London, UK: Renowned British neon artist Chris Bracey has collaborated with Vauxhall Motors to create the ‘Cool Britannia Collection’; a series of new and original artworks in celebration of the Vauxhall Mokka. Each piece is a one of a kind and will be on display to the public at Gods Own Junkyard. The artwork will then be auctioned in aid of Kids Company.
The Mokka is Vauxhall Motors compact SUV, which combines attractive design with innovative technologies and exclusive functionalities. Taking inspiration from the car’s design, Chris Bracey chose three words describing the car to include in his artworks – Power, Refined and Adventure. These words were highlighted in neon and incorporated into phrases taken from British popular culture:
Power Is In the Hands of the People
“A classic lyric from one of the most influential British bands of all time – the Clash. Punk was the last time where British music was truly original. This lyric from the track White Riot is fired up with British working class spirit.”
Good Lookin’, So Refined
“This is a lyric taken from Dame Shirley Bassey’s Big Spender, one of the signature songs by the legendary British export. She performed the song at Glastonbury and Prince Phillip’s birthday. The song was released in 1967, during the British summer of love and has endured as a timeless classic, much like Dame Bassey herself.”
As Soon As I Saw You, I Knew an Adventure Was Going To Happen
“This is a line from Winnie the Pooh to Piglet in one of the stories by English author A.A Milne. There’s something so enduring about this classic British bear but the line is also really romantic too.”
Chris Bracey has been the ‘Neon Man’ for 40 years. He began his career by transforming the Soho area in the 60’s, redefining the recognisable aesthetic of the area. Since then, he has created pieces for iconic films, from Tim Burton’s Batman to Blade Runner and Eyes Wide Shut. He has also created pieces for artists including David La Chappelle and Martin Creed as well as window displays for Stella McCartney and Vivienne Westwood.
Hundreds of Bracey’s artworks are housed in his Walthamstow studio ‘God’s Own Junkyard’, a neon wonderland filled with signs, reworked salvaged materials and props. The ‘Cool Britannia Collection’ will be on display at Gods Own Junkyard, E17 9HQ from 22nd April to 28th May, open every Friday – Sunday, 11am – 5pm.
On 29th May, the artworks will be auctioned for Kids Company as part of their Spring Clean campaign, a pop-up shop of one-off designer pieces and products by Lee Broom, Martin Brudnizki, Nina Campbell amongst others.
Chris Bracey said, “It has been great to work with Vauxhall. The Mokka proved to me that driving is still a passion and inspired me to create the three neon artworks that I feel define my relationship with the car.”
Denis Chick, Director of Communications at Vauxhall Motors commented, “The ‘Cool Britannia Collection’ allows Vauxhall Motors to reflect our ‘Don’t Blend In’ campaign through Chris Bracey’s work. The Vauxhall Mokka is for people who want to balance their busy lives with leisure activities, so it’s perfect to get such a diverse project underway to match the audience. God’s Own Junkyard is an extraordinary space so the photography of the Vauxhall Mokka inside demonstrates its design cues and compact modern form. I’d thoroughly recommend a visit to Walthamstow to see the ‘Cool Britannia Collection.”
Chris Bracey’s Driving Playlist:
• London Calling – The Clash
• Shine on you Crazy Diamond – Pink Floyd
• Crystal blue persation – Tommy James and the Chondelles
• Angel – Jimmy Hendrix
• Virginia Plane – Roxy Music
• Midnite Rambler – The Rolling Stones
• Stairway to Heaven – Led Zeplin
• The Good the Bad the Ugly – Ennio Morricane
• Paradise City – Guns & Roses
• Ziggy Stardust – David Bowie
Vauxhall Motors has long produced vehicles with a commitment to forward thinking, technology and design, from the award-winning extended range Vauxhall Ampera to the completely customisable ADAM city car. Chris Bracey’s Mokka collection follows recent collaboration’s with creatives including Sir Peter Blake, Katy England, James Small, Fred Butler, Louise Gray, Gary Card, The Idler Academy and Richard Benson.
Chris Bracey’s artwork is revealed in a short film which offers an insight into the process and inspiration behind the designs. View the film here
Vauxhall Motors is offering a chance for the public to win an original Chris Bracey artwork as part of the #DontBlendIn competition. Visit www.facebook.com/vauxhall and www.twitter.com/vauxhall for more information.
Find out more about the Vauxhall Mokka.