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Among all the hustle loving entrepreneurs we work with on this series, we love when we meet someone who’s passion and experience has lead them to filling a crucial need gap and positively impacts the world we live in. Rodney Durso, an artist and avid supporter of emerging talents talks us through his journey to where he is today – and some advice for all our creative readers.

HOC: Great to meet you, Rodney. Tell us about your journey from your graphic design business to becoming an artist?

Rodney: My first love was advertising and design which I studied at Boston University. Through that program I also studied British advertising and TV commercial production in London for a year and worked as an intern for Spot Films near Leicester Square. When I returned to New York I returned to graphic design, and after a few years of study and freelance projects I started my own agency called Stormhouse Partners. For about 8 years I ran the agency and was Creative Director.

We had a good run and won a ton of awards, but in the end I was totally burned out. I decided to try my hand at a few new things, including teaching at Parsons School of Design, which I did for four years. I also started a Masters of Architecture and began painting.

Well it’s the painting and fine art that stuck.

HOC: Being a graphic designer by trade did you find the leap from taking a brief (from a client) to working from your own brief challenging?

Rodney: Interesting question. One of the reasons I left design was frustration with meagre budgets, impossible timelines and short sighted strategies. Painting did away with all that. However in the brand business having a creative brief actually made it very clear what was needed to solve a marketing or business problem, and that part I liked. I knew what the rules were, there were guard rails, so to speak. In a sense it was easy to measure success, and failure.

In fine art, there is none of that. There is no one and nothing to tell you what to do, which seems great, right? Well the truth is that having no boundaries can be much more difficult. In fact, being an artist, and having to create something from nothing makes you go deep. It’s super personal, I tell people it’s like looking in the mirror all day, everyday. It’s not only a monastic practice, it’s a little too self involved at time. So, there’s that. But after a time, the challenge becomes more about getting your work seen and sold. To me, that’s where the challenges now lie.

HOC: I believe you don’t create art full time as you also run ArtBridge and OffSite, how do you balance these varying demands on your time?

Rodney: I founded ArtBridge in 2008/2009 and ran it full-time for a number of years. As we developed a board of directors and expanded our staff I was able to transition to Board President and stepped back from the day-to-day. So somewhere along the way I was able to dedicate more time and space to my art making. At this point I’m in the studio three days and working on ArtBridge and other projects the other days. I’m still always pushing for new connections and opportunities for ArtBridge, and my ‘elevator pitch’ is always at the ready for anyone who’s interested.

HOC: Can you tell us more about ArtBridge and OffSite?

Rodney: I founded ArtBridge in those first years after I left the branding business. I was looking for an innovative way to get the work of emerging artists seen outside of the gallery system, which I saw as impossibly closed to new artists. The idea of exhibiting art on construction scaffolding around the corner from major Chelsea galleries was pretty bold. Art that the galleries would never consider was all of a sudden printed and installed at 100x a few blocks away on the largest building in Chelsea! It was pretty exciting for those first artists. In fact that was exactly 10 years ago, and we are about to stage a 10 year anniversary exhibit on London Terrace Gardens, the same place we hung our very first exhibit on West 23rd Street and 9th Ave. It was a few years later we started Off Site Art (OSA) with Veronica Santi in Italy when L’Aquila was destroyed by a terrible earthquake. The idea of creating a sister organization not only to carry the same mission but wanting to help L’Aquila on it’s way back seemed important and something we could help with. (Editor’s note see www.offsiteart.it for more!)

The idea of bringing new light, color and life back to L’Aquila’s city center after such a disaster was something we knew we had to do, and for the last several years, Veronica and her team have done quite an amazing job. In fact, the ArtBridge/OSA partnership is one of our most successful projects to date and OSA is now looking at projects in other Italian and European cities. We’re also talking to art advisors about possible inclusion of an Off Site Art project in the 2019 Venice Biennale.

HOC: Why, in your opinion, is it so important to link the public to art?

Rodney: Good question. The gallery system is changing, some say it’s dead. I’ll just say it’s less important that it was 10 years ago. There are so many online opportunities and other ways to see art, but here in Chelsea there are still plenty of galleries. Or look at Instagram, and how that has changed the public’s access to art. The point is that we need as many channels as possible to get people in front of art, and I think Public Art is one of the most important ways to get that done. Art in the public realm is uplifting to the daily pedestrian experience. Seeing art on your way to work, or anytime you’re walking is a treat, and it’s especially important in an urban environment of concrete and steel, for example. Color, shape, line, and light in an artistic form enriches are minds, makes us think, and stimulates. It’s a very different experience for our brains and nervous system then just looking at billboards, or such.

HOC: For our creative readers, what advice would you have for them to grow their artist practices and get their work seen?

Rodney: It’s so multi tiered. There are so many options and ways to grow your practice and get your work seen, you have to really follow the path that not only feels right for you, but one that you get some joy from. It’s always going to be work to get your art out there, but if it feels like drudgery you’ll never succeed. Pick a channel that you can push on that brings you some joy as well.

For me, with my design and branding background, I love the brand and promotion aspect. I like posting on social media, I like designing postcards, and books of my work. I love a photo or video shoot that promotes my work, but that’s me. I also need to see new work, I need to be inspired all the time, or I get sluggish with my work.

Being in NYC, I’m a bit spoiled. Running out to a gallery or museum in the middle of the day can change the direction of my art, or inspire me into some new idea, and then I’m back in the studio and working again. I would also really suggest doing studio visits with friends and other artists. I do a newsletter every few months and I always include an interview with another artist. This keeps me connected to my peers and reminds me that it’s not “all about me”. In fact we’re working on the next newsletter now, so check back soon to see who’ll be next.

HOC: What artwork that you’ve created means the most to you and why?

Rodney: I spent a few weeks at the American Academy in Rome in May 2016 as a visiting artist and was deeply interested in the ongoing presidential campaign back in the US at the time, but being in Italy gave me a very different perspective. Italy has had its issues with crazy political leadership, and the similarities between Italy’s Berlusconi, and the then candidate Trump, were too similar to ignore. From that perspective I created a series that, although it gets a lot of attention from galleries, no one actually wants to own and hang in their home. I totally understand that, the work is hard to look at for very long. The series is called Disconstructing Trump and here is a bit from my curatorial statement:

“Watching Trump being interviewed — I began to photograph the TV screen with my iPhone and using the high-speed, (multi-shot function), I took about 300 photos in less than 10 minutes. With those images I began to build collages that, to me, capture Trump’s multiple personalities. In these works,

I believe, his true conflicted and disturbing nature begins to be revealed. At once contradictory, creepy, binary, multi-layered and unsettling, I’ve only started to reveal the real persona. Dismantling, cutting, disassembling, rearranging then reassembling this imagery is the essence of Disconstructing Trump!”

(Editor’s note, to find out more visit www.rodneydurso.com/artworks/disconstructing-trump )

HOC: Who / where do you get your inspiration from?

Rodney: The inspiration comes from the usual sources; anxiety, fear, pain, love, rejection, uncertainty, anger… you know, the regular stuff of life. But more seriously, I do think that I channel all of these emotions into my work.

To start my work I have a process. I start by putting on my messy painted jeans, and a couple of layered old t-shirts. I have a pile of painting clothes that I leave in the studio. Then there’s always strong English tea, like P&G, or Yorkshire Gold, or sometimes I’ll have a coffee instead.

Then there’s the music, and it’s got to be loud. One of my favorite albums to start my work with is Paul Weller’s “Wildwood”. Something about those first guitar lines and songs — Sunflower, and Holy Man and then Wildwood — that get me into that headspace and ramped up to create. It’s one of my favorite records ever. Full stop. Once I’m into my work I can switch it up and put on BBC, or NPR — the kind of American equivalent.

At other times, my inspiration comes from new materials, or news stories, or the need to complete a commission. Having a timeline, a deadline always gets me working. Not necessarily inspired, but moving and making work.

With my background in marketing and design, I still believe that art is just a product at the end of the day. A very personal one albeit, but a product nonetheless. So sometimes we can’t rely on inspiration alone to get us making work, we have to have multiple methods to push us forward.

HOC: If you ever have a creative block / funk; how do you get yourself out of it?

Rodney: That’s a very timely question, as I’m just now coming out of a block, or I like to think of it as a much needed break. I think creative output comes in bursts or cycles and I’ve learned to respect the way it works. I think these in between periods are needed resting points for the creative mind. I find that when I’m not working, I need to take in, or sponge-up art and inspiration. Last night I ran up to the Guggenheim after work to see the Hilma af Klint show, and wow, it really jolted me with new ideas about color and scale.

I would say that any input whether visual, or musical or even travel can inspire new work, so when I’m not actively creating, I’m taking in ideas for whatever will come next.

HOC: The ’10 years ago’ challenge is all the rage on insta at the moment, what advice do you have for the 2009 you?

Rodney: My best advice for the 2009 me would be stay focused!.. or more specifically, to make a plan with more specific goals. Ten years ago, I was doing too many things and chasing too many dreams. I think I would have been a little less crazy if I had stuck to maybe one or two ideas instead of three or four. In the end, it’s all good, I’ve created a successful nonprofit organization with both domestic and international projects, and started to make headway in the artworld. My interest in branding and design is also alive once more and I’ve begun to do projects again in that realm.

I guess the truth is, as a creative soul, we are restless and always looking for the next thing. I’ve come to terms with that part of me and I’ve got a lot of gratitude for my sometimes childlike excitement for whatever’s next.

We’re sure you’ll love to find out more about Rodney’s work – see the links we’ve thoughtfully scattered throughout the interview and go to RodneyDurso.com and follow @RodneyDurso

Any self-confessed bagaholic is familiar with the age old dilemma of taking care of their prized designer handbags. It is exactly this brilliant bit of insight that inspired fellow handbag lover, Marielle Kangasniemi, to create Bagpad.

The idea for Bagpad is simple. Originally inspired by the iconic Hermès Birkin, Bagpad is a specially sized and customisable product that supports the interior of your handbags, maintaining its shape, and also reducing moisture damage. Besides being an absolute must for handbag lovers the world over, Bagpad also provides a longterm solution to keeping the shape of your handbags, while reducing plastic waste.

We catch up with Bagpad Founder, Marielle Kangasniemi, and talk all things Bagpad, her collaboration with One Ocean Foundation, and about the biggest challenges and triumphs she has faced as a GirlBoss.

Tell us a little bit about yourself, what inspired you to start Bagpad?

I’ve always to do something on my own, I just needed to find the idea. So after I finished my masters in Fashion and Luxury Brand Management at Istituto Marangoni, I knew I wanted to do something within fashion and luxury. I’ve also always had a passion for handbags, so I decided to combine my passion with my knowledge and came up with this unique solution that didn’t exist before. Now when you think about it, it’s such an obvious thing that all handbag lovers need.

The iconic Hermès Birkin Bag is the inspiration behind the bagpad, as this is a bag that really needs support when it’s not in use. So the first bagpad was made to fit the Birkin bag, but now we offer bagpads to fit any designer handbag. The bagpads can also be personalised with monogramming and we offer fun patches for decoration too. It’s the perfect gift for anyone who has a handbag.

How important is sustainability to Bagpad? Could you’ll us more about your collaboration with One Ocean Foundation?

Sustainability is one of the core elements of Bagpad, as the whole idea was to create a long-term solution for keeping handbags in shape and reduce the use of plastic. What’s currently in use is bubblewrap, plastic bags, or tissue paper? We know that plastics are the most common form of trash in landfills, and the most dangerous form of pollution. The ocean is filling up with garbage, so in order to help, we are in collaboration with the One Ocean Foundation, which raises awareness about the urgency to resolve problems plaguing our marine ecosystems. They create specific projects to help safeguard marine life, and also perform beach cleanups throughout the Mediterranean Sea. Every individual can contribute to saving the oceans through simple but virtuous actions.

At Bagpad we are very committed to do our part to save the planet, and so we use biodegradable packaging and recyclable materials. Plastic in itself can be harmful to the leather and interior of the bag, as it might transfer colour, start ‘sweating,’ or even scratch the leather, which is why we use only premium materials that are especially suitable for designer handbags.

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What steps can we take to become more conscious consumers?

Always choose the more long-term solution. Even if you can’t find a completely sustainable and Eco-friendly product, it’s better to choose the one that lasts longer, even if it might cost a bit more. There is already so much waste in this world, so any conscious decision to reduce the use of plastic is for the better.

It’s also important to take care of what you have so that it lasts longer. That’s why it’s important to take care of your handbags. They are meant to be used for a long time and if you take proper care of them they can last decades.

There are many ways to take care of handbags, but the most important one is to keep them filled when not in use. This prevents the leather from creasing and helps the bag to keep its shape. Our bagpads also protect from excessive moisture to keep the bag in perfect condition.

What has been the biggest challenge you have faced as an entrepreneur so far?

To find time to do everything! I wish I could clone myself so that I would have time to do everything and be everywhere at the same time. It’s challenging but also very exciting to work with all aspects of the business. I learn so much everyday and I feel so grateful for having this opportunity.

Another thing that can be tricky is figuring out the marketing strategy. There is so much going on in social media and consumers are exposed to so much marketing all the time, so it can be difficult to stand out. You really need to know who your customers are and where they spend their time. Luckily our product is unique and customers can really see the value in it.

What advice do you have for women who would like to become a GirlBoss like yourself?

If you have an idea or a chance to start something on your own, just do it! You can dream however much you want but if you never start, you will never know. Don’t be scared of setbacks, they help you grow and push you in the right direction. There is always help available and especially London is such a great environment to start a business. I’ve met so many inspiring people here and you never know who you’ll meet, there’s always someone who knows someone. Expanding your network is key!

WWW.BAGPAD.CO.UK

While the humble high street is rumoured to become a thing of the past, this couldn’t seem further from the truth considering the number of people who stopped in to say hello when we met with Leeds’ independent cafe owner, Carole Taylor.

“[if I were a plant] I’d probably be a something like a Eucalyptus tree – simply because they’re really hardy, they last for years and they make people feel so good because they smell amazing.”

Part of the bustling Chapel Allerton high street Carole’s unique florist come cafe, The Perfumed Garden, is part of a wider local business community.

Having previously owned six shops, Carole and her husband, Robin, decided to sell up and go travelling. However, fate had other ideas and they ended up taking over Robin’s mother’s florist shop which needed serious modernisation.

After redesigning and developing the shop one of her corporate clients, who knew about Carole’s love for coffee, offered her a coffee machine in exchange for three large bouquets. Once the order was completed, both Carole and Robin were shocked when a van turned up to unload a professional barista machine.

It sadly wasn’t until Robin’s mother passed away that the coffee machine got some proper use. They held the wake at the shop and invited all the guests and the florist’s regulars to join. When their hired barista cancelled last minute, they both jumped behind the counter and served coffee until 7 o’clock that night.

“[all customers were saying] We should serve coffee all the time. It would be really nice in this space, it makes you feel really calm – it would be nice to have a drink.”

Carole, who doesn’t eat dairy, had long since noticed that there was a gap in the market for something special.

“Everything we do is vegan – I won’t say I’m vegan – I’m plant-based. Because there was nowhere else around here doing this, and we’re a flower and plant shop, it makes sense to serve coffees with non-dairy and have cakes made from plants – because that’s what we are.”

Flash forward 18 months and The Perfumed Garden is delighting both plant and coffee lovers alike under one roof. However, Carole has noticed the change in the local high street. “It’s not the same at all – we’ve got 3 supermarkets within a really tiny space.”

With an Aldi, a Lidl and a Tesco all on The Perfumed Garden’s doorstep, competition is hard to keep up with. But Carole, who has an infectious positive personality, see’s the brighter side of things.

“The good thing about this is it’s stopped people coming in here and spending £2.99 on a bunch because for us that’s a lot of money – to buy those materials to make that tiny bunch.”

While the shop does have a lot of loyal, repeat customers, Carole has noticed a drop in those one-off shoppers.

“People will pick a supermarket over a small indie shop.”

“Because we’re retailers ourselves, we go to other retailers because we know what situation they’re in. We know how difficult it is to get that customer to actually come through your door and part with some money.”

She does, however, think that selling the coffee has made a difference to her business.

“The good thing about the coffee for us is that most people know that they can afford a cup of tea or a coffee. So, even if they haven’t been in before they’ll come in and buy a drink then have a look around and go ‘oh, actually – you’re not very expensive.

They might not buy anything there and then we know they’re going to come back because they’ve been in and kind of broken that barrier”

Looking to the future, Carole is confident that things are looking up for local business owners.

“I do feel like this year, more than any other year, people do seem to be making more of an effort to spend their five or ten pounds in a smaller shop.

People are really starting to think ‘hang on a second, your high-street is going to look really ugly if all us little independents can’t pay our rents. So, fingers crossed, next year I’m hoping will be a cracking year.”

The Perfumed Garden, 19 Harrogate Rd, Leeds LS7 3PD

Many people find that their monthly paycheck does not quite cover their expenses. If you find yourself in that situation, then it is wise to consider how to make some money on the side. In the majority of cases, this will need to be something you can do from home during the evenings or at the weekend. One thing you could try is playing online casino games for real money. The online Hollywood casino is an internet casino site many play at for this purpose, and it has a range of games to make some money with from home.

But what if you do not fancy doing this or want to have a few other side hustles on the go? We have taken a look at some other simple ways to make money from home.

Buy and sell domain names

You will already know what domain names are, but did you know that people make good money from dealing in them? When a domain name (such as 1234.com) is registered, it is only for a set period. If the owner does not renew the registration when it is up, then it is free for you to buy. Of course, there are also millions of domain names out there which have not been registered yet. If you find one that has value, you could make money from registering it and then selling it on to other domainers or end users. The beauty is that this can be done from your own sofa, you do not need masses of money to get going and it can bring in a decent level of extra cash.

Trade FX, stocks or crypto

Another great idea when it comes to making money from home is trading the world’s financial markets. Many go for stocks, but you could also deal traditional currency on the global Forex course market or digital currency on the crypto market. While you must know what you are doing and how the markets work before risking your cash, trading in this way can bring handsome returns in short timescales. This is why cryptocurrency trading has become big money around the world, from the Germans going to krypto aktien kaufen (or buy crypto stocks) to the huge boom in currencies like Etherium and Dogecoin seen in the USA. If you’re wanting to start trying to get into trading in the Forex market but you don’t have the first idea how to, you could look into the various forex course options that are offered online so you can learn the basics. Read the article crypto mistakes to avoid unnecessary money-spending and keep your finances hassle-free.

Create an online course

Do you have specialist skills that others might pay to learn? From martial arts to painting or cake baking, most people will have something along these lines to monetize. Sites like Udemy allow you to create online courses around your area of expertise which you can then charge people to complete. While it does require some time and an initial marketing push, it can bring an easy form of income when it hits big. As with others on this list, this is something that you can do from home in the evenings and it does not need specialist equipment. If you have a smartphone to record the videos and a computer to upload them, you are all set. Online courses are a great way to earn a steady income or to raise capital for other business ventures in a short period of time to know more make sure to visit Freedom Bound Business.

Start your own blog

Although this is not a new way to make money on the side by any means, it remains one of the best. Blogging can be done from your sofa and only needs something like a laptop or tablet to get going. In addition, blogging platforms are usually free to sign up with and easy to use. This makes setting up your blog a great income generator without leaving the house. Just be sure to research essential things you need to know before starting your blog in order to make it successful. Once your blog is up and running with fresh content for people to read, you will be able to attract visitors. This will give you the platform to earn money from by running online ads, selling your own merchandise or using affiliate marketing.

Running a side money earner is worth thinking about

Even if you do not technically need the extra money to live on, taking the time to earn some spare cash is sensible. If nothing else, it gives you extra funds to go on holiday with or to treat yourself with as your normal wages will cover the major bills. The digital age we live in has given us more options than ever to do this. The ideas shown above are certainly worth thinking about.

Jennifer Berger has always been a big dreamer, and all her big dreams are embodied in her own bag brand, Mädi. Inspired by the traditional art of paper cutting, Mädi is an accessory brand that plays on Swiss culture and modernity, and is instantly our favourite new arm candy this spring.

In this latest instalment of our #WomenWorldwide Series, We chat with Swiss Girl Boss Jennifer Berger, about her inspirations, overcoming challenges — and all the beautiful lessons she’s learned in between.

Tell us a little bit about yourself. What inspired you to start Mädi?

I’m a big dreamer; I’ve always been.Probably because I lived in a small town with not much to distract me from developing my imagination and ambition. Frustration and boredom are a big part of what motivates me. Once in a while, I need to get bored. This boredom generates space in my head, which allows my imagination to develop new ideas. Then comes the urge to turn those ideas into a reality.

My work as a designer for other brands played a role in the creation of Mädi. It can be frustrating in situations where decisions are made that don’t align with my values, nor with my perception of things. It made me want to be in a position where I could make my own decisions. I like to have an overview of a project, and understand all the different aspects and challenges involved in it.

Deep down, the will to create something of my own was born a long time ago. I didn’t know what or how I was going to do that, until I took a break from my job as a jewellery and watch designer in 2013 and began my Jewellery and Accessory Design degree at HEAD in Geneva. I used this time to develop my creative universe and bring to life the first Mädi bags, during my graduation collection in 2015.

We love Mädi’s dynamic shapes and bold colours. Where do you usually get the inspiration for your designs?

I like bold designs, authenticity, and shapes that you can read easily. Mechanical systems, harmony, and beauty, are things that bring joy and talk to the heart. My inspiration can come from fashion, product design, art, illustration or nature. The natural environment in Switzerland has had a big influence on me. Everyday, the landscapes shaped by mountains and lakes never cease to amaze me. When I look at this, it grounds me in front of the power and beauty of nature.

How does your Swiss heritage influence your aesthetic?

My Swiss heritage influences me through three major aspects — first of all, through imagery. Swiss popular art like native paintings and paper cut pictures decorated the walls of my childhood house. Some of them came from artists in my family or family friends. So from an image perspective, this has really influenced me a lot, as I have an emotional connection to it.

Second is through shape: The shape of my bags are inspired by vintage swiss military leather bags. You can find them in second hand shops now. They are functional, simple and robust.

Lastly, Swiss heritage also influences my construction process. I imagined a product thatcould efficiently be built through an industrial process. I needed to understand how something is built, and knowing that I could build it on my own. This is why my bags are made by folding pieces of leather and holding them together with studs. With the studs becoming a kind of decoration as well. However, nothing is there just for decoration. Everything has a function, nothing is hidden, and you get what you see. I guess it is a Swiss approach to efficiency and functionality.

What has been the biggest challenge you have faced as an entrepreneur so far?

Before starting this adventure, I thought that the hard part was going to be working many hours, not sleeping much, and enduring the pressure of deadlines. But actually, as I am the “boss,” I choose how much time I want to invest. Having a good balance between work and personal time is very important to me. Sleeping enough, spending time with family and friends, physical activity, and taking care of my body and mind is important.

I think the biggest challenge is to believe in myself no matter what, and making choices when I don’t know what the best solution is. I always want my work to be perfect, which doesn’t help in the decision process. Nothing would have come out if I’d always waited on perfection. Bringing a brand to life requires a lot of energy, both mentally and physically, and sometimes it can be quite overwhelming. However, as I move forward in the project, my vision becomes more and more precise; and I become more and more determined.

My belief in myself grows together with Mädi’s growth. And in the moments where I doubt myself, I am lucky to have very supportive family and friends. In the end, I know it is all worth it. I’ve learned so much, and I am excited to see what will happen in the future with Mädi and how it will continue to shape me as a person.

What advice do you have for women who would like to become a GirlBoss like yourself?

First: Take time to build your own story. There is not one way to build your dream and as you move forward, this dream will evolve, become more precise or even change. It is important to have a vision, but there can be many different paths to get there. So stay open minded.

Second: Stick to your values because values are the core of your business. Be authentic and honest about where you stand.

Third: Surround yourself with people who believe in you and who are competent; because it is not an adventure you do alone. The true richness of an adventure like this, is in the exchange of know-how with people your work with and the trustworthy relationships you build. To me, celebrating achievements are more joyful when I can share them with a team. Everything I have done until now; I did because of many talented collaborators.

www.madiofficial.com

Here at House of Coco, we’re all about women empowering other women, and this is exactly what Tricia Scott and The Female CEO are all about. With a background in business coaching, Tricia has created a community of women all over the world, whose only goal is to help female entrepreneurs further their businesses.

Through mentoring, coffee break catch-ups, and informative blog articles at her very own CEO Magazine, Tricia Scott and The Female CEO are changing the world by lifting up one world changing woman at a time. In this latest #WomenWorldwide interview, we caught up with Tricia Scott and talked about what drives her passions, personal mantras, and the importance of having a kick-ass support system. Because with Tricia Scott and The Female CEO, ‘you are never alone’.

Tell us a little bit about yourself and your background. What inspired you to start The Female CEO?

Looking back now, working towards the inclusion, success, and empowerment of others is always something I’ve held close to my core. I’ve always held a deep rooted (somewhat rebellious) nature at heart. Growing up, I’ve always gravitated to people who were different. As soon as I was able, I left my school days behind and was quickly and easily swept into the corporate world, climbing every ladder of every job I was ever presented with.

I was never happy to stand still, and was always looking for a higher position, higher learning and more to do. My free time was spent with people who preferred to stay outside of the norm, with different ideas and inspirations. This is probably where my love of entrepreneurship came from, I think entrepreneurs are creative people who view the world a little bit differently. My mantra was always (and still is), to never judge a book by its cover. Some of the most beautiful and interesting souls I’ve ever had the pleasure of spending time with, were people I met through following this mantra.

Over the years and like so many of the women I speak to today, I’ve faced my own personal hurdles, family tragedy, divorce, and debt to name just a few. Eventually I paused and looked around I realised that I really wasn’t alone. Women everywhere were stalled, scared, and hiding under layer upon layer of life experiences. I started to work with small groups of women at first, creating topics to start or further their businesses. Confidence, support, empowerment, focus and passion became the foundation of our work. This eventually led to bigger groups, large scale speaking engagements, interviews, videos and eventually the birth of The Female CEO & CEO digital magazine.

What is The Female CEO all about and how does it help aspiring GirlBosses the world over?

I have worked with women from all walks of life both as the Female CEO and in my previous role as a business coach and mentor. Watching women come together and work through their struggles, as well as celebrating their wins. Knowing that working as a solo-preneur can be lonely, these groups and support systems have become a lifeline to many. The mantra? ‘You are never alone here’

The Female CEO and CEO magazine aim to offer support and guidance to entrepreneurs through various methods. This includes specific training, a community-based Facebook page, In The Spotlight Interviews, and coffee break catch ups with inspirational people from across the world. We also offer printables, blogs, support, and ideas and it’s open to anyone. You don’t have to have your own business to be part of it, far from it in fact. I’m a firm believer that incredible things happen when women come together in solidarity and that’s what this business is all about – community driven empowerment and world-changing women.

As a CEO yourself, how important is having a strong support network to achieving your goals?

I believe that a strong support network is vital to achieving pretty much anything. It’s one of the reasons when I created The Female CEO I handpicked a team of fabulous Guest Editors, all with different skill-sets to work alongside and share their collective knowledge with our readers. I am the first to put my hand in the air and say that I don’t know everything. That is the amazing thing about a community like ours. Everyone is unique and at different stages of their journey therefore we all have so much to offer to each other!

What has been the biggest challenge you’ve faced as a female CEO?

Oh my goodness, there have been so many! If I had to choose just one I’d say overcoming the ‘disease to please’. I spent so many hours listening to everyone else’s opinions but my own about how I should set up and run my business. I was trying to please everyone else rather than tuning into my own gut feeling and going with it. Looking back it was a tool for procrastination too. The longer I listened, the less I put myself out there for fear of judgement. I don’t do that anymore!

What advice do you have for women who would like to become a GirlBoss like yourself?

Just do it. Don’t wait for the time to be just right, trust me you’ll never get there. Seek out communities of people with similar interests, ask for help (people really love to help) and be brave. It’s not impossible to set up on a minimum budget either, there are so many free resources out there from building your own website (I created The Female CEO from scratch with literally zero experience or knowledge) to taking payments and protecting the privacy of your customers, it all just takes a little bit of research. Finally, believe in yourself and your capabilities.

I wish you all of the success in the world.

WWW.THEFEMALECEO.COM

Speaking with Felicia V. Bland, is like speaking with a ray of sunshine. She is a breath of fresh air and positivity amidst an increasingly cynical world, and she radiates this attitude through her own business as well. Mille’s Best, named after her grandmother and inspired by her own daughter, is an amalgamation of all the positive values that Felicia stands for. Aside from selling sustainable organic hand-crafted products, she has also created a support network of female artisans — each one promoting empowerment, diversity, friendship, and sustainability. Why buy your soap from anywhere else?

Tell us a little bit about yourself and what inspired you to start Millie’s Best?

I am a creative person, that loves food, beauty, art, reading, traveling, learning new things & doing crafts. I was born, raised and currently reside— in New Jersey, USA. In 2014, I started experimenting with handcrafted soaps & delicious body butters. I took a variety of professional courses on cold process soap making, hot process soap making, and essential oils in New York City. The Youtube handcrafted soap gurus Soap Queen’s Ann Marie Faiola, was one of my 1st great online teachers. Then I started to make, gift, donate & sell my handcrafted skincare products away to family, friends & to a local school for a fundraiser.

My love for healthy, handcrafted, natural and organic skincare products inspired me to start Millie’s Best. I come from a lineage of naturalist, creatives, hand-crafters, and business women. The company is named after my grandmother, Mildred. She was a beautiful, elegant, spiritual and creative person with gorgeous skin, and her skincare routine was natural and uncomplicated. She was a seamstress that designed, made and sold her own clothes. My daughter, Beauty, is a beautiful & elegant creative soul, that loves skincare, makeup, beauty, fashion and the arts, she currently has her own Mink eyelash business. She keeps me up to date on current beauty trends, social media and she inspires me daily. She was the one who encouraged me to start and continue to grow my company.

Could you run us through how your products are ethically and sustainably made?

Millie’s Best is currently an exclusive skincare online platform that offers a variety of luxurious, natural, vegan, organic, handcrafted artisan beauty products from different artisans in North America. I partner with some wonderful women with great brands. Some of my partners are Jillian of Butter Me Up Organics from California, Melissa of Elegant Rose Boutique from Michigan, Stephanie of Code Skincare from Florida and Tammi of Hanna Herbals from Illinois. They make their products in small batches, with lots of love. Each artisan has their own eco-friendly processes that are both ethical and sustainable. They use natural sustainably sourced, cruelty free ingredients with certified organic ingredients in small batches.

I would like to give a special Shout-out to all the handcrafted artisans throughout the world; your creativity, pride, devotion & commitment to your craft & the handcrafted industry is amazing and inspiring.

Why should we choose handcrafted soap?

You should choose handcrafted soaps because they are luxurious, delicious, & eco-friendly; they are made in small batches by handcrafted artisans. The artisans use high quality ingredients, beautiful natural oils, delicious butters, luxurious milks, fresh botanicals and natural essential oils. Handcrafted soaps are gentle, moisturising and safe. The pH of handcrafted soap is between 8-10, which is safe to use on the skin. Handcrafted soaps are free from harsh chemical detergents, hardeners and synthetic lathering agents. These harsh chemical ingredients can be drying and irritating to your skin and dangerous to the environment.

What has been the biggest challenge you have faced as an entrepreneur so far?

My biggest challenge as a new online beauty and skincare entrepreneur has been managing all the social media outlets, marketing and selling online effectively. I am currently learning how to balance learning and applying all of this new tech, website & social media information. It is an exciting and ever-changing time for online entrepreneurship.

What advice do you have for women who would like to become a GirlBoss like yourself?

Sometimes failing is a blessing and sometimes losing is winning but never give up. There are some talented & amazing women, that never act on their dreams & give up on their dreams because of the fear of failure. Some fail and stop pursuing their dreams. Thomas Edison failed 10,000 times before the light bulb worked, but to him each failure was a lesson. I have come to learn that failure can teach us a lot of lessons, that enables us to learn & grow.It is a blessing to be able to start all over again,because you still have the beauty of the breath of life; do something even if it’s small. Take a class, get a mentor, start the business, but do something to act on your dream consistently. All true creatives, hand-crafters & entrepreneurs know that the winning is in the growth & perseverance.

www.milliesbest.com

There are very few people in the world as determined and focused as Blythe Leonard, and it is undeniably inspiring. Unfazed by any challenge, she started her own namesake label straight out of graduating from University. Fashion, design, and manufacturing are in her blood — and she takes constant inspiration from her family’s textile mill, with the goal of reinvigorating America’s Manufacturing Industry and reducing her business’ own carbon footprint.

Aside from managing her own successful business, Blythe also contributes to her local community through a variety of social and charity work. At the very least, Blythe Leonard is a very inspiring woman indeed, but I think she is gearing up to take over the world — one fabulously made leather good at a time.

Tell us a little bit about yourself and your background. What inspired you to start Blythe Leonard?

You could say that my passion for fashion and design began even before I could walk. Even from my stroller, I would snag any velvet garment and jolt my mother to a quick halt. My professional career started at the age of ten, when I established my own jewellery company, The Blythe Collection. Designing bespoke pieces for clients has been in my blood for a long time. Wanting to further develop my design skills, I attended the Savannah College of Art and Design in Savannah, Georgia, where I graduated in 2015 with a B.F.A in Fashion Design and a minor in Accessory Design.

As a student, I was able to season my skills, follow my heart and ultimately pursue the American dream, to own my own company. I established Blythe Leonard because of my desire to create, and my need to explore different textures, shapes, styles and aesthetics on a daily basis. I am a very hands-on artist. Being able to develop clients bespoke luxury accessories is such a gratifying feeling. Each leather good is a work of functional art. I could not see myself doing any other line of work. It’s my love.

How important is the ‘Made in USA’ label to the ethos of your brand?

I grew up in my family’s textile mill, seeing first-hand how important it is to keep manufacturing jobs in my community. By supporting other American Made companies for supplies, it ultimately provides jobs throughout the town, county, and country. By sketching, patterning, and sewing everything myself, I get to experience the joy of walking through the design process eloquently while satisfying my passion for hands on creating. Not to mention a heightened awareness of attention to detail and quality. I also feel it is very important to reduce our carbon footprint.

You’re all about community and philanthropy. How does your brand help your own local community?

Blythe Leonard LLC gives back to the community in many different ways, first through my talents and second through my time. I serve on a local emergency services non-profit and food pantry board, raise funds to purchase design equipment and software for local design clubs, collect toiletries for the homeless and toys for under privileged children at Christmas, and continue to fight for the restoration of our once vital manufacturing city. My company also donates regularly to hundreds of silent auctions throughout the year helping to raise funds for various causes.

Sustainability is also a very important foundation for your brand. Could you give us some insight into how your handbags are produced?

Building on the foundations of my great-grandfather’s textile dye house, I was able to repurpose the manufacturing plant into a beautiful, creative, and productive design workshop and flagship store. Each BL leather good is handmade, one at a time, and always one of a kind. They are constructed without the use of harmful chemicals and adhesives, while being free of various stiffeners such as cardboard and Styrofoam. This makes our products very lightweight and long-lasting. It is also very important for us as a company to use the entire hide, not just parts of it. We utilise every square inch of leather to manufacture various smaller items to accompany each BL bag.

You started Blythe Leonard straight after your graduation. What has been the biggest challenge you have faced as an entrepreneur so far?

Owning your own business means that you wear a lot of hats, usually all at the same time. The hardest thing for me is to relinquish tasks because I have had to do it all myself for so long. Trusting those you work with and loving them like family makes it much easier to surrender some of the daily tasks that owning your own business requires.

What advice do you have for women who would like to become a GirlBoss like yourself?

My biggest piece of advice to anyone wanting to start a business is to follow your instincts and your heart. Don’t let anyone tell you that you cannot do something; it just takes hard work, long hours and strict dedication to go towards your goal. As my mother has always told me, “You always go towards what you focus on.”

www.blytheleonard.com

Co-founded by best friends, Shireen Juma and Lee-Anne Solomons, The Heraia (The Her-ai-yah)is an activewear brand made by women for women. The name ‘Heraia’ was inspired by the first ever recorded women’s athletic competition, held back in 6th century B.C. The competition was made up of sixteen fierce female athletes, and held in honour of the goddess Hera.

Today, this powerful inspiration translates into The Heraia. Successfully launched last November, their sleek monochromatic activewear exudes the same quiet strength and confidence that those early Olympians represented, but for the modern woman. We catch up with Shireen Juma and Lee-Anne Solomons and talk about their journey into becoming full fledged Girl Bosses, and how their friendship has lifted them up along the way.

Tell us a little bit about yourself and your background, what inspired you to start THE HERAIA?

We have been best friends since we were little and have grown up with similar interests and values. I (Shireen) have built a long career in HR within financial services and have a more of a business background, while Lee-Anne’s focus and vast experience has been in Fashion andBuying. About 3 years ago I was made redundant which lead us to reflect on our life choices. Lee-Anne and I were having a tea and natter in bed one day (as best friends do lol) when we started discussing what we would do instead of our ‘traditional’ careers. We decided we both would love to try and start our own project and ‘The Heraia’ was born. We chose activewear as we both enjoy taking time to focus on our fitness and wellbeing.

Lee-Anne actually got made redundant a short while after that and so we had some time to put some of the wheels in motion before we both went back to work. We pumped our redundancy money into the business and we haven’t had any outside investment as of yet. 

We have worked so hard (while working full time jobs, because the bills keep coming even when you are trying to build an empire lol) to try and build a brand and finally launched last November. So we run The Heraia evenings and weekends and have tough day jobs too.

Lee-Anne and I do everything; from design, fabric and trim selection and development, to working with the factories to produce the garments, to finances and marketing, and also managing social media. We do it all —just the 2 of us. Although we are lucky to be surrounded by an amazing group of friends and family that have supported us from day one.

Where did the inspiration for the name THE HERAIA came from?

We actually spent a long time thinking of our brand name and we originally landed on different name. Then Lee-Anne came across a really cool article about what was essentially the first women’s Olympic event — it was held in honor of the goddess Hera and the event was thus called ‘The Heraia’.

The Heraia was the first recorded women’s athletic competition held at Olympia in the sixth Century BC. 16 amazing women ran races in honour of the goddess Hera. The winners were crowned with olive branches and legend says they were then blessed with strength from the goddess herself — this is the vision that we want to express through our brand.

Where do you get the inspiration for your designs?

We want create activewear to last, for women, by women. We are not about fast fashion and instead are more focused on quality, the best construction, and finishing. We handpicked the finest fabric, created bespoke luxury trims, and tried to create a chic and modern collection that will make women feel amazing. We have tried to be super thoughtful about shape, support, and silhouette and tried to consider every detail. (Even down to the gusset to eliminate the dreaded camel toe!)

Our style is simple yet stylish and we went for a monochrome palette. We made sure the black stay black no matter how much you wash them. So we really have tried to think of everything and create a product women can love and wear over and over again.

We also tried to create product that you’d be happy and comfortable to wear in life and not just at the gym. So you can mix and match or dress certain things up or get them super sweaty in a workout.We also chose to support local and manufacture in the UK.

What advice do you have for women who would like to become a GirlBoss like yourself?

SJ: We are still growing and learning all the time and our business is still very small, but we have certainly learned some important lessons along the way. My advice would be to start building your brand early, even before you have a finished product. As soon as we decided on our brand name we started to think about what we stood for and what our brand ethos and aesthetic would be. We started to build our following from day 1,so that people could buy in and begin to understand what we were about as quickly as possible. I think we now have a clear brand identity and that we are unapologetically us. We are all about girls supporting girls and honouring other women just as they are — whether you go smash workouts everyday or drink wine and eat pizza in your undies. We understand the importance of balance and created a collection with that in mind too. Something for everyone.

LS: My advice would be to try and stay positive even when things don’t seem to be going your way. People will inevitably let you down (sometimes in a major way) but try and stay focused on what you are trying to build and why you are doing what you do. Take a moment to feel the feelings (its ok to be upset or angry or frustrated) but always learn from it and keep going. We are friends first and foremost, so we always try and be kind to each other and remember that everything comes from a good place. When you are as close as sisters, its easy to lose patience with each other, or when you’re tired and over worked you can read a short email or text message the wrong way. On top of The Heraia, we naturally each have our own personal stress from high pressured day jobs or just life. So we actually need to just sit down and remind each other that we are ALWAYS on each others’ sides. When in doubt, we always try to remember the best in each other and assume the most positive intention.

What has been the biggest challenge you have faced as an entrepreneur so far?

We have honestly come up against every possible challenge and speed bump in existence. It’s been tough. People who over-promise and under-deliver, end up completely setting our process back. Creating so much extra work as well as wasting so much time and money. We didn’t have a lot to begin with so small loses/let downs actually feel like a big blow. We have persevered though and we see it as a learning curve.

We’ve had wobbles and tears, but of course we’ve had wins. Ultimately we are so proud of what we have been able to achieve on our own and that we have been able to launch product that we’re proud of this past November. Small business, Big dreams!

WWW.THEHERAIA.COM

Today’s interviewees started out running a popular jewelry boutique when they realised a dreadful leniency in trade regulations and how this impacted not only the quality of their products but also people with allergies. Here comes the science part – where Tarnish-Me-Not’s CEO, Tatiana, worked tirelessly to crack the formula that would stop all this, hearing plenty of ‘no’s’ on the journey but ending up with the perfect product and a case study in a popular Start Up business book.

Lead image: (Left to Right) Tatiana Tara Arslanouk, Sina Mamkegh, Tina Mamkegh. Wearing Tux Couture by Yansi Fugel.

HOC: Let’s start with the tricky stuff! What’s your elevator pitch for Tarnish-Me-Not?

Team: Tarnish-Me-Not is dedicated to providing revolutionary solutions that lead industry expansion, while positively impacting the lives of others through philanthropic efforts. Our patented formula replaces generations of jewelry care products with the most effective, accessible and affordable solution to preserve your jewelry against tarnish, while protecting your skin from irritation.

Dermatologist tested and approved, Tarnish-Me-Not is highly recommended for those who suffer from mild to severe skin allergies caused by Nickel. Spray Tarnish-Me-Not directly to jewelry for long lasting protection and a flawless finish. Tarnish-Me-Not is a proud partner of the Breast Cancer Research Foundation, to which we donate $1.00 for each unit sold – all year long.

HOC: Tell us about your journey to be running this business? We understand you used to run a jewellery boutique?

Team: Yes, we did! It’s surreal to think about how our journey manifested into all of this. In 2010, we were creating handmade jewelry, headbands and jewelry boxes in our parents’ basements. Six months later, we opened the doors of our first business, Eye Candy Boutique. In 2011, our CEO, Tatiana Arslanouk was nominated as one of the ‘Top Six Young Entrepreneurs in the Country’ for Ernst & Young’s GSEA competition. The business was growing at a rapid, yet healthy pace. All was right with the world.

At Eye Candy, we carried unique statement jewelry, many of which, were hard to come by. In such a saturated market, our competitive advantage was our devotion to going above and beyond for our customers, in every way. However, it became increasingly difficult to satisfy our customer-centric standards when facing the inevitable issues related to metals. Jewelry is highly susceptible to tarnishing and discoloration due to various uncontrollable factors. More importantly, the most common metals found in jewelry are notorious for causing contact skin allergies and discoloration (i.e. irritation/redness/green-tinted skin). As terrible as this all sounds, we weren’t so worried at first. We always find a solution to help our customers, and this would be no exception to that rule. This was all true until we did some digging and realized that the problem was much larger than we thought.

Turns out, regulations of the global jewelry industry were nowhere near the standards we expected. Manufacturers and retailers can legally label their jewelry as ‘Nickel-Free’ if the item contains less than 5% of Nickel. Well, that 5% is more than enough to cause some allergy sufferers (like our COO, Sina) to break out in hives. It wasn’t just us; this was a problem that was affecting a billion-dollar global industry.

[Fast forward to 2013] We just returned home from a shopping trip, and Tatiana was trying on a brand-new set of rings that she just purchased. After stacking the rings across all her fingers, she held her hand up in admiration of the pristine condition that we all knew would not last. Tatiana sighed and said, “I LOVE these rings but it’s such a shame that they’ll be completely tarnished and turning my skin green in a few days. How is there no solution for this, yet?!”

…And that is the day that Tarnish-Me-Not was created! It’s been almost six years since, and Tatiana still has her perfect set of rings; all sprayed with Tarnish-Me-Not and looking just as they did the day she bought them. As for Sina, her severe Nickel Allergy qualified her as the perfect candidate to test Tarnish-Me-Not; needless to say… she can finally wear all the jewelry that she wants.

HOC: So fascinating! How on earth do you go about formulating and patenting something like Tarnish Me Not?

Team: I didn’t have access to a laboratory, a patent lawyer or the capital to attain them. Most of all, I didn’t have the patience to wait for these resources either. I always had a strong passion for Chemistry, so I wanted full involvement in formulating the product.

I filled my days and nights researching and teaching myself about metals, chemicals and patents – everything that I would need to bring this vision to life. I must have contacted over 50 chemists, including my college Chemistry professor; all of whom, could not create the formula we were looking for. While some didn’t have the capabilities, others flat-out said that it was impossible. Hearing the word ‘no’ quickly became a part of my daily routine.

I continued my research, regardless of the negative feedback. With all the extensive knowledge I gained, I was able to come up with three formulations that could produce the results I was looking for. I brought my findings to an incredible laboratory that helped create our prototypes, conduct testing and narrow it down to one formula. Finally, after years of research and development, Tarnish-Me-Not was born.

During the formulation process, I had studied hundreds of patents, consulted numerous lawyers and ultimately wrote the Tarnish-Me-Not patent. As the daughter of an engineer, I grew up watching my father turn his ideas into reality. He holds over 10 US patents, so I guess attaining my first patent was one of my ‘girl boss’ moments.

HOC: Your first patent definitely qualifies as a Girl Boss Moment! We heard that your start up story was featured in a business book, can you tell us more?

Team: Donatas Jonikas (Ph.D.) contacted us during his research for the upcoming book. In order to write the “Startup Evolution Curve,” he did a global research on startups surveying 1,447 startup founders and running close to 500 additional in-depth interviews. Being a scientist, a marketer, and a military commander makes him an extraordinary coach and mentor for startups where so much uncertainty exists in every step.

During our research and development phase, we quickly realized there were no existing market/industry reports available for our specific niche. However, this initial research is vital to ensuring that we’re addressing these significant problems with the right product offering. With great power comes great responsibility, right? We were creating an entirely new niche in the market, which means: if the research and data does not exist, then it’s our job to gather it.

Our team conducted our own primary market research study over the course of six months. During this time, we surveyed 6,000 women using a systematic sampling technique, asking them three conclusive questions. Through our study, we were able to measure the addressable market, market opportunity, and the impact the product would pose on other markets.

Donatas was impressed by our company’s approach to market research and overcoming a common obstacle that startups face in the research/development phase. After completing in-depth interviews with Donatas, he chose to include Tarnish-Me-Not as a successful case study in his book. It is such a rewarding feeling to know that our work is serving as a guide to help other entrepreneurs. It is also a reminder that we can all learn something from each other’s experiences – no matter what stage of business you’re in.

HOC: On top of this amazing start up experience, you’ve also partnered with Breast Cancer Research foundation through this business, what does that cause mean to you?

Team: When I was thirteen years old, my mother was diagnosed with stage four Breast Cancer; while she was pregnant with my younger sister. At that impressionable age, my world was falling apart. I watched the most beautiful woman I know, fight for life and struggle to feel beautiful. There are no words to describe the toll that cancer takes on a family.

Today, I am incredibly blessed to say that my mother is a cancer survivor. Cancer research saved her life; it saved MY life. That experience lit a fire in my soul, and it opened my eyes to all the ways I can contribute. When I chose the path of entrepreneurship, I was certain that I would dedicate my success to helping others. By partnering with the Breast Cancer Research Foundation, I am able to support an organization that was such an influential part of my journey.

HOC: Very inspiring and what a fire for your onward success. What’s your vision for Tarnish-Me-Not?

Team: We’d like to improve on the lenient standards of metal manufacturing. Through government implemented regulations, manufacturers will be required to apply a coating of Tarnish-Me-Not on to their metal products. In our utopian jewelry industry, metals last longer and Nickel allergies are no longer a concern.

HOC: What advice would you have for our readers wanting to start a business but hearing a lot of ‘Nos’?

Team: “All you need is passion, and the rest will fall into place.” This has been our motto since the beginning of our journey – and we’ve consistently recited it through every ‘No’ and every hurdle. Entrepreneurship is one of the most challenging paths you may ever embark on – and for very good reason. Each day, your commitment, patience and sanity will be tested. Build a strong team with the kind of passion that does not take no for an answer. Whether, you are innovating old practices or presenting new ideas, there will always be someone uncomfortable with change; and they will try to tell you it cannot or should not be done. Take the constructive criticism and be on your way. You’ve got more important things to worry about!

“Start where you are. Use what you have. Do what you can.” – Arthur Ashe

HOC: Can you give us an example of a ‘Girl Boss Moment’ you’ve had; a time you really felt you were in your element?

Team: Every day is filled with these moments that are constantly reminding me I was made for this. Being an entrepreneur is more than owning a business. You can be a business owner and still follow a set path that was carved out by someone before you. Entrepreneurship is setting your own path. Controlling your own destiny. Taking FULL responsibility for every aspect of why you are where you are. It’s unpredictable and requires your undivided attention. But you are rewarded everyday with knowing you aren’t living by someone else’s idea of what life should be. Feeling that freedom and independence is me constantly being in my element. I push myself harder than anyone could ever push me. I am by biggest critic. So, from the moment I wake up to the second I go to bed, everyday is a ‘Girl Boss Moment.’

HOC: Who / where do you get your inspiration from?

Team: It may sound cliché, but we definitely have to say our mothers are a huge source of our inspiration. We were raised by such powerful, headstrong women that it was inevitable for us to turn out the way we did! They’re also best friends; and when they team up for a project, they’re unstoppable. Truthfully, they have always been a constant reminder to own who you are, don’t take shit from anyone, and always do what you feel is right.

Our company follows one internal ‘law’, and that is: Our customers are the innovators; We are the executors. Every choice we make is inspired by the needs and ideas of our customers; and we wouldn’t have it any other way. The most rewarding feeling in the world is to hear about their experiences with our product and how it has impacted their lives or business.
Last but not least, our team. This journey truly began over twenty years ago, the day we met. We became best friends in kindergarten, and from that day forward, we were always on a mission. Our friendship is the infrastructure of this entire business and the reason that Tarnish-Me-Not exists today. There is nothing greater than the joined forces of three, tenacious, and powerful women working towards the same goal. We look to each other for support, inspiration and drive each and every day.

HOC: If you ever have a hustle block / funk; how do you get yourself out of it?

Team: Drive! One of our longest running traditions is our ‘Collaboration Drives’. We get in the car, and just go. Sometimes with a destination in mind, and sometimes without. We spend our time in the car just collaborating on any and every topic that comes to mind. Sometimes working in the same traditional manner or place every day can drain your creativity. If we ever find ourselves in a hustle block, we like to change up our environment to get inspired.

We each love to be creative in our own ways and that’s what gets us back into our element. Sometimes we’ll do a joint project, and other times we each do our own. Tatiana is always writing, researching and designing; Sina loves to paint/sketch; and Tina assembles etched models. Regardless of the art, its always so inspiring to be surrounded by each other while we create.

Find our more about Tarnish-Me-Not over at TarnishMeNot.com

Follow the team on Instagram @TarnishMeNot