Meet Aishleen Lester, the visionary founder of Le Ster, whose journey from sculptor to fine jeweller is as captivating as her exquisite creations. With a background steeped in fine artistry and a passion for storytelling, Aishleen seamlessly blends art and craftsmanship to craft miniature masterpieces that transcend the realm of jewellery.

Through Le Ster, she not only celebrates individuality and self-expression but also champions sustainability and ethical practices, embodying a vision of elegance and rebellion.

Join us as we delve into Aishleen’s inspiring journey, exploring the inspirations, values, and creative processes that shape the essence of Le Ster…

Your journey from sculptor to fine jeweller is fascinating. Could you share more about what sparked this transition and how your background in fine art influences your jewellery designs?

After completing my Masters at the Royal Academy, I was fortunate to work on a commission for a large-scale installation at Selfridges. Constructed from resin and sugar, it formed a dream-like environment through which people could walk. That experience ignited my desire to create pieces that not only engage the visual senses but also invite physical interaction and touch, aiming to leave a lasting memory or narrative.

I also sought to work on a smaller scale, using materials that were both easier to transport and durable. Hence, I enrolled in several evening courses, where one of my tutors introduced me to the world of jewellery. Intrigued by how jewellery interacts with the body, I was drawn to its accessibility—it doesn’t require a gallery to be appreciated; it seamlessly integrates into everyday life.

In my designs, I intertwine stories with imagery and narratives drawn from the realm of art. I consider my jewellery as miniature artworks that people can wear; for me, there’s no greater satisfaction than this fusion.

The name “Le Ster” carries unique significance. Could you elaborate on its meaning and how it reflects the ethos of your brand?

“Le Ster” is a play on my surname, Lester, with “ster” suggesting possession of quality—the idea being that the wearer embodies the quality of the jewel. This concept underscores our brand ethos of empowering individuals to embrace and embody the inherent value of our pieces.

Your jewellery is described as weaving together stories with imagery and narratives found within art. How do you approach this storytelling aspect in your design process?

Every piece, whether bespoke or from our collections, begins with a story. For instance, our first collection, “Light the Grey,” stemmed from the inquiry, “How can I instill confidence that outlasts lipstick?” Inspired by the transformative moment before a significant event—when one looks in the mirror, applies lipstick, and feels ready—I aimed to capture this energy in jewellery.

Drawing from Pop Art, particularly Roy Lichtenstein’s “Bang,” I juxtaposed graphic elements with the soft lines of fireworks in the sky. The resulting collection embodies a balance of contrasting elements, symbolising how both subtle and bold design can illuminate life’s gray areas.

Could you share insights into the traditional fine jewellery techniques and innovative technologies you combine to create your pieces?

While jewellery-making techniques have roots in ancient craftsmanship, modern advancements like Computer-Aided Design (CAD) offer expanded creative horizons. In my practice, I utilise both traditional handcrafting methods and CAD. I begin by crafting models by hand, which are then scanned and refined digitally. This iterative process—melding traditional and contemporary approaches—culminates in meticulously hand-finished pieces that marry timeless elegance with innovation.

The concept of the elegant rebel is captivating. How do you aim to amplify individuality and self-belief through your jewellery designs?

In a world often demanding conformity, I view my jewellery as a subtle celebration of uniqueness—a gentle nod to elegant rebellion. Through creative expression, I aspire to empower wearers to embrace their individuality, mindset, and ideas, fostering a sense of strength in creative thinking.

Sustainability is a core value of Le Ster. Can you discuss your commitment to ethical sourcing and how it shapes your production practices?

We prioritise sustainability by utilizing recycled gold and adopting small-batch production methods to minimise waste. Additionally, we conscientiously source stones from trusted suppliers who adhere to responsible practices.

What challenges have you encountered in sourcing sustainable materials, and how have you overcome them?

As a small business, sourcing sustainable materials presents challenges, particularly in acquiring stones directly from mines due to quantity constraints. To address this, we’ve established a network of reputable suppliers committed to ethical sourcing, ensuring transparency and accountability throughout the supply chain.

Handmade in London is a cornerstone of your brand identity. How does residing and working in the same city as your craftspeople contribute to the uniqueness of Le Ster’s creations?

Being based in London affords me direct involvement in every stage of the production process. 

Collaborating closely with craftspeople allows for real-time feedback and iteration, enriching my understanding of materials and enhancing the design process. This intimate engagement ensures that each piece not only looks captivating on paper but also exudes a special quality when brought to life.

Emphasising pieces that withstand the test of time aligns with slow fashion principles. How do you ensure your jewellery remains relevant and cherished for years to come?

Rather than chasing fleeting trends, we focus on crafting pieces that resonate with clients’ core design preferences—a timeless design DNA that transcends temporal fads. By creating enduring pieces that connect with individuals on a personal level, we cultivate lasting relationships built on shared values and appreciation for craftsmanship.

Can you share stories of customers passing down their Le Ster pieces through generations, and what these heirlooms mean to them?

Recently, I collaborated with a client who inherited an emerald ring from her godmother, passed down through generations. Despite its sentimental value, the ring remained unworn due to loose stones and outdated style. Seeking to honour its legacy while infusing modern flair, we transformed the stones into a new, personalised design.

Upon wearing the revamped piece, the client expressed not only her love for it but also her anticipation of passing it down to her goddaughter—a continuation of the cherished tradition. This narrative illustrates the profound emotional connection forged through jewellery, bridging generations and preserving cherished memories.

Collaboration appears integral to your process. How do you approach collaborations, and what qualities do you seek in potential partners?

Collaboration is at the heart of our creative journey, whether with clients, artisans, or cross-disciplinary creatives. We seek partners who share mutual admiration for each other’s work and possess a common thread that sparks synergy.

Successful collaborations thrive on open communication and a willingness to embrace diverse perspectives. By fostering an environment of trust and creative freedom, we cultivate unique partnerships that yield truly exceptional results.

What role do you envision jewellery playing in storytelling and self-expression, particularly in today’s fast-paced world?

In an era characterised by rapid change and disconnection, jewellery serves as a tangible link to personal narratives and self-expression. By wearing meaningful pieces, individuals can ground themselves in their identities and forge connections between inner thoughts and outward expressions.

Your jewellery is described as “miniature covetable sculptures that can be worn every day.” How do you balance artistic expression with wearable design?

Our pieces are designed to seamlessly integrate into daily life, evolving alongside wearers as they navigate their unique journeys. Balancing artistic expression with wearability requires a deep understanding of materials and meticulous craftsmanship. By prioritising durability and comfort, we ensure that each piece remains not only visually captivating but also practical for everyday wear.

Could you share insights into the inspiration behind your latest collection and recurring themes in your designs?

Our latest collection, “Meant to Be,” explores the intangible essence of love—a complex emotion defying rigid definitions. Through extensive prototyping and experimentation, we sought to capture the dynamic, ever-evolving nature of love, infusing each piece with a sense of fluidity and momentum.

One recurring theme in our designs is the concept of potential—an acknowledgment of the limitless possibilities inherent in every creation. Whether exploring love, identity, or personal growth, our designs invite wearers to embrace the inherent potential within themselves and their stories.

What advice would you offer aspiring designers seeking to create sustainable luxury brands?

Lead with authenticity—embrace your unique values, interests, and strengths. In a crowded market, authenticity serves as a beacon, attracting like-minded individuals drawn to your distinct perspective. By staying true to yourself and prioritising sustainability, you can carve out a niche that resonates with discerning consumers seeking meaningful luxury experiences.

How do you envision the future of the fine jewellery industry, particularly regarding sustainability and ethical practices?

I believe the future of fine jewellery lies in prioritising quality over quantity, fostering a culture of mindful consumption. By creating enduring pieces that stand the test of time, we can shift towards a more sustainable model that values craftsmanship and ethical sourcing. Encouraging a “buy less, make it last” mindset will be key to advancing sustainability and ethical practices within the industry.

Can you share memorable moments or milestones from your journey as the founder and designer of Le Ster?

Rather than singular moments, Le Ster’s journey has been punctuated by numerous small milestones— from securing our first press feature to winning emerging designer awards and crafting bespoke engagement rings for clients. Each milestone has contributed to our evolution, shaping Le Ster into what it is today—a testament to perseverance, creativity, and passion.

What does success look like for Le Ster, both presently and in the future?

Success for Le Ster entails expanding our clientele of elegant rebels, creating bespoke pieces that resonate on a personal level. Additionally, we aim to develop curated capsule collections showcased in select retailers, establishing a presence both domestically and internationally. Creatively, we aspire to engage in more collaborative projects across disciplines, fostering innovation and creative synergy.

How do you engage with customers and incorporate their feedback into your designs and business decisions?

Customer feedback is invaluable, guiding our design process and business decisions. Whether through bespoke commissions or general inquiries, we prioritise active listening, seeking to understand clients’ preferences, desires, and feedback. By fostering open dialogue and transparency, we cultivate lasting relationships built on trust and mutual respect.

Our readers are avid travellers. What destination tops your bucket list?

Mexico— renowned for its vibrant culture, rich history, and delectable cuisine. I’m particularly drawn to exploring the Aztec ruins and immersing myself in the country’s colourful tapestry of sights, sounds, and flavours.

When lacking motivation, what quote inspires you?

“The journey of a thousand miles begins with a single step.” – Lao Tzu. This quote serves as a reminder that progress is achieved through small, consistent actions—a source of motivation during challenging times.

What’s a must-do activity you recommend in London?

Witness the sunset from the Blue Bridge in St. James Park. Standing amidst iconic landmarks like Buckingham Palace and Horse Guards Parade, it offers a breathtaking panorama of London’s timeless beauty—a moment of tranquility amidst the city’s hustle and bustle.

Lastly, what message would you like to convey about the essence of Le Ster and the values it upholds?

Le Ster embodies a celebration of individuality, self-belief, and timeless elegance against the backdrop of modernity. Our jewellery serves as more than adornment—it’s a conduit for personal narratives, fostering connections between past, present, and future. Through craftsmanship, creativity, and ethical practices, we aim to empower wearers to embrace their unique stories and express their inner rebel with grace and confidence.

For more inspiring interviews and captivating stories, don’t forget to visit House of Coco. Get ready to be inspired and discover the extraordinary talents shaping our world today.

Step into the enchanting world of Miracles Manifester as we delve into an inspiring conversation with the visionary founders themselves, twins Irina and Inna Barsukova.

A beacon of creativity and empowerment, the duo have woven a tapestry of transformation, blending spirituality and fashion seamlessly.

In this exclusive interview, they share their heartwarming stories behind Miracles Manifester’s impact on individuals, the challenges that shaped its evolution, and a glimpse into the boundless creativity propelling its future.

Join us as we embark on a journey of self-discovery, manifestation, and the unwavering belief that miracles are not only possible but tangible, one stitch at a time…

Miracles Manifester’s Spiritual Awakening in 2002

Inna and Irina, your journey with Miracles Manifester began with a profound spiritual awakening in 2002. Can you share the pivotal moments or experiences that led to this awakening and how it shaped your path?

Back in the day, we were immersed in the glamorous world of modeling, hopping from one fashion event to another in cities like Paris, New York, and LA. It was a blast, but it also drained us physically and emotionally, thanks to those wild parties and endless champagne. Then, after a Vegas weekend that left us energetically empty, we thought, “There’s gotta be more to life than this.”

You see, we’ve always had a strong spiritual side, having been raised in the Christian Orthodox faith. So, when we got back from that Vegas trip, it happened to be the start of a strict Christian Orthodox lent. We decided to give it a go. During this time, we crossed paths with our first Kundalini yoga teacher, Gurmukh Khalsa. That’s when our spiritual awakening kicked off.

We dived headfirst into Kundalini yoga and meditation in 2002. It was a game-changer, a powerful practice that transformed our perception of reality and helped us understand the true meaning of life. It also brought us to the knowledge of the universal laws, including the Law of Attraction and the Law of Assumption. These practices filled us with life force and energy, which we channeled into discovering transformative methods like numerology and Feng Shui. Anything that improved people’s well-being became our mission.

Miracles Manifester: The Fusion of Spirituality and Style

The fusion of spirituality and style is a unique aspect of Miracles Manifester. How do you approach translating spiritual concepts and experiences into tangible and visually striking designs?

The universe has a way of talking to all of us through signs and symbols. We wanted our clothing to be more than just fashionable—we wanted it to carry powerful symbols and affirmations. Our collections focus on what truly matters in life: well-being, prosperity, success, and love.

We bring in symbols from Feng Shui, numerology, and tarot, along with affirmations and power words. It’s all about simplifying things for our customers. When they wear our creations, they’re not just making a fashion statement—they’re sending a clear message to the universe about what they want in life. Whether it’s abundance, love, or success, our designs become a visual language that bridges the gap between the physical and the spiritual.

The Turning Point: Prayer Circle Event in 2009

The prayer circle event in 2009 was a turning point. Can you elaborate on the inspiration behind this event and the impact it had on the individuals who participated?

In 2009, things took a divine turn. Irina, ordained to facilitate blessings, healings, and deliverance, received an email from her spiritual teacher. It urged her to kick-start prayer circle events in LA. So, we spread the word in yoga centers and on Facebook, and people flocked to join us. These prayer circles became a monthly ritual.

The impact was profound. Over the years, from 2009 to 2019, we witnessed miraculous healings, blessings, and divine interventions. Ailments vanished, people found love, important documents miraculously appeared, and long-held dreams materialized. Some even relocated successfully. The effects of these prayer circles still ripple through people’s lives today. Holding space for healing and love laid the foundation for Miracles Manifester.

Miracles Manifester: More Than Just Clothing

Miracles Manifester is not just a clothing brand; it’s a channel for cosmic forces. How do you ensure that each design carries the essence of the affirmations and spiritual knowledge you hold dear?

Sacred texts from all walks of life echo a timeless truth: words hold incredible power. It’s like an unwavering law of the universe. Think of it like traffic rules; these exist whether we’re aware of them or not. Picture someone unfamiliar with the rules running a red light—it’s a recipe for chaos down the road.

Now, think about kindness, a sunny outlook, positive affirmations, and symbols that lift our spirits; they’re all flavours of love, gifts to us for a life filled with harmony. In our designs, we bring this power of words to life. Every piece of clothing we create is a love letter to humanity, created in the spirit of love and for love of humanity. We want whoever wears them to feel uplifted, to thrive.

Most fashion designers aim for beauty, comfort, edginess—whatever their heart desires. And that intention shapes their creations, imbuing them with a certain essence. We’re doing the same thing, but our focus is different. We’re all about the big LAW, Love Always Wins.

Our goal is to infuse as much divine, positive energy as possible into our designs. We want them to be more than just clothes. We want them to be a source of well-being, abundance, and loving relationships for anyone who wears them.

Mystical Arts and Miracles Manifester

The incorporation of various mystical arts like tarot, astrology, and numerology into your journey is fascinating. How do these elements influence the creative process and the overall energy of the brand?

When you’ve walked the spiritual path for over two decades, everything in life becomes a continuous flow of creativity, shaped by the wisdom gained along the way. So, when we talk about Miracles Manifester, our brand, it’s a direct reflection of our daily encounters with mystical arts like tarot, astrology, and numerology. They’re not just concepts to us, they’re part of our daily life. And that’s why they naturally find their way into our designs.

In today’s world, there’s a longing for deeper meaning, a collective awakening that’s impossible to ignore. Mystical arts like kundalini yoga, Feng Shui, tarot, numerology were hidden gems for so long. But we’re in this amazing Age where these treasures are out there for us to explore and use. And we’re all about that—using these incredible tools not just for our good but for the good of everyone. It’s all about connecting the dots, bridging our reality with these metaphysical elements. It’s like creating a tapestry of experiences that leads to more fulfilling, more magical outcomes. That’s the essence of what we do and who we are.

Affirmations and Positive Impact

Your clothing pieces are described as more than ordinary—they’re infused with powerful affirmations. How do you believe these affirmations can positively impact individuals who wear your designs?

We’re wholeheartedly convinced about the magic of affirmations and the wonders of positive thinking. It reminds us of a beautiful verse from the Bible, Matthew 18:19, which says “Again I say unto you, That if two of you shall agree on earth as touching any thing that they shall ask, it shall be done for them of my Father which is in heaven.”

This belief is at the heart of our designs. When someone reads our affirmations or wears our clothing, they’re aligning with these powerful, positive forces. It’s like saying a big ‘yes’ to all the blessings and miracles life has to offer.

Now, here’s the thing—this law isn’t tied to any specific belief system. It’s a universal truth. Even if someone doesn’t believe in God, they believe in something—whether it’s science, art, or something else entirely. That’s the beauty of it. The LAW, which stands for Love Always Wins, never cancels itself out. So, no matter what you believe in, wearing our affirmations is like giving yourself a high-five, lifting your spirits, and really transforming your everyday experiences into something extraordinary.

The Creative Process at Miracles Manifester

Irina and Inna, as the artistic force behind Miracles Manifester, can you walk us through your creative process? How do you transform visions into visual masterpieces that resonate with spirituality and empowerment?

Miracles Manifester bloomed from a spark of inspiration during the pandemic. Everyone was cozying up in hoodies and pants, and that’s where our lightbulb moment happened.

We saw this wide-open space on hoodies as the perfect spot to sprinkle in meaningful symbols and empowering affirmations. We’ve been dancing with the language of symbols through Feng Shui and tarot for years. Plus, our hearts beat to the rhythm of positive thinking, a practice we’ve cherished for over two decades.

As far as our actual creative process, we’ve found that simple activities like taking a walk or going for a swim help us crystallize the vision behind our ideas. It’s during these moments of quiet reflection that inspiration often strikes, and we’re able to refine our concepts.

What’s truly wonderful is that our team of designers shares our spiritual perspective and easily connects with the essence of our ideas. It’s a blessing to collaborate with individuals who resonate with the same vibrational frequencies and possess a deep understanding of our mission. As they say, “Teamwork makes the dream work,” and we’re incredibly grateful for the harmonious collaboration that is the heart and soul of Miracles Manifester.

Cosmic Forces and Clothing

The Law of Attraction and the Law of Assumption play a significant role in your brand. How do you see these cosmic forces interacting with the physical act of wearing and embodying the clothing?

The Law of Attraction and the Law of Assumption are at the heart of what we do. It’s all about the power of intention and the energy we infuse into our clothing. You see, everything in life sends us signs, and our designs are no exception. We pour our hearts into selecting powerful symbols and affirmations, along with the right colors, to create a direct connection with the person wearing our clothes.

We firmly believe that we’re all interconnected, and that connection extends to the Divine Force that guides us. When we create our designs, we do so with a strong intention for those cosmic forces to positively impact the life of the person who wears our clothing. It’s about aligning with the universe and letting that energy flow through you.

Fostering a Spiritually Attuned Atmosphere

Miracles Manifester has a team of talented designers who infuse their own spiritual connection into each design. How do you foster a collaborative and spiritually attuned atmosphere within your creative team?

We believe in celebrating every bit of hard work our team pours into our creations. It’s more than just a job—it’s a shared journey of spiritual and creative growth. We understand that the energy we exchange isn’t just in the form of money. It’s about appreciation, recognition, and genuinely valuing each person’s unique contributions. We’re like a family here, constantly reminding each other that our collective magic is way stronger than what we can do alone.

And it’s not just about what we create, but how we grow together. We’re always on the lookout for ways to spark that inner light in each of us. Be it a motivational podcast, an educational course, or even a simple, powerful quote that shifts our perspective—we’re all about nurturing that spark. We gift these little gems of wisdom to each other, not just as tools to polish our skills, but as reminders of our personal and collective journeys towards creating something truly magical.

Meaningful Designs and Stories

Your designs go beyond aesthetics—they’re symbolic and filled with meaning. Can you share a specific design that holds a particularly special significance to you, and the story behind it?

Let me tell you about our “Always Put God First” design. This one’s really close to our hearts. It’s like a page from our own life, and it resonates with so many people we’ve met in prayer circle seminars. It’s in the moments where you’re in a tough spot, where things are just falling apart, and you’re clinging to that last shred of hope, that faith becomes your beacon—your guiding star. We’ve been there, where the only thing you can hold onto is your trust in God’s grand plan.

So many folks we’ve known have been at this crossroads, where life pushes them to let go and lean into the Omnipotent and Omnipresent Creator—God. It’s about surrendering to this incredible, Infinite Creative Power and just watching the blessings and miracles unfold. We’ve seen it happen, not just in our lives but in the lives of countless others.

This is why we pour our hearts and souls into Miracles Manifester. Our brand is more than just clothes; it’s a statement of faith, a reminder to always, always put God first. It’s like wearing a promise that when you do, miracles and blessings aren’t just possible, they’re inevitable!

Miracles Manifester’s Contribution to Personal Empowerment

The brand encourages individuals to harness the power of their thoughts and visualize their dreams. How do you envision Miracles Manifester contributing to the personal empowerment of your customers?

Oh, it’s such a joy to think about how Miracles Manifester lights up people’s lives! Our mission is all about igniting that inner happiness within you. Every item we create is like a little ray of sunshine, touching your heart and reminding you to hold onto your dreams. We want to convey a simple message—happiness isn’t reserved for a select few; it’s available to everyone, and it’s limitless!

That’s why our designs, filled with meaningful symbols and affirmations, aim to shift our customers’ mindset in a positive direction. When you wear these symbols and affirmations, you have everything to gain and nothing to lose. It’s a win-win for all.

There’s this beautiful thought from Buddha that always stuck with us, “Thousands of candles can be lit from a single candle, and the life of the candle will not be shortened. Happiness never decreases by being shared.” Isn’t that just the truth? By sharing a bit of joy, a hint of positivity, we’re not just making someone’s day brighter, we’re lighting up the whole world, bit by bit.

Transformative Stories of Miracles Manifester

Can you share a memorable transformation or success story from someone who has experienced the power of Miracles Manifester firsthand, either through the clothing or the spiritual practices associated with the brand?

Absolutely, we have some heartwarming stories! Let’s start with a story close to our hearts. A dear member of our prayer circle had a dream to move her family to a new state, but it seemed like every turn brought another hurdle, especially financially. She chose to get our “Together in a hoodie nation…” hoodies for herself and her husband. Just a few months later, she received the funds to buy their dream home, and the path to their new city became clear as day.

Then, there’s this incredible lady who experienced a career breakthrough. After slipping into our designs, she rocketed to a massive work promotion. In just a few months, she achieved what seemed unattainable for years.

And how can I forget about our gambling enthusiast! He swears by our Natural 9 collection. He feels that our clothes sprinkle a bit of luck on him, leading to more wins than losses. It’s these stories, these personal victories, that fuel our passion and belief in the power of Miracles Manifester. It’s not just about the clothing— it’s about the transformation and empowerment it brings to people’s lives.

The Evolution of Miracles Manifester: Challenges and Triumphs

The journey from a prayer circle event in Los Angeles to a global brand is remarkable. What challenges did you face along the way, and how did they shape the evolution of Miracles Manifester?

There’s this quote by Charles R. Swindoll that hits home: “We are all faced with a series of great opportunities brilliantly disguised as impossible situations.” That’s exactly what it was like for us.

Picture this: It’s 2020, the world’s in a whirl, and here we are, dreaming up Miracles Manifester. Finding a manufacturer capable of producing our distinctive embroidered designs, all-over rhinestone patterns, and reflective prints was no easy task. But we made it happen because when you’ve got fire in your heart, the word ‘impossible’ just fades away.

Another challenge we encountered was the cost of our products. We take great pride in using the highest-quality 100% natural cotton French Terry fabric and incorporating intricate patterns, which can be expensive to manufacture. Sure, making our mission to offer our products at affordable prices has occasionally posed a challenge, but we’re on a mission to spread positivity far and wide without burning holes in pockets.

Additionally, building an effective marketing structure has proven to be a unique and evolving process. What works for one brand may not necessarily work for another. So, we’ve turned into detectives, constantly learning about our clients and their preferences in terms of designs, materials, and more. We adapt and create based on their feedback and desires, ensuring every stitch remains in tune with our customers’ needs.

The Future of Miracles Manifester: Creativity and Impact

As a brand that combines fashion and spirituality, how do you see Miracles Manifester evolving in the future, both creatively and in its impact on individuals seeking empowerment?

At Miracles Manifester, we’re always buzzing with new ideas, like a hive full of creative energy! Right now, we’re super excited about our upcoming Feng Shui symbols collection and a planetary collection. Think of it as combining the wisdom of spiritual masters with our own positive experiences.

The more we dive into this creative pool, the more these amazing ideas just keep flowing in. It’s like opening a door to an endless universe of inspiration. But that’s not all. We’re also thinking about branching out into something really close to our hearts—a home collection that’s not just beautiful but meaningful too. It’s all part of this incredible journey we’re on, where each step leads us to new horizons.

Our mission is to infuse our fashion with such soulful creativity that it helps you envision and attract the life of your dreams. Because in our world, if you can imagine it, it’s as real as the stars in the sky. It’s all about empowering you to be the architect of your own destiny, one piece of clothing at a time.

Empowering Transformative Journeys

Miracles Manifester is an invitation to manifest wildest dreams. What advice do you have for individuals looking to embark on their own transformative journey of self-discovery and manifestation?

Embarking on a journey of self-discovery and manifestation is like diving into an ocean of possibilities. Think about it; we’re all wonderfully unique—a masterpiece of creation. That’s why there are countless paths to transformation. Some might find their way through the quiet reflections of religion, while others might connect through the dynamic world of physical fitness. Then there are those who seek truth in the beauty of art, be it painting, singing, or dancing. It’s all about embracing what feels right for you.

For example, if you enjoy painting, let that be your gateway. If you’re a fan of the gym and physical activities, explore your inner self through the lens of your physical abilities. And if you’re tech-savvy, you might discover that grasping universal laws is as straightforward as decoding a complex software.

The key is, there’s no universal formula that works for everyone. Start with what resonates with you the most, what’s right at your fingertips, and then let your journey unfold from there. It’s about growing and expanding in your own one-of-a-kind way. Trust me, it’s an adventure worth taking.

Wanderlust Dreams and Inspirations

Our readers love to travel, what destination is at the top of your bucket list?

We share your love for travel! While it’s tough to pick just one destination, Japan holds a special place in our hearts. Its rich culture, spirituality, and stunning landscapes have always fascinated us. We haven’t had the chance to visit yet, but Peru, Argentina, Nepal, South Africa, and Australia are high on our bucket list. Traveling allows us to gather inspiration and broaden our perspectives, which ultimately fuels our creative process at Miracles Manifester.

Head to Miracles Manifester to keep up to date with the magic and miracles that they’re creating.

Ebru Gulsel, the visionary force behind Smilla Brav, has transformed her passion for design into a thriving brand of handmade treasures. With a background in Fashion Marketing and Graphic Design, Ebru embarked on her professional journey as a journalist at Dogan Burda. Venturing into the corporate realm, she contributed her talents to esteemed companies such as ThyssenKrupp, Sharp Corporations, and IQVIA, honing her skills and gaining diverse experiences.

In 2008, Ebru turned her creative hobby into a full-time pursuit by founding Smilla Brav. Today, the brand has evolved to meet the contemporary woman’s daily chic with handmade and sustainable bijoux pieces. In 2018, Smilla Brav expanded its focus to include sustainable, timeless fine jewelry, showcasing a commitment to conscious craftsmanship.

While bijoux pieces continue to be crafted in the Heidelberg workspace, the Smilla Brav Fine Jewellery Line is a testament to the fusion of time-honored techniques and contemporary design. Master goldsmiths at the Grand Bazaar Istanbul bring these pieces to life, utilizing recycled sterling silver as a testament to the brand’s dedication to sustainability.

Driven by love, nature, tradition, and culture, the Smilla Brav team finds joy in the creative process, constantly seeking new adventures in the world of design and materials. Each collection tells a unique story, with every piece serving as a protagonist in this narrative of craftsmanship and artistry.

Ebru Gulsel’s philosophy is embodied in the brand’s commitment to fair craftsmanship, with each piece lovingly created by hand in the atelier in Heidelberg, Germany. The result is not just jewelry; it’s a manifestation of passion, dedication, and a celebration of beauty. Let’s dive in…

Can you share with us the journey that led you from a career in journalism and corporations to becoming the founder of Smilla Brav? What motivated this transition?

During my Fashion Marketing studies, I interned in various roles, from sales at Armani to warehouse work at Ralph Lauren and laboring at a fabric factory. A pivotal moment came with an internship at a fashion magazine, leading to freelance film critiques. The allure of the industry, from the scent of printed pages to seeing my name in editorials, fueled my passion. Though offered a full-time reporting position post-graduation, I transitioned to corporate life for financial stability. While fulfilling, the need for creativity persisted, driving me to attend diverse creative courses, including goldsmithing at Alef Gallery in Istanbul. This marked the turning point, where I realized my true calling.

Your educational background combines Fashion Marketing and Graphic Design. How do these disciplines influence your creative process when designing jewellery?

My diverse education provided a valuable skill set, incorporating trend analysis, consumer understanding, brand identity development, visual communication, technical proficiency, and marketing expertise. Additionally, studies in Online Publishing equipped me with website creation skills. I’m deeply involved in every step of the process, from material selection to design aesthetics. In the absence of our graphic designer, I can handle visual work, ensuring a holistic approach to the creative process.

Smilla Brav has evolved from a hobby to a full-time brand. What pivotal moment or realization encouraged you to take this step and turn your passion into a business?

As a single mom with a three-month-old, I moved to Heidelberg, Germany, for a fresh start, receiving support from my father for childcare. To sustain myself, I began translating and crafting jewelry. Setting up a website, designing the logo, and handling legal aspects were natural steps for me. Inspired by the novel ‘Smilla’s Sense of Snow,’ I named the brand Smilla Brav. The success exceeded expectations, affirming my decision to pursue my passion full-time.

Sustainability has become a significant focus for your brand. Could you elaborate on how this commitment to sustainability shapes your design philosophy and business practices?

In terms of design, I start by personally overseeing material sourcing in Istanbul biannually, ensuring the origin and reliability of each stone and bead. Our stainless steel and silver are locally produced from recycled materials, with regular visits to verify environmental standards. Attention to detail extends to materials like freshwater pearls, valuing both imperfect and perfect pearls equally to reduce waste. We maintain a firm stance on sustainable production, emphasizing the importance of responsible material costs.

The transition from creating bijoux pieces to introducing sustainable, timeless fine jewellery is noteworthy. How did this expansion align with your brand’s vision and customer base?

The journey had its highs and lows. Initially, crafting within the Grand Bazaar led to an oriental style that didn’t resonate with our existing clientele. Sales declined, prompting a shift to focus on wholesale endeavors. Infusing more personal touches and finding a balance between classic elegance and playful style revitalised our approach. After four years of crafting fine jewelry, we now strike a harmonious balance that resonates with our customer base.

Handcrafting jewellery requires both artistic vision and technical skill. How do you balance these elements in your creative process, especially when working on your Fine Jewellery Line?

Our skilled goldsmiths undergo extensive training, balancing technical expertise and artistic vision. The saying ‘Übung macht den Meister’ (practice makes perfect) rings true, as with time, both aspects become second nature. Balancing the intricacies of fine jewellery involves maintaining a delicate equilibrium between artistic expression and technical precision.

Smilla Brav’s Fine Jewellery Line is handmade by master goldsmiths at the Grand Bazaar Istanbul, blending traditional techniques with modern design. Could you share an anecdote about a piece that exemplifies this fusion?

I once sketched a phoenix pendant and, during a visit to the Grand Bazaar, witnessed the masterful creation of a dazzling phoenix adorned with vibrant stones. Recognizing a misalignment with our clientele’s preferences for simplicity, I requested a version without stones, embracing the clean, chic aesthetic. This anecdote encapsulates the fusion of traditional craftsmanship with a modern, customer-centric approach.

Recycled sterling silver is a key material in your Fine Jewellery Line. How do you see this choice contributing to the broader conversation about sustainability and responsible sourcing in the jewellery industry?

Our commitment extends to incorporating recycled stainless steel, known for durability. We repurpose stones and utilize handmade ceramics, emphasizing upcycling. While challenges arise in sustainably sourcing limited-edition pieces, we empathize with companies facing similar dilemmas. The issue of greenwashing underscores the need for comprehensive oversight throughout the production process, ensuring true sustainability.

Nature, tradition, and culture are prominent sources of inspiration for your team. How do these diverse influences come together to create the unique stories behind each collection?

Our culturally diverse team, including my Turkish, Greek, Jewish, and Russian roots, fosters an open-minded approach. Exploring traditional craftsmanship and cultural influences in new countries, from intricate patterns on ceramics to artistry in carpets, fuels our inspiration. For example, our Studio Glam collection drew inspiration from my time in New York, reflecting the fusion of diverse influences into cohesive, thematic collections.

Every piece in your brand is fairly made by hand. How do you ensure that this personal touch and commitment to quality are maintained as your brand continues to grow?

All our jewelry, even delicate pieces, is crafted in our Heidelberg studio. We meticulously check quality before dispatching, and I personally oversee production to maintain the highest standards. Despite ongoing growth, I remain dedicated to retaining production in-house, ensuring quality control and a personal touch.

With a career path that has taken you through various industries, what lessons or skills from your earlier roles have you found most valuable in building and managing your own successful brand?

My experience in international companies provided insights into essential business processes, equipping me with organizational skills, corporate communication understanding, and administrative proficiency. Balancing the business-oriented aspect with creativity is crucial, especially in the early stages. This dual focus, coupled with self-discipline, has been pivotal in establishing and managing my own business, including financial responsibilities.

Looking to the future, what aspirations do you have for Smilla Brav? How do you envision your brand continuing to evolve and make a positive impact in the world of jewellery and design?

I envision Smilla Brav becoming a leader in sustainable jewelry and design. Investments in advanced technology like 3D printers using recycled materials and an engraving machine showcase our commitment to eco-friendly practices. Our new showroom opening in October will offer customers insight into the production process and a chance to bring their ideas to life. I’m excited about introducing a capsule collection for women’s clothing next year, aligning with our brand’s timeless style and eco-friendly values, expanding our impact and connecting with a broader audience.

Our readers love to travel, what destination is at the top of your bucket list?

India and Japan.

Where do you call home?

Istanbul and Heidelberg.

What does self-care mean to you?

Self-care, to me, means steering clear of drama and negative influences, enjoying nature, having fun, reading, and cherishing quality time with my child. It involves prioritizing well-being and finding joy in simple pleasures.

Where can people find out more and follow you?

Stay updated with our latest designs and collections on our website at www.smillabrav.com. For a personal touch, follow our Instagram account @smillabrav, where I curate images, providing a glimpse into our creative process. Thank you for following our journey!