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Step into the vibrant world of Ellen Murray, the visionary founder behind the one-of-a-kind venture, Margot Camper. In an exclusive feature for House of Coco, we unveil the inspiring journey of a young entrepreneur who turned a passion for vintage VWs, a love for photography, and an unwavering commitment to joy into a thriving business that captures the essence of every special moment.

Ellen’s story is a testament to the magic that happens when creativity meets determination. From her childhood fascination with photo booths to inheriting a stunning 1965 pink floral camper from her father’s successful VW garages, the seeds of Margot Camper were sown in a unique blend of nostalgia and vision.

Ellen’s entrepreneurial journey, though undoubtedly filled with challenges, reflects her unwavering dedication to making dreams a reality. From overcoming the initial hurdles of transporting Margot to events to leaving a full-time job to pursue her passion, Ellen’s story is a beacon of inspiration for those seeking to turn a unique idea into a successful venture.

In this House of Coco exclusive, Ellen also provides a sneak peek into the future, hinting at Margot’s potential relocation to California and the recent launch of their new artisan booth, the ICON, promising even more delightful surprises for their audience.

Join us as we delve into the world of Margot Camper – where vintage meets modern, creativity knows no bounds, and every photograph tells a story of pure joy. Ellen Murray’s journey is a celebration of entrepreneurial spirit, creative ingenuity, and the boundless happiness that can be found in the most unexpected places.

Can you tell us about the moment when the idea for Margot Camper first struck you? What inspired you to combine vintage VWs, photography, and props into this unique concept?

I have always LOVED a photo booth; ask any of my friends, and they will tell you I am always the one dragging everyone into the booth, and I will be there for at least four goes. My dad owns a couple of very successful VW garages and has done so for about 22 years now. When my sister and I were 11 and 7, he bought us this beautiful 1965 pink floral camper.

Then one day, while I was sitting in Margot taking selfies with my friend’s little sausage dog, I thought, “Why don’t we make this into a photo booth?” There must be a way of combining my love for photos, props, and vintage pink camper vans, and there was! I have always wanted to work within the events industry, and having Margot has really helped me achieve this. It has been a good way for me to also use my photography skills and capture the memories getting captured in the camper!

Fashion photography and vintage VW campers seem like quite the dynamic duo. How did your background in fashion photography contribute to the creation of Margot Camper?

When I was in my second year of college, I used Margot for a 60’s styled photo shoot with one of my best friends, Martha. She’s a model, and we styled her in a pink 1960’s dress, shooting the whole thing on 35mm color and black & white film. We did this to convey the vintage feel, and it’s still one of my favorite shoots.

Vintage camper vans are iconic; as soon as I think of a camper van, I think of the 60s, Twiggy, Mary Quant, The Beatles, and I think studying fashion photography really allowed me to look into the trends and influences of the 60s/70s.

Your campervan is a fantastic blend of 1970s and modern photography technology. How do you balance these two eras in your business aesthetics?

Margot is a fantastic blend of vintage and modern. We have kept her paint, pattern, and fabulous pink exactly how we found her, and we were very reluctant to change her look/style; we wanted to preserve her vintage charm. We have only modernized the inside and kitted it out with the newest and most professional camera equipment. We have incorporated 1970s-inspired elements such as retro-themed upholstery, vintage accessories, and nostalgic details.

Vintage VW campers often have their own unique personalities. If Margot the camper had a personality, how would you describe it?

She is the life of the party! Bubbly, fun, and FULL of character. She is definitely one of a kind.

Margot Camper is all about combining creativity and joy. How has running this business influenced your own creative pursuits and overall happiness?

Running Margot Camper has greatly influenced my own creative pursuits and overall happiness. I have recently left my full-time job to make running Margot my main priority, and I am so excited for what’s to come. Having Margot has provided me with opportunities to collaborate with other talented creatives.

Being a photographer myself, I have really been able to push myself with creating my own styled shoots featuring Margot, and having this business has pushed me to network with some amazing people within the industry! Witnessing the positive impact that Margot has on our couples and the fabulous people that book us contributes to my own sense of happiness and fulfillment.

With your background in fashion photography, you likely have a keen eye for aesthetics. How do you curate the perfect atmosphere within Margot camper for people to feel comfortable and creative?

Creating the perfect atmosphere within Margot involves a careful curation of elements to ensure comfort and creativity. Our interior color scheme creates a sense of tranquility, following through with the pastel color theme and neutral tones. The added accessories such as cushions, blankets, and deck chairs propped up outside of the camper make it feel really relaxed and warming; the more comfortable people feel, the better the photos!

Instagram has become a hub for sharing creative photos. How has the Instagram community embraced Margot Camper, and do you have a favorite Instagram moment involving your camper?

I love Instagram; I think it’s great for businesses like ours as it is such a creative platform. We have managed to connect with lots of amazing brands, and so many opportunities have been opened up to us via Instagram. A favorite Instagram moment of mine would have to be one of our early posts; we used my friend’s sausage dogs and dressed them up in cute little Hawaiian hats and took the best photos. It had such a good response!

Starting a unique business like Margot Camper must have come with its own set of challenges. Could you share a hurdle faced and how you overcame it in the early stages?

I think one of the main struggles I had when starting out was working out how to transport Margot to events. When we first thought of converting her, she wasn’t the smoothest to drive, shall we say; she is a 57-year-old bug, and that in itself comes with its own hurdles, ha-ha! But with a little bit of tweaking, she now drives like a dream if we keep it local, and for the events we have a bit further away, we trailer her (which has also been a fun thing to learn).

Running a business requires dedication. What keeps you motivated and excited about Margot Camper, even on the busiest days?

I can’t imagine myself doing anything else; it doesn’t feel like work. We get to be a part of someone’s special day/event, and that’s special. I feel so privileged that couples pick Margot to be a part of one of the most special days of their lives. She brings so much fun and pure enjoyment while capturing memories that last forever.

The journey from an idea to a successful business is inspiring. What advice would you give to someone with a unique idea, looking to take their first steps toward entrepreneurship?

Don’t give up! My dad always tells me that anything worth having doesn’t come easy, and he’s not wrong. When I was younger, we used to watch Only Fools and Horses together, and one of the main characters sayings was “He who dares, wins,” and sometimes you’ve got to just go for it!

Photographing people having fun can be infectious. Do you have a personal favorite funny or candid moment that you’ve captured in Margot Camper?

There have been so many! The funniest moments to watch are when it’s getting towards the end of the night, and everyone’s had a few drinks; everything is 10x funnier when you’re drunk, and it’s brilliant to see. A couple of weeks ago, we were at Pennard Hill Farm at Glastonbury, and that was probably my favorite event of the year. It was an Elton John themed party, so everyone was dressed brilliantly; the organizers of the event jumped in Margot, and all started singing Rocket Man, then everybody else came over to Margot and joined in, it was fab!

Our readers love to travel, what destination is at the top of your bucket list?

California without a doubt. I would love to do a road trip around the US; maybe Margot could relocate? Watch this space!

Where can people follow you and find out more?

You can find us on Instagram camper and over on our website. We would LOVE to hear from you! We have also recently launched our brand-new booth, the ICON, which is a beautifully handmade artisan booth that offers so much more than just photos; you can find out what it has to offer on the ICON section of our website!

Step into the captivating world of Milly, a visionary artist whose work transcends the boundaries of emotion and vulnerability. In this exclusive interview, we delve into the intricate tapestry of Milly’s artistic journey, exploring the genesis of her collection “Intimacy” and the profound messages it carries.

With each stroke and digital creation, Milly invites us to confront the complexities of human connection, challenging societal norms and fostering a dialogue around love, vulnerability, and the pursuit of authenticity.

Join us on this inspiring odyssey as Milly shares the stories behind her thought-provoking pieces, offering a glimpse into the very soul of her art. Prepare to be moved, enlightened, and inspired by an artist who fearlessly confronts the depths of intimacy to reshape the narrative of human connection….

Milly, your collection “Intimacy” explores the complexities of the concept. How do you translate such a deeply personal theme into your artwork, and what messages do you hope viewers take away from it?

Honestly, translating something as deep and personal onto a canvas and sharing it with the world was challenging. I drew inspiration from my personal experiences in understanding the meaning of intimacy and our generation’s struggle with craving it while grappling with how to attain it. I hope viewers take away the importance of allowing oneself to fall in love and embrace emotional vulnerability. Our generation often fears intimacy due to a desire for independence, but this collection urges understanding that both can coexist.

Inspirations Behind “Naked Mind”

“Naked Mind” delves into unfiltered thoughts and emotions. What personal experiences or reflections inspired you to create this piece, and how do you navigate the fine line between vulnerability and artistic expression?

Being an overthinker, “Naked Mind” portrays my interpretation of thoughts devoid of overthinking, fear of judgment, and insecurities. I aim to capture the intimacy of the mind in human connections, emphasizing the courage it takes to accept and reveal one’s dark thoughts. Vulnerability is inseparable from artistic expression; it is the essence that distinguishes impactful art from the ordinary.

Physical Intimacy in “Innocent Embrace”: “She said nothing with her voice and everything with her touch” – this quote from “Innocent Embrace” is powerful. How do you believe physical touch contributes to genuine intimacy, and what societal misconceptions about physical intimacy were you aiming to challenge through this piece?

This piece aims to emphasise how physical touch can evoke a sense of innocence and purity. In today’s society, there’s a misconception that physical intimacy is solely about sex. “Innocent Embrace” challenges this notion, highlighting that simple acts like being embraced in a loved one’s arms create a deeper connection, countering the fear of emotional intimacy after sex.

Perspective in “Fleeting Devotion”: Your “Fleeting Devotion” series explores the concept of looking through a rose-colored lens. Can you share more about the inspiration behind this series and your perspective on the balance between idealized moments and the reality of human connections?

“Fleeting Devotion” captures the depth of falling for someone and the struggle to accept their flaws. The series questions whether the decision to embrace imperfections or let go turns moments into fleeting devotion. It explores the dichotomy between idealised love and the reality of human connections, portraying the tension between acceptance and letting go.

“Love isn’t always enough” is a thought-provoking message from “Unconscious Resistance.” What motivated you to portray the struggle between the mind and heart, and how do you see this internal conflict impacting our pursuit of true intimacy?

“Unconscious Resistance” portrays the internal struggle when love isn’t enough to sustain a relationship. The piece explores the conflict between the mind urging detachment and the heart clinging to love. This universal struggle influences the pursuit of true intimacy, emphasising the need to reconcile the emotional and rational aspects of love.

Your take on the concept of “love is blind” in “Willfully Blinded” is intriguing. How do you depict blind trust in your artwork, and what do you believe is the role of trust and vulnerability in building a strong, intimate connection?

“Willfully Blinded” depicts blind trust as an emotional trust fall, where one lets go and allows someone to guide them. Trust and vulnerability are foundational in building strong connections. Without blind trust, relationships can become toxic. The piece emphasizes that deep trust takes time, preventing accusations, arguments, and fostering stability in intimate connections.

“In the beginning of any relationship, we’re hiding what we find ugly or dark.” How does “Sightless Vulnerability” capture the challenges of being open and vulnerable in relationships, and what advice do you have for navigating the fear of judgment in exposing our true selves?

Don’t rush yourself. That is my biggest piece of advice to anyone scared to open up and be vulnerable in any type of relationship, whether it be friendly or romantic. I know for me, my friends have had quite an experience trying to get to know me, never quite feeling like they can reach me… an enigma is the word one has used before.

So this fear of being vulnerable, of being judged, or leaving makes it easy to let that consume us and that’s why I created Sightless Vulnerability to confront my fear and try to let this aspect of myself go. Sometimes the dark or ugly side is actually what humanises us and creates the intimate emotional bond we crave.

Your love for the Asian folklore, The Red String of Fate, is evident in “Threaded Fate.” How has this childhood story influenced your perception of love, and how do you infuse its essence into your artistic representation?

I think it has impacted the way I view love significantly. I am the type of girl who does not fall easily but when I do I give it everything. I do believe in fate, soulmates and finding my person, and to some that may sound childish but what can I say, I’m a hopeless romantic deep down inside. I do believe that when I am lucky enough to meet my person, I’ll know, and even if we can’t be together or we grow apart if they really are my soulmate, we will find our way back to each other.

And if we don’t it just means the right guy is out there and I can’t wait to meet him. I created this piece to represent how it takes two people to choose each other and how this string connects us to those meant to be in our lives no matter what. This is an homage to my favourite childhood story because I miss when falling in love seemed as simple as fitting into a glass slipper.

Can you walk us through your creative process, from the initial concept to the finished artwork? How do you ensure that your personal experiences and emotions are authentically reflected in each piece?

I truly am an emotional artist as I create from…well my emotions. That being said I do not really plan my pieces as they are more spontaneous and created in the moment of my emotions from my experiences. I know this because when trying to create some commission pieces I found it extremely difficult to do so because people I believe love my work because I like to think they can feel something when looking at it. I can’t fake emotions nor am I willing to just make a sale.

You work across various mediums, from canvas painting to digital art. How does your choice of medium influence the way you convey the nuances of intimacy, and do you find certain mediums better suited for expressing specific emotions?

I do think choosing to make this a digital painting collection was the right choice to convey my messages of intimacy. Because I drew inspiration from statues and stained glass, line was a huge part of the pieces and images themselves. Had I painted these, they would have been much less uniform and more organic which would’ve evoked a completely different feeling, especially because my style of acrylic painting vs digital painting are significantly different.

When someone experiences your art, what emotional or intellectual impact do you hope it has on them? How do you navigate the fine line between conveying personal experiences and creating a piece that resonates universally?

With this collection in particular, I hope when my viewers experience my work they feel understood or a sense of being able to relate to emotions they may not have even thought they had. I want my audience to question themselves, reflect and feel.

I don’t think there will ever be a piece of art that everyone on this planet can relate to, therefore I think it’s my job as an artist to express my story or message in the best way I know how, and accepting its okay that not everyone will enjoy, appreciate or even understand it but to also remember there will be people who will.

How have your artistic style and approach evolved since your first collection, “Intimacy”? In what ways do you see your art growing and changing in the future?

I think Intimacy was the first “big girl” collection outside of school I have created as my work prior was a bit more whimsical and definitely more niche. My art has matured significantly as I started creating with purpose rather than just for another grade. I see my art changing as I evolve and grow as an individual, and as I have said before I create from my experiences and emotions.

Collaborations and Future Projects: Are there any collaborations or future projects that you’re excited about? How do you see your art evolving, and are there new themes or concepts you’re eager to explore?

I am excited to talk about a food and fashion publication, NABI Magazine, I have started here in NYC that really incorporates a new style of art I have been creating for the brand. My inspiration comes from my childhood love for old animations such as “Aristocats” and “101 Dalmatians” creating a more sketch-like illustration that feels nostalgic for my generation.

Impact of New York City: Being based in New York City, a hub of art and culture, how has the city influenced your artistic journey and the themes you choose to explore in your work?

Living and studying in New York has allowed me to become more expressive and experimental with my art from medium choices to making sure I am creating with something to say. New York being one of the biggest art capitals of the world also has exposed me to so many different artists from historically famous to street art it really is a place of inspiration.

Advice for Emerging Artists: For aspiring artists who want to convey deep emotions and personal experiences through their art, what advice would you offer? How can they find their unique voice and create meaningful connections with their audience?

I have always wanted my art to make my viewer feel something but how can I even do that if I am not even sure what I am trying to say. This was the biggest lesson and push I needed to go from art student to artist. Go out and try to experience everything because without life experience your art can easily fall flat. So as cliche as it sounds go fall in love, get on the wrong train or just step out of your comfort zone once and while and I promise you, your art will come to life!

Balancing Personal and Artistic Identity: Your art delves into personal and intimate themes. How do you balance the line between sharing your personal experiences through art and maintaining a sense of privacy and personal identity?

I really do not think there is ever an exact balance when creating art that is centered around such vulnerable emotions. I think the more vulnerable you are with the process and ultimately the creation of your work the more you will get your audience to feel.

If you hold yourself back by fear, it shows in your work. Privacy and personal identity are all things to keep in mind when explaining your work or writing about it but when creating let yourself feel everything and anything and that is what makes a piece go from good to extraordinary.

Reflection on Past Works: Looking back at your earlier collections, is there a particular piece that holds a special place in your heart or one that represents a pivotal moment in your artistic journey? What memories or emotions does it evoke?

Yes, there is one painting, part of a group art show, that I could have sold for $10,000, but I refused, saying, “I’m not for sale.” Some may see it as a missed opportunity, but to me, it defined my artistic style at the time. It holds a special place as one of the first pieces that shaped my artistic identity, even though my friends might think I’m foolish for not taking the offer.

Legacy and Impact: As an artist, what legacy do you hope to leave behind, and how do you envision your art contributing to conversations about intimacy, vulnerability, and human connection in the broader artistic landscape?

I hope to contribute to normalizing intimacy and vulnerability in both art and society. Through my work, I aim to open conversations that resonate with people’s emotions and experiences, fostering a deeper understanding of the human connection.

Our readers love to travel. What destination is at the top of your bucket list?

I would love to go to Asia and tour around my motherland, Korea, but also stop by Japan and Thailand!

What’s your go-to quote when lacking motivation?

I don’t have a go-to quote, but with a little help from tequila, I always end up finding some motivation and inspiration for my next pieces.

Stay Connected

Embark on a continued journey of artistic exploration with Milly by staying connected and immersing yourself in her evolving narrative. To witness the profound expressions of intimacy, vulnerability, and human connection, visit Milly’s art website at Millyj.art.

For an even deeper dive into her illustrative prowess, explore the curated world of NABI Magazine at Nabimag.com, where each illustration tells a unique story. To stay updated on Milly’s latest creations, follow her on Instagram at @MILLYJ.ART and @MILLYY__J. Don’t miss out on the innovative fusion of art and storytelling – become a part of the conversation, engage with the emotions, and let Milly’s work inspire and resonate with the depths of your own human experience.

In a world where the thrill of exploration meets the warmth of heartfelt connections, House of Coco proudly celebrates those who breathe life into the magic of travel. For us, travel isn’t just a journey; it’s a tapestry of experiences woven by passionate individuals who transform destinations into stories waiting to be told.

Meet Maria Demosthenous, a remarkable Travel Counsellor whose love for the enchanting world of travel has become a beacon for those seeking truly extraordinary experiences. As we delve into the heart of Maria’s journey, we uncover the inspiration behind her venture, “Travel Perfect by Maria,” a testament to her commitment to curating dream-like adventures for every traveler.

In our magazine, where wanderlust and storytelling converge, we find kindred spirits in those like Maria, who champion the spirit of exploration. This feature is not just an interview; it’s an odyssey into the world of a woman whose passion for travel has shaped her life and is now transforming the way others embark on their own remarkable journeys.

Maria’s story is more than a narrative; it’s an invitation to step into a world where each travel experience is a masterpiece, meticulously crafted to capture the essence of destinations and cultures. As we embark on this voyage with Maria, her insights and inspirations promise to resonate, leaving an indelible mark on our own wanderlust-fueled aspirations.

So, join us as we unlock the captivating tale of Maria Demosthenous, a true travel aficionado, and be prepared to be inspired, enlightened, and, undoubtedly, filled with an insatiable desire to explore the world anew. After all, in the pages of House of Coco, travel isn’t just a hobby; it’s a celebration of the extraordinary souls who make it an art.

Reflecting on your 35-year career in the tourism industry, what pivotal moment or experience inspired you to transition from your role as Sales & Marketing Manager to starting your own independent home-based travel business?

The idea of starting my own business had been brewing for a while, especially after the events of the 2020-2021 pandemic when I was managing my duties from home. The push grew stronger as I approached the 20-year service milestone at my previous workplace, and I knew it was time to take the leap and go it alone.

Having been born in the UK of Greek-Cypriot descent and living in Cyprus for 40 years, how has your dual cultural background influenced the way you curate travel experiences, particularly for destinations in Cyprus and Greece?

I’ve had a very British upbringing, but the Greek culture has always been a part of my life. Moving to Cyprus in my teens was challenging, but over the years, I learned to appreciate and value my roots. The authentic Cyprus and Greece, with their warm people, hospitality, and generosity, make these destinations special. My goal is to guide travelers into the heart of these places, ensuring they experience the true essence of the culture.

Reaching a 20-year milestone at the award-winning Aphrodite Hills Resort is a remarkable achievement. Can you share a specific project or accomplishment during your tenure that you are particularly proud of and that shaped your approach to luxury, tailor-made travel experiences?

Joining Aphrodite Hills Resort during its pre-opening stages and witnessing its growth into an award-winning destination was a defining moment. Creating exclusive, bespoke experiences was ingrained in the culture, and a highlight was hosting the Informal Meeting of Ministers of Foreign Affairs in 2012. Coordinating a high-profile event and showcasing Cyprus for such an occasion highlighted the importance of seamless, exceptional experiences.

You’ve mentioned a special connection to Scotland. How has this connection played a role in your travel experiences and, possibly, in how you approach crafting unique itineraries for your clients?

My connection to Scotland, through my daughter Natassa, who lives and works in Glasgow, is significant. She is not only my biggest fan but also my travel buddy. Our joint travels inspire itineraries that cater to both the “mum & daughter” experience, ensuring unique and enjoyable moments. This personal connection enriches my understanding of what makes a trip special for families and influences how I craft tailor-made experiences.

Being the Account Manager for Travel Counsellors worldwide for 9 years must have provided unique insights. What key lessons or perspectives did you gain during this time that you believe set you apart in the travel advisory industry?

Working as a supplier partner to Travel Counsellors taught me the importance of building and strengthening relationships. With around 1300 agents worldwide, I made an effort to be present, available, and build connections with each one. This emphasis on relationships, whether with customers, teams, or supplier partners, has become a cornerstone of my approach to delivering personalised service.

With your extensive travel history within Europe, the Middle East, and beyond, can you share a travel destination that surprised you the most, and how did it influence your perspective on travel?

Dubai was a destination that surprised me the most. Initially thinking it to be superficial, I discovered its depth and the astonishing achievements in the last decades. It showcased the transformative power of visionary planning, putting a once unknown destination on the map for world-class leisure and business travel.

This experience influenced my perspective on the potential of destinations with forward-thinking strategies.

The tagline “with us it’s personal” is powerful. How do you infuse a personal touch into your travel advisory services, ensuring that each client’s experience is truly unique and tailored to their preferences?

The “with us it’s personal” motto is embedded in our community’s everyday lives. I follow a 6-step journey, from arranging personal calls to discussing holiday plans to checking in post-travel. This ensures a personal touch at every stage, from understanding preferences to crafting tailor-made options. It’s about being there for the customer, 24/7, and ensuring their journey is seamless and exceptional.

It doesn’t get any more personal than this!

Starting your own independent travel business is an exciting venture. What aspect of being an entrepreneur in the travel industry has brought you the most joy and fulfillment?

Starting my own venture has been fulfilling, especially the freedom to work on my terms and be my own boss. While I loved my previous roles, the ability to determine how I market, spend, and invest my time brings immense satisfaction. Doing things my way allows me to tailor services based on years of industry experience.

In your role as a Travel Counsellor, you have access to thousands of suppliers and cutting-edge technology. Can you share a specific instance where this technology played a crucial role in creating a seamless and extraordinary travel experience for a client?

Our cutting-edge tools enable us to build unique itineraries, and one notable instance was curating a honeymoon trip to Crete. Despite pre-modeled options available online, the clients desired a bespoke experience. Our technology allowed us to create a personalized itinerary, exceeding their expectations and adding a touch of magic to their journey.

As someone deeply familiar with the Mediterranean region, what hidden gems or off-the-beaten-path locations in Cyprus or Greece do you recommend for travelers seeking authentic and unique experiences?

For authentic experiences, I recommend exploring hidden villages, wine routes, and vineyard experiences in Cyprus. In Greece, a road trip through lesser-known destinations like Trikala, Kalambaka, and Igoumenitsa provides unique and off-the-beaten-path experiences. Discovering local culture, monasteries, and indigenous flora and fauna ensures an immersive journey.

Your commitment to customer care is evident. How do you ensure that the travel experiences you curate not only meet but exceed your clients’ expectations, leaving them with lasting memories?

Exceeding expectations involves going the extra mile, taking care of every detail, and ensuring a seamless journey. From arranging personal calls to post-travel check-ins, my focus is on meticulous planning, continuous communication, and addressing details before guests arrive. It’s about providing peace of mind, allowing clients to relax and savor every moment of their journey.

Working from home provides flexibility. Can you share an anecdote about a time when your ability to accommodate clients’ schedules, regardless of time zones, resulted in a particularly positive and memorable interaction?

Working in Cyprus with a time zone advantage, I utilize the early hours for preparation, ensuring everything is in place before communicating with clients in the UK. This approach allows me to be available 24/7 without disrupting clients’ schedules. During calls, I refrain from mentioning the time difference, ensuring a seamless and positive interaction without letting the two-hour gap dictate my services.

With your background in Guest Services, Reservations, Executive Assistant, Marketing, Communications, and Sales, how have these diverse roles shaped your approach to creating comprehensive and well-rounded travel experiences for your clients?

My diverse roles in the hotel industry, from selling and marketing to executive team responsibilities, shaped my perception of the customer’s journey. Experiencing each stage, from pre-arrival planning to in-resort satisfaction, emphasized the importance of fine-tuning details. This background guides my approach, ensuring comprehensive and well-rounded travel experiences for clients.

Having traveled for both leisure and business, can you recall a specific travel moment that left a lasting impact on you and made you appreciate the transformative power of travel?

The events of 2020 highlighted the vulnerability of the travel industry, but it also showcased the importance of having a trusted travel agent. While facing global challenges, the ability to provide financial protection and flexibility became paramount. Through Travel Counsellors, clients experienced the assurance of 100% financial protection, fostering trust and confidence in our services. Whether it’s a global crisis or routine travel, this commitment contributes to building a strong foundation of trust.

With your extensive travel history within Europe, the Middle East, and beyond, can you share a travel destination that surprised you the most and how did it influence your perspective on travel?

Dubai was a destination that surprised me the most. Initially thinking it to be superficial, I discovered its depth and the astonishing achievements in the last decades. It showcased the transformative power of visionary planning, putting a once unknown destination on the map for world-class leisure and business travel. This experience influenced my perspective on the potential of destinations with forward-thinking strategies.

You’ve mentioned offering holiday itineraries for various purposes, from family holidays to corporate groups. Can you share a unique and challenging request you successfully fulfilled, showcasing your ability to tailor experiences for diverse clientele?

Although all our itineraries are built on uniqueness and based on our customers’ travel aspirations, a particularly challenging request involved organizing an Indian Wedding Group in Cyprus. This extravagant affair spanned three full days with numerous ceremonies, rituals, and events, attended by family members from across the globe.

Coordinating logistics, including accommodation, transfers, catering, and inter-departmental coordination, was an enormous feat. The ultimate gratitude and thanks from the bride, groom, parents, and guests validated the accomplishment, despite the worries and anxieties along the way.

In your opinion, what trends or shifts do you foresee in the travel industry, and how are you adapting your services to meet the evolving needs and preferences of modern travelers?

Undoubtedly, everyone needs something to look forward to, especially at the beginning of a new year. Travel is often the most exciting prospect, and as the industry rebounds, we observe shifts in trends and preferences. Modern consumers are seeking more from their travel experiences, desiring frequent getaways when financially feasible.

Our Travel Tracker Report in October 2023, derived from a sample of the general public, indicated that 45% prioritized holidays as their top spending for the upcoming year. Additionally, a trend toward long-haul destinations such as the USA, Canada, Australia, and the Far East, as well as traditional European hotspots like Italy and Greece, is evident. Multi-center and multi-type holidays, combining different destinations or vacation styles in one trip, are gaining popularity.

At Travel Counsellors, we consistently study trends, follow demands, and specialize in crafting tailored itineraries. Responsible travel is a top priority, and for 2024, we’ve expanded our sustainable travel options, partnering with providers to help customers reduce their carbon footprint, support communities, and protect ecosystems.

As someone with a deep connection to Cyprus, what cultural or local elements do you ensure are incorporated into the travel experiences you curate, providing an authentic sense of the destination to your clients?

Immersing travelers in the heart of Cyprus is key to offering an authentic experience beyond the typical Sun, Sand, and Sea promotions. Cyprus, a four-season island with diverse offerings, boasts a rich history influenced by various conquerors. In curating travel experiences, I emphasize hidden gems like authentic villages, wine routes, nature paths, sporting opportunities, and historical/cultural routes. Encountering locals producing traditional goods ensures visitors experience the genuine and authentic side of Cyprus.

Looking ahead, what aspirations and goals do you have for Travel Perfect by Maria, and how do you envision continuing to make a positive impact in the travel industry?

In 2024, my goal is to establish Travel Perfect by Maria, gradually growing the business through referrals and word-of-mouth. My commitment is to prioritize customer peace of mind and satisfaction. Leveraging my extensive travel experience, I aim to be there for customers every step of their journey, ensuring a seamless and enjoyable holiday experience.

Within the year, I plan to incorporate business travel as an additional offering, utilizing our Sustainable travel portfolio to positively impact the industry. Learning about new destinations, staying updated on travel trends, and gathering feedback from customers and colleagues are focal points for 2024, enhancing knowledge and service delivery.

Our readers love to travel. What destination is at the top of your bucket list?

Africa, specifically going on safari in locations like Tanzania and Kenya, is at the top of my bucket list. It’s a dream to embark on a 10+ day journey from Nairobi to the Serengeti, camping in different locations along the way. The experience promises not only adventure but also an opportunity for my husband and me to enjoy the beauty of these locations.

When lacking motivation, what’s your go-to quote?

My go-to quote, inspired by my kids, is “So Worthy of Your Dreams.” Over the years, as a mom and cheerleader for everyone else, I often forgot to remind myself of the same. Now is the time to tell myself that I am also “Worthy of My Dreams.” This will be my mantra moving forward, empowering myself to pursue my aspirations.

Honouring Journeys, Inspiring Dreams

As we conclude this enchanting journey with Maria Demosthenous, her unwavering passion for crafting unparalleled travel experiences leaves an indelible mark on the tapestry of our wanderlust-filled hearts. Through her eyes, we’ve traversed the authentic villages of Cyprus, savoured the diverse flavors shaped by conquerors’ influences, and felt the pulse of destinations yet to be discovered.

To stay connected with Maria’s inspiring travel escapades, follow her on Instagram, Facebook, LinkedIn, TikTok, and Twitter. Let her be your guide to a world where travel is not just a destination but a transformative experience, waiting to be embraced.

In the enchanting realm where artistry meets gemstones, there exists a visionary force named Sonya Konstantinovsky. With a heart captivated by the rare brilliance, Sonya embarked on a journey that would lead to the creation of SONYA K., a jewelry brand that transcends the ordinary. Her story is one of passion, resilience, and a relentless pursuit of dreams that emerged even stronger in the face of adversity.

Sonya’s odyssey began with a serendipitous discovery on Instagram—an encounter with a green stone that ignited a profound love affair with Tsavorite. What started as a personal fascination blossomed into a transformative exploration of rare gemstones, unraveling a world of unique beauty she was determined to share. SONYA K. was born not just out of a desire to craft jewelry but to curate a collection that embodies elegance, individuality, and empowerment.

In the tapestry of Sonya’s narrative, every gemstone, every creation, and every triumph is a testament to the power of dreams, the resilience of the human spirit, and the enduring allure of timeless beauty. Join us on this inspiring journey into the luminous world of SONYA K.—where dreams crystallize into gems, and jewelry becomes a reflection of life’s most precious moments.

Your journey into the world of jewelry started with a deep love for Tsavorite. How did this love affair with gemstones inspire the creation of SONYA K., and what sets it apart from other jewelry brands?

In 2018, while scrolling on Instagram, I came across a green stone that immediately captured my heart. The gemstone dealer selling it informed me it was called tsavorite but couldn’t provide much more information. Intrigued, I began researching the stone, unveiling other unique gems in the process. It felt like I had stumbled upon a magical world of rare gemstones that I didn’t want to leave.

I began purchasing gemstones through Instagram, building a small collection of rare specimens. Though I desired to create jewelry, I lacked a clear vision of its appearance. With the onset of COVID, I put my dream on hold during the uncertain times. However, my perspective changed in December 2021 after contracting the virus. I realized life is unpredictable, prompting me to pursue my dream.

Seeking manufacturing in New York City to support the local community amid job losses, finding the right manufacturer proved challenging. Yet, once secured, everything started falling into place. I firmly believe in the notion: start walking, and the road will appear. Starting any venture involves a lot of uncertainty, but with faith, light gradually emerges.

What sets SONYA K. apart is our focus on crafting jewelry with rare gems, not limited to the three most popular colored stones—emerald, ruby, and sapphire. Tsavorite, for instance, is 300 times rarer than emerald. Introducing clients to truly unique gems distinguishes us.

We prioritize top-quality products, meticulously attending to every step of the creation process, from gem selection to craftsmanship. Our jewels are simple, elegant, and eye-catching. Versatile enough for jeans yet elevated for a red-carpet event, many pieces can be worn in multiple ways, reflecting our core values of versatility and wearability.

The Taylor necklace stands out, transforming from a tennis necklace to a more elevated look. Can you share the creative process behind designing versatile and wearable pieces that adapt to our fast-paced lives?

The Taylor necklace comprises a classic diamond tennis necklace base with a seamless lock for adding pendants. Wear it on its own as a timeless diamond necklace or with a colorful gemstone pendant. I envisioned a piece that transforms on the go—start your day with a simple diamond layer and, later, for a power lunch, business meeting, or dinner event, attach a pendant for a unique style. It’s a staple for any jewelry lover.

Ideal for travel, the Taylor necklace allows endless customization with various pendants, eliminating the need for multiple necklaces for different outfits. Similarly, I enjoy creating earrings with ear jackets, providing multiple ways to wear the same piece.

SONYA K. focuses on creating modern, timeless pieces. How do you balance the contemporary aesthetic with the timelessness of your designs to ensure they remain relevant in the ever-changing world of fashion?

I ensure our designs remain relevant by steering clear of chasing trends or fashion. Instead, I focus on creating minimalistic styles that are easy to wear, elegant, and unique. The gemstones I use are beautiful and unique, requiring minimal embellishment to stand out. They are akin to women who use makeup to highlight their natural beauty rather than obscure it.

Empowerment is a central theme in your design philosophy. How do you aim to empower individuals through your minimalistic designs and vibrant gemstones, encouraging them to wear their jewelry every day rather than saving it for special occasions?

I believe jewelry should be worn, not left to languish in a jewelry box. Gemstones, like sapphires, lose vibrancy if not exposed to light for extended periods. Your jewelry becomes despondent from neglect.

On challenging days, when you may want to retreat, a vibrant gemstone can serve as a reminder of strength. Whether it’s a green tsavorite or a bright Barbie-pink rubellite tourmaline, the gemstone smiles back, saying, “You’ve got this.” That’s how I want my jewelry to empower women—with vibrant, uplifting colors.

The idea of building a jewelry collection that portrays one’s unique style is intriguing. Can you share tips on how individuals can curate their collection to reflect their personality and evolve with their style over time?

Similar to building a wardrobe with staple items, a jewelry collection should include essentials. A classic Taylor diamond necklace is versatile with endless customization possibilities. Studs, hoops, and earrings with jackets offer varied looks. Rings are essential, and like a wardrobe, continuously build your collection over time.

In the fashion industry, some things are relevant in the moment, while others are timeless. My pieces fall into the timeless category, akin to an Hermès Birkin bag or a classic YSL blazer.

The vibrant colors of your gemstones are meant to brighten each day. How do you choose the gemstone colors for your pieces, and what emotions or experiences do you hope wearers derive from them?

Choosing gemstone colors involves encountering numerous stones daily. Some speak to you instantly, while others don’t. Vibrancy, cleanliness, and cut quality are crucial. I look for stones that excite me and will excite my customers, lending strength on gloomy days or heightening joy on great ones.

As a founder, how do you stay true to your brand’s vision while also incorporating new trends and technologies into your designs and business practices?

When designing new pieces, they must align with our core values rather than solely following trends. If they happen to align with a trend, that’s a bonus. As for technologies, I welcome any that contribute to creating the best product.

Your journey involved hands-on experience and self-learning about gemstones. What challenges did you face in establishing your brand, and how did those challenges shape the values and ethos of SONYA K.?

The most challenging aspect was manufacturing. It’s challenging to find individuals who excel in their craft, go the extra mile, and are genuinely good people. These challenges reinforced the importance of perseverance and excellence.

The concept of passing down jewelry to the next generation is beautiful. How do you envision SONYA K. becoming a part of family legacies, and what significance do you hope your pieces hold for future generations?

I am sentimental, and stories of individuals wearing their grandmother’s earrings to significant events move me. I envision my jewelry carrying similar significance. I hope my pieces become treasured heirlooms, connecting generations with shared memories.

Can you share a memorable story about a customer who felt a strong connection to one of your pieces, and how that experience reinforced your commitment to creating meaningful jewelry?

In May, a customer purchased a 7-carat, one-of-a-kind ring for his wife’s birthday. He had been searching for a top-quality tsavorite, and after viewing videos of the stone, he knew it was perfect. Sharing the passion for a stone with a client is profound, like translating the beauty of a gemstone into someone else’s language.

The intersection of finance and jewelry design is unique to your background. How do you think this combination enhances the value proposition for your customers, making them view their purchases as both aesthetic investments and financial ones?

I prioritize quality over quantity. Gems meeting specific criteria—untreated, top-color, well-cut—become appreciating assets. Besides financial value, owning such a gem means possessing a unique, appreciating asset.

Your emphasis on quality gemstones and craftsmanship is evident in your designs. How does your background in the financial field influence your approach to sourcing the best-quality gems, turning these pieces into not only adornments but also investments?

Observing rare and unique stones appreciating in value over time at jewelry auctions informs my approach. The emphasis on quality stems from a desire for gems that will command higher prices in the future.

Looking ahead, what excites you most about the future of SONYA K., and what goals or aspirations do you have for the brand in the coming years?

I started the brand during COVID, purchasing colored gemstones through videos. I look forward to traveling to Sri Lanka, Thailand, and Tanzania to meet suppliers in person and witness mining operations. I aim to expand the color palette of gems, working with Paraiba, Chrysoberyl, and Vietnamese Spinel. Additionally, I have exciting projects for the brand and aspire to see SONYA K. represented on platforms like NET-A-PORTER and Moda Operandi.

Our readers love to travel; what destination is at the top of your bucket list?

Outside of gemstone travels, I’d love to visit Mauritius, Costa Rica, and the Amalfi coast for pleasure in the near future.

When lacking motivation, what’s your go-to quote?

I don’t lack motivation; if anything, I struggle with controlling the urge to bring all my ideas to life simultaneously.

Where can people follow you and find out more?

Follow us on Instagram, @sonyakjewelry, and visit our website, www.skfinejewelry.com.

A lesson I’ve learned since starting my brand is that hard work yields rewards. Taking a leap of faith resulted in a radical career change, and seven months after launching, we had our first trunk show at Nordstrom flagship. In November 2021, we released our holiday capsule, “Passion & Strength,” during a month-long trunk show at Bergdorf Goodman, reinforcing that passion shows in what you do.

In the vibrant tapestry of the fashion industry, there are individuals who stand as beacons of innovation, weaving together threads of creativity, sustainability, and social responsibility. Cassila Dolman, the visionary founder of Lachesis London, embodies this spirit of transformative entrepreneurship. Her journey is not just a story but an odyssey, where passion meets purpose, shaping the landscape of luxury fashion in a profound way.

With an unwavering commitment to redefining the meaning of luxury, Cassila embarked on a mission to challenge the status quo, propelling the industry towards a future where every stitch tells a story, and every accessory resonates with ethical integrity.

Her insightful vision for Lachesis London transcends mere fashion; it’s a movement, an art form that celebrates the intricate dance between craftsmanship, timelessness, and the interconnectedness of our global community.

Join us as we delve into Cassila Dolman’s inspiring narrative, where destiny meets design, and where her unyielding dedication to sustainability and social responsibility crafts a legacy that leaves an indelible mark on the fashion world.

Welcome to the extraordinary world of Lachesis London, where luxury is not just a statement but a testament to the power of conscious, purpose-driven fashion…

The story behind Lachesis London is truly intriguing. What was the initial inspiration that led to the creation of Lachesis London?

The vision behind Lachesis London was to redefine luxury fashion, breaking away from the conventional high price points and mainstream brands. We aimed to introduce a concept where luxury could be celebrated in a new way, emphasising handmade products, meticulous craftsmanship, and the use of high-quality materials.

Time, as the most valuable commodity in the modern world, became a focal point for us. We wanted to showcase products where time and care were dedicated to creating beautiful items, where craftsmanship was at the core.

Additionally, we were passionate about integrating environmental and social responsibility into our concept, engaging with suppliers, brands, and charitable projects to make a positive impact.

In your opinion, how has the concept of luxury in fashion evolved over the years, and where does Lachesis London stand in this changing landscape?

The concept of luxury in fashion has undergone significant evolution. Traditionally associated with exclusivity and high price points, luxury now encompasses elements like sustainability, inclusivity, and design innovation.

At Lachesis London, we embrace these values while championing craftsmanship, ethical production, and unique designs. Our meticulous selection process ensures we work only with suppliers sharing our values, focusing on fair trade, sustainability, and a clean supply chain. We believe this approach sets us apart in the evolving fashion industry.

The name Lachesis is deeply symbolic for your brand. How does the concept of fate and destiny influence the curation of products at Lachesis London?

The name Lachesis was chosen to emphasize the powerful role fate played in bringing our business to life. It signifies our commitment to shaping our destiny within the fashion industry, weaving a unique narrative in luxury fashion.

In curating our products, we adopt a purposeful and meticulous approach, carefully selecting items that align with our brand’s story as if they were destined to be part of our collection.

Craftsmanship, superior quality, design empowerment, and social and environmental responsibility are integral to Lachesis London. Can you shed light on the process of curating products that align with these values? How do you ensure each product meets these high standards?

Our meticulous curation process involves extensive research to identify brands, artisans, and craftspeople who share our values. We assess and select products that showcase exceptional handcrafted quality.

A stringent due diligence process examines the supplier’s commitment to fair trade, sustainability, and transparency. If a supplier falls short of our high standards, we do not engage with them, emphasizing our unwavering commitment to quality and ethical practices.

Lachesis London collaborates with suppliers committed to Corporate Social Responsibility, philanthropy, and sustainability. Could you share some examples of these collaborations and the positive impact they’ve made on local communities and the environment?

A notable partnership is with Luxury Handbag Designer Zanir Furtado. Their handcrafted bags, made from sustainable full-grain leather, exemplify quality and ethical production. Beyond creating jobs and embracing fair trade, they plant trees for each bag sold, contributing to environmental conservation. Additionally, a percentage of our sales revenue supports two charities in Brazil, furthering our social responsibility initiatives.

In today’s market, how does Lachesis London distinguish itself as a platform for exclusive high-end products?

What unique experiences or offerings set Lachesis London apart for your customers?

Our distinctiveness lies in valuing craftsmanship, celebrating uniqueness, and supporting emerging designers worldwide. Amidst mass-produced fashion, we champion new talent, giving them a platform to showcase their creations.

We maintain exclusivity by carefully selecting a limited number of pieces for each product category, ensuring a streamlined and premium shopping experience. Our commitment to high quality and limited supplier engagement reinforces our dedication to exclusivity.

The broader definition of luxury now encompasses elements like time, craftsmanship, and environmental consciousness. How do you think this expanded notion of luxury influences the fashion industry, and what challenges and opportunities does it present for brands like Lachesis London?

The awareness surrounding concepts like sustainability and craftsmanship has empowered consumers, who increasingly choose brands aligned with their values. This shift challenges the industry to embrace positive changes, fostering innovation and ethical practices.

Lachesis London aims to inspire these changes by championing craftsmanship, supporting new designers, and promoting sustainable luxury. While challenges exist, the opportunity to make a positive contribution to the industry and society is immense.

Lachesis London sources products globally. Could you share intriguing stories about the artisans or craftsmen behind some curated products? How do these cultural influences enrich Lachesis London’s offerings?

One of our suppliers, Catarina Mina, designs handmade crocheted bags, each carrying a unique QR code revealing the artisan’s story. Another captivating product is the Golden Grass Jewelry Collection from Brazil, crafted from the plant “Capim Dourado.”

This sustainable material, available only for a short period annually, is transformed into exquisite bracelets, earrings, and necklaces, showcasing the beauty of cultural diversity and sustainability.

Corporate Social Responsibility and sustainability are core to Lachesis London’s values. How do you foresee the future of sustainable luxury in the fashion industry? What changes do you hope to inspire through your brand’s initiatives?

Sustainability must be ingrained in a company’s DNA. Awareness about its impact on our lives and future generations compels consumers to choose ethical brands. Mainstream companies are already taking steps, indicating a positive trend.

Lachesis London hopes to inspire a focus on craftsmanship, supporting new designers, and championing ethical practices. By showcasing the beauty of sustainable luxury, we aim to encourage others to embrace positive changes.

What exciting developments or projects can we expect from Lachesis London in the future? Are there upcoming collections or collaborations that you’re particularly excited about?

Lachesis London has exciting plans ahead! We anticipate expanding to Europe and introducing children and menswear next year. While I can’t reveal many details yet, we have some thrilling collaborations in the pipeline, promising unique and exceptional offerings. Stay tuned for more updates from Lachesis London!

Lastly, what does self-care mean to you, and do you have a go-to quote for motivation when feeling uninspired?

Self-care, to me, involves achieving balance between physical health and mental well-being. Regular exercise, including Pilates and Tennis, coupled with a balanced diet and quality time with family, help me maintain this equilibrium. When lacking motivation, I reflect on the root cause, seeking clarity. While I don’t have a specific quote, understanding the underlying issue often reignites my motivation.

For more updates and information, follow us on Instagram @lachesis.london, Facebook, or Linkedin.

Photos by Jo Scott Images.

Meet Ileana Djujic, the creative force behind Foxy Pearl Jewelry, a brand that dares to redefine the conventions of jewelry with a perfect blend of authenticity, elegance, and a touch of rock ‘n’ roll spirit.

Ileana’s journey into the world of jewelry design is not just a tale of crafting stunning accessories but a narrative of passion, resilience, and a commitment to authenticity.

Explore the influences that shape Ileana’s designs, from the legacy of rock icons like Jimi Hendrix to diverse art forms, cultures, and historical periods. Join us as Ileana reveals her aspirations for the future of Foxy Pearl Jewelry, upcoming collaborations, and the exciting projects that lie ahead.

Get ready for an inspiring journey into the world of Foxy Pearl Jewelry, where each piece tells a unique story, and authenticity is not just a design choice but a way of life…

Your passion for pearls and the idea of authenticity is at the heart of Foxy Pearl Jewelry. Could you share a specific moment or experience that ignited this passion and led you to start your jewelry brand?

I don’t think it was a specific moment, but rather a series of little moments and a steady, burning passion for jewelry. It began with my interest in jewelry as far back as I can remember.

Slowly, I discovered the appeal of pearls in my adolescence, wearing them as a young teen to various events and non-events. This led to a reputation for having a style “too old for my age.” As my curiosity for jewelry art form grew, I delved into its background, exploring its origin, history, and evolution.

Educating myself on jewelry and pearls became a journey, discovering different authentic brands in local shops, jewelry fairs, road shows, and during my travels. Once armed with enough knowledge, I felt the need to share it, leading me to start blogging about jewelry.

However, in my naivety, I decided to build a website without even writing a single blog post. I hadn’t realized you could blog without a website, a humorous oversight. People began assuming I was creating my own brand, sparking the idea that eventually led me to Foxy Pearl Jewelry. It was a turning point.

Although I initially hesitated, citing a lack of time, the COVID-19 pandemic provided the opportunity to reassess, leading me to draw, create, and research potential partners who believed in my vision during those challenging times.

Pearls are often associated with tradition and elegance, but you describe them as enigmatic, playful, and striking. How do you incorporate these unconventional qualities into your designs, challenging the traditional notions of pearl jewelry?

Beyond their familiar associations with tradition and elegance, pearls are sometimes unfairly labeled as “boring,” “outdated,” or “old-fashioned.” This is far from the truth.

Pearls, with their diverse colors and shapes, including round, semi-round, drop, baroque, and circle-baroque, offer endless possibilities. Keshi pearls, flat and with a cornflake shape, exemplify pure nacre and fascinating luster.

The value of pearls, determined primarily by their luster, extends to considerations of their origin, whether freshwater or saltwater, and regional denominations like Tahitian or South Seas. Their vulnerability to environmental conditions adds to their appeal, reminding us of the immeasurable value of passing beauty.

To me, pearls are playful due to their versatility, enigmatic as they exude appeal without being imposing, and striking not through extravagance but impenetrability. While other gemstones require labor to achieve maximum effect, pearls achieve it naturally.

The vulnerability of pearls, easily altered by various factors, highlights their immeasurable value. I incorporate pearls into my designs by combining them with other materials, symbolic elements, and creatures, creating contrasts and highlighting their unique qualities.

The concept of authenticity is central to Foxy Pearl Jewelry. In a world driven by trends, how do you maintain authenticity in your designs, and what steps do you take to ensure that your creations stand out as genuine and unique?

Authenticity is crucial, keeping me true to myself and reflecting the belief that authenticity is beauty. While it’s easy to follow trends, it requires no imagination or creative thought. Authenticity, on the other hand, involves understanding what you like, why you like it, and expressing it courageously.

Jewelry, as a form of communication, becomes a reflection of oneself without words. Trends are rules; style is freedom. In my designs, I maintain authenticity by seeking what is aesthetically pleasing to me and determining what I want to communicate. I find beauty in contrast, combining elements of femininity with masculinity, light and shadow, fragility and strength.

For example, I mix pearls with chains, highlighting the contrast between feminine and masculine energies. In the Naga collection, I use pearls on snakeskin, symbolizing renewal, as snakes shed their skin, representing resurgence and longevity. The contrast between the fragile nature of pearls and the symbolism of snakeskin showcases authenticity.

The name “Foxy Pearl” pays tribute to Jimi Hendrix and his song “Foxy Lady.” How does music, especially the legacy of rock icons like Hendrix, influence your creative process, and how do you translate musical emotions into jewelry designs?

Music to me is the highest form of art. It embodies pure emotion that cannot be touched or defined. It is a transformative journey that reaches the deepest corners of your soul. You can see a painting, you can touch a sculpture, but you can’t do that with music. There is no physical element to it, only imaginative.

Jimi Hendrix’s influence on my creative process stems from his groundbreaking entry into the music industry without formal training, inability to read or write music, yet achieving the highest peaks in the electric guitar sound.

Beyond his indomitable guitar skills, Hendrix’s authentic style, marked by mystery and uniqueness, serves as an inspiration. The connection between music and jewelry lies in the transformative, imaginative, and emotional aspects shared by both art forms.

Sustainability and ethical practices are becoming increasingly important in the fashion industry. How does Foxy Pearl Jewelry contribute to sustainable fashion, and what initiatives do you undertake to ensure your jewelry is environmentally conscious?

Foxy Pearl Jewelry contributes to sustainable fashion by using recycled silver for its designs. All pieces are responsibly crafted in a small production studio, exclusively handmade, avoiding mass production.

The business follows a small batch, slow-fashion model, focusing on quality over quantity. By utilizing recycled materials and adopting ethical production practices, Foxy Pearl Jewelry aligns with environmentally conscious principles.

Creativity often blossoms from diverse sources of inspiration. Are there any other art forms, cultures, or historical periods that influence your jewelry designs, and if so, how do you incorporate these influences into your creations?

Various art forms, cultures, historical periods, and personal interests influence my jewelry designs. Performing arts, such as opera and theater, history, geography, mythology, and nature elements all play a role.

Although not all influences are incorporated into current designs, they provide a foundation for future collections. For instance, mythology aspects are evident in the Naga collection, nature elements in the Sunflower collection, and geometry and symbolism in the Infinity Link collection. Each collection represents a unique combination of influences, creating diverse and meaningful jewelry pieces.

Each piece of jewelry tells a story. Can you share the story behind one of your favourite creations, detailing the inspiration, materials used, and the emotions you aimed to convey through the design?

A notable creation is the Infinity Link collection. This collection reflects my appreciation for contrast, combining opposites that meet and unify in a circle. Pearls, fragile and alterable, are paired with the everlasting circle, representing continuity and infinity.

The mysterious nature of both elements adds depth to the design. The choice of using brass instead of silver imparts an ancient feel, while hammered brass provides dimension, richness, and sparkle.

The lightness and ease of wearing the necklace and earrings, despite their grand appearance, demonstrate that boldness need not compromise practicality. The design aims to convey the idea that, while life as we know it ends, it never ceases, symbolized by the enduring circle.

As the founder of Foxy Pearl Jewelry, what do you consider your proudest moment or achievement in your journey so far, and how has it shaped the direction of your brand?

My proudest moment has been starting a business and taking risks. Conquering fear and embracing vulnerability have defined my journey. With no background in entrepreneurship or formal jewelry training, my passion and determination became the driving force.

Learning through reading, watching, asking, and attending small classes shaped my approach. The variety in my designs, ranging from bold, to raw to detailed, reflects the diverse experiences and challenges encountered along the way.

Building a successful jewelry brand requires a balance between creativity and business acumen. How do you manage the creative aspects of designing jewelry while also handling the business side of running a brand, such as marketing and sales?

Balancing creativity and business is challenging, and I’m still navigating the process. Creativity requires isolation and dedicated time and space for thinking and imagining. On the business side, I’m continually learning about marketing and sales through courses, reading, consultations, and industry peers’ advice. Juggling both aspects simultaneously is demanding, with one often taking priority depending on the situation. Managing the dynamic between creativity and business remains an ongoing effort, and I strive to find the right balance.

Personal style often evolves over time. How do you envision Foxy Pearl Jewelry evolving to cater to the changing tastes and preferences of your customers while staying true to the brand’s essence?

Customer feedback is essential in guiding the evolution of Foxy Pearl Jewelry. I value suggestions and recently received useful insights that will be considered in future designs.

While pearls remain a focal point, I envision incorporating more gemstones into Foxy Pearl. I appreciate colourful, mixed, and experimental designs. The focus will remain on keeping the designs elegant, bold, and authentic, reflecting the essence of the brand.

In the process of creating Foxy Pearl Jewelry, what valuable lessons have you learned that you believe aspiring entrepreneurs, especially in the creative field, should be aware of?

I’ve learned that making mistakes is inevitable and should be embraced. The journey of running a business is often a trial-and-error process rather than a straight line. Strategic aspects of running a business may involve setbacks, but overcoming them contributes to growth.

From a creative perspective, I’ve realized the importance of narrowing focus and starting small. Instead of attempting too much simultaneously, selecting a collection or two establishes recognition and familiarity with customers. This has been a personal challenge, given my tendency to be consumed with various ideas. Recognizing the need to learn from mistakes, narrow focus, and start small can guide aspiring entrepreneurs, particularly in the creative field.

Looking into the future, what are your aspirations for Foxy Pearl Jewelry? Are there any upcoming collections or projects that you are particularly excited about and would like to share with your audience?

I appreciate collaborations and have recently partnered with a clean skincare brand, Jasmina Beauty, for a holiday campaign featuring unique gift sets. Both brands share values of sustainability and ethics, making the collaboration meaningful.

Additionally, there is a potential collaboration with a New York-based clothing company in discussions. These ventures align with Foxy Pearl’s commitment to sustainability and authenticity. As for upcoming collections, I envision incorporating more gemstones while maintaining the brand’s focus on elegance, boldness, and authenticity.

Our readers love to travel. What destination is at the top of your bucket list?

Two destinations top my bucket list. Alaska, with its secluded, unspoiled nature, fascinating wildlife, and the allure of the Northern Lights, appeals to my sense of adventure.

The dream of being pulled on sledges by Siberian Huskies in a mystic and cozy setting makes it a fairytale destination.

Madagascar, with its unique flora and fauna, particularly lemurs, captures my imagination.

The desire to experience an uncommercialized island escape, coupled with childhood memories of watching a travel channel episode about Madagascar, makes it a long-cherished dream.

When lacking motivation, what is your go-to quote?

“You do what you can for as long as you can, and then when you finally can’t, you do the next best thing. You back up, but you never give up.” – Chuck Yeager

This quote emphasises the importance of perseverance in business. Acknowledging that mistakes and setbacks are part of the journey, the quote encourages accepting, embracing, and internalising challenges. It underscores the notion that success often results from accumulated hard work and determination over time.

Where can people follow you and find out more?

Follow Foxy Pearl Jewelry on Instagram, on Facebook at Foxy Pearl Jewelry, and on LinkedIn at Foxy Pearl Jewelry. Detailed information is available on the website www.foxypearljewelry.com.

In the realm of fine jewellery, where craftsmanship meets artistry, one name shines brightly – Gloria Bass. With an illustrious 45-year journey as a jewellery designer, Gloria Bass stands as the Presidente of Elegance, crafting timeless pieces that seamlessly blend sensuality, sophistication, and unparalleled craftsmanship.

As the driving force behind Gloria Bass Design, she has not only redefined the essence of wearable art but also established herself as a luminary in the industry. From defining moments that shaped her approach to design to creating multi-dimensional “Swiss Army” necklaces, Gloria’s portfolio is a testament to her unwavering commitment to precision, attention to detail, and a keen eye for the finest materials.

In this exclusive interview, we delve into the creative mind of Gloria Bass, exploring her inspirations, design philosophy, and the delicate dance between traditional craftsmanship and contemporary techniques.

Join us as we uncover the stories behind her creations, the significance they hold for her clients, and the exciting future she envisions for Gloria Bass Design in the ever-evolving world of fashion and art.

Get ready for an inspiring journey into the world of jewellery design, guided by the Presidente of Elegance herself, Gloria Bass…

Can you share a defining moment in your 45-year journey as a jewellery designer that has significantly shaped your approach to design and craftsmanship?

A defining moment, like “an overnight success,” can sometimes take a while to evolve. My encounters with those few people who became my mentors certainly shaped my approach to design and validated the importance of good craftsmanship. Their belief in me propelled me forward.

Your creations are known for evoking sensuality and elegance. How do you balance these elements to create pieces that are not only visually stunning but also comfortable to wear?

No matter how stunning a piece may be, if it isn’t comfortable, the thrill of wearing it is diminished, and it will remain in the drawer. When designing a piece of jewellery, comfort is one of the main factors I take into consideration.

With an international clientele, how do you navigate cultural influences in your designs to ensure they resonate with a diverse range of customers?

I often find something that visually inspires me when I travel. That inspiration, to varying degrees, becomes incorporated into my design sense and shows itself in my work. There is a universal appeal to something that is familiar, yet at the same time different.

The combination of voluptuous pearls, breathtaking gems, and distinctive goldsmithing techniques sets your designs apart. Could you elaborate on your creative process when working with such exquisite materials?

The wonderful materials I have been fortunate to find are exciting on their own, and by the time I have them in my hands, I’m already beginning to formulate what I would like to produce. At times, the materials themselves dictate what needs to be done.

As the soul of Gloria Bass Design, how do you infuse your personal sensibility into each piece of jewellery, and how has this evolved over the years?

I think it just comes naturally at this point, and I won’t make anything that I do not like. The focus is on the beauty of the gems, and the structure of the piece is infused with my own sensibilities. Occasionally, a client comes in with a piece that I made for them 30 years ago. It gives me great pleasure to see it again and know that the design is still as relevant today.

Precision and attention to detail are evident in your work. Can you share a specific instance where your commitment to these qualities resulted in the creation of an extraordinary piece?

I was once commissioned to make a necklace for a client using her pearls and diamonds. She wanted to have a “multi-purpose” piece that could be worn in several different ways. The end result was a “Swiss Army” necklace which could be separated and worn as 4 different necklaces. The textured gold and diamond clasp sat in the centre of 4 short strands of pearls. It could be split apart to be worn as a long double strand with two clasps, or as two separate necklaces with smaller clasps. It was an immensely satisfying and challenging engineering project.

Custom-made pieces play a significant role in your portfolio. How do you collaborate with clients to ensure their individual needs and preferences are seamlessly integrated into the design?

Custom-made pieces are difficult in that the commission often includes the client’s stones, which have been removed from old jewellery. I appraise the individual client’s personality, profession, and lifestyle in producing designs that will work for them while still maintaining my design aesthetic. I like to push the client’s comfort zone a bit, and, thankfully, they trust me enough to go with it.

Montreal serves as the backdrop for your workshop. How does the city’s culture and ambiance influence your creative process and the overall aesthetic of Gloria Bass Design?

Montreal is a very cosmopolitan city, and we benefit from diverse cultures here—predominated by French and English. There is a European sense of sophistication and elegance that infuses itself into everything. As a result of this, my work needs to have a brand appeal, and I am aware of this factor.

In an industry where trends can change rapidly, how do you maintain a timeless quality in your designs while staying innovative and relevant?

I am always aware of trends but don’t necessarily agree with or follow them. I think my work transcends trends and is timeless in itself.

Over the years, you’ve built a team of highly skilled assistants and craftsmen. How do you foster a collaborative environment that allows for the seamless execution of your creative vision?

I have been blessed to build a solid relationship, over many years, with craftsmen and suppliers who understand my sensibility and can deliver the level of quality I require in my work. In the end, every piece that comes out of my workshop has my name on it and reflects that creative vision.

Your creations often become wearable works of art. Can you share an anecdote where a piece of jewellery took on special significance for a client, turning an ordinary day into an extraordinary one?

I often work with a client’s inherited jewellery and turn it into a relevant and wearable piece. The joy expressed by the client upon seeing the work is always extraordinary. I once remodelled a diamond ring given to my client from her late husband. She could not wear it as a ring but was reluctant to get rid of it. I turned it into a very wearable and casual necklace that took on a very different meaning. She was blown away.

Jewellery is often associated with special occasions. How do you envision your pieces becoming a part of everyday life, beyond the traditional realms of celebrations and events?

Tastes in jewellery have changed over the past few years, and COVID has accelerated that process. For many years even before COVID, my clients have been asking for a piece “that I can wear every day.” That means office, evening, dressed up, or jeans. I get immense pleasure from bumping into clients (in the course of a day or at an event) and seeing them wearing a piece they proudly proclaim they rarely take off. And I still enjoy designing a spectacular piece of jewellery for that special celebration!

As a goldsmith and designer, technology must have played a role in the evolution of your craft. How do you balance traditional craftsmanship with contemporary tools and techniques?

I must admit that I am not a fan of computer-assisted jewellery pieces. I find that they have no soul. We still rely on traditional jewellery craftsmanship, which, sadly, is a dying art. I am all for any process that can shorten the time it takes to hand fabricate a piece of fine jewellery, but I always come back to traditional handwork.

The use of the finest materials is a hallmark of Gloria Bass Design. How do you source and select materials to ensure the superior quality that your brand is known for?

I have a network of gem dealers I trust and have worked with for many years. After all these years, I have developed a very good eye and can instantly spot something extraordinary and exciting to work with. I am also aware of the problems the gem industry is facing, especially since COVID shut down mines and reduced the labor market significantly. I must ensure that the pieces I buy are from trusted sources that can supply the quality I use.

Looking ahead, what excites you the most about the future of jewellery design, and how do you see Gloria Bass Design continuing to make its mark in the ever-evolving world of fashion and art?

There are many young jewellery designers who are bringing a new focus into the industry. It is always exciting to see a different way of looking at things. GBD will continue to evolve alongside the fashion and art world.

Our readers love to travel, what destination is at the top of your bucket list?

Japan is at the top of my bucket list. Japanese fashion and design are extraordinary. We were in the beginning stages of planning a trip when COVID hit the world.

What’s your go-to quote when you are lacking motivation?

“It will come”…. I need to put it aside and return at a later date.

Where can people follow you and find out more?

My website – gloirabassdesign.com – is updated with new pieces/new collections twice a year. My contact information is located on my site as well. I can also be followed on Instagram @gloriabassdesign.

In this exclusive interview, House of Coco sits down with Sofie Andersson, the visionary founder of Anekdot, a groundbreaking brand that is redefining sustainable fashion. Dive into the inspiring narrative as Sofie shares the captivating journey behind Anekdot, her commitment to ethical practices, and the fusion of exquisite nostalgia with modern design that sets her lingerie, swimwear, loungewear, and accessories apart.

Join us on a journey through the brand’s sustainable mission, empowering local craftswomen, and the unique design process that shapes each limited edition piece. Discover the fascinating stories behind Anekdot’s upcycled materials and how the brand is making waves in influencing the broader fashion industry towards a more sustainable future.

As Sofie unveils her future sustainability goals and the vibrant Anekdot community, readers are invited to delve into the world of conscious fashion, where loved clothes last and every piece tells a story…

Origins and Inspiration:

Can you share the story behind the inception of Anekdot? What inspired you to start a brand that focuses on transforming surplus materials into high-quality fashion pieces?

I wasn’t happy with the social injustices and environmental crisis caused by the fashion industry and I could not find lingerie that reflected my values while also having the aesthetic, quality, and comfort that I was looking for to wear myself. I felt an urge to create lingerie in sensual and special materials sourced in Italy where I studied, and design them in a way that celebrates the female form.

I wanted to empower women from within, knowing that the item worn close to the body is made with love and ethics. Lingerie that makes women feel comfortable in themselves and live their values. By using surplus materials each item also comes in limited edition that’ll make you feel as special as when you are thrifting quality vintage.

Sustainable Fashion Mission:

Anekdot has a strong emphasis on sustainability. How did the idea of upcycling surplus materials come about, and how does it align with your vision of fashion and environmental responsibility?

As a designer, I have always been inspired by the fabrics themselves and been the most creative when looking at the fabrics available and do the best out of them. After I graduated in Florence and relocated to London to work with sustainable fashion pioneers, I understood better the massive environmental problem caused by the fashion industry due to the crazy amount of pre-consumer waste in the production chain, and I got utterly committed to continue to source and work with these materials to save precious resources.

In my opinion, to use already existing materials that would otherwise get thrown away is the most sustainable material to use, since even recycling them into other materials would require more energy and water resources. To create underwear and swimwear out of surplus materials is perfect since we can easily cut around potential defects and use smaller off-cuts and smaller quantities and still make designs without necessarily showing a patchwork aesthetic. It’s more work to source the materials and more time-consuming to produce from them, and when we finish a loved product unfortunately we can not reproduce it. But as a small responsible brand, we are highly committed to working in this way for a sustainable future.

Local Craftswomen Empowerment:

Your production involves collaboration with small woman-owned factories in Poland. How has this partnership empowered local craftswomen, and why is supporting women in the manufacturing process important to Anekdot?

We are producing partly with local seamstresses in Berlin and partly with small woman-owned factories in nearby Poland, to save CO emissions by local production, and by having a close relationship with our craftswomen we make sure that each person gets paid fairly. We want to avoid blood, sweat and tears in the production of our collections, which sounds like something to take for granted, but unfortunately is not easy to control if producing far away or even worse outside Europe.

We want that the women who produce for us can actually live from it, and even better, also enjoy the process. It is important for Anekdot because me as the designer and owner of the brand would not be able to sleep at night if I knew that the people who produce for us were not treated well. There have been many catastrophes happening in the fashion industry which shine a light on the problem, like the Rana Plaza disaster in 2013, and unfortunately child labor and extremely bad work conditions are keep on happening. If I want to continue work in fashion, I want to avoid being a part of this problem, at any cost.

Unique Design Process:

Anekdot’s designs are described as a fusion of exquisite nostalgia and sleek comfort. Can you walk us through the design process, particularly how you balance the historical and the modern in creating your lingerie, swimwear, loungewear, and accessories?

First of all, I´m inspired by the material that I source. A decorative floral lace, a minimal sexy mesh, a classy silk.. once I have the materials that I fell in love with in front of me, I imagine how they would best fit the female body and the everyday life of a modern woman. I want the woman to feel comfortable, sexy and special and to bring a touch of nostalgia in the way that the lingerie is shaped or having special details that´s inspired from vintage lingerie.

The amount of vintage feel needs to be balanced with the fabric and to fit into the modern life. For example, if the fabric already is vintage style, I would do the style more minimal and Scandinavian style details, meanwhile if the fabric is modern-looking, I would prefer a high waist vintage style panty and small front hooks on the bra like a vintage corset. Anekdot lingerie should not be pieces to hang and create dust in your wardrobe; they are created to be lived and loved in the everyday life and this harmony and a good amount of comfort is, therefore, super important.

The Upcycling Concept:

Anekdot is an upcycle brand, focusing on using leftover materials. How do you ensure that the upcycled materials meet the high-quality standards expected in the fashion industry?

Most of our leftover materials are sourced directly from the fabric supplier and they have all the quality composition tags on them where the quality is tested as usual on their production. The reasons why they are leftover vary; it could be a defect every 10 meters like a hole or stain, or it could be that the color turned out a bit different than what the original client order, or it could be that the elasticity or width of the fabric became different than what it was supposed to be.

It could also be that they produced too much or too little.. or because it was produced a long time ago and not in their latest catalog. The quality is still perfect. When we source from other designer leftovers or deadstock in other ways when there is no fabric composition tag on them, I quality control the fabric personally by burning them to know the composition (I studied fabric science) and test washing them to know if any defects appear.

Limited Edition Philosophy:

Anekdot’s products are described as limited editions. Can you elaborate on why this approach was chosen and how it aligns with the brand’s values and commitment to sustainability?

I wanted to create pieces that make women feel special and not look like everyone else. I always loved shopping vintage because when you find a treasure you know it´s only you who will wear that unique piece. For hygiene reasons, I don´t want to shop vintage lingerie, and therefore I wanted to create a collection of lingerie and swimwear that is produced in limited edition and feels as special and fun to shop as vintage.

At the same time, by producing from surplus materials, we have no other choice than to produce limited edition, since once we finish the fabric of a certain piece we cannot buy it again.

Championing Slow Fashion:

Anekdot’s commitment to making sure “loved clothes last” reflects a slow fashion philosophy. How does the brand encourage consumers to adopt a more mindful and sustainable approach to their fashion choices?

Our lingerie and swimwear are meant to be lived and loved for many years, and therefore many of our items are versatile to be able to wear them in many different ways to not get bored of them. Many of our items also fit to wear to different occasions; like our robes, they fit to wear from the beach to the bedroom to a restaurant.

And our swimwear also fit well to wear for sport like yoga and as tops for clubbing (Berliner style hehe), and our swimwear are also sold as separate items, so you can mix and match top and bottom to have a lot of variations, if you one year want to buy just 1 new item to get more variations of your already existing Anekdot items.

We also encourage to repair your Anekdot items if they break in any way. Laces are delicate materials so if you get stuck in your pants zipper for example, we are happy to repair them for you!

Empowering Anekdot Community:

Anekdot seems to build a community around its brand. How do you envision the Anekdot community evolving, and how can individuals become more actively involved in supporting the brand’s mission?

We love to treat our community with exclusive deals and exclusive limited edition product launches, and also offline and online events to mingle together in person. The best way to know about everything Anekdot is to sign up for our newsletter!

We also have a Rewards program where you can Earn points (=discount) by placing orders and on your birthday, for example, and you can also Earn discounts by spreading the word about Anekdot to your friends. All of this means the world to us and supports our mission in the best way. And the more people we have onboard, the more amazing products and events we will be able to offer!

Our readers love to travel, what destination is at the top of your bucket list?

India, it’s a fascinating country using Ayurveda a lot to encourage health and wellbeing and I’m curious to learn more about this and also to meet creators there.

What’s your go-to quote when lacking motivation?

Do what you can, with what you have, where you are.

Where can people follow you and find out more?

Instagram @anekdotboutique

Sign up for our newsletter at www.anekdotboutique.com

In the dynamic world of fashion, where trends evolve and styles emerge, there are those rare individuals who embark on a mission that transcends the ephemeral nature of design. Simon Ngu, the visionary Founder and CEO of Each x Every, stands at the forefront of a revolution in footwear – a revolution that fuses the realms of comfort and style into a seamless, harmonious whole.

As we delve into this exclusive interview, we uncover the profound philosophy and unwavering commitment that fuel Simon’s journey. Each x Every is not merely a brand; it’s a manifesto challenging the norms of an industry that often demands a compromise between fashion and functionality.

Simon’s vision, articulated through the brand’s compelling philosophy, seeks to reshape the narrative of sizing diversity in the luxury and designer segments, where conformity has long overshadowed inclusivity.

With meticulous attention to detail and an acute understanding of the intricate dance between aesthetics and wearability, Simon Ngu has orchestrated a symphony of elegance and comfort in the world of footwear. As the custodian of a brand that champions not only individuality in style but also the fundamental right to perfectly fitting shoes, Simon shares insights into the origins of Each x Every and the challenges and triumphs that have defined its journey…

Each x Every was born out of a desire to seamlessly combine style and comfort. Could you share the defining moment or inspiration that led to the brand’s creation?

During my time as a young lawyer, I observed a curious trend among my female colleagues – a meticulously planned daily ritual of calculated footwear changes. It was not uncommon to witness them walking in the front door with their trainers, swapping to flats within the office, donning pumps for meetings and events, and even stashing ballet pumps in their purses for the commute home.

Their elaborate efforts to coordinate footwear with their outfits and daily activities intrigued me to explore the gap between designer footwear and the practicalities of wearing them.

This intricate dance between the practical demands of a corporate woman’s life and the desire for stylish footwear offered me a unique perspective. It was evident that there was a stark division between fashion and comfort, and lifestyle brands in their approach to comfort and wearability. The consumer was being forced to choose between style and comfort, and I wanted to create a product that could deliver both.

While aesthetics are paramount for a luxury brand, the design and construction techniques often lead to poorly fitting shoes that induce discomfort and pain. Each x Every emerged as a response to this dissonance. We launched the brand with the vision to create elegant and exquisite shoes described as beautiful but also offering perfect fits and exceptional comfort.

Throughout our process, we strive for the wearability of our shoes, incorporating cutting-edge comfort technology without compromising the inherent striking elegance and beauty of our footwear. With Each x Every, our goal is for women to no longer need to choose between fashion and comfort – they can have both.

To deliver on that mission we help women who really value both fashion and comfort to navigate footwear choices with tips and advice on buying to meet their busy lifestyles such as finding comfortable shoes for work and the ultimate comfortable heels for weddings.

The concept of infusing comfort into modern footwear is both groundbreaking and compelling. Could you elaborate on your approach to this challenge and the key principles that have guided your design process?

Achieving optimal comfort begins with one fundamental principle: ensuring the right fit. Unfortunately, the prevailing approach within the fashion footwear industry is to accommodate a single standard width fitting. This means that if your foot deviates slightly from the standard width, compromises to comfort are inevitable. At Each x Every, we embark on a different journey.

Our approach centers on achieving the perfect fit. To achieve this, we offer three distinct fittings, enabling us to cater to a diverse range of foot shapes and sizes. From this foundation, we employ intelligent methods to seamlessly integrate comfort technology into our shoe designs, resulting in footwear that not only looks stunning but is also a dream to wear.

What sets us apart from traditional comfort brands, however, is our ability to achieve fit and wearability without compromising the aesthetic allure of our silhouettes. We rigorously test our designs to ensure that, from a visual standpoint, there is no perceptible distinction between the different widths we offer. To be truly size-inclusive, we believe that our shoes need to look the same no matter the width.

Ultimately, the litmus test for us is simple: every shoe we craft, irrespective of width, must embody timeless beauty. At Each x Every, aesthetics and comfort coexist harmoniously, ensuring that every step you take is a testament to our unwavering commitment to excellence.

The dedication to offering an extensive range of sizes and widths is truly commendable. Could you elaborate on the intricate process involved in accommodating the unique shapes and sizes of individual feet?

The fashion and luxury footwear landscape currently offers shoes in a single-width fitting, often favoring a narrow width, which is generally thought to be more pleasing to the eye. However, this approach fails to cater to the diverse range of foot shapes and sizes that exist, particularly considering that the average British and American woman tends to have a slightly wider foot than her European counterparts. Recognising the pivotal role that fit plays in the overall footwear experience, Each x Every takes a different approach.

In order to deliver multiple width fittings, we needed to create our own fitting system. We started by selecting a standard width fitting that more accurately reflects the average British foot, ensuring a comfortable starting point. From there, we extend our range to include narrower and wider fittings on either side of the standard, meticulously designed to capture the nuances of various foot shapes. This comprehensive spectrum ensures that we are poised to accommodate a significant proportion of the British population.

To validate our sizing precision, we have undertaken an array of tests involving different foot shapes and sizes. This process has enabled us to fine-tune our offerings and ensure that each shoe is designed with thoughtful consideration of individual foot characteristics. Beyond size, we meticulously analyze strap placement, adjustable hole positioning, and other intricacies to facilitate breathability, flexibility, and comfort.

It’s important to note that a foot changes size during the day as it swells as a result of activity and heat. These intelligent design considerations allow our footwear to “grow” with your feet during the day.

For most women, finding the right fit can be confusing and quite often, a lengthy time-consuming process of trial and error. There are however, some really useful tips that no-one ever tells you that you can use to find the right fit so if you do find this challenging we’ve summed them up in our guide to buying shoes for narrow feet and advice on buying shoes for wide feet.

The concept of customization holds a significant place in Each x Every’s offerings. How does this personalization contribute to enhancing the overall comfort and style experience for your valued customers?

In a world where discerning consumers demand exclusivity in their apparel and footwear, Each x Every has redefined personalization on two pivotal fronts. We’re dedicated to ensuring that our customers receive the best shoe-wearing experience possible, and this begins with crafting footwear that fits perfectly with your foot’s unique contours. Unlike conventional luxury brands, our extensive array of sizes and widths ensures a bespoke fit that transcends the ordinary. This personalized foundation sets the stage for unparalleled comfort, addressing the very essence of luxury.

Yet, personalisation goes beyond fit. Our latest collection celebrates the power of individual style transformation. We understand that today’s luxury purchases are driven by the concept of “Cost Per Wear” – a considered calculation of how much wear will we get out of each of our purchases.

This insightful perspective has inspired us to empower our customers with the ability to modify their shoe silhouettes. Take our Sasso sandal, for instance – a single shoe offering up to five distinct styles – thanks to adjustable straps. This innovative approach redefines the equation, giving you more without having to acquire more.

Furthermore, we’ve woven a tapestry of elegance and versatility by introducing the captivating synergy of jewelry and footwear. Now, you can elevate your look by adorning your shoes with exquisite jewelry pieces, turning an elegant daywear shoe into a masterpiece suitable for prestigious events. This fusion encapsulates our unwavering dedication to multifaceted personalization, resonating with your unique preferences and fashion aspirations.

In essence, Each x Every is not just about offering a product – it’s about offering a lifestyle that embraces your individuality, upholds your comfort, and transforms your style. Experience a new dimension of personalisation with us.

Sustainability and Longevity, are crucial factors in today’s fashion industry, how does each address these aspects?

In today’s dynamic fashion landscape, the pursuit of sustainability and longevity resonates deeply with Each x Every’s ethos. While most brands are making commendable strides in developing environmentally friendly materials, we believe it’s equally crucial to address the fundamental issue of overconsumption that plagues the fashion industry.

Our perspective revolves around redefining the relationship between fit and aesthetics. The prevailing market norm of limited sizing options often compels consumers to compromise on comfort for style. This compromise inevitably leads to a shortened lifecycle for shoes, as they languish in storage due to discomfort.

We call these shoes, one-time wears. Our mission is to eliminate this compromise by creating shoes that marry impeccable fit with captivating aesthetics. The result? Footwear that is cherished and worn till its fullest potential, dramatically reducing waste.

Additionally, the allure of fast fashion’s disposable nature poses its own sustainability challenges. Here, versatility emerges as a solution. Each x Every’s commitment to adaptable design empowers consumers to transform their shoes, enhancing wearability and mitigating the urge to accumulate more pairs than they need.

By offering shoes that effortlessly transition between styles, we encourage a conscious and mindful approach to consumption that allows the consumer to feel like they’re not “giving up” on something.

Addressing longevity, we understand the precarious balance between material choices and durability. We prioritize quality by utilizing premium leather and partnering with skilled craftsmen in Italy and Portugal. This deliberate approach ensures that our shoes endure, gracefully transcending fleeting trends and making a lasting impact on both style and the environment.

In essence, Each x Every seeks to revolutionize the very essence of sustainable fashion by marrying comfort, style, and durability. Through thoughtful design and a commitment to fostering enduring relationships with our products, we aspire to shape a future where fashion contributes positively to both individual lives and the planet we call home.

The blend of comfort and style is a unique selling point for Each x Every. Can you share some stories or testimonials from customers who have experienced the brand’s transformative footwear?

One of our earliest customers stumbled upon Each x Every through a simple Google search while in pursuit of the perfect pair of heels for an upcoming wedding. What made her search uniquely difficult was looking for elegantly beautiful shoes in a size 9 wide. The lack of sizing diversity from high street and luxury brands offered slim pickings and, due to her size, she was often left feeling excluded from the fashion industry’s narrative of beauty and style.

In her quest, she discovered the Tie Bluebell Mule from Each x Every, a captivating pair that harmoniously blended sophistication and comfort. This mule became the missing puzzle piece to her wedding guest ensemble, filling a gap that had long evaded her. This experience was a transformative moment for her, as she found herself seamlessly included in the world of fashion choices that was rarely ever inclusive.

This story remains etched in our brand’s journey, reminding us of our mission’s impact. To provide a meticulously crafted shoe that not only reflects timeless elegance but also champions individuality and comfort is a source of immense pride. Our ability to grant her the joy of choice, self-expression, and a beautifully fitting pair of shoes serves as a testament to the transformative power of Each x Every’s footwear.

In the fast-paced and competitive fashion industry, Each x Every distinguishes itself by embracing a mission-driven approach. As a brand owner, I believe it’s my responsibility to offer something the world truly needs, not just another version of a shoe that looks a little different.

Our foundation is built on a commitment to solving real problems. We recognise that a significant portion of the population remains underserved, often excluded by luxury and designer brands due to the size of their feet. This forces customers to make a difficult choice between stylish shoes and their dream footwear, often enduring discomfort and pain because of improper fit.

At Each x Every, we are dedicated to championing size diversity. We firmly believe that whether you have wide feet or narrow feet” should not limit your access to high-quality, beautifully crafted shoes. Crafting footwear that accommodates various foot shapes and sizes is not just a goal; it’s a source of immense satisfaction for us.

“It’s not just women with narrower or wider feet that are marginalised by luxury and designer brands but also those with often hidden foot disabilities or “odd” foot shapes. There is a growing population of women who have bunionsplantar fasciitishigh arches and swollen feet (especially during or after pregnancy) to name a few and who feel excluded from wearing beautiful, glamorous, elegant shoes offered by these exclusive brands.”

From a design perspective, our focus is clear: we aim to provide more people with a luxury experience through exquisite shoes that surpass what the current market offers. Our dedication to addressing this need and our commitment to inclusivity are at the core of our values, guiding us in a competitive industry where staying true to our mission is paramount.

Empowerment is often linked to the shoes we wear. In what ways does Each x Every strive to empower women through its comfortable and stylish offerings?

Empowerment lies at the heart of our mission at Each x Every, and it begins with the profound sensation of wearing shoes you adore. When we talk about shoes, it’s often that initial spark of desire, that visceral feeling upon first seeing them on a store shelf or onscreen. It’s challenging to put into words, but we all recognise that powerful allure.

However, one of the most disheartening experiences is when you finally put on those coveted shoes, and they simply don’t fit or prove to be incredibly uncomfortable. Many times, we’re left disheartened, feeling that even though we adore a brand or a specific shoe style, it just doesn’t work for us. In such cases, we might attempt to push through the initial hesitation and purchase them anyway, hoping they’ll become comfortable over time, but we end up with sore and unhappy feet.

Empowerment, for us, transcends the aesthetics of the shoe; it’s about how you feel when you wear them. If we can be the brand that creates products people fall in love with and feel confident wearing because our shoes seamlessly support their lifestyles, then that encapsulates our holistic definition of empowerment in the realm of footwear.

All too often, we witness beautiful shoes worn briefly, only to be kicked off midway through an event or dinner, and replaced by more comfortable options. While this makes sense from a functional standpoint, it sends a clear message that we adore being seen in certain shoes, but they detract from our overall life experience and what we can comfortably do in those moments. Our goal is to bridge these two narratives and experiences so that what you see and fall in love with aligns seamlessly with your experience of being in those shoes.

For us, true empowerment emerges when you’re not just enamored with the appearance of your shoes but also when they enhance your overall experience and confidence, enabling you to fully embrace life in the shoes you love.

Each x Every has a compelling brand philosophy. What legacy does the brand hope to leave behind, and what do you envision for the future of fashion with a focus on comfort and style co-existing without compromise?

Our brand philosophy revolves around influencing the fashion footwear market to embrace sizing diversity. We believe that we’ll have made significant strides if we can inspire more brands, especially those in the luxury and designer segments, to offer consumers a wider array of sizes and widths. In many countries, including the UK, we meticulously measure children’s feet and produce shoes in different widths to ensure a proper fit. It’s perplexing that this approach stops when we reach adulthood.

Within our vibrant community, we consistently encounter individuals with varying foot sizes and shapes. The limitation of adhering to a single predefined foot shape or width set by a brand is inherently exclusionary. Our goal is to encourage the footwear market to take decisive steps towards providing more sizing options and widths, similar to what the fashion industry has achieved with plus and petite sizes. By doing so, we can offer products that cater not only to our fashion desires but also to our foot health, a crucial aspect that’s frequently overlooked.

It’s essential to recognize the long-term repercussions of wearing ill-fitting shoes or those that cause discomfort. Over time, these choices can lead to severe foot health issues, ranging from bunions to neuroses. Hence, our mission is twofold. Firstly, we advocate for shoe companies to prioritize designing their products with versatility in mind. We firmly believe in breaking free from the unsustainable consumer behavior of purchasing shoes, wearing them only a few times, and then discarding them. While addressing the impact of fast fashion on consumer mentality is crucial, it’s equally important for footwear brands like ours to rethink shoe design, aligning it more closely with our consumers’ diverse needs. This shift is something we aspire to influence and instil in future generations.

Our readers love to travel, what destination is at the top of your bucket list?

I’ve been exceptionally fortunate in my early life to explore some incredible destinations. I’ve backpacked through Southeast Asia and Eastern Europe, split my time between living in Australia and Europe, and experienced awe-inspiring moments, such as reaching the summit of Mount Kilimanjaro and spending three months as a fly fishing guide in Alaska. As a result, I’ve had the opportunity to indulge in numerous outdoor adventures, which truly resonate with my heart and soul.

However, there’s one destination that has remained on my bucket list: Canada. As a true lover of the outdoors, it’s a place that encompasses so many elements I hold dear in my travels. Next stop, Vancouver.

Visit our website www.eachxevery.com and explore our social pages on Instagram, Facebook, and Pinterest @eachxevery. Connect with Simon Ngu and Each x Every on LinkedIn.

And, stay tuned for exciting updates and happenings. Keep a lookout for us online as we continue to redefine the intersection of comfort and style in the world of fashion.

Embark on a journey through the vibrant world of Marqueeta Hughes, a visionary designer whose footsteps resonate with empowerment and authenticity.

In this exclusive interview, we delve into the transformative moments that shaped Marqueeta’s odyssey from overcoming childhood challenges to establishing her own footwear label.

With a passion for fashion, an unwavering commitment to individuality, and a global perspective cultivated in the diverse landscapes of London and Dubai, Marqueeta shares the compelling narrative of her brand, where each step is not just a stride but a declaration of self-affirmation.

Join us as we unravel the layers of inspiration, resilience, and creativity that define Marqueeta Hughes’ extraordinary journey in the world of fashion…

Could you please share the pivotal moments in your life and career that led you to establish your own footwear label?

I have always had a passion for fashion, especially shoes, but my relationship with it was a love-hate one. Growing up, I faced teasing about my feet, leading me to wear shoes that were too small and avoid certain styles and colors.

A crucial moment occurred during my undergraduate years when I couldn’t find a single pair of shoes that made me feel good in a footwear store. It was then that I decided to channel my energy into building my own footwear brand, using every class to hone my skills. Post-graduation, each career move, course, and relocation was a deliberate step towards creating what I envisioned as the Apple of Footwear.

Your educational background includes a Fashion Marketing and Management Degree from the Art Institute of California and an MBA from Hult International Business School in London. How have these experiences shaped your approach to designing and running your own fashion brand?

My undergraduate studies were instrumental in allowing me to explore every facet of the fashion industry, from design to store operations. As I delved deeper into building my business, I felt the need for a solid business foundation, which prompted me to pursue an MBA.

This decision not only provided me with a sense of security but also opened doors for travel, inspiration, and networking. I realized that even major companies grapple with uncertainties, reinforcing my belief in building my brand step by step. My education taught me to begin with a product meeting essential needs – beauty, functionality, and quality.

Marqueeta, your first collection is deeply personal, inspired by your move abroad and the decision to live life authentically. How does this collection reflect your journey, and what message do you hope it conveys to women worldwide?

Considering a career in law over fashion for its perceived respectability, I struggled with the tension between conformity and rebellion. Eventually choosing fashion, I opted for Marketing and Management over Design. When I moved abroad to study and launch my business, I had to trust my instincts and live the life I desired.

My first collection, the “I am Collection,” names each shoe after my favorite affirmations – “I am enough,” “I am confident,” “I am magic,” and “I am unique.” I want women worldwide to embrace these affirmations with every step they take.

Living between London and Dubai must have exposed you to diverse cultural influences. How do these experiences manifest in your designs, and how do you incorporate a global perspective into your brand?

London and Dubai, with their rich cultural influences and striking architecture, inspire subtle design elements and color choices in my work. For instance, I draw inspiration from the lines of buildings and incorporate meaningful colours, such as the green from the Nigerian flag in my upcoming collection, symbolizing wealth. My intentional choice to study in Dubai and London reflects in my brand’s global accessibility – designed anywhere, shipped almost anywhere, and crafted for all women.

Your brand is not just about footwear; it’s a symbol of empowerment for women. Can you elaborate on how you envision your label inspiring women to break free from societal expectations and embrace their individuality?

While still in the building stage, my goal is to create a community of empowered women who feel a sense of strength when they wear my shoes. I am mindful of comfort and functionality in my designs, steering clear of the pain threshold seen in many beautiful yet uncomfortable shoes. My brand aims to adorn women without suggesting they need my products to feel enough. Future plans include offering custom-made designs and accessories, further enhancing individuality.

In a world where fashion often sets rigid standards, your brand stands out for encouraging women to drop societal labels. How do you navigate the balance between staying relevant in the industry while promoting individuality and self-expression?

Extensive market research and conversations with women have revealed that, while many love fashion, they don’t consider themselves fashionistas. To strike a balance, I infuse my minimalist/modern design aesthetic with trending elements, typically expressed through colour.

I avoid mass production, limiting the number of produced pairs, and implement demand-based production. This approach ensures that designs go into production based on pre-orders and customer feedback, preventing decision fatigue and aligning with the ethos of individual expression.

Your love for art, fashion, and travel is evident in your work. How do these passions come together in your designs, and how do they contribute to the overall aesthetic of your brand?

At this point in my life, my brand is all about vibes. I am building it around the lifestyle I love – art, fashion, and travel. These elements manifest in various ways, whether through imagery, fabric choices, or colors. The first collection served as a live test, and the next one will more prominently reflect these passions in the overall aesthetic.

As a female entrepreneur in the fashion industry, what challenges have you faced, and how have these experiences influenced the mission and values of your brand?

The fashion industry can be exclusive, fostering an environment of “you can’t sit with us.” Rejecting this attitude, I prioritize uniqueness and authenticity, taking a different path by avoiding traditional “paying dues” routes.

Bootstrapping and crowdfunding my business, I faced capital challenges, and at times, gender biases led to a lack of initial support. In response, I aim to collaborate and hire women, emphasising inclusivity. My vision includes building a foundation to support women creatives, providing education and resources for aspiring entrepreneurs.

The House of Coco audience comprises trendsetters and fashion enthusiasts. How do you ensure that your designs resonate with your personal journey and also appeal to the tastes of a diverse and discerning audience?

My primary focus is sharing my passion for fashion and shoes. While staying informed about trends and customer preferences, my mission is to express myself authentically. By doing so, I attract those who resonate with my love, passion, and knowledge. Designing shoes is my true calling, and the magnetic pull of my authenticity draws in those who connect with my ministry of expression.

The name “Marqueeta Hughes” carries a strong personal brand. How do you cultivate and maintain authenticity in both your personal and professional life, and how does this authenticity translate into your designs?

Initially, I attempted to separate my personal identity from the brand, using a different name. However, feedback highlighted the uniqueness and sophistication of my own name, akin to iconic brands like Chanel and YSL.

Realising that I am the secret sauce, I embraced authenticity by intertwining my personal and professional identities. People connect with the real me, and messages of relatability keep me going. As a naturally private individual, I’ve learned to share my authentic self in a way that aligns with my well-being.

In the competitive world of fashion, sustainability is gaining importance. How does your brand contribute to sustainable practices, and how do you envision the role of sustainability evolving in the fashion industry?

Sustainability is ingrained in our brand DNA, evident in our small collections and demand-based production. Full traceability of our supply chain ensures transparency in manufacturing. While acknowledging that certain sustainable practices can be costly for a small brand, we plan to invest in recycled materials, trims, and packaging as capital grows. The goal is to align with evolving sustainability standards in the fashion industry.

As a designer who encourages women to embrace their true selves, what role do you see fashion playing in promoting inclusivity and diversity, and how does your brand contribute to this movement?

Fashion’s role in promoting inclusivity and diversity goes beyond token gestures. True progress involves inclusivity and diversity at all levels of influence and opportunity within the industry. My brand contributes by incorporating diversity, equity, and inclusion principles throughout the creative process, hiring practices, messaging, and collaborations. This commitment aims to foster a more inclusive fashion landscape.

Looking ahead, what aspirations do you have for the future of your brand, and how do you hope to continue inspiring women to live boldly and authentically through your designs?

This is just the beginning; I am building the Apple of shoes. Future plans involve physical stores designed as unique experiences, incorporating technology for improved fit and customer experiences. Collaboration with other artists and designers will create a community or tribe, expanding my product offerings into a lifestyle brand.

Above all, I hope to inspire women by showcasing that, despite challenges, pursuing dreams leads to success. My journey from facing obstacles to building a dream brand in Dubai serves as a testament to the power of bold, authentic living.

Our readers love to travel. What destination is at the top of your bucket list?

South Africa.

Where can people follow you and find out more?

Follow Marqueeta for her personal updates @iammarqueetahughes and the brand Page for everything else @marqueetahughes Website: www.marqueetahughes.com