Do you dream about your photos gracing the covers of glossy magazines? If you are starting in fashion photography, you might feel it’s hard to reach that goal. But, becoming a professional from an amateur is possible.

Fashion photography is about taking pictures that show style and trends. It’s not just about the camera. You also need to know about lighting, working with models, and editing photos. Whether you’re aiming to shoot for international campaigns or local boutique lookbooks, the essence of professional fashion photography remains the same.

Embarking on this learning path, the photographer is encouraged to approach each tip as an opportunity for growth. The journey from capturing mundane shots to producing magazine-cover-worthy images is framed as a series of achievable steps, each building on the last. This guide aims not only to elevate the technical and artistic aspects of photography but also to inspire confidence in the photographer’s ability to realize their aspirations.

Tip #1: Dive Into Fashion Trends

The Importance of Staying Current

Fashion is about the moment. What’s in vogue today might be passé tomorrow. As a fashion photographer, understanding and anticipating trends is crucial. This doesn’t mean you should mimic every popular style. Instead, use this knowledge to inspire your work, ensuring it feels relevant and fresh.

How to Keep Up with Trends

“Being current isn’t just about following trends, it’s about predicting them,” professional photographer Daria Koso advises. Here’s how she suggests staying in tune with the ever-evolving landscape:

  • Follow Influential Fashion Magazines and Websites: Publications like “Vogue,” “Elle,” and “Harper’s Bazaar” are trendsetters in fashion and fashion photography. Their shoots can provide insight into current and upcoming trends.
  • Attend Fashion Shows: If possible, attending fashion weeks in cities like New York, Paris, or Milan offers a firsthand look at the future of fashion.
  • Social Media and Online Portfolios: Many photographers, designers, and models share their work online. Platforms like Instagram and Behance are excellent for inspiration and understanding what styles resonate with audiences.

Tip #2: Selecting the Right Camera

Understanding Your Needs

The best camera for fashion photography depends on your specific needs, such as the type of shoots you’ll be doing (studio vs. location) and your budget. While a high-end DSLR or mirrorless camera might offer the best image quality and versatility, even mid-range cameras can produce stunning results in the right hands.

Features to Look For

These features significantly impact the quality and creativity of your fashion shoots:

  • Resolution: Higher resolution allows for more detail and larger prints.
  • Low Light Performance: Important for indoor or evening shoots.
  • Fast Autofocus: Essential for capturing sharp images of moving models.
  • Lens Compatibility: A good selection of lenses can greatly expand your creative options.

Tip #3: Choosing the Perfect Location

The Impact of Location on Your Shoot

The location of your shoot can define its mood and style. Whether it’s a sun-drenched beach or a gritty urban backdrop, choosing the right location is about more than just aesthetics, it’s about storytelling.

Tips for Finding Locations

Finding the ideal backdrop for your fashion photography can be as crucial as the fashion itself. A captivating location not only complements the attire but also adds depth and context to your narrative. But how do you scout for these perfect spots? Here are some key strategies to ensure your chosen location elevates your fashion shoot from good to unforgettable: 

  • Scout in Advance: Visit potential locations at different times of day to understand the lighting and crowd patterns.
  • Consider Permissions and Permits: Some locations may require permission or permits for commercial photography.
  • Think Outside the Box: Unique or unconventional locations can add a memorable twist to your fashion shoots.

Tip #4: Mastering Lighting Techniques

Mastering Natural Light

Natural light is a photographer’s best friend, especially in fashion photography. Understanding how to harness its potential can elevate your images to new heights of beauty and sophistication.

One of the most coveted times for outdoor fashion shoots is the golden hour, occurring just after sunrise or before sunset. This gentle illumination creates soft shadows and adds a romantic, ethereal quality to your photographs. Make the most of this time by scheduling your shoots accordingly and positioning your models to bask in the golden light.

While bright, sunny days are often preferred for their vibrant colors and strong contrasts, don’t underestimate the beauty of overcast skies. Cloud cover acts as a giant diffuser, scattering the sunlight evenly and reducing harsh shadows. 

Using Artificial Light

Studio lighting allows for complete control over the illumination of your subject. Key lights, fill lights, and backlights can be used in combination to sculpt your subject and set the scene. Don’t be afraid to experiment with different lighting setups and techniques to discover what works best for your unique style and vision.

Tip #5: Cultivating a Strong Connection with Your Models

Communication is Key

The relationship between photographer and model is crucial. Clear communication about your vision and instructions can help put the model at ease and make the shoot more productive.

Creating a Comfortable Environment

A comfortable model is more likely to deliver natural, compelling poses. Ensure your shoot location is safe and that your team acts professionally at all times. Encouragement and positive feedback can also boost a model’s confidence and energy.

Final Thoughts 

Transitioning from an amateur to a pro in fashion photography requires not just an understanding of the camera and techniques but also an eye for fashion, a knack for communication, and the ability to adapt and innovate. By following these five tips, you’re not just capturing images: you’re telling stories, setting trends, and defining moments in fashion. Keep pushing the boundaries of your creativity and technical skills, and you’ll find your unique voice in the vibrant world of fashion photography.

Nowadays, eyeglasses are not a single vision correction tool, sometimes they also act as a decorative role; many award ceremonies can see stars wearing glasses on stage to receive the award. So how do we pick the right glasses for us? What kind of glasses are suitable for a round face?

A round face with a fuller forehead and lower jaw. You should avoid wearing a flat round or round style, which will make your face look fatter, you should choose glasses with thicker frames and flat rectangular lenses, so that the whole will look a little more coordinated!

Fitting Principles

You must remember that round faces are shaped and square faces are oval. Frames should not be the same as the face shape but they should not be the extreme opposite either.

Frame Glasses Must Remember To Complement Each Other

 If you are not very satisfied with your face, the shape of the frame should not be the same as the face, “round on round”, or “square with square” formed by the visual effect will be too strong; but also can not be overkill to choose an extreme opposite of the face frame, so as not to let people far A look, on the sudden in the frame under the face, impressed. For example, a round face should avoid round frames and a square face should avoid square frames; conversely, a round face is not suitable for square frames and a square face is not suitable for round frames.

Frames Should Be Parallel To The Shape Of The Face

 The shape of the frame should be able to balance the shape of the face, comparing the upper and lower edges of the frame. If the lower edge is big, the lower jaw will be fat, and if the lower edge is small, the lower jaw will be thin. Therefore, people with a slightly chubby face should choose frames with a slightly reduced lower edge, while people with a thin chin should choose frames with a slightly wider lower edge.

Nowadays, many myopic people will choose myopic sunglasses for traveling. What kind of myopic sunglasses are suitable for round faces? Don’t choose sunglasses with overly colorful yellow or red lenses or slim frame lines, as this will make your face look bigger. Choose glasses with thicker frames and cooler colored lenses: this will make your face look less round.

If you are naturally beautiful and do not want to wear glasses to cover your beauty, you can choose to wear contact lenses; after all, you can see many female celebrities attending important occasions without glasses, we do not believe that so many female celebrities do not have nearsightedness, it is impossible. The stars are also deeply aware of the health reasoning, they will not unnecessarily only look at the contact or frame, they are alternative, which is very healthy from the concept of optometry point of view.

Everyone’s face shape will be different, so the above method can only provide a reference. CheRing offers a wide range of frames in a variety of shapes for you to choose from.

Introducing Vanessa Murnane, the brilliant mind behind Amorcito Jewellery. Vanessa’s journey is one of passion, creativity and unwavering dedication to her craft. As the sole designer of Amorcito, she brings to life a stunning array of demi-fine and fine jewellery that defies convention and celebrates individuality.

Since founding Amorcito over a decade ago, Vanessa has stayed true to her vision of creating pieces that are playful, exceptional in quality and distinctly unique. Her background as a certified gold and silversmith infuses her work with a level of craftsmanship that is unparalleled.

The name ‘Amorcito,’ translating to ‘little love,’ perfectly captures the essence of Vanessa’s creations, each piece a manifestation of her own ‘amorcitos.’ With inspiration drawn from the beauty of women, nature and diverse cultures worldwide, Amorcito jewellery reflects a profound appreciation for the world’s wonders.

Vanessa’s commitment to ethical sourcing and responsible practices further underscores the integrity of the brand. Through partnerships with organisations such as The Bee & Butterfly Habitat Fund and Greenspark, Amorcito is not only a purveyor of stunning jewellery but also a champion of environmental conservation and community empowerment.

In this chat, we celebrate Vanessa’s unwavering dedication to empowering women to embrace their beauty, share their essenc, and discover many little loves along their journey.

Join us in admiring the artistry and vision of Vanessa Murnane and the beautiful world of Amorcito Jewellery…

Reflecting on your journey with Amorcito over the past decade, can you share a pivotal moment that defined your approach to jewellery design and business philosophy?

Absolutely! Earlier on, I tried catering to every fleeting trend, shaping my jewellery to other people’s tastes. So my pieces were technically well-made but lacked soul. By doing this, I essentially robbed myself of my creative edge and authenticity, which ended up feeling quite sad and depressing.

I finally woke up and realised that if I did not love and believe in my designs, I couldn’t feel proud of my work and there was no point to any of it. So yeah, I went back to my truth and created only what spoke to me and brought a smile to my face. That was a turning point that gave my brand the identity it was in desperate need of and eventually aided in the business’s growth.

As a certified gold and silversmith, what draws you to the hands-on process of crafting each piece personally? How does this hands-on approach contribute to the uniqueness of Amorcito’s designs?

Well if you ever have the opportunity to melt metal with a torch, you will understand the obsession that comes along with jewellery making. It’s all fun when you’re beading and wire wrapping. The creativity is cute and safe. But then you start working with materials that are next to impossible to mould to your whims and that’s when the real fun starts.

It’s a powerful feeling in knowing that you can manipulate something so non-interesting into something really beautiful. Each creation is always going to be unique because the creator has their very own style and way of doing things. There is never just one way to get to that end design. I think that is what makes my pieces unique. Because I am always the first person to sketch, solder, polish, set the stones and make any necessary tweaks to the designs. They all contain 100% my personality on a good day or bad.

Amorcito is translated to ‘little love.’ How do you infuse love and happiness into each piece you design, and how does this philosophy resonate with your customers?

Every piece I create has such meticulous attention to detail because I personally would never wear uncomfortable accessories, so I wouldn’t design them either. If the design does not cater to all the little but important details, it just doesn’t make the cut. I find that all of the care put into my line speaks to the idea that with a little love, we can all be something truly incredible. It’s all love at Amorcito.

Nature plays a significant role in your designs. Could you share a specific instance where a natural landscape served as direct inspiration for a particular collection, and how you translated that inspiration into your designs?

Yes, of course! My favourite landscape inspiration has been my milkweed flowers in my backyard. I have become curiously obsessed with the raising of monarch butterflies. And because the butterflies lay their eggs onto this flower, I get to spend most of my spring in awe of them. They are everywhere around my shop. You can see throughout many of my designs, I incorporate this flower. It has even inspired all versions of the Amorcito logo. Butterflies mean a lot to me and I use them as inspiration in many aspects of my personal and business life. They are a symbol of change and resilience. That says it all.

Amorcito pays tribute to diverse places and cultures worldwide. How do you navigate the fine line between cultural appreciation and appropriation in your designs, and what steps do you take to ensure authenticity and respect?

I can only design what I understand and that means that everything tends to come from my own life experiences. Sometimes those experiences come through travel and seeing and experiencing other cultures which means the fine line between appreciation and appropriation is always lurking nearby. I just have to trust that my respect for people and places I don’t understand will keep me honest, aware, and far from that area of ignorance.

Amorcito Jewellery

Your commitment to ethically sourcing materials aligns with a growing trend in the industry. Can you elaborate on the challenges you’ve faced and the importance of maintaining this commitment in the competitive world of jewellery design?

Sometimes it feels like there are so many areas within my business that could use more improvement and attention especially when it comes to ethically sourcing materials. You have the actual product material and all of the components to create the finished piece. You have the tools to make the piece and the conditions under which it is made. You have the packaging and shipping efforts.

There is so much you can control and so much you cannot. For me, this process has been a huge learning opportunity. It takes a lot of thought and commitment but when you pay attention to the little details and areas of which you can implement ethical practices, it forces growth and that always equals success in the long run. The jewellery world is competitive but mostly in the department of honesty. There are so many corners that can be cut. If you don’t cut corners, it always pays off. You win that way.

The partnership with The Bee & Butterfly Habitat Fund and Greenspark reflects your dedication to environmental causes.

How do these partnerships align with Amorcito’s broader mission, and what impact do you hope to achieve through these collaborations?

Just the fact that every Amorcito purchase helps plant a tree and rescue plastic from the ocean is enough for me to feel as if I have already accomplished what my conscience required. I have always loved jewellery and making it is so fun and fulfilling but I wanted there to be a really good reason for it all.

Now I have that and working with these charities has given me that sense of accomplishment and I hope to continue to be impactful in positive ways for the environment and be an example and inspiration for my young daughter. I hope to establish my own charitable events when I gain a bit more free time. I have ideas like ocean cleanups, highway adoptions, fundraising, milkweed planting parties… the list goes on. It’s going to be fun.

In your opinion, how does jewellery empower women to move with confidence, own their beauty, and share their essence? Can you share a customer story that exemplifies the transformative power of Amorcito jewellery?

In my opinion, most times, it is not the actual design, style, brand, or overall look of the jewellery piece that inspires confidence. It’s the sentiment behind it. And if that jewellery has a purpose and that purpose is philanthropic, I think that can make any person feel confident in their beauty because it’s inside where their true beauty lies. And even if that belief lies deep below the surface, every woman recognises this to some extent.

The challenge is accepting this belief as truth. I also think that jewellery often represents a phase in someone’s life. Or it could be a memory or a person too. I think if you are treating your Amorcito jewellery the way it was made to be treated, (as if it will be passed down through generations), then the jewellery will always contain the capacity to make a woman feel confident and special because she knows she is wearing something that tells her she is seen and heard and loved. Those feelings can inspire confidence in anyone.

Your designs often incorporate indigenous stones and materials. How do you ensure fair and respectful collaboration with local suppliers, and how does this contribute to the authenticity of Amorcito’s creations?

I do have a lot of trust and comfort in knowing that the suppliers I work with are all part of the same family network. This family sometimes feels like my own when we check in with each other. There is a real sense of understanding and trust between us and there is never a hesitation when they are asked to provide any type of materials, namely certificates and test results pertaining to the integrity of their business practices.

I did work with another company for a moment while I needed a backup supplier and I quickly became aware of how desperate people can become when trying to make a living. It was sad and quite heartbreaking when I got down to the root of it all but even though I felt empathy towards the situation, I didn’t want to be a part of the perpetuation of the problem. I admire and appreciate the honesty and fairness my suppliers have always provided me with and my customers benefit in knowing that their purchase aids in creating change for the better. It’s small but it’s something.

Amorcito has been a woman and Latina-owned company since its launch in 2012. How has being a woman and Latina shaped your entrepreneurial journey, and what advice do you have for other aspiring women in the industry?

Well, it’s certainly inspired confidence in myself. My mother is very artistic as well and even though she does not own and admit her artistic talent, I know that it exists and I know that my own talent comes from and was inspired by her. She is from Panama. She moved to the states very young and between all the obstacles of raising a family and trying to learn another language, she did not take much time to teach us much about her life growing up and what being a Latina meant to her or even what it should mean to my siblings and me.

Her roots were all very ambiguous to me but somehow I felt this power from having a Latina background and being Latina myself. When I chose to name the business Amorcito, it opened me up to an entire network of Latina women and the feeling that came from this felt like finally coming home. The Latin culture has all of the really good stuff that speaks to my soul and there is this really intense dedication to cheering each other on when they find their path and feel a sense of success or accomplishment.

Not having much of a foundation and network of support built up for myself to grow a business was really scary but I found a lot of safety and security in all of the countless stories of Latina women working their way to the top and taking charge of their lives. I always say that everything is mental. You can’t control where and how your story begins but you can control where you story goes. So I would tell this to any aspiring woman in the industry. If you want it. Well…take it.

Looking back, is there a particular piece from your collections that holds a special place in your heart? What makes it so memorable for you?

Yes. The first ring I ever made was a simple wire letter ring that spelled the word “love”. I made 100’s of these while trying to perfect my skill and this ring was actually the catalyst that pushed me into starting this business. I made too many! I needed to get rid of them! So every time I see someone wearing that ring I get a little emo.

Amorcito’s tagline is “Find many little loves – your amorcitos along your journey.” Can you share a personal story of a ‘little love’ you’ve discovered along your own journey, either in business or in life?

Oh man, can I?! Don’t get me started. I mean from the friends that dedicated their time to helping me grow my business here in California to little old ladies across the ocean taking me on treks to discover the best materials, this business has taken me to places and placed me in front of people that I never knew would be such a big part of my journey.

They are all my Amorcitos. But my original Amorcito was found in the comfort of my home base, San Diego, California. That was my husband. He is and always will be the original Amorcito. I have to say, one of my favourite Amorcito discoveries was a little, not-so-little sweetheart named Amber. She was an elephant in Thailand. I still plan to go back and visit her at the rescue mission she resides in one day.

It may sound funny but connecting with all sentient beings in this human experience is what I define as the meaning of finding your many Amorcitos. There are so many places to see and feel love. It’s all love at Amorcito and there can be nothing else. That’s my motto.

As a founder, how do you balance staying true to your initial vision for Amorcito while also embracing evolution and growth?

Never questioning my intuition. I have begun to look at this type of questioning as almost something sinful and to be ashamed of. Your gift of intuition is always there and it can never be disregarded. That is the constitution I live by and that is how I stay true to my vision.

Your commitment to community is evident in encouraging customers to join the Fun-girl community. How has community engagement influenced the direction and evolution of Amorcito?

Well, this will definitely sound a bit inflated but I just follow my instincts. The voice in my head is always asking “Would I wear this?” If the answer is “no”, it’s probably not substantial, heavy, quality enough and the design is possibly too cheesy for me to get on board with. My style is really all about something very nice quality but not boring so the balance in my designs usually happens pretty effortlessly. I could be wrong but it’s all very subjective in the end, isn’t it?

How do you see the intersection of fashion and jewellery evolving in the coming years, and how does Amorcito plan to stay at the forefront of these changes?

Hmm. Well, I don’t really have a clue. Honestly. It seems to go so fast these days with social media. The lifetime of a trend or style direction is short so I just plan to ride whatever wave comes and be a little more flexible when doing so. Sometimes I don’t want to get on the ride and that’s okay but when it is something that speaks to me or it’s a direction I feel a need to influence or even possibly light the path for, I’ll be there for it.

Your designs are described as “boldly unique.” How do you encourage individuality and self-expression through your jewellery, and what role do customer stories play in shaping the brand narrative?

Listen, when I see a girl walking up to me with some big floral Amorcito earrings styled with a messy bun, no makeup and a bright lip shade or something else just as brave, you’d better believe that whole look will be influencing my choices and the direction of the next season’s creations, the look of our models, the entire brand’s aesthetic eventually.

I think it has always been and will be this way. Amorcito isn’t one type of woman. Our customer base varies so much that I am always surprised by what type of woman I see wearing Amorcito next and I am always very pleased and inspired. Even if I try to niche out the brand and just market to a very specific demographic, it does not work. Women of every age like to feel youthful and fun and full of life. Amorcito is just that.

Can you share a behind-the-scenes moment in the workshop that epitomises the creative process at Amorcito?

Of course. It’s always all about the friends and family in and out of the workshop. I remember when I had just begun working with a major retailer and had a lot of success on our new campaign. I had so many orders to fulfil. Our team pulled it all off and as we were getting ready to make our drops at the shipping office, my daughter (2.5 years old at the time), wandered in and started pulling packages out of their organised bins and ripping them open, putting them in the wrong bins and even taking a few pieces out of their packaging. She put one customer’s ring on and ran out the door laughing.

This is real life at Amorcito. It’s usually cute and calm with zen music playing in the background in the pink office but out of nowhere, a storm hits and everyone is clamouring to keep up. It’s always hilarious and we always pull off little miracles. I love it.

As a business owner and designer, what has been the most unexpected lesson you’ve learned along the way, and how did it shape your perspective on entrepreneurship?

That failures are constantly happening. They are never-ending and you are confronted with them on a daily basis. You have to get used to this and learn to never take anything personal. It’s usually a lot of small losses and really big wins that balance everything out. And you have to celebrate every win because if you don’t, you will always be working towards something nonexistent and that is the trap. There is never an end, there is only the present.

Looking ahead, what excites you the most about the future of Amorcito, and what goals do you hope to achieve in the next chapter of your journey?

Meeting people. Traveling. Learning new skills and insider trick and tips. It’s all such a fun and interesting journey. I hope to achieve contentment and full gratitude in my next chapter. For a long time, I put myself down because I didn’t believe that I was enough or my company was enough. That was all just a construct I made up to keep myself safe from judgment and negativity. My skin is so much thicker now and I welcome all of the support along with all of the criticism and disbelief in my work. I can’t wait to just keep rolling with the punches.

Our readers love to travel, what destination is at the top of your bucket list?

Hmm. Well, I guess that even on days where I do not feel like being the “fun girl”, I still pull it together and try to find the humour in most situations. I think it is this sense of “whateverness” that feels safe and helps to create a community bond. Especially between women. Women just love having fun. It’s undeniable. Sometimes you need a little push in that direction and that is what I have tried to influence with my platform.

When lacking motivation, what’s your go-to quote?

One thing at a time. Not everything needs attention.

Where can people follow you to find out more about Amorcito Jewellery?

You can always head to the site for extra information on our cause and to see the entire line – and of course, Instagram for all current happenings and sneak peeks of new releases – @amorcito_jewelry.

Vanessa’s story is just one of many inspiring journeys featured on House of Coco. Dive into our collection of interviews to uncover more captivating stories of creativity, passion, and empowerment. Visit our website today and discover the extraordinary individuals shaping the world around us.

Embark on a journey through the dynamic realm of fashion with the visionary designer, Icel De Jesus.

Renowned for her innate creativity and distinct aesthetic, Icel has carved a niche for herself in the industry, leaving an indelible mark on the world of design.

In this brief yet insightful interview, we uncover the origins of her inspiration, delve into her aspirations for the future, and gather invaluable advice for emerging talents.

Join us as we take a glimpse into the captivating world of Icel De Jesus, where innovation meets passion, and individuality reigns supreme…

Where did your love and interest of fashion come from?

I feel I was born with it. At an early age, my family knew I was very artistic and had a style of my own. I reflected fashion in everything I did. At the age of 9 years old, my first artwork was placed in a children’s art exhibition.

My parents were both in the garment business, so I learned a lot from them. My mother used to have custom dresses done for my sister and me, and we were able to choose styles and fabric. I learned to appreciate fabric, trims, and fashion, which developed my skills and love for them.

How do you want people to feel when they wear Icel De Jesus Designs?

I want them to feel special and unique. I want them to identify their style through my designs.

Interview : Inside the World of Icel De Jesus

Where do you see your brand in the next 5 years?

I see my brand beginning to expand globally in the next 5 years.

For anyone launching their brand, what advice would you offer them?

For anyone launching their brand, I would advise them to believe in themselves, to knock on as many doors as possible, to never stop even if they have reached their goals, to really get to know who they design for, and realise what they offer that makes them different from the rest of the world, making people want to follow and support them.

Interview : Inside the World of Icel De Jesus

What is your go-to quote when lacking motivation?

My quote is “You are you, and you are unique. You can make the impossible possible if you believe it.”

What do you do when you are lacking creativity?

I like to listen to music after midnight alone with a sketchpad and a computer; this is when I get most creative. I can sketch for hours.

Our readers love to travel. What destination is on your must-go list?

My destination would be Africa. I would love to see and experience the culture, fashion, music, and environment.

Experience the magic of Icel De Jesus’s designs firsthand by following her on Instagram @icelnewyork and visiting her website Stay connected to witness the evolution of her brand and be inspired by her latest creations. Join the community of fashion enthusiasts and indulge in the world of Icel De Jesus—a realm where style knows no bounds and creativity thrives.

At House of Coco, we pride ourselves on bringing you inspiring stories from visionary individuals like Icel De Jesus. Our platform is a treasure trove of interviews, each offering a unique glimpse into the lives and minds of the world’s most creative minds. From fashion mavens to entrepreneurial trailblazers, our interviews delve deep, uncovering the secrets to their success and the passion driving their pursuits.

So, if you’re hungry for more inspiring tales and insightful conversations, delve into the wealth of interviews waiting for you at House of Coco. Join us on a journey of discovery, where every story sparks new ideas and fuels your own creative ambitions. Dive in today and let the inspiration flow!

In a world where versatility meets endurance, Suay proudly introduces its latest marvel: the Apex and Endurance helmets. These are not just hats; They symbolize innovation, designed to marry style and function, and set new standards in hair excellence. The Suay Apex and Endurance helmets cater to a variety of audiences, from adventure seekers exploring the high streets to urban trendsetters making a statement on the city streets. Let’s find out what makes this hat stand out from the crowd.

Artistic: Comfort: The silicone snapback adjustment

The centerpiece of the Apex and Endurance helmets is Suay’s revolutionary silicone snapback technology. These clever adjustments ensure a suitable fit for every wearer, adjusting seamlessly to different heads and sizes. Whether you’re climbing mountains or navigating busy urban areas, the silicone snapback provides unmatched comfort and durability, making this helmet indispensable for any lifestyle.

Defying the elements: exuberance and flexibility on display

Suay’s commitment to performance is evident in the Apex endurance helmet. Since these helmets just can’t get the style, they boast unparalleled protection against the elements. With their unique buoyancy design, they are the perfect companion for water adventures, ensuring that they stay afloat even in the harshest of conditions. Additionally, their curved fabrics repel moisture and sweat, keeping them dry and soft no matter what the conditions. With the Apex and Endurance hats you can conquer any terrain with confidence, knowing that your hair is up to the challenge.

Sustainable Excellence: Built to last

Suay understands the importance of durability, which is why Apex and Endurance helmets are designed to stand the test of time. Made with beautiful materials and innovative designs, this helmet is designed to withstand the rigors of everyday dress Whether you are traveling or not warm or just enjoy the pleasures of everyday life, your Suay hat will retain its shape, color and elegance

Picking your winner: peak or endurance?

Deciding between the Apex and Endurance models is a matter of personal preference. The two hats demonstrate Suay’s commitment to innovation and quality, and offer the perfect fusion of style and functionality. Whether you opt for the bold Apex statement or the timeless elegance of the Endurance, you can be sure that your Suay hat will elevate your look and enhance your experience, wherever you go.

Step into the world of fashion innovation with Maximilian Rupp, the dynamic founder of Hacoy. In this lively interview, get ready to dive deep into Rupp’s journey from the captivating realms of business psychology to the vibrant landscape of fashion brand management.

With a dash of charisma and a sprinkle of entrepreneurial flair, Rupp shares his exhilarating adventures, weaving tales of inspiration, resilience, and sustainable fashion practices.

Join us as we uncover the secrets behind Hacoy’s unique vision and discover how Rupp is shaking up the fashion industry, one stylish stride at a time!

What inspired your transition from business psychology to fashion brand management, and how did this shift influence your approach to entrepreneurship?

It’s not merely a transition, as business psychology remains integral to fashion brand management. This connection manifests in various aspects, such as understanding the psychology behind consumer behaviour, influencing purchasing decisions, and adopting effective leadership styles.

My inspiration stemmed from recognising fashion as a form of communication. A vibrant shirt can serve as an icebreaker, a leather jacket instills confidence, and a hoodie provides comfort. I sought to delve deeper into the multifaceted world of fashion, understanding its nuances beyond mere clothing. This shift significantly impacted me, emphasising the importance of immersing oneself in an industry to truly comprehend its essence. Had I not pursued studies in fashion brand management, I might have ventured into creating just another fast-fashion brand. This realisation underscores my commitment to thoroughly educate myself in any industry before venturing into entrepreneurship.

As a founder, how do you navigate challenges and setbacks while staying true to your brand’s values and vision?

Maintaining a positive mindset is arguably my greatest asset. I endeavour to find the silver lining in every situation and adhere to the adage, “es kommt alles zurück im Leben,” meaning “everything comes back in life.” I’ve consistently witnessed the reciprocity of goodwill—doing good often yields positive outcomes, albeit not necessarily in expected ways.

Could you share a pivotal childhood moment that you believe shaped your entrepreneurial spirit and drive?

At the tender age of six, I inaugurated my first “restaurant” within the confines of my bedroom, with my mother serving as my sole patron, humorously purchasing overpriced tap water. Her unwavering support from an early age instilled in me the belief that I could pursue any endeavour with her backing. Growing up in such a supportive environment fortified my confidence, fostering a belief in my ability to achieve anything I set my mind to.

How does your brand prioritise the well-being of both people and the planet throughout the entire lifecycle of your products?

Prioritising People’s Well-being:

Ensuring fair treatment of everyone involved in our clothing production process, including fair wages and appropriate working conditions. Utilising natural fabrics like linen, providing clients with non-allergenic materials that are gentle on the skin. Prioritising the Planet’s Well-being:

Implementing a circular approach through our Circular Orbit program, which encompasses renting, repairing, upcycling, and repurchasing clothing items, thereby extending their lifespan. Emphasising the use of natural resources to minimize the environmental impact of our production processes.

Reflecting on your journey from Zurich to Florence and founding your brand, what lessons have you learned about resilience and risk-taking?

Self-reliance became evident early on—I realised that success necessitated my personal efforts rather than relying solely on external support. Stepping out of my comfort zone, exemplified by relocating to a new city for a different field of study, underscored the importance of embracing discomfort for growth. Additionally, understanding that relationships, whether personal or professional, are transient taught me the significance of resilience in the face of loss.

Can you share a recent example of how your brand has positively impacted the lives of your customers or community?

Recently, a group of students reached out to interview me for a school project comparing fast and slow fashion. Our engaging discussion provided them with valuable insights, which they incorporated into a podcast for their project. Witnessing their enthusiasm and eagerness to learn about sustainable fashion reaffirmed the positive influence our brand exerts on shaping a more conscientious fashion industry.

As you strive towards becoming a 100% sustainable brand, what specific initiatives or innovations are you most excited about implementing in the near future?

Implementing a Traceable Supply Chain to enhance transparency and accountability regarding our materials and environmental impact. Continuing to source natural resources and repurpose leftover fabric stock from other brands for our clothing pieces. Enhancing our Circular Orbit program to further promote a circular economy within the fashion industry.

What advice would you give to aspiring entrepreneurs passionate about starting their own ethical and sustainable fashion brands?

Seek feedback for your ideas but remain steadfast in pursuing your vision. Rather than reinventing the wheel, strive to refine existing concepts. Consider forming a team to leverage collective strengths and expertise.

Looking ahead, what are your hopes and aspirations for the future of your brand, and how do you envision it making a lasting positive impact on the fashion industry and beyond?

I aspire for consumers to recognize the true value of ethically produced clothing and choose our brand as a beacon of inspiration in combating fast fashion. Additionally, I aim to forge partnerships with sustainable hotels globally to amplify our vision. By encouraging individuals to adopt mindful consumer behaviors and supporting circular economies, such as our Circular Orbit program, I envision creating a lasting, transformative impact.

Can you discuss the importance of work-life balance within your company culture and its contribution to your team’s success?

We prioritize granting our team autonomy and trust, believing that these foster a positive work-life balance. If a team member feels disinclined to work for any reason, we respect their autonomy without question. Our flexible approach, coupled with our commitment to challenging the fast-paced fashion industry, cultivates a happier, more fulfilled team.

Could you share insights into your approach to eco-friendly shipping and its role in reducing the fashion industry’s carbon footprint?

We proudly partner with DHL’s GoGreen program, which offers carbon-neutral shipping options to minimise environmental impact. By investing in climate protection projects globally, this initiative offsets emissions associated with transportation. This aligns with our broader sustainability strategy, from sourcing eco-friendly materials to implementing energy-efficient practices. By prioritising eco-friendly shipping, we take significant strides toward reducing the fashion industry’s carbon footprint, paving the way for a greener future.

Where can people follow you and learn more about your brand?

You can connect with me on LinkedIn: Maximilian Rupp’s LinkedIn profile

Follow our brand on Instagram: Hacoy Brand’s Instagram

Lastly, our readers love to travel. What destination tops your bucket list?

Morocco with my partner, Anne-Sophie. I yearn for its picturesque landscapes, vibrant architecture, and the opportunity to immerse myself in warm waters.

Feeling inspired by Maximilian Rupp’s journey? Dive into more captivating stories and discover a world of inspiration on House of Coco magazine. Whether you’re passionate about fashion, travel, or entrepreneurship, you’ll find a wealth of uplifting narratives to ignite your imagination and fuel your dreams.

In today’s dynamic social landscape, the significance of formal dresses cannot be overstated. They are not merely garments; they are statements of elegance, confidence, and sophistication. Whether you’re attending a glamorous gala, a refined wedding, or a prestigious graduation ceremony, the right formal dress sets the tone for your entire look, leaving a lasting impression on everyone you encounter.

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Paola Amador, a Mexican fashion designer with an unwavering passion for creativity and entrepreneurship, embodies the essence of empowerment and self-assurance in the world of fashion.

Her journey began with a profound realisation: “As a woman, I know that many of us don’t have the perfect body, but we can find the perfect swimwear.”

Inspired by the vibrant cultures and stunning landscapes of her native Mexico, Paola embarked on a journey fuelled by her love for design and adventure. Despite facing challenges in her pursuit of employment after completing her studies in Fashion Design, Paola refused to be discouraged.

Instead, she embraced her entrepreneurial spirit and took charge of her destiny. Through her distinctive style and relentless determination, Paola made a significant impact in the fashion industry, resonating with individuals who shared her passion for wanderlust and unique fashion.

Her brand, Paola Amador Swimwear, became synonymous with elegance, versatility, and inclusivity, offering women of all shapes and sizes the opportunity to feel confident and beautiful. Paola’s story serves as a beacon of inspiration, reminding us that with passion, creativity, and resilience, we have the power to turn our dreams into reality and leave an everlasting mark on the world…

What initially drew you to the world of fashion design, and how did your background in Guadalajara influence your creative vision?

I’ve always been drawn to creating my own pieces. It was frustrating to go shopping and not find what I wanted. So, I began working with a seamstress when I was around 12 years old. I designed my first beautiful dress, perfect for my age, and from there, it became addictive. I continued designing dresses and tops for myself.

When I turned 19, I moved to Guadalajara to study fashion. After completing my studies, I struggled to find work and couldn’t find the clothes I wanted. This necessity led me to create my own brand. Initially, I focused on dresses and tops, but I saw potential in the swimsuit market. In Mexico, there weren’t many swimwear brands, so I recognized an opportunity for growth in my country and also in England.

Can you share a pivotal moment in your entrepreneurial journey that solidified your decision to pursue your own swimwear brand?

The pivotal moment came when I uploaded pictures of my first swimsuit designs on Facebook. The response was overwhelming; many girls wanted to connect with me, and my inbox was flooded with messages. Even though the initial photos weren’t professional—just mannequins against a white background—the interest was immense. This experience highlighted the power of social media, especially in today’s era where it’s crucial for brand growth.

How do you infuse elements of both London and Guadalajara into your designs, and what challenges or advantages does this duality present?

I strive to create a versatile brand with a wide range of designs, knowing that everyone is different. London and Guadalajara offer unique inspirations. London, being a diverse city, exposes me to various styles and preferences. Guadalajara, on the other hand, influences my designs with its vibrant colors and rich cultural heritage.

However, adapting to the preferences of different beaches worldwide presents challenges. For instance, while thongs may be popular in Portugal, they might not be preferred in Mexico. Hence, I offer customisation options, including colour variations, to cater to diverse preferences.

Your brand celebrates wanderlust and travel. Can you tell us about a specific destination that has profoundly inspired one of your collections?

San Carlos, my hometown beach, holds a special place in my heart. Growing up there, I have countless fond memories that inspire my collections. I’ve dedicated three collections to this beautiful beach nestled in the desert. With its golden sands and breathtaking sunsets, San Carlos continues to influence my designs profoundly.

In a competitive industry like fashion, how do you maintain the authenticity and uniqueness of your brand while also staying relevant to changing trends?

I focus on creating timeless designs that transcend seasonal trends. By designing pieces that remain stylish regardless of the season, I ensure the authenticity and uniqueness of my brand. Additionally, staying connected with my customers and understanding their evolving preferences helps me adapt while maintaining my brand’s identity.

What role does sustainability play in your brand’s ethos, particularly in sourcing materials and manufacturing processes?

We prioritise sustainability as a core value. Our brand follows a slow fashion approach, with handmade processes and made-to-order options to minimise fabric waste. We also offer eco-friendly textile choices and ensure fair wages for our manufacturing partners. While we currently manufacture in our home country, we aim to expand to Portugal in the future to further enhance our sustainability efforts.

As someone who started selling designs on social media platforms, what advice do you have for aspiring designers looking to leverage digital platforms for their businesses?

Don’t limit yourself to one country; leverage the power of social media to connect with a global audience. While the journey may be challenging, it’s not impossible. Consistency and perseverance are key. Additionally, engage with your audience, listen to their feedback, and continuously refine your brand image to stay relevant.

How do you balance the creative aspects of design with the practical considerations of running a successful business?

Balancing creativity with business practicalities can be challenging, but my passion for my work keeps me motivated. I wear many hats, not just as a designer but also as a mother, marketer, and entrepreneur. Despite the demands, I find inspiration in every aspect of my life, driving me to maintain this delicate balance.

Can you walk us through your creative process, from initial inspiration to the final product hitting the runway or store shelves?

For me, inspiration often strikes during travel, especially when I’m by the beach. Each collection begins with a burst of creativity, usually during flights or moments of relaxation. Once I have a concept in mind, I start sketching and refining designs.

From there, it’s a collaborative process involving pattern-making, fabric selection, and meticulous craftsmanship. Finally, the collection is unveiled, whether on the runway or in-store, ready to be embraced by our customers.

What aspirations do you have for the future of Paola Amador Swimwear, both in terms of design innovation and business growth?

My dream is to expand beyond swimwear and establish a haute couture brand. I envision Paola Amador Swimwear becoming a global phenomenon, representing diversity, inclusivity, and quality craftsmanship. I’m committed to pushing boundaries in design innovation while maintaining sustainable practices.

How do you stay inspired and motivated amidst the challenges and pressures of entrepreneurship?

I focus on the positive aspects of my journey and draw inspiration from my family, especially my children. Their presence reminds me of the importance of perseverance and resilience. Additionally, staying busy and engaged with different aspects of my business keeps me motivated and driven to overcome challenges.

What is one lesson you’ve learned along your journey that you wish you knew when you first started your brand?

Believe in yourself and your vision. While external opinions may offer insights, ultimately, trust your instincts and stay true to your creative vision. Don’t let doubt or criticism deter you from pursuing your dreams.

Your swimwear brand caters to customers of all colours, sizes, and styles. How do inclusivity and diversity factor into your design philosophy?

Inclusivity and diversity are at the core of our design philosophy. We strive to create designs that cater to all body types and styles, ensuring that every woman feels confident and beautiful in our swimwear. By offering a wide range of sizes and styles, we celebrate the uniqueness of every individual and promote body positivity.

Can you share a particularly memorable interaction with a customer that reaffirmed the impact of your brand on their lives?

Many customers have shared their stories of empowerment and confidence after wearing our swimwear. One memorable interaction was with a mother who expressed gratitude for our designs that allowed her to comfortably conceal her post-Caesarean scars. Such interactions reaffirm the impact of our brand on women’s lives, motivating us to continue creating inclusive and empowering designs.

How do you see the future of fashion evolving, and what role do you hope Paola Amador Swimwear will play in shaping that future?

I envision the future of fashion becoming increasingly inclusive and sustainable. Paola Amador Swimwear aims to lead by example, inspiring other brands to embrace diversity and prioritise sustainability. We strive to be a beacon of change, promoting inclusivity, diversity, and ethical practices within the fashion industry.

Beyond swimwear, are there any other avenues or industries you envision expanding into in the future?

I’m passionate about digital marketing and AI and see great potential in these fields. While swimwear remains our primary focus, I’m open to exploring opportunities in these industries to further expand our brand’s reach and influence.

As a founder based in both London and Guadalajara, how do you navigate the cultural differences and business landscapes of both locations?

Navigating cultural differences and business landscapes in both London and Guadalajara requires adaptability and perseverance. While I’m well-acquainted with the business landscape in Guadalajara, establishing myself in London has been a learning process. I’ve had to invest time in research, language learning, and networking to build a presence in a new environment. Despite the challenges, the diversity and opportunities in both locations enrich my journey as an entrepreneur.

What advice do you have for aspiring entrepreneurs, particularly those looking to break into the fashion industry?

Consistency, patience, and belief in your vision are key to success in the fashion industry. Embrace challenges as opportunities for growth, and don’t be afraid to seek guidance and support from mentors or peers. Stay true to your unique voice and values, and never underestimate the power of hard work and determination.

How do you cultivate a sense of community and connection among your customers, both online and in-store?

While we don’t have a physical store currently, we prioritise building connections with our customers through digital channels. We engage with our audience through social media, responding to inquiries, sharing behind-the-scenes content, and celebrating our customers’ stories. Additionally, we offer personalised sizing consultations and ensure a seamless online shopping experience to foster a sense of community and connection with our brand.

If you could collaborate with any other designer or brand, who would it be, and what kind of collection would you create together?

My dream collaboration would be with Balmain and designer Olivier Rousteing. I admire his bold and luxurious aesthetic, and I believe a collaboration between our brands would result in a stunning collection that merges his high-fashion sensibilities with our swimwear expertise.

What’s your go-to quote when lacking motivation?

“My kids are my motivation. I always try to have plans with the family.”

Our readers love to travel, what destination is at the top of your bucket list?

Japan is at the top of my bucket list. However, I also highly recommend exploring the beautiful beaches of Mexico, as we have some of the best in the world.

Where can people follow you and find out more?

You can follow us on Instagram @paolaamadorswimwear, find us on Facebook at Paola Amador Swimwear, and visit our website for more information and updates.

As we conclude this inspiring interview with Paola Amador, we are reminded of the transformative power of passion and perseverance. Paola’s journey from a young fashion enthusiast to a successful entrepreneur is a testament to the limitless possibilities that await those who dare to dream and take action. Her story encapsulates the spirit of empowerment and self-belief, inspiring us to embrace our uniqueness and pursue our aspirations with unwavering determination.

At House of Coco magazine, we are committed to sharing stories of remarkable individuals like Paola who are shaping the world with their creativity and resilience. We invite you to explore more inspiring features and discover the extraordinary journeys of entrepreneurs, artists, and innovators from around the globe. Join us as we celebrate the diversity and ingenuity that make our world a vibrant and exciting place.

Visit House of Coco magazine today and embark on a journey of inspiration and discovery. Because behind every great story lies the potential to ignite our passions and ignite our dreams.

Meet Paola Farino, the innovative mind behind the FARINO Carrier. Living and working in the heart of Central London, Paola found herself constantly burdened by the weight of her daily essentials as she traversed the bustling city streets.

A transformative trip to Los Angeles sparked an idea that would revolutionize the way urbanites carry their loads. Inspired by the effortless maneuverability of a suitcase with spinner wheels, Paola envisioned a solution to alleviate the strain of heavy bags while maintaining functionality and style.

Drawing upon her own experiences and collaborating with her father, a retired architect, Paola developed the FARINO Carrier – the world’s first top-loading carrier on 360 spinner wheels. Crafted from sleek and weatherproof neoprene, this versatile bag seamlessly integrates fashion and function, catering to the dynamic lifestyle of city dwellers. With its innovative design and practical features, the FARINO Carrier aims to redefine mobility for urban adventurers.

Join us as Paola shares insights into the inception, development, and vision behind the FARINO Carrier, offering a glimpse into the journey of transforming a simple idea into a game-changing product for modern-day travellers.

What inspired you to create the FARINO Carrier, and how did your trip to LA influence this realisation?

It was a sale at Macy’s that sparked my journey. I had a ‘pull behind’ suitcase with me on my trip to LA but bought a luggage set with spinner wheels at Macy’s, which was a revelation. Living in Central London, I used a conventional ‘shopper’ for groceries at the time, so I put a ‘shopper with spinner wheels’ on my Christmas list, only to find it didn’t exist. One of my sisters said ‘if it doesn’t exist, you should make one’.

So, that’s how it all started. But at the first market research stage, the overwhelming feedback was ‘can I take it on a plane?’ So, I modified the design to make the bag hand luggage size, and the FARINO carrier was created.

How did your personal experiences of carrying heavy bags influence the design and features of the FARINO Carrier?

At the beginning of this journey, I worked in different offices around London, effectively carrying my office with me, including a heavy laptop in a rucksack. Creating a top-loading carrier meant I could use the bag for work, pick up shopping on the way home, and travel with it too – everything I did with a rucksack but without the pain. While I loved my original Macy’s cases, I’d only use them a few times a year, whereas my carrier goes with me everywhere now.

Can you tell us more about the process of finding and adapting the spinner wheels for the FARINO Carrier, and how they create a weightless carrying experience?

The key to this design is the bespoke frame which holds the bag, to which the wheels can be attached. Initially, I looked at conventional luggage spinners, but after discovering rollerblade spinners, I realised I could create a top-loading bag with the best wheels on the market. Designed to take the weight of a human, these wheels provide a smooth carrying experience, especially on various surfaces.

What were some of the biggest hurdles you faced during the development of the FARINO Carrier, and how did you overcome them?

One of the biggest challenges was not being able to manufacture the product in the UK. Developing and agreeing on a sample from a distance was a leap of faith. However, I was lucky with my manufacturers in China; they were incredibly helpful and dedicated to creating this product.

What was your biggest lesson from your experience on Dragons’ Den?

Reflecting on their advice and comments, there’s one dragon, Sara Davies, who has brought a product to market from conception and was the most positive about what I had created. My biggest takeaway was how proud I am of my carrier and defending it on national television.

How does the top-opening design of the FARINO Carrier enhance the user experience and differentiate it from traditional bags?

The top-opening design makes the bag versatile, suitable for travel, shopping, work, etc. It’s like having four conventional bags in one. After Dragons’ Den, I was approached by many people who had been looking for this product for years, from mobile hairdressers to interior designers.

How does FARINO approach sustainability in the production and materials used for the Carrier?

Currently, it’s challenging due to volume and budget constraints, but it’s something I plan to consider for the future. However, my ‘shop local, leave the car at home’ approach is aided by using the FARINO Carrier.

What exciting plans or upcoming developments does FARINO have in store for the brand?

We are launching our new bag, The Professional, aimed at businesses/individuals with large amounts of stuff to carry for work. There’s a significant gap in this market, and our research indicates a high demand.

What sets FARINO apart from other brands offering similar products, and how do you maintain its unique identity?

There isn’t a similar product on the market currently. Since starting out, a mobile workforce has emerged, making the FARINO Carrier essential. The design is registered and protected, and I’m focused on spreading the word about its uniqueness.

Looking back, what advice would you give to aspiring entrepreneurs?

Consider all factors at the outset and be prepared for unforeseen obstacles. Marketing and advertising still play a significant role in a product’s success. Remember, any product you hope to manufacture must sell and make a profit.

What destination is at the top of your bucket list?

Currently, it’s a trip to Melbourne, Australia, to visit friends, with a stop to meet the people who helped bring my product to the market in Shenzhen and Hong Kong.

As Paola Farino continues to navigate the bustling streets of Central London with her trusty FARINO Carrier by her side, her journey serves as a testament to the power of innovation and perseverance. From the lightbulb moment during a trip to LA to the development of a groundbreaking product, Paola’s story is one of determination, creativity, and a commitment to enhancing the lives of urban adventurers worldwide.

If you’ve been inspired by Paola’s journey and want to discover more captivating stories of entrepreneurial spirit and innovation, dive into the wealth of interviews available on House of Coco. From trailblazing founders to visionary creators, each interview offers a glimpse into the dynamic world of modern entrepreneurship. Explore more inspiring tales at House of Coco via this link and unlock the potential to spark your own journey of discovery and success.

Introducing Meriem Oukil, the visionary founder behind Mikou, a distinguished name in the realm of handmade jewelry. With two decades of experience in the industry, Meriem’s journey embodies a profound passion for crafting unique pieces that resonate with the emotions and stories of her clientele.

Renowned for her fusion of traditional craftsmanship with contemporary design sensibilities, Meriem’s creations exude warmth, elegance, and individuality.

As we delve into her world, Meriem shares insights into her creative process, ethical practices, and aspirations for the future of Mikou, offering a glimpse into the soul behind the shimmering gems and precious metals…

What inspired you to start Mikou and delve into the world of handmade jewelry?

The thrill of designing unique pieces of precious metals and gemstones. I find inspiration every day in buildings, landscapes, and animals, incorporating their shapes into my handmade jewelry.

Can you share a memorable experience or story from your 20 years in the jewelry business?

Working closely with people on a very personal level, I’ve learned that jewelry holds immense emotional value for individuals. Customers share stories of love, heartbreak, birth, heritage, and more, attaching these narratives to their jewelry. I cherish these moments.

How do you source your gemstones and pearls to ensure they meet your high standards?

I buy them from certified gemstone dealers in Antwerp who adhere strictly to regulations and standards.

What does the process of alloying gold entail, and how does it affect the final product?

Alloying involves mixing gold with other metals to enhance its properties such as hardness, strength, color, and workability. This process is fundamental to creating unique jewelry pieces in gold or silver.

What are some of the challenges you face in creating custom pieces for your clients?

One challenge is ensuring that clients understand the technical aspects of jewelry making, such as securing gemstones properly. Additionally, different gemstones have varying hardness levels, requiring careful consideration in design.

Do you have a favorite gemstone or type of jewelry to work with? If so, what makes it special to you?

I love combining yellow gold with colorful gemstones for warmth, and cold-colored gemstones with silver tones. However, all gemstones hold a special place in my heart, and I don’t have a favorite.

How do you balance traditional craftsmanship with contemporary design trends in your creations?

Craftsmanship forms the foundation, while contemporary trends provide inspiration. My signature style merges modern, wearable, feminine jewelry with organic shapes and colors.

Can you describe the feeling of seeing a customer’s face light up when they receive a piece of Mikou jewelry?

The joy reflected in their eyes is like little stars of happiness.

What role does sustainability play in your business, and how do you ensure your practices are eco-friendly?

I recycle old jewelry from clients, reuse gemstones, and save gold dust for new pieces. Sustainability is integral to my practice; nothing goes to waste.

Have you ever had a particularly unusual or unique request from a customer? If so, how did you fulfill it?

I once crafted a large cigar box from 18k gold, an unusual request that brought immense satisfaction to the client.

How do you keep up with evolving customer preferences and adapt your designs accordingly?

I collaborate with clients, finding a middle ground between their ideas and my expertise.

What advice would you give to someone looking to invest in their first piece of fine jewelry?

Consider whether you want an everyday piece or a statement piece, as each serves different purposes and requires different care.

Can you share any upcoming trends or innovations we can expect to see in the world of jewelry design?

Expect to see trends like ethical design, bold colored gemstones, bulky jewelry designs, oversized earrings, and an increase in lab diamond usage.

What is your favorite part of the creative process when designing a new piece of jewelry?

Choosing gemstones and envisioning the technical process while translating ideas onto paper through drawings.

How do you maintain the balance between Mikou’s brand identity and exploring new design possibilities?

While I continuously explore new designs, I stay true to Mikou’s identity, infusing my signature style into each creation.

Are there any cultural or historical influences that inspire your designs?

My North African roots influence my designs, characterized by bright colors and organic shapes.

How do you ensure the ethical sourcing of your diamonds, and what criteria do you use to determine their authenticity and quality?

I source diamonds from certified companies that adhere to ethical sourcing practices and stringent quality criteria.

Can you walk us through the journey of turning a customer’s vision into a reality, from initial consultation to final product?

The process involves an initial consultation, design conceptualization, stone selection, crafting, and finally, fitting and delivery of the unique piece.

What role do customer feedback and satisfaction play in shaping the direction of your business?

Customer feedback is paramount; many clients become lifelong patrons, and their satisfaction guides the evolution of Mikou.

Looking towards the future, what are your aspirations for Mikou, both creatively and in terms of impact within the jewelry industry?

I aim to infuse more color and ethnicity into jewelry designs, offering soulful creations that depart from conventional norms.

Our readers love to travel, what destination is at the top of your bucket list?

Indonesia, for its landscapes, flora, fauna, traditional designs, and architecture, offering boundless inspiration for jewelry.

What’s your go-to quote when lacking motivation?

“Go outside and look around you; you can find inspiration everywhere.”

Where can people find out more about follow you?


Instagram: @mikoudor