Founder Ben Watkiss as he looks back on the pivotal moment that led to the creation of, what we consider to be the sturdiest and most versatile bag brand in the market today. “I just couldn’t find one bag that would do it all and those I did find either broke pretty quickly or came with an eye-watering price tag.”

Following an idyllic three-week adventure in the Philippines, Ben set out to create a range of highly-functional bags that people would never stop using, no matter where the destination and two years later, Stubble & Co was born.

Stubble & Co’s design-led approach and dedication to excellent customer experience and true sustainability means that every product was designed to suit the needs of every kind of traveller. “We believe our products are exceptional and our promises are bold, but we still do everything we can to over deliver on them and put the customer first in every single decision,” Ben says. Having sampled a Stubble & Co Roll Top Backpack myself, I can confidently say, that while Ben’s promises may indeed be bold, he certainly delivers on them too.

We sit down with Ben and talk about what makes Stubble & Co’s bags just so much better than other fast-fashion options in the market today, how a change in mindset helped him navigate the troubles of COVID-19 and what it takes to succeed as an entrepreneur in his own terms.

Tell us a little bit about yourself and your background, what inspired you to start Stubble and Co

Before founding the brand, I spent 10 years travelling almost every week for work. In and out of airports, on planes, trains and buses, and went through a bunch of bags doing so. The problem was the perfect bag was elusive, I just couldn’t find one bag that would do it all and those I did find either broke quickly or came with an eye-watering price tag. That seemed crazy but it also gave me an idea, one that happened while exploring the Philippines.

It was three idyllic weeks in paradise. No office jobs to think about and no hectic London life, just a chance to really think about the future and how to make the leap into bags. The vision was to create a range of bags that people would never stop using, wherever the destination. Bags that could go anywhere and do anything because they had been designed to last.

Then in March of 2017, after two years of researching, prototyping and planning, we sold our first Stubble & Co bags.

I love the tagline ‘The Only Bag You’ll Ever Need’. In your opinion what sets Stubble & Co apart from other bag brands today? What have been the biggest milestones so far?

Our design-first approach and the fact we put quality at the very centre of everything we do. Materials, techniques, layouts, features and every little detail in between. We focus on it all so that we’re left with a product of exceptional quality and, one that we sell at the most affordable price possible.

The other key focus is the customer experience. We want to exceed every expectation from the moment someone discovers our brand, all the way through, so that we’re still part of their experience years after they’ve purchased one of our products.

We believe our products are exceptional and our promises are bold, but we still do everything we can to over deliver on them and put the customer first in every single decision. That’s the most important factor in our entire brand and we’ve now sold bags to over 25,000 customers.

Stubble & Co is all about blending functionality and performance with a strong sustainable and ethical ethos. Could you tell us more about your sustainable practices?

We’ve got a long way to go before we’re perfect, but we’re constantly looking for ways to make our entire process more sustainable. That’s always been our mission. First and foremost, we want to produce bags that make every journey easier, but if we don’t look after our planet and environment at the same time, we’re not doing all we can as a business. That’s why we’ve made sustainability an inherent part of our vision, working hard on every aspect to become more sustainable than we were yesterday.

To do this, we’ve made sure our bag designs are timeless over ‘fast-fashion’ and we’ve begun launching even more products made from recycled-plastics. We also offer an in-house repair service, offset our transportation carbon footprint, work out of a carbon negative warehouse and make sure all our packaging is 100% recyclable.

What has been the biggest challenge you’ve faced as an entrepreneur so far?

As you can probably imagine, 2020 was a pretty big challenge. Our whole ethos has been to make bags that are built for travel, whether that’s a commute to work, a road trip into the wilderness, a weekend away and every other type of journey, all of which were grounded at the start of 2020.

So we flipped our mindset and changed our attitude. Rather than worrying about how many bags we were selling in the short term, we doubled down on creating inspirational and educational content that would help people get ready for when travel was possible again. We also looked deeper into the changing market and found ways to develop even more essential products, like our Roll Top backpack. Agile, versatile, functional, sustainable, we wanted to design a bag that would let our customers explore the world on their doorsteps by foot and by bike.

Do you have a favourite piece in the Stubble & Co line? If so – why?

We’re proud of every product we’ve ever designed, but the Adventure Bag has to be our favourite. It’s the Swiss Army knife of bags. The kind of bag the 10 year old adventurer in us would have designed in a treehouse, while imagining we were explorers going from sea level streets to snow-capped peaks. That was the passion that fuelled the Adventure Bag.

Made from seriously robust recycled materials, this 42L bag combines the utility of a holdall with the functionality of our most practical backpack. But it wasn’t until we read the first customer reviews that we realised just how special this design was. On one hand it is tough, durable and enhanced with 8 purpose-built compartments so that every journey is made easier and on the other it is exceptionally lightweight and comfortable, with nothing rigid within the bag, so that it can be packed to the limits of any airline. It’s the ultimate sidekick.

Stubble & Co has a decidedly streamlined range – how do you go about designing a Stubble & Co bag?

First of all, we sit down and think about the sort of problems we want to solve with each bag and then we brief our epic designer — who has worked with some of the best known bag brands out there — to come up with exciting new ways to make the little details exceptional.

After that, we put out surveys and talk to our customers because they know our bags better than anyone. That’s how we are constantly able to improve. Every single product we have brought out has featured an improvement, whether that’s something big and obvious or small and essential.

What’s next for you and Stubble & Co? Any new exciting projects in the pipeline

Hopefully a lot more travel and everyday adventures. We started Stubble & Co to solve a problem we were struggling with, so we’d love to get back to living the brand day in day out, getting out into the wilderness, testing our products and finding even cooler ways to improve them. And while we envisage always having a small permanent collection of bags, we want to keep finding ways to stretch what’s possible in every perspective: the materials we use, the features we offer and the ways in which we build each bag. There’s only one way to do that: get out there and test them in the wild.

What advice do you have for those looking to take the leap and start their own businesses too?

The first step is always the hardest part… and the scariest, especially at the beginning. You suddenly realise how much effort and time is actually required as you start working hours that are far, far longer than you ever imagined, with numerous sacrifices dotted along the way. All the late-nights, stressful moments, nervy decisions, everything. When you start seeing your product worn by strangers on the street, everything just becomes worth it and you’re left feeling incredibly proud of what you’ve achieved. So, hang in there, because if you’ve got passion and a love for what you’re building, you’ll make a success of it and that’s worth all the hardships.

WWW.STUBBLEANDCO.COM

According to Stephen Zieminski, Founder and CEO of internationally-renowned protein and supplements company Naked Nutrition, running a business is quite similar to cross country and track. He says, “In running, I believed from early on that you get out what you put in. Success doesn’t come overnight but if you keep at something long enough, those efforts will often, pay dividends.”

“I approach business in the same way,” Stephen adds. “It’s not one day or one decision that makes or breaks you, it’s the constant effort you put in day in and day out that determines whether you will be successful or not.”

Naked Nutrition is founded on the principles of less is more, offering nutrition products that strip away marketing and gimmicks and focus on the good stuff. It started with a core range of five single-ingredients protein powders in 2014 and now has a thirty-product strong offer which will soon include a multivitamins line.

Stephen’s mission is to “be a nutrition company with nothing to hide,” and Naked Nutrition does exactly that; foregoing artificial additives to focus on the high-quality ingredients that your body really needs.

We sit down with Stephen and talk about the early days of Naked Nutrition, how his own background as an athlete has informed his approach, and why consistency and focus are the key ingredients to success as an entrepreneur.

Tell us a little bit about yourself and your background. What inspired you to start Naked Nutrition?

I have been into physical fitness all my life. At the University of Florida, I was on the cross country and track teams and while there, was a two-time All American. My experience as an athlete created an awareness of how everything we consume affects athletic performance and overall health. The idea for Naked Nutrition was born in 2014. Looking for protein powder for myself, I found that most products were filled with long lists of artificial ingredients that I knew offered little to no nutritional value. I envisioned a line of products that would be simple, transparent, healthy, and effective. We launched with five single-ingredient protein powders and have grown to offer over 30 products.

We love your ‘Nutrition with Nothing to Hide’ mantra. Can you elaborate on some concrete ways that Naked Nutrition is promoting transparency across its supply chain and product offer?

Our goal has always been to be a nutrition company with nothing to hide. As our name implies, Naked Nutrition strips away the marketing and gimmicks many companies use today. We are constantly looking at products and highlighting the proteins and supplements that can be improved through better ingredients, fewer ingredients — or both. We meet with farmers and suppliers in person as much as possible to source ingredients that meet our strict standards.

In what ways has your own past as a cross country and track athlete influenced your approach to Naked Nutrition? What were some of your biggest learnings?

In running, I believed from early on that you get out what you put in. Success doesn’t come overnight but if you keep at something long enough, those efforts will often, pay dividends. Matter of fact, when I first started running Naked Nutrition, it took over two years for my efforts to start surfacing in the form of results.

I approach business in the same way. It’s not one day or one decision that makes or breaks you, it’s the constant effort you put in day in and day out that determines whether you will be successful or not. Since I’ve never been one to shy away from work, running and business are very appealing to me.

What are the biggest challenges to offering protein & supplement products with just 3 ingredients or less?

The challenge I most often face is finding the right people and companies to work with. The protein and supplement industry can be a scary place. So, finding people who care about the quality and integrity of their processes and the end product hasn’t been the easiest. When your products contain so few ingredients, you must ensure consistency and minimise variation as much as possible. The way we do this is through testing and various other checks and balances throughout the manufacturing process.

In your opinion, what sets Naked Nutrition from other brands in the protein and supplements market today?

Transparency, premium ingredients, and as few ingredients as possible.

What’s next for you? Any exciting projects in the pipeline?

Naked Nutrition’s goal is to offer solutions for everyone, at every time of the day. We are launching several new protein and supplement products in the coming months including a multi-vitamin and even more plant-based products.

What advice do you have for aspiring entrepreneurs looking to start their own business?

Focus on what motivates you. My motivation is growth so I focus my attention wherever will support that most. Often that means being a problem solver. Even the most competent and skilled teams will encounter challenges. Success is determined by how you tackle them.

FOR MORE INFORMATION VISIT NAKEDNUTRITION.COM

According to Harvey Broadbent, Founder & CEO of sustainable and truly inspirational fashion brand Positive Outlook Clothing, “you should always start with purpose and let your product follow.”

From a very young age, Harvey started with purpose, living a life surrounded by positive energy and encouragement which he now shares with others through Positive Outlook Clothing.

Purpose is everything for Harvey, and this rings true for his company which foregoes fast-fashion trends and instead inspires people to look inward, giving them the right clothes to live their best, most confident lives. Positive Outlook Clothing has people at heart and planet in mind and offers stylish, evergreen pieces that can go from day to night and are made to last.

“We create quality-crafted clothing that focuses on the wearer and helps them to shine and feel their best,” Harvey says. “Clothing that helps you feel and be the best version of yourself every day.”

“Each and every time a customer sees or wears an item of our clothing, it gives a small boost, a smile, a push in the right direction and acts as a symbol of like-minded, forward-thinking, positive people.”

It makes sense then, that for Harvey, profits aren’t the be all and end all for his company. Instead, he seeks something much more valuable – and that is to share his truly inspiring positive mindset with the world, one sustainably made garment at a time.

We sit down with Harvey to talk about his early forays into design, balancing profit and purpose and his goal to build a family of positive-minded people looking to change the world.

“Our motto is ‘people at heart, planet in mind’ and this rings true all the way through our company foundations… Success for me is measured by the impact you have, the love in your heart and the legacy you leave behind… not the numbers on your bank balance!

Tell us a little bit about yourself and your background, what inspired you to start Positive Outlook Clothing?

My name is Harvey Broadbent and I guess you could say I was born and raised in the midlands surrounded by creativity and positivity. With the family on my mum’s side all in motorsport engineering, and the family on my dad’s side was in fabrication, upholstery, and carpentry I was destined for a world in design.

My childhood was full of positive reassurance and the general push to ‘try anything’. Our family was not afraid of failure and instead praised it, as long as you gave it your all and regardless, learned from the outcome. Although my passion began in fine arts, I had the standard concerns of “you won’t make any money,” stressed to me by my teachers and friends alike.

To keep the creativity alive, I chose to explore the world of product design with a bachelor’s degree at Bournemouth University in 2008. This was where I gained an insight into each and every stage involved in taking a product from concept to life and my sense for sustainable design was born. Little did I know that this life of positive encouragement and desire to create would drive me to build a company with people at heart and planet in mind.

We love the mantra of “A positive outlook garment is a positive mindset.” From design to production and marketing – how does this ethos inspire your business?

We create quality-crafted clothing that focuses on the wearer and helps them to shine and feel their best. We don’t cater to high street fashion and exotic trends; we look a little further inward into one’s mindset and inner confidence. Clothing that helps you feel and be the best version of yourself every day.

Each chance encounter and shared moment creates a unique opportunity for a transference of positive energy, wisdom, and culture. Each time a customer sees or wears an item of our clothing, it gives a small boost, a smile, a push in the right direction and acts as a symbol of like-minded, forward-thinking, positive people. These are the foundations we stand upon in every aspect of our business and will continue to as we look to grow as a Positive Outlook family.

In your opinion, what sets Positive Outlook Clothing apart from other fashion brands in the market today?

Sustainability, transparency, and accessibility. We have been working in the world of sustainability for over eight years. We’ve made mistakes, tackled controversy, and sailed through the smoke and mirrors that exist within the fashion industry and business world.

We take nothing at face value and instead strive to see first-hand the people and processes involved at every stage of production. For example, over the past 4 years, we have worked with one family-run manufacturer for all our clothing, and we couldn’t be happier about it. We know every member of staff working there at every process, we know where our fibres come from and the energy it takes to turn those natural fibres into fabrics for you to wear and feel fantastic in. This approach allows us to share this information confidently and honestly with our customers.

With fashion being one of the biggest pollutants, sustainability in the fashion industry is more important than ever. In what ways does Positive Outlook Clothing promote conscious consumerism?

Coming from a product design background, for me sustainable design is not a gimmick, marketing ploy or USP, it’s just ‘the way it should be’ and a sign of good wholesome design. This follows through to the type and styling of the clothing we produce – quality everyday essentials.

As a company, we promote a minimal lifestyle, producing quality made items that fit and feel amazing, styled to look as good at the bar with friends or out on your morning run. We aren’t focused on launching elaborate ranges or hitting those high-street trends. A Positive Outlook item is an everyday item that will last. Our botanical fabrics and fibres work with your body, aiding movement, allowing your skin to breathe while being durable and stylish to suit any

surrounding.

As a business owner with such strong ethical foundations, how do you balance profit and purpose?

Our motto is ‘people at heart, planet in mind’ and this rings true all the way through our company foundations. I have no dreams of incredible riches but rather to succeed as a company, to reach our goals and build a family of like-minded ambitious people that are living the life they want to live and positively impacting as many people as they can while doing it. Success for me is measured by the impact you have, the love in your heart and the legacy you leave behind… not the numbers on your bank balance!

What’s next for you? Any new exciting projects in the pipeline?

Where do I start! I’d say out of everything we have going on now, I am most excited about the podcast concept we are currently creating as a company. The podcast we’re launching will ultimately be an extension of our heart, championing various youth organisations across the country, starting local to us.

We will be sharing the amazing work they do, breaking down the challenges/stereotypes they and their members face and chatting 1-2-1 with the inspiring young people these organisations work with.

We have 6-7 projects lined up so far at different stages and already each conversation we’ve had has been eye-opening and powerful to say the least! Keep your ears peeled and eyes open for this one…

What advice do you have for aspiring entrepreneurs looking to start their own fashion brand?

Start with purpose and let your product follow.

www.positiveoutlookclothing.com