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We’re joined by Lily Arkwright co founder and company MD, Lauren Shanks.

Lily Arkwright has redefined the standards for beautiful lab grown jewellery with vibrant collections of diamonds, moissanite and precious gemstones, ethically & sustainably produced and crafted in the UK.

Lily Arkwright has received a huge amount of hype and praise in recent years, with this in mind we delve deep into one of the names behind the brand and look into Lauren’s past to find out about her jewellery background, her love of sparkling jewels, and we want to know more about the precious stone moissanite.

Q. Can you tell our readers a little bit about Lily Arkwright, what sets you apart from other jewellery retailers?

A. We like to do things a little differently here at Lily Arkwright, no stuffy sales environment, amazing pricing and quality that really exceeds all expectations. Typically our customers can expect to save 90% on one of our popular moissanite set rings compared to a high street diamond equivalent. We find these savings really help when planning a wedding or honeymoon.

Consumers shouldn’t feel pressured into utilising their savings pot or overspending on a diamond engagement ring, we find couples often place more value on life experiences and purchasing a moissanite or lab grown diamond engagement ring helps achieve this.

Q. Is a moissanite gemstone the same as a diamond, is there any difference visually?

A. Moissanite is in fact rarer than diamonds and was initially mistaken as a diamond when first discovered, for this reason the vast majority of moissanite is now lab grown and engineered to give the illusion of similarity to diamonds.

We’re proud authorised Charles & Colvard retailers and set moissanite stones in all our rings as standard. Charles & Colvard are the original moissanite produces and their stones are really the very premium quality moissanite stones available today.

We’re obviously huge moissanite fans but really do believe in choice and set lab diamonds, Chatham couloured precious gemstones including rubies, emeralds and sapphires in all our collections.

Q. Does your working career stem from within the jewellery industry, or did you come from a different business sector?

A. I actually started out in fashion design and subsequently moved into fine jewellery several years ago. Fine jewellery has always been a passion of mine, when the opportunity arose to combine my passion for fine jewellery and my experience within eCommerce and the digital space It was impossible to refuse.

My professional career for the past 15 years has been tremendously exciting working within the luxury brands sector within digital, eCom Management and operations & retail.

Q. HOC. Your designs start in price from around £300 and rise to around £4,000 – do you have a current favourite piece from your collections?

A. Gosh, I have so many favourites. The Giselle, Eden and Annora, the list is endless!

I love the Grace classic solitaire, its elegant, classic and timeless, this setting really does show off the centre stone setting in the best possible light.

I wear a customised version of the cushion cut Lavender for my engagement ring, and am I having 3.0mm wide full set band for my wedding ring. We’re actually introducing this design as the Aurelia band as part of our new collection later this summer.

I really enjoy mixing my metals and often wear rose alongside my white gold and platinum rings.

Q. Do you wear your own Lily Arkwright designs along with any other designer jewellery brands, or do you only wear Lily Arkwright?

A. I do, I genuinely love the collections we produce and the team and I are forever personally testing new Lily Arkwright designs. It really helps to fully trial a design and there’s no better way than wearing one.

I’ve recently been trialing a lightweight petite three stone Lorella ring, with a moissanite centre stone and lab grown blue Chatham sapphires on the middle finger of my right hand for the last few weeks, I’ve had so many lovely compliments and the band is actually a really comfortable fit even at 1.75mm.

I frequently wear a select few other designer jewellery brands alongside my Lily Arkwright jewellery, I love to see how designers interpret trends.

I also never take out my Sena moissanite platinum stud earrings, these go with almost any outfit and occasion!

Q. Your Instagram @LilyArkwrightUK showcases some of your designs beautifully; do you find social media helps to promote your brand?

A. Absolutely, social media is great to showcase some of our beautiful collections and is essential for us. Our Instagram, Facebook, Youtube and other profiles helps our customers quickly view some of our favorite designs with photos and videos readily available.

Q. Did you have to take any specialist courses in fine jewellery or art design before you launched Lily Arkwright?

A. I was fortunate to have studied Fashion design whilst at university and my family come from a jewellery background so this provided me with a really strong understanding of the fine jewellery market. This was obviously only the start and it took us a number of years of market testing, pop up shops and market stalls before Lily Arkwright was finally born.

We’ve come a long way since those early days and are now proud Assay Assured jewellers retailers and members of the National Association of jewellers. Our teams are JET trained and our workshop have some of the most skilled and experienced bench workers in the United Kingdom. We offer free UK & European shipping and delivery worldwide.

Q. Did anyone offer you any useful business advice before you launched Lily Arkwright that you still use to this day?

A. I’ve had so many wonderful mentors throughout my professional career and I’ve always tried to remember and more importantly implement useful advice, it almost becomes a habit.

In my experience nothing is more imperative than, honesty, hard work, integrity and smart working. This is something that both myself and fellow directors really impress upon our colleagues on a daily basis.

Q. If you were to offer one piece of advice to someone thinking of getting into the jewellery sector, what would it be?

A. Working within the jewellery sector is both extremely challenging and rewarding, in particular bridal jewellery. You have the honour of helping a happy couple make one of the single most important purchases they’ll ever make, something that will grace a bride’s finger for the rest of time and be passed down through family generations in the future, the thought of it gives me goosebumps!

My advice would be to follow your heart, if you love jewellery and enjoy helping people there’s really no limit to what you can achieve. Doing something that interests you and drives your passion is immensely rewarding and benefits you, your employer and the people you serve, your customers.

Q. What are your plans for the future, do you expect Lily Arkwright to move into the high street?

A. I’m tremendously excited about what the future holds for Lily Arkwright, we’ve only recently moved into a new larger office space and continue to grow the team making strategic hires and new appointments.

We have a number of opportunities available on the high street and have recently opened our very own consultation space in our Didsbury head office. This has been invaluable for our customers who can find it difficult to visualise some of our lab grown diamond alternative engagement rings.

In addition to our recent accomplishments, after a number of years in trials we’ve recently rolled out our very own brand moissanite, Lumoie by Lily Arkwright, this stone which was initially aimed at our value pieces is now available in most of our popular rings.

Thank you for taking the time to answer all our #BossBabe questions for House of Coco Magazine.

Visit Lily Arkwright for more information about lab grown precious stones. Instagram @LilyArkwrightUK.

In May 2017 a brand new swimwear company was launched by Yasra Jaleel called Kandumathi, her designs of both bikini’s and costumes are beautifully made to sit perfectly on the female form.

Yasra’s latest designs are contemporary in style, and all are exquisitely crafted with beautiful finishing touches that offer a quality statement, and some of her bikini’s are uniquely mismatched in design.

Let us delve deeper into the mind of Yasra Jaleel to find out more about Kandumathi for the House of Coco Magazine #WomenWorldwide and #BossBabe interview series.

Q. Where did the name Kandumathi derive from?

A. Kandumathi is a Maldivian brand, specialising in bespoke swimwear. Kandumathi is a Maldivian phrase which invokes the ocean, and embodies the vulnerable, yet enduring nature of island life. We take inspiration from our natural environment and our culture, and work with local artists and designers to produce our unique look.

Q. Kandumathi is a Maldivian swimwear label, can you tell us the history, are you personally from the Maldives?

A. Kandumathi the brand was registered first in the Maldives in 2016 and then in London in 2017. I run the company along with my brother. Yes, I was born in the Maldives and moved to England in 2001. We have been running the company both in the Maldives and England since then. We have now been selling in 28 luxury resorts in the Maldives and across the globe.

Our Kandumathi philosophy is to use Maldivian art and artists, and we collaborate with local artists from the Maldives to create our unique designs. All our collections are water colour paintings by Maldivian artists Nadee Rachey and designed into swimwear by myself and Ahmed Fauzan. All our designs so far reflect the ocean around us, and marine life. Like the name of the brand, Maldivian life is firmly intertwined with the ocean.

Q. All the Kandumathi designs are eponymous with ethereal free flowing materials, can you tell us what materials you have used for your latest collection?

A. We are currently working with a manufacturer in Srilanka who uses recycled Nylon to produce swimwear and we are very excited to be able to work with sustainable material. As a brand from the Maldives, we understand the affects of plastic pollution and the damages it causes to our environment, and the great need for finding sustainable solutions.

Q. You are London-based, do you have a core British market that you sell to or do you mainly sell overseas?

A. Our main market is the tourist resorts in the Maldives and just recently we have started to sell across the globe. Although we are very young brand, we have been lucky to hold our swimwear in different outlets in London and New York.

Q. Your designs are beautiful and bold, do you design everything yourself, and what are this seasons styles?

A. We try not to focus on style seasons. We are influenced by the fact that the Maldives does not have the typical western seasons, and so our clothes don’t change from season to season. We also made a conscious decision not to create too many products too fast, as we understand the effects of manufacturing on the environment. We are also lucky to be in the Maldives as our resort customers change regularly and our first two collections have been doing very well.

Q. Can we ask when you are at your most creative design-wise; are you a morning, afternoon or evening designer? And, where do your design-ideas come from?

A. I am based in London and my work hours are a bit hectic as it is spread out in different time zones. I usually do office work during the day. My typical work day starts around 6am as Maldives is 5 hours ahead and continue to work through 9-5 London time. I believe I’m constantly inspired and I typically have a clear idea of what I want my designs to look like. The most fun part of my job is doing research on our designs, and learning about the marine life and it’s surroundings. For example for our latest collection we used sea shells and I had to learn about the formation of sea shells, it’s characteristics , life cycles as well as the designs on the shells. This work also teaches me more about the Maldives and its atoll formations, coral reefs, mangroves so on and so forth. We try and keep our designs very specific to Maldives.

Q. HOC. If you weren’t designing swimwear, what would you be doing right now?

A. I used to be a filmmaker before I started Kandumathi. I believe running this business is very similar to being a film producer. I would like to think that I am good at bringing together creative people and working with artists. I also have a strong idea of exactly what I want and I believe it is easy for the artists to work with me too.

Q. What are your immediate plans for Kandumathi in the next few years, do you intend on expanding to new markets?

A. Our immediate plans are to expand Kandumathi across the globe as much as we can and also start creating men’s collection.

Q. Did anyone offer you any strong business advice before you embarked on launching your swimwear brand?

A. I’m lucky to be surrounded by strong business minds within my family. I was brought up to believe in hard work, and if you work hard enough, you can do anything and to always dream big. I was very anxious when I started Kandumathi as I do not have any business background and have always been more of a creative person. Of course we’ve made some mistakes along the way but I always think twice before taking big risks; I am a cautious person. It also helps that I have my brother to bounce off ideas, as there is no one who would be more honest with me than my brother. It also helps that I know if I were to make a mistake he will always have my back.

Q. What piece of advice would you give someone looking to get into the swimwear industry?

A. My advice to anyone who wants to start a swimwear business is to pay attention to the female body and try not to focus too much on what other people are doing. Have a concrete idea and stick to it.
And always rely on the people who work with you and trust your gut as well as the people you work with.

Thank you for taking the time to answer all our #WomenWorldwide questions for the #Bossbabe series at House of Coco Magazine online.

Visit www.kandumathi.com for more information. Instagram @kandumathi.
#BossBabe #WomenWorldwide #GirlBoss

Our latest #BossBabe interview is with jewellery designer Clémence Devaux of the brand NYF Jewellery, she says, “Jewellery should be fun, easy to wear, beautiful and personal”. And, we at #TeamCoco fully agree.

Luxury online demi-fine jewellery retailer NYF Jewellery is an easy-to-wear urban chic minimalistic brand, with a stunning selection of delicate rings, bracelets, pendants and earrings made with love and care.

Let’s find out more…

Q. Does your working career stem from within the jewellery industry, or did you come from a different business sector?

A. Not born in a family of jewellers, I started out on my own in the jewellery industry a little over 10 years ago. I started at Christie’s Auction House in Paris, in the Jewellery department. Since Christie’s, I worked as the Head of Jewellery for William&Son, a british luxury brand. And I have recently launched 2 companies, NYF Jewellery and Clémence Devaux Consulting. As well as being the Creative Director of NYF, I offer to help Jewellery brands with gemology services and product development. NYF is a passion project and something I have been wanting to do for ages, arguably something I was always meant to be doing.

Q. We aware that you are a family run business, how many of your family are currently part of NYF Jewellery?

A. Three members of my family are part of NYF. But as with every big family, everyone is part of it. Even if its only to give an opinion over sunday lunch. My mother, Caroline, is our COO and handles all the day to day. My brother, Edouard, is our CFO and is in charge of the website and IT matters. He designed our website. And as the Creative Director, I develop everything to do with the products (design and manufacturing) and marketing. These roles were attributed completely organically as it best suits each of our skills.

Q. You are a gemologist that specialises in real diamonds set in gold, can you tell us why you decided to only work with diamonds and not with any other gem, such as a ruby or emerald?

A. We haven’t yet said “no” to the rest of the coloured stone world. We have a (long-term) plan to include them. But for now, we want to stick with diamonds and pearls as they are the most wearable gems and can be worn with anything. I like to say that diamonds are like punctuation and complete a look as punctuation would a sentence.

Q. Did you have to undertake any specialist courses to become a gemologist, and can you tell us what a gemologist is and does?

A. I have studied gemology at the GIA, the international authority when it comes to grading diamonds and gems. I am a Graduate Gemologist, which means that I am an expert in Diamonds and Gemstones and I am able to assist in the grading and purchasing of both. I am also able to identify the fake from the real, which is key considering lab-made “diamonds” are a hot topic right now.

Q. Your jewellery designs are all reasonably priced, starting at around £125 and rise to under £1,000 – do you have a current favourite piece from your collection at a mid-range price of around £500?

A. Being a demi-fine jewellery brand, our aim is to make natural diamond jewellery accessible. We try really hard to keep our prices as low as we can, all the while making sure the quality is of the high jewellery level. My absolute favourite piece in our collection is our Logo Ring, inspired by the 1920’s plaque rings. I wear it all the time. The demi-pave version comes at £470.

Visit here to buy this beautiful ring.

Q. Do you wear your own NYF Jewellery designs along with any other designer jewellery brands, or do you only wear NYF?

A. I absolutely do mix NYF with other pieces. Our jewels are meant to blend in with your everyday look. I stack our rings with my engagement ring. I wear family heirlooms with them. Times have changed in terms of jewellery wearing. We don’t wear it so formally anymore, and I love that. You can find some inspiration on how I style my different pieces on my own Instagram account @clemencelovesdiamonds. It is a sort of behind the scenes of my job.

Q. HOC. Do you find that social media helps to promote your brand, if so which social media channels are you using, and does a specific platform work better for your business?

A. Social medias are essential for an e-commerce brand and it has helped us greatly. We are on Facebook and Instagram. Instagram particularly helps as it is a visual platform and suits perfectly the ambiance we want to share. However, it has become really hard to stand out in such busy platforms. And I am not an expert at it either, but we all work hard at trying to share our passion on our @nyfjewellery profile.

Q. Did anyone offer you any useful business advice before you and your family launched NYF Jewellery?

A. “Trust your instincts” is the best advice I was given while studying gemology and I have actually been doing this all my life.

Q. Did anyone offer you any bad business advice that you followed, and later wished you hadn’t?

A. “Trust your instincts” ? indeed, sometimes you win, sometimes you learn.

Q. If you were to offer one piece of advice to someone thinking of getting into the industry of jewellery design, what would it be?

A. I would advise anyone who wants to enter the jewellery industry to be patient and to work hard. I didn’t come from a Jewellery background and have worked my way in. The Jewellery industry is a very small world and reputation is key. We exchange diamonds on hand shakes and know we can trust each other as our reputation precedes us. It’s a small family and I have loved being part of it so far. If you are passionate about it, you will feel right at home.

Thank you for taking the time to answer all our #BossBabe questions for House of Coco Magazine.

Visit NYF Jewellery for more information.

#GirlBoss #BossBabe #WomenWorldwide

Our latest #BossBabe interview is with Summer Leigh from Nature’sRepair

It has been a 10 year development of producing, testing and making beautiful natural skin care products since 2009 that has led to today’s organic skin care company Nature’sRepair, owned and run by Summer Leigh.

Summer’s skin care line is completely toxin-free, chemical-free, additive-free, and is 100% natural. She is dedicated to ethical sourcing, working with women cooperatives and other organisations that align with her beliefs and her personal mission, which is being devoted to people over profit.

Let’s get into the nitty gritty of skin care with Summer.

HOC. We heard on the grapevine that you are not only a skin care specialist, but you are a fully qualified pilot with a number of years working within the field of aviation, how did you end up sourcing natural products and making skin care when your background is flying planes?

Summer. Yes, I work as a pilot during the summers fighting fire. I absolutely love what I do, the people I work with, and enjoy contributing back to the community. Winters and slow periods during fire season affords me plenty of time to study, research, experiment and test products in extreme and unusual real world environments. How I began my journey is a long story, so I will keep it short.

Creating a skincare business evolved over time as it became a priority for me to share a truly natural option to people. Some of my family members and friends began developing a variety health and memory problems, as I am sure we can all relate in some way. I began researching what preventive lifestyle and eating habit changes I needed to make and what could be done, if anything, to reverse or lessen any of their problems. That eventually developed into wanting to eliminate as many toxins as possible from entering my body. Every lotion, cream, moisturizer, etc. available on the market has some ingredient that cannot be consumed. If you can’t eat it, why put it on your body? I had decided to start making my own lotions without putting much thought into it, no different than your average DIY person. Being a pilot flying at high altitudes for up to 8 hours a day, my exposure to UV rays is greater than the average person, plus I am usually outside all day. I had no idea at the time, but the first batch of homemade lotion I had created was actually doing severe damage to my skin. It caused serious patchy pigment discoloration all over my face. I went to a dermatologist and was told that it was permanent and nothing could ever reverse it. The high altitudes I both lived and worked at were amplifying the problem. I would have the different colour pigment patchwork on my face for the rest of my life. We had a long talk about skin regarding a wide variety of topics.

That’s when I began narrowing my research. When I was in my late teens, I had worked for a micro-biologist for a short time who did case studies for a large well-known pharmaceutical company. During that time I had discovered that so many cures stem from nature in the pharmaceutical world. I had also learned what serious impacts, both positive and negative, that lifestyles and foods could have on health – I knew I could fix my skin naturally. There was a way and I was going to figure it out! I began studying and researching non-stop about what the skin needed from the inside, the outside, how what we put on it affected it, including what the effects of the air we breathe had on it. I then began experimenting and eventually developed the current formula that is used today. This precise combination healed the pigment discoloration permanently and also began reducing the fine lines and wrinkles I had. I have two scars from surgeries from when I was a child and they began to look better as well. When a friend, who owns a small shop in Colorado, had major surgery on her elbow, I gave her a bunch to put on her fresh scar to help it heal. She said she absolutely loved it, it helped tremendously and she wanted to sell it in her store.

By that time I was eating a lot of superfoods and was only interested in purchasing the cleanest, purist foods available worldwide. I had previously done my research and found one company with strong ethics that took the time to visit and to get to know each of their farmers. As a regular customer, I knew I already had my source for the highest quality and purist ingredients available. When I called looking for bulk pricing, they asked me why I wanted these strange ingredients in bulk. When I told them, they asked me to send some samples over to see if it is a product they might want to carry and would get back to me within a few months. Within less than 24 hours of them receiving my package, the CEO called me, on a Saturday morning, and said he wanted to sell it under his private label exclusively. Which they did for a number of years. Since our exclusive agreement recently expired and all of my products did so well for them under their private label, I decided to sell it under my own brand name. That is how it all started.

HOC. When you set up Nature’sRepair did you have one specific skincare product in mind that you wanted to get off the ground first, before embarking on the full collection you have today?

Summer. I intentionally launched with a tightly curated product line. These are the most important products to be offered for their own unique reasons.

Healing and Young are everyday moisturizers that provide nutrition for the skin. To see what amazing affects these natural products made only from food can have, is astonishing.

Defense & Nourish gives extra protection from the elements especially during the winter months and for people with exceptionally dry skin or who have skin conditions. I use Defense in dry climates religiously. I also drench myself in it when I am near the equator because I use it as my sunscreen until my skin adjusts.

Soft was created to provide a less expensive alternative because a healthy option should be available to people of all walks of life. I believe everyone should have the ability to control the toxins that enter their body.

Gone was originally developed for my mom. She wears make-up every day and used such toxic products to remove it every night. She is not the “health freak” I am, but she absolutely loves the make-up remover because it works so well and helps her nightly process go much faster. It is vital for men and women to put non-toxic food in their body and non-toxic products on their body.

HOC. You have been creating natural beauty products for 10 years, when did it become a serious business proposition to run your own company?

Summer. It became serious when I discovered that there was a demand for safe, natural products. I want people to know that there are products available that don’t just come close to being natural, but are natural. People should know there are products available that have amazing benefits to help the skin be healthy without any toxic ingredients. Big business in the U.S. has fed people the wrong information for a long time because all they care about is their bottom line. My priority is to do what is right for people by sharing these incredible products that have helped my loved ones.

HOC. Do you have a ‘hero’ product that is a best selling product from Nature’sRepair, and do you use it yourself?

Summer. Healing, Defense and Young are in constant competition for the #1 spot. I use Defense down in the tropics, out snowboarding or in a snowball fight with my nephews. Young or Healing I use all over my body every morning as well as a leave in hair conditioner after washing.

HOC. Do you have any plans to release any new skincare products for the Nature’sRepair collection in the coming months?

Summer. Yes I do. In the next few months I will be launching a deodorant that works amazingly. I’ve gone five days before having to reapply even with running and working out every morning. I will also be adding my favourite skin conditioner that includes a unique ingredient. This special plant oil has been held in high regard by Peruvian women for centuries due to its anti-aging properties. I’ve also been asked to develop an antiperspirant for the feet by quite a few people.

HOC. Being a skincare producer isn’t something that everyone can do – did you take any special courses or go to college to learn about the skin and cosmetics?

Summer. I am self-taught. My extreme attention to detail coupled with almost 20 years in aviation successfully running two Air Carrier companies simultaneously, owning my own aviation consulting business, and having worked for the micro-biologist taught me how to do proper research. It has been a valuable skill that I have been able to apply in many aspects of my life. I am a very determined and self-motivated individual.

HOC. From a business perspective did you come across any obstacles that you had to overcome before being able to launch Nature’sRepair?

Summer. There was really only one obstacle. Being 100% food and having to be combined in a very unique way, it proved very difficult to find a manufacturer. The manufacturer I eventually found was perfect! Not only did they have strong ethics in wanting to help people, they also met my stringent criteria of certifications and were very excited to be a part of such an innovative process.

HOC. Did anyone offer you any excellent business advice before launching, something that you still follow to this day?

Summer. Yes, the most valuable advice was from my grandmother. She drove it into my head as a little kid to learn from my mistakes and other people’s mistakes. It was not intended as business advice, but it is has always served as the best piece of advice I have ever received and can be applied to all aspects of life.

HOC. Have you made any mistakes that turned into a great learning curve since starting your skin care business?

Summer. Oh my yes, mistakes were made. Taking the time to really understand a mistake gives a better learning opportunity and a better understanding that will help in other areas. My biggest mistake was social media. I have never participated in social media prior to launching Nature’sRepair so my understanding of it was non-existent…still is. I did not have a clear understanding of how social media worked for brand awareness and why it should not be a main marketing tool for sale conversion. There was definitely a learning curve while trying to “figure out” social media, how it works and why it works the way it does. I should have spent the time before the launch learning to understand it.

HOC. If you were to offer one piece of advice to someone who wants to get into the beauty industry what would it be?

Summer. This advice goes for everyone really. Understanding how to and doing proper research is key, especially when it comes to chemistry. It is important to realize that just because an ingredient has amazing properties on its own, does not mean that it will maintain those properties when combined with other ingredients. Chemistry is dynamic and can make drastic changes, both positive and negative.

For example, jojoba oil has great properties that are wonderful for the skin when it stands alone. Let’s call one of those properties “Benefit A”. When you mix jojoba oil with other ingredients, the value of the “Benefit A” changes. Let’s say you mix it with shea butter, also high in “Benefit A”, you don’t just add the “Benefit A” components together and assume you are delivering that much “Benefit A” in the product. That is simply not how chemistry works. There are many other factors and properties of those two ingredients that could in fact almost cancel out the “Benefit A” value all together.

It is intuitive to assume mixing together a bunch of ingredients that are great for the skin on their own makes them even better when combined. For as much as we want to believe that is the way it works, it is just not true. As I said in the beginning of this interview, the first homemade lotion I made actually caused skin damage. It consisted of cacao butter, coconut oil and grapeseed oil, which I think everyone can agree those are all great for the skin. However, when I combined them together, they became damaging as I quickly discovered. That event was why I started researching the chemistry behind combining different ingredients. Make sure you really understand what a huge roll chemistry has and understand the chemistry that takes place in your product when you mix ingredients.

Thank you for taking the time to answer all our #BossBabe questions for House of Coco Magazine.

Visit Nature’sRepair online for more information.

Coaching is a way of life for many, but only very few have had to go through their own life changing experiences to be able to step forward into this journey of reconnection, and rediscovery.

Vicky Lincoln of Vicky Lincoln Coaching is one of those few, she went through a whole rediscovery process herself, she used coaching to help her, and as a result she is now a certified coach who is destined to be your very own cheerleader.

Q. Can you tell us more about your life journey that lead you to becoming a coach?

Absolutely. It’s been an amazing journey. For far too long, I let my fear of judgement and what others thought of me dictate what I did in my life. I woke up one day and realized I had a life in front of me that I didn’t recognize. I hadn’t listened to or trusted myself, and I had this gut feeling inside that kept growing and I knew I wasn’t living the life I was meant to. I started working with coaches and mentors to find myself again, and to create the life that I really wanted. I found such power and connection in working with other coaches, it’s like they turned my own light back on and guided me to find pure joy and happiness. I had always felt like an outsider, like I didn’t belong, and for the first time I felt a part of something much bigger. It was absolutely life changing for me, and I realized so many others were stuck like I was, especially women. I realized the power I had inside me and that I wanted to give that happiness and freedom and peace to as many women as possible. Everyone deserves to live the life they really want, and that often starts with discovering, or re-discovering what we want.

Q. When you started Vicky Lincoln Coaching did things happen organically, or did you know the exact route that you were taking?

I found coaches who were where I wanted to be to learn from them and get the help to grow. I joined groups and masterminds to learn from those who had a life I wanted, and to connect with like minded entrepreneurs who were also creating the life I wanted to create. Learning from someone else is so much easier and simply feels less lonely. We are built for connection, and we often forget that. I love helping other women, not just clients, but other entrepreneurs. We’re all in this together and there is enough abundance for all of us to live the life we want and to know massive success. My journey still had struggles, fear and doubt stood in my way more than I’d like to admit, but I know that every turn and every setback led me here and for that I am so grateful. I was made for this and every cell in my body knows that I am on the right path and always in the right place, and my success is inevitable. Plus, I love my struggles because in it I found my strength, and I want to use my pain to show other women what’s possible. That you can overcome anything. That you can dream. That you can create a life you’re obsessed with. But you must know your worth and stop settling for anything less. You have to leave safe & choose magic.

Q. We love that on your website you have said ‘You’ve been waiting your whole life for this, and I know we are meeting for a reason’ – this is a great motto to work by, do your clients feel at ease when they hear this?

I believe that the world is constantly giving us clues, guiding us to what’s meant for us. All we need to do is listen and trust our self. Honestly when I wrote most of that I felt like the message that needed to be heard was coming through me. I want to be that clue for someone. I want them to read it and say YES, that’s me and I’m ready. I want to show women what’s possible when they start loving themselves more, stop listening to a world that’s telling us all to fit in, and go after their deepest desires. I believe that everything happens for a reason and I honestly know that every single woman I work with was meant to cross my path. And they are giving just as much back to me as I am to them. And I love that.

Q. Do you have a specific type or way of coaching with all your clients, and can you tell us a little more about what this is?

Everyone is in a different place, needing something specific based on where they’re at today, or where they’re trying to go. However, there are common threads in all of us. For women especially, there are two major limiting beliefs that come up that get in the way of pretty much anything and everything. The first is fear of judgement – caring about what other people think of us. Really this comes back to us judging ourselves too much – other people are just a mirror. And, it’s really the fear that what we’re afraid of being judged about is true. For example, I was afraid of what others would say about me becoming a coach. And part of that was just my own fear that I wasn’t good enough to be a coach. I was afraid others would think I wasn’t good enough, but really it was my own judgement on myself that it was true. This fear also leads to settling because we don’t think we are good enough, so we stay safe with what we have. I engineered safety in my life because the fear of what others would think of me was too heavy and leaving my comfort zone was not an option for me, until I finally realized it was holding me back and I started this journey. The other fear is abandonment. We are searching for love our entire lives – parents, siblings, family, friends, a partner – and we’re afraid that we won’t get it back. This is the fear for me that often led to settling in my own life because I was afraid I would end up alone. We need to know that we are worthy just for being alive, and that we deserve massive success in all areas of life, and that we really can have it all. And honestly that’s why I use the word cheerleader, too. In a world that often feels lonely we aren’t taught confidence, self-love, worth in school and sometimes all we need is someone to remind us, to guide us, to hold our hand, lift us up, and help us see our best self.

Q. Being a coach isn’t something that everyone can do – you need to have certain qualifications, plus an understanding of psychology and behaviours, and a great deal of patience, did you have these before embarking on becoming a coach?

Honestly, no. I didn’t have everything before I started. You can start where you are, with what you have now. I have added qualifications along the way, and I would argue that my coaching experiences have taught me the most and are most valuable. I believe that everything I have gone through in life was for a purpose, and that purpose was to help women going through the same thing. I believe that I am working with women who need me, specifically. A mentor once told me to list out 5 of my own thoughts across several topics he gave us. The point of the exercise was to show us that anyone can be an expert. You’re always a step or two ahead of someone else that needs your guidance and experience. And when you stop to realize that it’s pretty empowering. The thought that someone out there is waiting for me, and needs me, is what keeps me moving forward when I have doubt or fears coming up. I know that I was put on this earth to coach women, and I am reminded of that every time I work with a new client who needs exactly what I have. Since I started believing this, it’s also true for even the women I meet at events, or retreats, or just out on the weekends. I want to change the world through helping women, and I know that every woman I help will help another. And that’s pretty amazing to think about.

Q. Tell us what being a coach means to you?

Helping others and letting the giving guide you. When I work with a woman and I can see her light up again or find the best version of herself that she lost for a little while it gives me a fulfilment I can’t even explain in words. I believe that our fears or limitations prevent us from being who we were meant to be and living the life we want. When I can work with someone to help her find those and work through them, I get to see a woman so powerful and unstoppable create the life she really wants. That can mean anything – more money, a better job, a better partner, a better body, stronger relationships – anything. Every woman has a different goal but being the coach that gets to help other women find happiness is what makes me jump out of bed, and what helps me get through the struggles, because I know what it’s all for.

Q. Did anyone offer you a core piece of advice before launching Vicky Lincoln Coaching, something that you remember to this day, and that you still advocate?

I actually think the best piece of advice I’d give is one that I learned along the way (and wish someone would have told me sooner). That is to do what’s right for me and trust my own decisions. There is a lot of noise out there, especially with the increase in the industry recently, and a lot of people are trying to be the same or follow the same cookie cutter strategy. You can’t copy and paste someone else’s coaching business into your own. I had to learn to turn down the noise and know that my heart has never made a wrong decision. I am unique for my own experiences, and for the coaching I can give other women in my own unique way that no one else can. Someone once asked me if I was worried about all the competition. First of all, I believe there’s enough abundance for all of us, but my response was, “No, there is only one me”. And when I’m stuck or can’t figure something out, I just remind myself of that and it works every time. It led me to running retreats, which I love and am so excited about. I would have only done 1:1 coaching and group programs if I followed what other coaches told me I needed to do. So, I’m glad I listened to and trusted myself!

Q. Have you made any business mistakes that turned into a great learning curve since starting your business?

I don’t believe in mistakes. I believe that failures are just information. But I do wish I had started sooner. Start before you’re ready is something that I heard early on, but my recovering people please and perfectionist traits still held me back. I wish that I had started sooner. So now when I get an idea, or my intuition is guiding me toward something, I act quickly. I use all the clues I spoke about before that I believe are around us all the time and I act on them more quickly. It’s now a core principle for me, I’d say. You’re never really ready so you just need to go for it now!

Q. If you were to offer one piece of advice to someone thinking of setting up a small business to help people through coaching, what would it be?

Find someone else who’s been there, who is where you want to be, and learn from them. It’s so much easier than figuring it out on your own. I have two different coaches currently, because they are both giving me different value. One is for business, and one is for mindset/energy. I am grateful for the 6 coaches I have worked with since I started my journey, and for the hundreds of women I’ve met that have helped our guided me in some way. Who you surround yourself with matters, and if you’re the smartest person in the room you are in the wrong room. Surround yourself with like minded people and be willing to learn from them. Give first and get back in return. We’re all here to help each other in some way, I truly believe that. The women that have guided and helped me have made me a better person, and without that I wouldn’t have a business. Period.

Q. Do you have any words of wisdom that you feel could empower us into feeling that we can achieve anything we put our minds to?

Growth happens when your desire to grow becomes much stronger than your pain. You are far more powerful than you even know. You are here for a reason. The world is waiting for you to step fully into who you were meant to be. You are worthy of your wildest dreams. You are safe, you are supported, you are loved. And you got this.

Start spending time with the right people.
Start making your peace & happiness a daily priority.
Start letting go of the fear, doubt, guilt & any other limiting beliefs.
Start choosing you.
Start leaning into your intuition & trusting yourself.
Start now and see your life change.

PS, I love you.

Thank you for taking the time to answer all our #BossBabe questions for House of Coco Magazine. Visit www.vickylincolncoaching.com for more info.

Olivia Conlon, aka Liv of The Hustle and The Property Stagers is a British entrepreneur, who in her mid-teens launched a brand in which she earned £30k annually, which escalated into £1 million by the time she was just 19 years old – let’s find out more about this super cool young woman who has gone on to inspire many others with her motivational up-scaling.

Q. HOC. What happened at the age of just 16, which made you wake up one morning and become this unique entrepreneur?

A. Liv. My mum was involved in property when I was 15, she had bought and renovated an apartment, it was on the market for 3 months and it wasn’t selling. I always had an interest in interior design so I decided to stage the property and it sold within 3 days. I loved it and knew this is exactly what I wanted to do when I left school.

Q. HOC. Did you always know from school-age that you were destined to become a young entrepreneur, or did you have entirely different ambitions in your early teens?

A. Liv. I had always known from a young age that I wanted to be my own boss. I started my first business on Ebay when I was 13, so when the time came to decide whether I wanted to stay on at school or leave, it was an easy decision for me to start my business ThePropertyStagers.

Q. HOC. When and where did ThePropertyStagers come from, and how
far down the line did it become such a successful business?

A. Liv. As I mentioned, ThePropertyStagers was born out of struggling to sell a property, as most great business ideas are. It has taken a couple of years for the business to achieve the success it has and a lot of hard work! I am still really involved in growing ThePropertyStagers which I am so passionate about, but I am fortunate enough to have a great team, that has allowed me to go on and live my passion of supporting other entrepreneurs in their journey to scale through my new venture The Hustle.

Q. HOC. Tell us more about scaling up, and The Hustle strapline; ‘For Entrepreneurs Who Dare to Scale’.

A. Liv. Scaling your business is a challenging path, it’s a very exciting time but there is so much that you can never be prepared for. I use the word ‘dare’ as the rewards are big but it takes a strong belief in yourself, in your business and you must be a risk taker. Scale too quickly and It can be detrimental, but if you have the right support system it can be the making of your business. That’s why I created The Hustle, an online platform and coaching group to support entrepreneurs on this journey.

Q. HOC. How did you personally scale up to go from earning £30k to earning £1 million in such a short period of time?

A. Liv. I can’t actually put the journey into words, it has involved an unbelievable amount of hard work. 17 hour days, 7 days a week. It has been the most challenging thing I have ever done. I would say you need determination, grit, and an endless amount of resilience. Also having a coach or someone who is more successful than you who can guide you has been priceless in scaling.

Q. HOC. Are you still learning as you build your brand, have you taken any business courses, or are you winging it as you go?

A. Liv. I learn something new every single day in business and I love that! Sometimes quite painful lessons but it is how you view them and learn from them that is most important. I have invested a lot into my education and personal development having been on several Tony Robbins courses and I also have a personal business coach. This has accelerated my business success massively!

Q. HOC. We love a strong, determined, young businesswoman, do you thrive from being all of these things, and do you surround yourself with other likeminded women?

A. Liv. One of my favourite things about the success I have had so far is being able to share my story with others and inspire them to follow their own path too. It is so important to surround yourself with other women who are more successful than you, and it’s something I endeavor to do with any chance possible. I work alongside my mum everyday in my business which is amazing, she was my inspiration to be an entrepreneur, I am very grateful!

Q. HOC. Were you offered any business advice that you have taken but wished you hadn’t?

A. Liv. That’s a tricky one. I was advised to only hire people I know, on hindsight, I wouldn’t. I think it can be complicated to mix business and personal.

Q. HOC. If you weren’t running The Property Stagers and The Hustle right now, what would you be doing?

A. Liv. If I wasn’t running The Property Stagers or The Hustle right now I am sure I would own another type of business. I have never worked for anyone else in my life, I just couldn’t imagine doing that.

Q. HOC. If you were to offer a young entrepreneur a single piece of advice what would it be?

A. Liv. I could write a book of advice! But I would say it is “Stay in the One Lane and don’t care what anyone thinks of you.” This for me has been vital to my success, there has been so many things I’ve had to do that have been totally outside of my comfort zone, had I cared what others thought, I wouldn’t be where I am today.

Thank you for taking the time in your hectic schedule to answer our #BossBabe questions.

For more information about Liv check out her sites at The Property Stagers, The Hustle Group and Olivia Conlon.