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In a world where versatility meets endurance, Suay proudly introduces its latest marvel: the Apex and Endurance helmets. These are not just hats; They symbolize innovation, designed to marry style and function, and set new standards in hair excellence. The Suay Apex and Endurance helmets cater to a variety of audiences, from adventure seekers exploring the high streets to urban trendsetters making a statement on the city streets. Let’s find out what makes this hat stand out from the crowd.

Artistic: Comfort: The silicone snapback adjustment

The centerpiece of the Apex and Endurance helmets is Suay’s revolutionary silicone snapback technology. These clever adjustments ensure a suitable fit for every wearer, adjusting seamlessly to different heads and sizes. Whether you’re climbing mountains or navigating busy urban areas, the silicone snapback provides unmatched comfort and durability, making this helmet indispensable for any lifestyle.

Defying the elements: exuberance and flexibility on display

Suay’s commitment to performance is evident in the Apex endurance helmet. Since these helmets just can’t get the style, they boast unparalleled protection against the elements. With their unique buoyancy design, they are the perfect companion for water adventures, ensuring that they stay afloat even in the harshest of conditions. Additionally, their curved fabrics repel moisture and sweat, keeping them dry and soft no matter what the conditions. With the Apex and Endurance hats you can conquer any terrain with confidence, knowing that your hair is up to the challenge.

Sustainable Excellence: Built to last

Suay understands the importance of durability, which is why Apex and Endurance helmets are designed to stand the test of time. Made with beautiful materials and innovative designs, this helmet is designed to withstand the rigors of everyday dress Whether you are traveling or not warm or just enjoy the pleasures of everyday life, your Suay hat will retain its shape, color and elegance

Picking your winner: peak or endurance?

Deciding between the Apex and Endurance models is a matter of personal preference. The two hats demonstrate Suay’s commitment to innovation and quality, and offer the perfect fusion of style and functionality. Whether you opt for the bold Apex statement or the timeless elegance of the Endurance, you can be sure that your Suay hat will elevate your look and enhance your experience, wherever you go.

Step into the world of fashion innovation with Maximilian Rupp, the dynamic founder of Hacoy. In this lively interview, get ready to dive deep into Rupp’s journey from the captivating realms of business psychology to the vibrant landscape of fashion brand management.

With a dash of charisma and a sprinkle of entrepreneurial flair, Rupp shares his exhilarating adventures, weaving tales of inspiration, resilience, and sustainable fashion practices.

Join us as we uncover the secrets behind Hacoy’s unique vision and discover how Rupp is shaking up the fashion industry, one stylish stride at a time!

What inspired your transition from business psychology to fashion brand management, and how did this shift influence your approach to entrepreneurship?

It’s not merely a transition, as business psychology remains integral to fashion brand management. This connection manifests in various aspects, such as understanding the psychology behind consumer behaviour, influencing purchasing decisions, and adopting effective leadership styles.

My inspiration stemmed from recognising fashion as a form of communication. A vibrant shirt can serve as an icebreaker, a leather jacket instills confidence, and a hoodie provides comfort. I sought to delve deeper into the multifaceted world of fashion, understanding its nuances beyond mere clothing. This shift significantly impacted me, emphasising the importance of immersing oneself in an industry to truly comprehend its essence. Had I not pursued studies in fashion brand management, I might have ventured into creating just another fast-fashion brand. This realisation underscores my commitment to thoroughly educate myself in any industry before venturing into entrepreneurship.

As a founder, how do you navigate challenges and setbacks while staying true to your brand’s values and vision?

Maintaining a positive mindset is arguably my greatest asset. I endeavour to find the silver lining in every situation and adhere to the adage, “es kommt alles zurück im Leben,” meaning “everything comes back in life.” I’ve consistently witnessed the reciprocity of goodwill—doing good often yields positive outcomes, albeit not necessarily in expected ways.

Could you share a pivotal childhood moment that you believe shaped your entrepreneurial spirit and drive?

At the tender age of six, I inaugurated my first “restaurant” within the confines of my bedroom, with my mother serving as my sole patron, humorously purchasing overpriced tap water. Her unwavering support from an early age instilled in me the belief that I could pursue any endeavour with her backing. Growing up in such a supportive environment fortified my confidence, fostering a belief in my ability to achieve anything I set my mind to.

How does your brand prioritise the well-being of both people and the planet throughout the entire lifecycle of your products?

Prioritising People’s Well-being:

Ensuring fair treatment of everyone involved in our clothing production process, including fair wages and appropriate working conditions. Utilising natural fabrics like linen, providing clients with non-allergenic materials that are gentle on the skin. Prioritising the Planet’s Well-being:

Implementing a circular approach through our Circular Orbit program, which encompasses renting, repairing, upcycling, and repurchasing clothing items, thereby extending their lifespan. Emphasising the use of natural resources to minimize the environmental impact of our production processes.

Reflecting on your journey from Zurich to Florence and founding your brand, what lessons have you learned about resilience and risk-taking?

Self-reliance became evident early on—I realised that success necessitated my personal efforts rather than relying solely on external support. Stepping out of my comfort zone, exemplified by relocating to a new city for a different field of study, underscored the importance of embracing discomfort for growth. Additionally, understanding that relationships, whether personal or professional, are transient taught me the significance of resilience in the face of loss.

Can you share a recent example of how your brand has positively impacted the lives of your customers or community?

Recently, a group of students reached out to interview me for a school project comparing fast and slow fashion. Our engaging discussion provided them with valuable insights, which they incorporated into a podcast for their project. Witnessing their enthusiasm and eagerness to learn about sustainable fashion reaffirmed the positive influence our brand exerts on shaping a more conscientious fashion industry.

As you strive towards becoming a 100% sustainable brand, what specific initiatives or innovations are you most excited about implementing in the near future?

Implementing a Traceable Supply Chain to enhance transparency and accountability regarding our materials and environmental impact. Continuing to source natural resources and repurpose leftover fabric stock from other brands for our clothing pieces. Enhancing our Circular Orbit program to further promote a circular economy within the fashion industry.

What advice would you give to aspiring entrepreneurs passionate about starting their own ethical and sustainable fashion brands?

Seek feedback for your ideas but remain steadfast in pursuing your vision. Rather than reinventing the wheel, strive to refine existing concepts. Consider forming a team to leverage collective strengths and expertise.

Looking ahead, what are your hopes and aspirations for the future of your brand, and how do you envision it making a lasting positive impact on the fashion industry and beyond?

I aspire for consumers to recognize the true value of ethically produced clothing and choose our brand as a beacon of inspiration in combating fast fashion. Additionally, I aim to forge partnerships with sustainable hotels globally to amplify our vision. By encouraging individuals to adopt mindful consumer behaviors and supporting circular economies, such as our Circular Orbit program, I envision creating a lasting, transformative impact.

Can you discuss the importance of work-life balance within your company culture and its contribution to your team’s success?

We prioritize granting our team autonomy and trust, believing that these foster a positive work-life balance. If a team member feels disinclined to work for any reason, we respect their autonomy without question. Our flexible approach, coupled with our commitment to challenging the fast-paced fashion industry, cultivates a happier, more fulfilled team.

Could you share insights into your approach to eco-friendly shipping and its role in reducing the fashion industry’s carbon footprint?

We proudly partner with DHL’s GoGreen program, which offers carbon-neutral shipping options to minimise environmental impact. By investing in climate protection projects globally, this initiative offsets emissions associated with transportation. This aligns with our broader sustainability strategy, from sourcing eco-friendly materials to implementing energy-efficient practices. By prioritising eco-friendly shipping, we take significant strides toward reducing the fashion industry’s carbon footprint, paving the way for a greener future.

Where can people follow you and learn more about your brand?

You can connect with me on LinkedIn: Maximilian Rupp’s LinkedIn profile

Follow our brand on Instagram: Hacoy Brand’s Instagram

Lastly, our readers love to travel. What destination tops your bucket list?

Morocco with my partner, Anne-Sophie. I yearn for its picturesque landscapes, vibrant architecture, and the opportunity to immerse myself in warm waters.

Feeling inspired by Maximilian Rupp’s journey? Dive into more captivating stories and discover a world of inspiration on House of Coco magazine. Whether you’re passionate about fashion, travel, or entrepreneurship, you’ll find a wealth of uplifting narratives to ignite your imagination and fuel your dreams.

In today’s dynamic social landscape, the significance of formal dresses cannot be overstated. They are not merely garments; they are statements of elegance, confidence, and sophistication. Whether you’re attending a glamorous gala, a refined wedding, or a prestigious graduation ceremony, the right formal dress sets the tone for your entire look, leaving a lasting impression on everyone you encounter.

Maxi Long Formal Evening Dress

Imagine yourself in our dazzling maxi dress, stealing the spotlight with its exquisite design. Its plunging double V-neckline and frilled sleeves exude glamour and grace, making it perfect for weddings, cocktail parties, proms, or graduation ceremonies. With the right accessories, this dress transforms into a symbol of confidence and poise, ensuring you stand out in any crowd.

Long Sleeve Formal Evening Dress

Our long sleeve formal dress epitomizes timeless elegance and sophistication. Its V-neckline and flowing sleeves exude a sense of nobility, making it ideal for formal dinners, wedding guest attire, or bridesmaid duties. Paired with the perfect accessories, this dress becomes a testament to your refined taste and impeccable style.

A-Line Lotus Leaf Shimmering Evening Dress

Step into the spotlight with our A-line lotus leaf shimmering evening dress. Its long sleeves and twisted waist design accentuate your curves in the most enchanting way, making it a versatile choice for formal dinners, wedding guests, bridesmaids, or homecoming events. With the right accessories, this dress becomes a symbol of sophistication and allure, ensuring you leave a lasting impression wherever you go.

Ruffles Sleeve A-Line Maxi Formal Evening Dress

Make a statement with our ruffles sleeve A-line maxi formal evening dress. Adorned with floral appliques and delicate ruffled sleeves, it exudes elegance and charm, perfect for red carpet events or formal dinners. Paired with the right accessories, this dress becomes a masterpiece of style and grace, ensuring you command attention with every step.

A-Line Midi Wedding Guest Dress

Our A-line midi wedding guest dress combines elegance with versatility, making it perfect for any wedding occasion. Its timeless silhouette and asymmetrical hemline exude romance and sophistication, making you the epitome of grace and style. Paired with the perfect accessories, this dress ensures you shine bright, whether it’s a garden ceremony or a romantic evening reception.

Occasion

No matter the occasion, Ever-Pretty collection of formal dresses caters to every need. From weddings to galas, from proms to graduations, we have the perfect dress for every momentous occasion. And for those special roles like bridesmaids, our selection ensures everyone looks and feels their absolute best. Choose confidence, choose elegance, choose our formal dresses for your next unforgettable moment.

Paola Amador, a Mexican fashion designer with an unwavering passion for creativity and entrepreneurship, embodies the essence of empowerment and self-assurance in the world of fashion.

Her journey began with a profound realisation: “As a woman, I know that many of us don’t have the perfect body, but we can find the perfect swimwear.”

Inspired by the vibrant cultures and stunning landscapes of her native Mexico, Paola embarked on a journey fuelled by her love for design and adventure. Despite facing challenges in her pursuit of employment after completing her studies in Fashion Design, Paola refused to be discouraged.

Instead, she embraced her entrepreneurial spirit and took charge of her destiny. Through her distinctive style and relentless determination, Paola made a significant impact in the fashion industry, resonating with individuals who shared her passion for wanderlust and unique fashion.

Her brand, Paola Amador Swimwear, became synonymous with elegance, versatility, and inclusivity, offering women of all shapes and sizes the opportunity to feel confident and beautiful. Paola’s story serves as a beacon of inspiration, reminding us that with passion, creativity, and resilience, we have the power to turn our dreams into reality and leave an everlasting mark on the world…

What initially drew you to the world of fashion design, and how did your background in Guadalajara influence your creative vision?

I’ve always been drawn to creating my own pieces. It was frustrating to go shopping and not find what I wanted. So, I began working with a seamstress when I was around 12 years old. I designed my first beautiful dress, perfect for my age, and from there, it became addictive. I continued designing dresses and tops for myself.

When I turned 19, I moved to Guadalajara to study fashion. After completing my studies, I struggled to find work and couldn’t find the clothes I wanted. This necessity led me to create my own brand. Initially, I focused on dresses and tops, but I saw potential in the swimsuit market. In Mexico, there weren’t many swimwear brands, so I recognized an opportunity for growth in my country and also in England.

Can you share a pivotal moment in your entrepreneurial journey that solidified your decision to pursue your own swimwear brand?

The pivotal moment came when I uploaded pictures of my first swimsuit designs on Facebook. The response was overwhelming; many girls wanted to connect with me, and my inbox was flooded with messages. Even though the initial photos weren’t professional—just mannequins against a white background—the interest was immense. This experience highlighted the power of social media, especially in today’s era where it’s crucial for brand growth.

How do you infuse elements of both London and Guadalajara into your designs, and what challenges or advantages does this duality present?

I strive to create a versatile brand with a wide range of designs, knowing that everyone is different. London and Guadalajara offer unique inspirations. London, being a diverse city, exposes me to various styles and preferences. Guadalajara, on the other hand, influences my designs with its vibrant colors and rich cultural heritage.

However, adapting to the preferences of different beaches worldwide presents challenges. For instance, while thongs may be popular in Portugal, they might not be preferred in Mexico. Hence, I offer customisation options, including colour variations, to cater to diverse preferences.

Your brand celebrates wanderlust and travel. Can you tell us about a specific destination that has profoundly inspired one of your collections?

San Carlos, my hometown beach, holds a special place in my heart. Growing up there, I have countless fond memories that inspire my collections. I’ve dedicated three collections to this beautiful beach nestled in the desert. With its golden sands and breathtaking sunsets, San Carlos continues to influence my designs profoundly.

In a competitive industry like fashion, how do you maintain the authenticity and uniqueness of your brand while also staying relevant to changing trends?

I focus on creating timeless designs that transcend seasonal trends. By designing pieces that remain stylish regardless of the season, I ensure the authenticity and uniqueness of my brand. Additionally, staying connected with my customers and understanding their evolving preferences helps me adapt while maintaining my brand’s identity.

What role does sustainability play in your brand’s ethos, particularly in sourcing materials and manufacturing processes?

We prioritise sustainability as a core value. Our brand follows a slow fashion approach, with handmade processes and made-to-order options to minimise fabric waste. We also offer eco-friendly textile choices and ensure fair wages for our manufacturing partners. While we currently manufacture in our home country, we aim to expand to Portugal in the future to further enhance our sustainability efforts.

As someone who started selling designs on social media platforms, what advice do you have for aspiring designers looking to leverage digital platforms for their businesses?

Don’t limit yourself to one country; leverage the power of social media to connect with a global audience. While the journey may be challenging, it’s not impossible. Consistency and perseverance are key. Additionally, engage with your audience, listen to their feedback, and continuously refine your brand image to stay relevant.

How do you balance the creative aspects of design with the practical considerations of running a successful business?

Balancing creativity with business practicalities can be challenging, but my passion for my work keeps me motivated. I wear many hats, not just as a designer but also as a mother, marketer, and entrepreneur. Despite the demands, I find inspiration in every aspect of my life, driving me to maintain this delicate balance.

Can you walk us through your creative process, from initial inspiration to the final product hitting the runway or store shelves?

For me, inspiration often strikes during travel, especially when I’m by the beach. Each collection begins with a burst of creativity, usually during flights or moments of relaxation. Once I have a concept in mind, I start sketching and refining designs.

From there, it’s a collaborative process involving pattern-making, fabric selection, and meticulous craftsmanship. Finally, the collection is unveiled, whether on the runway or in-store, ready to be embraced by our customers.

What aspirations do you have for the future of Paola Amador Swimwear, both in terms of design innovation and business growth?

My dream is to expand beyond swimwear and establish a haute couture brand. I envision Paola Amador Swimwear becoming a global phenomenon, representing diversity, inclusivity, and quality craftsmanship. I’m committed to pushing boundaries in design innovation while maintaining sustainable practices.

How do you stay inspired and motivated amidst the challenges and pressures of entrepreneurship?

I focus on the positive aspects of my journey and draw inspiration from my family, especially my children. Their presence reminds me of the importance of perseverance and resilience. Additionally, staying busy and engaged with different aspects of my business keeps me motivated and driven to overcome challenges.

What is one lesson you’ve learned along your journey that you wish you knew when you first started your brand?

Believe in yourself and your vision. While external opinions may offer insights, ultimately, trust your instincts and stay true to your creative vision. Don’t let doubt or criticism deter you from pursuing your dreams.

Your swimwear brand caters to customers of all colours, sizes, and styles. How do inclusivity and diversity factor into your design philosophy?

Inclusivity and diversity are at the core of our design philosophy. We strive to create designs that cater to all body types and styles, ensuring that every woman feels confident and beautiful in our swimwear. By offering a wide range of sizes and styles, we celebrate the uniqueness of every individual and promote body positivity.

Can you share a particularly memorable interaction with a customer that reaffirmed the impact of your brand on their lives?

Many customers have shared their stories of empowerment and confidence after wearing our swimwear. One memorable interaction was with a mother who expressed gratitude for our designs that allowed her to comfortably conceal her post-Caesarean scars. Such interactions reaffirm the impact of our brand on women’s lives, motivating us to continue creating inclusive and empowering designs.

How do you see the future of fashion evolving, and what role do you hope Paola Amador Swimwear will play in shaping that future?

I envision the future of fashion becoming increasingly inclusive and sustainable. Paola Amador Swimwear aims to lead by example, inspiring other brands to embrace diversity and prioritise sustainability. We strive to be a beacon of change, promoting inclusivity, diversity, and ethical practices within the fashion industry.

Beyond swimwear, are there any other avenues or industries you envision expanding into in the future?

I’m passionate about digital marketing and AI and see great potential in these fields. While swimwear remains our primary focus, I’m open to exploring opportunities in these industries to further expand our brand’s reach and influence.

As a founder based in both London and Guadalajara, how do you navigate the cultural differences and business landscapes of both locations?

Navigating cultural differences and business landscapes in both London and Guadalajara requires adaptability and perseverance. While I’m well-acquainted with the business landscape in Guadalajara, establishing myself in London has been a learning process. I’ve had to invest time in research, language learning, and networking to build a presence in a new environment. Despite the challenges, the diversity and opportunities in both locations enrich my journey as an entrepreneur.

What advice do you have for aspiring entrepreneurs, particularly those looking to break into the fashion industry?

Consistency, patience, and belief in your vision are key to success in the fashion industry. Embrace challenges as opportunities for growth, and don’t be afraid to seek guidance and support from mentors or peers. Stay true to your unique voice and values, and never underestimate the power of hard work and determination.

How do you cultivate a sense of community and connection among your customers, both online and in-store?

While we don’t have a physical store currently, we prioritise building connections with our customers through digital channels. We engage with our audience through social media, responding to inquiries, sharing behind-the-scenes content, and celebrating our customers’ stories. Additionally, we offer personalised sizing consultations and ensure a seamless online shopping experience to foster a sense of community and connection with our brand.

If you could collaborate with any other designer or brand, who would it be, and what kind of collection would you create together?

My dream collaboration would be with Balmain and designer Olivier Rousteing. I admire his bold and luxurious aesthetic, and I believe a collaboration between our brands would result in a stunning collection that merges his high-fashion sensibilities with our swimwear expertise.

What’s your go-to quote when lacking motivation?

“My kids are my motivation. I always try to have plans with the family.”

Our readers love to travel, what destination is at the top of your bucket list?

Japan is at the top of my bucket list. However, I also highly recommend exploring the beautiful beaches of Mexico, as we have some of the best in the world.

Where can people follow you and find out more?

You can follow us on Instagram @paolaamadorswimwear, find us on Facebook at Paola Amador Swimwear, and visit our website www.paolaamador.com for more information and updates.

As we conclude this inspiring interview with Paola Amador, we are reminded of the transformative power of passion and perseverance. Paola’s journey from a young fashion enthusiast to a successful entrepreneur is a testament to the limitless possibilities that await those who dare to dream and take action. Her story encapsulates the spirit of empowerment and self-belief, inspiring us to embrace our uniqueness and pursue our aspirations with unwavering determination.

At House of Coco magazine, we are committed to sharing stories of remarkable individuals like Paola who are shaping the world with their creativity and resilience. We invite you to explore more inspiring features and discover the extraordinary journeys of entrepreneurs, artists, and innovators from around the globe. Join us as we celebrate the diversity and ingenuity that make our world a vibrant and exciting place.

Visit House of Coco magazine today and embark on a journey of inspiration and discovery. Because behind every great story lies the potential to ignite our passions and ignite our dreams.

Meet Paola Farino, the innovative mind behind the FARINO Carrier. Living and working in the heart of Central London, Paola found herself constantly burdened by the weight of her daily essentials as she traversed the bustling city streets.

A transformative trip to Los Angeles sparked an idea that would revolutionize the way urbanites carry their loads. Inspired by the effortless maneuverability of a suitcase with spinner wheels, Paola envisioned a solution to alleviate the strain of heavy bags while maintaining functionality and style.

Drawing upon her own experiences and collaborating with her father, a retired architect, Paola developed the FARINO Carrier – the world’s first top-loading carrier on 360 spinner wheels. Crafted from sleek and weatherproof neoprene, this versatile bag seamlessly integrates fashion and function, catering to the dynamic lifestyle of city dwellers. With its innovative design and practical features, the FARINO Carrier aims to redefine mobility for urban adventurers.

Join us as Paola shares insights into the inception, development, and vision behind the FARINO Carrier, offering a glimpse into the journey of transforming a simple idea into a game-changing product for modern-day travellers.

What inspired you to create the FARINO Carrier, and how did your trip to LA influence this realisation?

It was a sale at Macy’s that sparked my journey. I had a ‘pull behind’ suitcase with me on my trip to LA but bought a luggage set with spinner wheels at Macy’s, which was a revelation. Living in Central London, I used a conventional ‘shopper’ for groceries at the time, so I put a ‘shopper with spinner wheels’ on my Christmas list, only to find it didn’t exist. One of my sisters said ‘if it doesn’t exist, you should make one’.

So, that’s how it all started. But at the first market research stage, the overwhelming feedback was ‘can I take it on a plane?’ So, I modified the design to make the bag hand luggage size, and the FARINO carrier was created.

How did your personal experiences of carrying heavy bags influence the design and features of the FARINO Carrier?

At the beginning of this journey, I worked in different offices around London, effectively carrying my office with me, including a heavy laptop in a rucksack. Creating a top-loading carrier meant I could use the bag for work, pick up shopping on the way home, and travel with it too – everything I did with a rucksack but without the pain. While I loved my original Macy’s cases, I’d only use them a few times a year, whereas my carrier goes with me everywhere now.

Can you tell us more about the process of finding and adapting the spinner wheels for the FARINO Carrier, and how they create a weightless carrying experience?

The key to this design is the bespoke frame which holds the bag, to which the wheels can be attached. Initially, I looked at conventional luggage spinners, but after discovering rollerblade spinners, I realised I could create a top-loading bag with the best wheels on the market. Designed to take the weight of a human, these wheels provide a smooth carrying experience, especially on various surfaces.

What were some of the biggest hurdles you faced during the development of the FARINO Carrier, and how did you overcome them?

One of the biggest challenges was not being able to manufacture the product in the UK. Developing and agreeing on a sample from a distance was a leap of faith. However, I was lucky with my manufacturers in China; they were incredibly helpful and dedicated to creating this product.

What was your biggest lesson from your experience on Dragons’ Den?

Reflecting on their advice and comments, there’s one dragon, Sara Davies, who has brought a product to market from conception and was the most positive about what I had created. My biggest takeaway was how proud I am of my carrier and defending it on national television.

How does the top-opening design of the FARINO Carrier enhance the user experience and differentiate it from traditional bags?

The top-opening design makes the bag versatile, suitable for travel, shopping, work, etc. It’s like having four conventional bags in one. After Dragons’ Den, I was approached by many people who had been looking for this product for years, from mobile hairdressers to interior designers.

How does FARINO approach sustainability in the production and materials used for the Carrier?

Currently, it’s challenging due to volume and budget constraints, but it’s something I plan to consider for the future. However, my ‘shop local, leave the car at home’ approach is aided by using the FARINO Carrier.

What exciting plans or upcoming developments does FARINO have in store for the brand?

We are launching our new bag, The Professional, aimed at businesses/individuals with large amounts of stuff to carry for work. There’s a significant gap in this market, and our research indicates a high demand.

What sets FARINO apart from other brands offering similar products, and how do you maintain its unique identity?

There isn’t a similar product on the market currently. Since starting out, a mobile workforce has emerged, making the FARINO Carrier essential. The design is registered and protected, and I’m focused on spreading the word about its uniqueness.

Looking back, what advice would you give to aspiring entrepreneurs?

Consider all factors at the outset and be prepared for unforeseen obstacles. Marketing and advertising still play a significant role in a product’s success. Remember, any product you hope to manufacture must sell and make a profit.

What destination is at the top of your bucket list?

Currently, it’s a trip to Melbourne, Australia, to visit friends, with a stop to meet the people who helped bring my product to the market in Shenzhen and Hong Kong.

As Paola Farino continues to navigate the bustling streets of Central London with her trusty FARINO Carrier by her side, her journey serves as a testament to the power of innovation and perseverance. From the lightbulb moment during a trip to LA to the development of a groundbreaking product, Paola’s story is one of determination, creativity, and a commitment to enhancing the lives of urban adventurers worldwide.

If you’ve been inspired by Paola’s journey and want to discover more captivating stories of entrepreneurial spirit and innovation, dive into the wealth of interviews available on House of Coco. From trailblazing founders to visionary creators, each interview offers a glimpse into the dynamic world of modern entrepreneurship. Explore more inspiring tales at House of Coco via this link and unlock the potential to spark your own journey of discovery and success.

Introducing Meriem Oukil, the visionary founder behind Mikou, a distinguished name in the realm of handmade jewelry. With two decades of experience in the industry, Meriem’s journey embodies a profound passion for crafting unique pieces that resonate with the emotions and stories of her clientele.

Renowned for her fusion of traditional craftsmanship with contemporary design sensibilities, Meriem’s creations exude warmth, elegance, and individuality.

As we delve into her world, Meriem shares insights into her creative process, ethical practices, and aspirations for the future of Mikou, offering a glimpse into the soul behind the shimmering gems and precious metals…

What inspired you to start Mikou and delve into the world of handmade jewelry?

The thrill of designing unique pieces of precious metals and gemstones. I find inspiration every day in buildings, landscapes, and animals, incorporating their shapes into my handmade jewelry.

Can you share a memorable experience or story from your 20 years in the jewelry business?

Working closely with people on a very personal level, I’ve learned that jewelry holds immense emotional value for individuals. Customers share stories of love, heartbreak, birth, heritage, and more, attaching these narratives to their jewelry. I cherish these moments.

How do you source your gemstones and pearls to ensure they meet your high standards?

I buy them from certified gemstone dealers in Antwerp who adhere strictly to regulations and standards.

What does the process of alloying gold entail, and how does it affect the final product?

Alloying involves mixing gold with other metals to enhance its properties such as hardness, strength, color, and workability. This process is fundamental to creating unique jewelry pieces in gold or silver.

What are some of the challenges you face in creating custom pieces for your clients?

One challenge is ensuring that clients understand the technical aspects of jewelry making, such as securing gemstones properly. Additionally, different gemstones have varying hardness levels, requiring careful consideration in design.

Do you have a favorite gemstone or type of jewelry to work with? If so, what makes it special to you?

I love combining yellow gold with colorful gemstones for warmth, and cold-colored gemstones with silver tones. However, all gemstones hold a special place in my heart, and I don’t have a favorite.

How do you balance traditional craftsmanship with contemporary design trends in your creations?

Craftsmanship forms the foundation, while contemporary trends provide inspiration. My signature style merges modern, wearable, feminine jewelry with organic shapes and colors.

Can you describe the feeling of seeing a customer’s face light up when they receive a piece of Mikou jewelry?

The joy reflected in their eyes is like little stars of happiness.

What role does sustainability play in your business, and how do you ensure your practices are eco-friendly?

I recycle old jewelry from clients, reuse gemstones, and save gold dust for new pieces. Sustainability is integral to my practice; nothing goes to waste.

Have you ever had a particularly unusual or unique request from a customer? If so, how did you fulfill it?

I once crafted a large cigar box from 18k gold, an unusual request that brought immense satisfaction to the client.

How do you keep up with evolving customer preferences and adapt your designs accordingly?

I collaborate with clients, finding a middle ground between their ideas and my expertise.

What advice would you give to someone looking to invest in their first piece of fine jewelry?

Consider whether you want an everyday piece or a statement piece, as each serves different purposes and requires different care.

Can you share any upcoming trends or innovations we can expect to see in the world of jewelry design?

Expect to see trends like ethical design, bold colored gemstones, bulky jewelry designs, oversized earrings, and an increase in lab diamond usage.

What is your favorite part of the creative process when designing a new piece of jewelry?

Choosing gemstones and envisioning the technical process while translating ideas onto paper through drawings.

How do you maintain the balance between Mikou’s brand identity and exploring new design possibilities?

While I continuously explore new designs, I stay true to Mikou’s identity, infusing my signature style into each creation.

Are there any cultural or historical influences that inspire your designs?

My North African roots influence my designs, characterized by bright colors and organic shapes.

How do you ensure the ethical sourcing of your diamonds, and what criteria do you use to determine their authenticity and quality?

I source diamonds from certified companies that adhere to ethical sourcing practices and stringent quality criteria.

Can you walk us through the journey of turning a customer’s vision into a reality, from initial consultation to final product?

The process involves an initial consultation, design conceptualization, stone selection, crafting, and finally, fitting and delivery of the unique piece.

What role do customer feedback and satisfaction play in shaping the direction of your business?

Customer feedback is paramount; many clients become lifelong patrons, and their satisfaction guides the evolution of Mikou.

Looking towards the future, what are your aspirations for Mikou, both creatively and in terms of impact within the jewelry industry?

I aim to infuse more color and ethnicity into jewelry designs, offering soulful creations that depart from conventional norms.

Our readers love to travel, what destination is at the top of your bucket list?

Indonesia, for its landscapes, flora, fauna, traditional designs, and architecture, offering boundless inspiration for jewelry.

What’s your go-to quote when lacking motivation?

“Go outside and look around you; you can find inspiration everywhere.”

Where can people find out more about follow you?

Website: www.mikou-dor.com

Instagram: @mikoudor

In the midst of uncertainty and isolation during the onset of the COVID-19 pandemic, one individual took a leap of faith to turn her lifelong dream into reality. Maela, the creative force behind Maëla Jewelry, embarked on a journey to establish an iconic jewelry brand that would resonate with individuals seeking pieces as unique and diverse as they are.

Maela’s story is one of resilience, creativity, and a deep passion for both fashion and animals. Her journey began with a desire to create jewelry that seamlessly transitions from everyday wear to elegant accessories for special occasions. The result? The Precious Souls Collection, a manifestation of her love for both versatility and her furry friends.

But the road to success wasn’t without its challenges. In a year marked by disruptions, Maela faced hurdles in sourcing materials and establishing herself in the industry. Yet, her determination and unwavering commitment to her craft propelled her forward. She sought out personal connections with gemstone traders and pearl dealers, fostering relationships built on mutual respect and shared passion.

Maela’s designs are not just about aesthetics; they are about storytelling. Each piece reflects her unique perspective, inspired not only by nature but also by the personalities and dreams of her clients. With a keen eye for detail and a dedication to craftsmanship, she brings these stories to life, creating jewelry that speaks volumes without saying a word.

One standout aspect of Maëla Jewelry is its inclusivity. Maela rejects the notion of gendered jewelry, offering pieces that cater to individuals of all genders, races, and religions. Her creations exude confidence and pride, encouraging wearers to embrace their individuality and stand tall in a world that often demands conformity.

Central to Maela’s vision is the concept of uniqueness. She celebrates the beauty of individuality, rejecting mass-produced pieces in favor of one-of-a-kind creations that serve as heirlooms for generations to come. With Maëla Jewelry, every wearer can adorn themselves with a piece as special and distinctive as they are.

Looking to the future, Maela’s ambition knows no bounds. She seeks to inspire others to embrace their uniqueness and celebrate their individuality through her creations. With each piece she designs, Maela aims to put an exclamation mark on the beauty of diversity, leaving an indelible mark on the world of jewelry.

Maëla Jewelry isn’t just about adornment; it’s about empowerment. It’s about embracing who you are and wearing it proudly for the world to see. In a landscape dominated by conformity, Maela’s creations stand out as beacons of authenticity, reminding us all that true beauty lies in embracing our differences.

As we reflect on Maela’s journey and the essence of Maëla Jewelry, we are reminded of the profound significance of Mojo. Mojo isn’t just a piece of jewelry; it’s a symbol of comfort, resilience, and hope. It harks back to a time when a simple hand-sewn doll provided solace in the face of uncertainty and fear. Just as MO stood by the little girl through thick and thin, Mojo serves as a reminder that we are never too old for comfort, a talisman, or a lucky charm.

In a world where chaos often reigns, Mojo offers a beacon of light, a touchstone of stability amidst the turbulence of life. It embodies the enduring spirit of Maela’s creations, encapsulating the essence of her jewelry: authenticity, individuality, and unwavering resilience.

So as we adorn ourselves with Maëla Jewelry, let us carry Mojo with us, not just as an accessory, but as a reminder of the strength that lies within us all. For in times of uncertainty, it is the simple comforts that sustain us, the talismans that guide us, and the lucky charms that remind us of our inherent resilience.

Navigating the vibrant world of fashion can often feel like a journey through a constantly shifting landscape, especially for the more mature woman who wants to remain stylish and relevant. The key lies in embracing change, while staying true to one’s personal style and comfort. This guide aims to shed light on how you can keep up with fashion trends, ensuring that your wardrobe reflects both your age and your zest for life.

By focusing on timeless tips and incorporating modern trends, you’ll find that staying fashionable is not just about keeping pace with the latest styles but making them work for you.

Discovering Your Style DNA

Your personal style is a reflection of your identity and lifestyle. It’s crucial to understand what resonates with you, as this self-awareness acts as your north star in navigating the fashion world. Start by assessing your wardrobe: which pieces do you find yourself reaching for repeatedly? These favourites are indicators of your style preferences. Whether you lean towards classic, bohemian, or eclectic, recognising your style DNA helps in making more informed decisions when exploring new trends.

The objective is not to overhaul your style with each season but to select elements from current trends that harmonise with your existing wardrobe. For instance, if bold prints are in vogue but you prefer subtler expressions, you might incorporate the trend through accessories rather than a full outfit. This approach ensures you stay updated without compromising your personal aesthetic.

Embracing Age-Appropriate Trends

As we age, our body changes, and so does our relationship with fashion. Embracing age-appropriate trends is about finding clothes that fit well and flatter your body shape. It’s about quality over quantity, choosing garments that are well-made and will last. For example, investing in a beautifully tailored blazer or a versatile dress can provide a solid foundation for incorporating trendier pieces.

Accessories are a fantastic way to inject a bit of trendiness into your wardrobe without feeling like you’re trying too hard. They can transform a basic outfit into something chic and current. Think of scarves, jewellery, or even these chlorine resistant swimsuits, perfect for the mature woman who enjoys an active lifestyle while looking stylish. These pieces not only serve a practical purpose but also allow you to participate in trends in a subtle, elegant way.

Staying Informed and Inspired

Keeping abreast of fashion trends as they emerge can be as simple as knowing where to look. Fashion magazines, blogs, and social media platforms like Instagram and Pinterest are treasure troves of inspiration. Follow influencers and icons who share your style sensibilities, as they can often introduce you to new ideas and ways of styling your outfits. Additionally, subscribing to fashion newsletters can provide you with a regular dose of the latest trends directly to your inbox.

Beyond digital resources, engaging with a community of like-minded individuals offers both inspiration and support. This could be through online forums, fashion clubs, or local meet-up groups. Sharing experiences and tips with others in the same age bracket can be incredibly empowering. It’s a way to discover how peers are adapting trends to suit their age, lifestyle, and body type, providing a more relatable perspective on fashion.

When the chill of autumn settles in or the cold winds of winter blow, mastering the art of layering becomes essential for staying warm while maintaining style. Depending on where you live, it doesn’t have to be autumn or winter to break out a long sleeve t-shirt. Among the arsenal of layering essentials, the long sleeve t-shirt stands out as a versatile piece that can be styled in numerous ways to suit different occasions and personal tastes. Whether you’re aiming for a casual, laid-back look or something more polished and put-together, understanding the principles of long sleeve t-shirt layering can elevate your wardrobe game to new heights. Here’s the ultimate guide to mastering long sleeve t-shirt layering techniques.

1. Start with a Quality Base

The foundation of any great layered outfit is a high-quality long sleeve t-shirt. Opt for fabrics like cotton or blends with a bit of stretch for comfort and durability. Neutral colors such as black, white, gray, or navy serve as versatile base pieces that can easily pair with other garments.

2. Experiment with Lengths

Play with different lengths of long sleeve t-shirts to create visual interest. Layering a longer tee underneath a shorter jacket or sweater can add dimension to your outfit while keeping you warm. Conversely, layering a shorter tee over a longer one can create a trendy, layered effect.

3. Mix Textures

Incorporating a variety of textures into your layers adds depth and complexity to your outfit. Pair a smooth cotton long sleeve tee with a chunky knit cardigan or a denim jacket for an appealing contrast. Experiment with fabrics like wool, fleece, or cashmere for added warmth and tactile appeal.

4. Utilize Color Theory

Understanding color theory can help you create harmonious and visually appealing layered looks. Stick to complementary or analogous color schemes for a cohesive outfit, or use contrasting colors to make a bold statement. Don’t be afraid to mix and match colors to express your personal style.

5. Layer Underneath

Long sleeve t-shirts are not just for wearing as base layers; they can also be layered underneath other garments for added warmth and style. Try wearing a long sleeve tee underneath a button-up shirt or a sleeveless dress to extend its wearability into the colder months.

6. Accessorize Wisely

Accessories can take your layered look to the next level. Add interest with scarves, hats, or statement jewelry that complement your outfit. Layering a long pendant necklace over a long sleeve tee can draw the eye vertically, creating a slimming effect.

7. Experiment with Silhouettes

Don’t be afraid to experiment with different silhouettes when layering long sleeve t-shirts. Oversized tees can be layered underneath fitted jackets for a relaxed yet polished look, while fitted tees can be paired with looser outer layers for balance.

8. Layer Outerwear

Long sleeve t-shirts serve as excellent base layers under outerwear such as coats, blazers, or vests. Choose outer layers that provide both style and functionality, such as a tailored wool coat or a leather jacket. Layering a long sleeve tee underneath adds an extra layer of warmth without adding bulk.

9. Transition from Day to Night

Long sleeve t-shirts are versatile enough to take you from day to night with ease. Pair a basic long sleeve tee with jeans and sneakers for a casual daytime look, then swap the sneakers for heels and add a blazer or statement necklace for an evening out.

10. Experiment and Have Fun

The key to mastering long sleeve t-shirt layering techniques is experimentation and having fun with your wardrobe. Don’t be afraid to mix and match different pieces to create unique and stylish looks that reflect your personality and individual sense of style.

Whether you are wearing the latest long sleeve Paul Smith T-shirts or a piece of clothing from your favorite store, like Norton Barrie, knowing the right layering techniques can transform your look.

Mastering the art of long sleeve t-shirt layering opens up a world of possibilities for creating stylish and functional outfits for any occasion. By following these ten techniques, you’ll be well-equipped to navigate the colder months in style while staying warm and comfortable.

In the heart of sunny Redondo Beach, California, a passion project turned revolutionary brand was born: See Sea. With a vision to seamlessly integrate waterproof jewelry into daily life, See Sea emerged from the golden coasts of Southern California, serving as a beacon of modernity, luxury, and accessibility in the jewelry world.

At its core, See Sea is more than just a brand; it’s a testament to the unwavering commitment and love shared by its founders, a dynamic couple residing in the vibrant landscapes of Southern California. Their decision to embark on this journey together was not merely a business endeavor but a pledge to cherish See Sea with the same devotion they hold for each other. For them, jewelry isn’t just an accessory; it’s a reflection of one’s lifestyle and aspirations, a sentiment that resonates deeply within the brand’s ethos.

With meticulous attention to detail, See Sea crafts each piece using surgical stainless steel or superior materials, adorned with a lavish layer of gold, rose gold, or platinum. Despite the unparalleled quality, See Sea remains committed to fair pricing, eschewing traditional markups to ensure that luxury is accessible to all. Every item undergoes rigorous examination and packaging by the dedicated team before making its way to the customer, ensuring excellence with every purchase.

Yet, beyond exquisite craftsmanship lies a profound commitment to sustainability. See Sea is not just a brand; it’s a steward of the environment, prioritizing the health of our planet and oceans. With 100% recyclable materials and eco-friendly packaging, See Sea embodies the principles of sincerity and transparency, delivering not just products but genuine value to its customers.

In a world where style meets sustainability, See Sea stands as a shining example of innovation and conscientiousness, embodying the spirit of Southern California and illuminating the path towards a brighter, more sustainable future for all.

What inspired you to start See Sea, and how did your journey begin?

My journey began in our house’s garage. See Sea started as “Garagepreneurs”, where my husband and I set up our work desks, laptops, and storage space in the garage of our home in Los Angeles. So, you can say that one of our inspirations was the famed Silicon Valley Garagepreneurs culture, except that we were not engineers nor based in San Francisco. However, we believe we shared the following: a vision, ideas to execute, and a non-stopping drive to constantly inspire each other.

Can you share a bit about your background and how it influenced the creation of See Sea?

I studied art and design in college and worked as a full-time graphic designer for many years. On the other hand, I value practicality and always enjoy solving problems. Therefore, I not only wanted to create things that are aesthetically appealing but also able to meet people’s needs and solve their concerns. As a result, we founded See Sea.

What sets See Sea apart from other jewelry brands in the market, particularly in terms of design and sustainability?

We pride ourselves as one of the very few front-runners of the waterproof jewelry brands, and the only one of its kind located on the West Coast. Our designs are inseparable from the differentiated Californian vibe and look. Our success and goals are based not only on designs but also on materials, practicality, and, importantly, environmental sustainability.

Our stainless steel materials are long-lasting and 100% recyclable, and the PVD coating process is safe for the environment, employees, and users. The process takes place in a sealed vacuum system, producing no waste or harsh chemicals. Our truest belief is that everyday jewelry should be made of waterproof and stainless steel materials. Gold, silver, and platinum are costly to recycle and produce, and brass/copper and other low-cost metals often cause allergic reactions in the human body. We believe that we have the right product for our future and our environment.

How do you infuse the essence of Southern California into your jewelry designs?

Yes! There is truly nothing more unique than Southern Californian culture. As the first and biggest waterproof jewelry brand in California, we differentiate our pieces by embracing the liberal, diverse, and carefree Californian culture. Every day our team observes and works with nature-inspired elements, beach vibes, bohemian influence, surf and skate culture, celestial themes, ethnic and indigenous diversity, minimalist elegance, and more.

Could you walk us through the process of creating a piece of jewelry at See Sea, from concept to production?

Everything starts from our headquarters, located in the South Bay, Los Angeles. From early sunrise, our team goes through hundreds of design concept sketches, drawn following our inspiration and philosophy. We refine the initial sketches, paying attention to color, texture, proportion, and balance. After the final sketch is approved and voted by our team, we begin prototyping, using a 3D model and printing, to evaluate and adjust before production. And of course, material selection is the easiest part of the process. We go waterproof.

The production team conducts one more quality assurance and inspection before beginning production and PVD coating. Packaging, presentation, and merchandising are also a significant part of the process, as See Sea operates five physical locations other than the online store. Communication between the production and the retail team is key, as we synchronize our physical locations and our online shop to distribute and market the new pieces and finally deliver them to our customers.

How do you ensure the durability and longevity of your jewelry pieces, especially considering their waterproof nature?

All our team, including myself, of course, wears all our jewelry to test its durability and longevity. The team usually notices any issues first. We test our waterproof pieces while jogging, swimming, doing yoga, at the gym, hiking, surfing, skiing, and in all sorts of environments and activities that the West Coast offers year-round. Our waterproof jewelry has performed fantastically against any tests so far.

What challenges did you face while establishing See Sea, and how did you overcome them?

We launched our site at the end of 2019, and we planned our business operations until early 2020, when COVID hit the world. You can imagine our dismay, as the world seemed upside down, right after my husband and I quit our jobs to dedicate full-time to See Sea. With basically everyone’s future uncertain, it was truly the greatest first challenge we faced as a business.

We had to sketch out our business plans from scratch, as retail events, shopping centers, customer behavior, and lifestyle were reshaped by the pandemic. But with challenges and risks, we also saw new, unique opportunities in a changed world. We focused on online shopping and the gradually increasing pre-pandemic traffic.

While challenging and frightening in the beginning, we overcame our first test step by step. There have been many more challenges, and it has not been easy. But at the same time, it has been incredibly rewarding and exciting as well, and we do not plan to stop anytime soon. A message that we also want to leave for current and aspiring entrepreneurs everywhere.

Can you tell us about a particularly memorable moment or experience you’ve had since starting See Sea?

There are so many memorable moments that I feel tempted to write ten full pages about. The most memorable one would be when I first created the website for See Sea and had our first small batch of inventory ready, but we had no idea when or how we could receive the first order.

And then we did! I do not remember which piece it was. But I was so excited and amazed by the first order that I nearly jumped off my chair. We meticulously packaged the product and shipped it as the most valuable treasure in the world, and we checked the tracking information every hour until it got delivered.

How do you balance the artistic and business aspects of running a jewelry brand like See Sea?

Everything starts with people and communication. We need both sides to work together to run our brand. Hiring the right team members for the right roles has been one of the most challenging but at the same time, the most fulfilling achievements at See Sea. While the artistic team is essential to initiate our inspiration, conceptualization, and design, we need the business team to carry out and execute their vision accurately and timely. Making sure that they understand each other and work together has been the key to synergy and growth within See Sea.

What do you hope people feel or experience when they wear See Sea jewelry?

We aspire for every wearer of See Sea to experience comfort, confidence, and worry-free elegance. With our commitment to longevity and tarnish-free quality, individuals can trust that their jewelry will endure. Our goal is to empower wearers to showcase their cherished pieces while seamlessly embracing an outdoor, active lifestyle—without the constraints of costly and fragile materials.

How does See Sea integrate eco-conscious practices into its operations beyond just recyclable packaging?

All our stores have a recycling program where our customers are welcome to drop off their own broken/tarnished jewelry at our stores, and we have them recycled at local recycling centers in Los Angeles.

And of course, our waterproof materials are deliberately chosen for their recyclability, providing a sustainable and cost-effective option for jewelry. We avoid copper and brass due to their lack of hypoallergenic properties and tendency to tarnish quickly, leading to frequent replacements and more waste.

Could you share any upcoming projects or collections that customers can look forward to?

We have an array of upcoming projects and collections. Among them is our new men’s jewelry line. With rising demand, it complements our waterproof materials and fits the trend towards casual and streetwear fashion.

What advice would you give to aspiring entrepreneurs looking to start their own sustainable fashion brand?

Embarking on the initial step can often be the most challenging. To those hesitating at the crossroads, we recommend embracing the Californian attitude: cast aside worries, take that crucial first step, and continue the journey with confidence.

How does See Sea engage with its community, both locally in Southern California and globally?

We have an experienced and very active social media team to continually engage with the online community. The waterproof jewelry users are still a growing audience. The trend is ever-increasing, and once caught on, our customers have been faithful to the trend. All our physical locations constantly host special events and promotions to keep the local Los Angeles community connected with the brand.

We also receive online forums from our website related to any questions for our pieces or design suggestions. These are not just from California or the United States but globally as well.

In what ways do you think jewelry can be a reflection of one’s lifestyle and aspirations, as you mentioned earlier?

Jewelry is more than just adornment. It can also be a reflection of one’s identity, achievements, values, and lifestyle. The modern customer carefully selects and wears jewelry that resonates with them on a personal level. This is the area in which we believe See Sea can best serve our customers: the waterproof brand that delivers the Californian worry-free but beautiful minimalist looks, with eco-conscious materials.

Can you share any customer stories or testimonials that have touched you or reinforced your vision for See Sea?

We introduced a necklace featuring a larger pearl pendant alongside a smaller one, elegantly united on a single chain. A touching revelation came from a customer who shared that upon laying eyes on it, an instant connection with her daughter arose. It became clear to us that, beyond being a mere accessory, our jewelry carries profound sentimental value. Each piece has the power to symbolize significant moments, relationships, and milestones in a person’s life.

How do you stay inspired and creative in your designs, especially with the ever-evolving trends in fashion?

Remaining abreast of the latest fashion trends, we avidly scour fashion magazines, delve into influential blogs, and explore social media platforms where designers and influencers showcase their creations. Yet, we are attuned to the fact that not everyone identifies as a fashionista; many seek enduring, versatile pieces suitable for all occasions. Consequently, we reserve a specific percentage of our designs for timeless, everyday styles.

What role do you see See Sea playing in the broader conversation about ethical and sustainable fashion?

We firmly believe that we will be playing a leading role. Most jewelry throughout history has been produced by unnecessarily costly materials that caused conflicts and environmental neglect.

While fine jewelry is and will be an irreplaceable part of fashion, semi-fine jewelry, specifically waterproof jewelry, will be leading the jewelry industry, as customers become more eco-conscious and embrace the comfortable yet active fashion trends.

What are your long-term goals or aspirations for See Sea as a brand?

We are on a mission to globally deliver our waterproof brand to all customers and share awareness of its superior materials, design, and eco-friendliness. While attaining sustainability and ethical practices, we aim to keep our artistic excellence and creativity. Through our constant innovation and devotion to both our online and in-person shops, we plan to remain not just a Californian brand but a globally recognized one, with a constant emphasis on customer engagement and the social impact of our products.

Our readers love to travel, what destination is at the top of your bucket list?

While many visitors opt for iconic attractions like Hollywood and the Santa Monica Pier when in LA, we strongly suggest exploring more intimate, lesser-known gems cherished by locals, specifically the South Bay area, where our headquarters are located.

Among our favorites is the Point Vicente Lighthouse in Rancho Palos Verdes. As the sun sets during the cooler months (though truth be told, it’s never truly cold here), the horizon transforms into a breathtaking canvas of rich purples, intense coral pinks, fiery reds, and peachy oranges. Against the backdrop of the ocean and cityscape, this spectacle offers one of the most awe-inspiring views I’ve ever encountered.

After, you can check out any of the nearby restaurants and attractions found in the beautiful neighborhoods of Manhattan Beach, Long Beach, Redondo Beach, Hermosa Beach, and more. You truly will not regret checking this side of Los Angeles – and please check our stores as well!

What’s your go-to quote when you are lacking motivation?

I know it is funny and a bit incredulous, but these days the entire office, including myself, finds the Chinese beaver speech that went viral on TikTok very motivating. My favorite sentence is “I’ve got my principles too!”

Lastly, if you could sum up the essence of See Sea in just a few words, what would they be?

Always listen to the customers and understand their real needs.

Where can people follow you and find out more?

So far all of our brick-and-mortar stores are in Southern California. However, we are very active on Instagram (@shopseesea) and TikTok (@shopseesea). Our online store www.shopseesea.com often has new arrivals weekly.