Make sure your Diwali celebrations include Howdah, a mission-led brand that makes deliciously moreish and authentic, Indian snacks that give back;
November 3rd, 2021
Make sure your Diwali celebrations include Howdah, a mission-led brand that makes deliciously moreish and authentic, Indian snacks that give back; every pack it sells buys a free school lunch for a child in need in India. Howdah snacks are bursting with all the vibrant flavours of India, curated for the modern British palate. Its eclectic range is crafted with ayurvedic ingredients, such as turmeric, coriander and ginger, made from its Founder’s centuries-old family recipes and brand-new innovations, inspired by the most exciting Indian street food.
Their Bombay Mix is packed with flavour. It is made with over 10 unique ingredients, tossed with zingy, zesty and exotic spices, such as caraway seeds, ground turmeric, cumin, ginger, mango and coriander powder. Howdah’s Bombay Mix is made from Founder Falu’s family recipe, which was created and refined by generations of women and passed down to Falu. It is a unique, crunchy jumble of roasted peanuts, cashews, lentils and more, all tossed in a sweet and salty signature blend of aromatic spices. Growing up, Falu would see her family make this Bombay Mix once a week. It would be stored in a large jar for everyone to eat along with their afternoon chai or given to the kids to take to school to snack on during their break.
Ensure your celebrations feature their Onion Bhaji half-moons, an aromatic, crunchy crescent-shaped snack made from a lively blend of mellow onion, zesty turmeric, and a little kick of chilli. The nibble is inspired by that UK favourite, the onion bhaji. Often called bhajji, bhajiya or bajji, they are traditionally deep-fried snacks originating in the Indian state of Maharashtra, where they are still eaten during the monsoon season, when the climate cools after a hot summer.
All products are 100% plant-based and free from artificial flavours and preservatives.
Howdah was founded by Indian entrepreneur Falu Shah, who wanted to create a snack that would give back. Falu’s vision was to combine a great product with a good cause.
Millions of children miss out on education because of hunger. The brand’s one-snack-one-meal initiative encourages children to attend school and gain an education, by providing free meals. Falu’s mission is to give away one million meals by the end of 2021, with 260,000 delivered so far.
They work in partnership with The Akshaya Patra Foundation, an Indian NGO, that strives to eliminate classroom hunger. Hunger is one of the biggest barriers to education and many parents can’t afford to educate their children because of the cost of school meals. India alone is home to a third of the world’s malnourished children – 3,000 of whom die every day from hunger-related illnesses. Akshaya Patra often provide the only nutritious meal a child will get that day. It gives parents the motivation to support their children’s education, which in turn gives the children the vital skills they need to build a better futures for themselves and their families.
Howdah’s Onion Bhaji half-moons and Bombay Mix are available to buy from Sainsbury’s.