Can you imagine being a woman of colour and never having a dedicated beauty event that you could attend…tumbleweed. That’s exactly how it has been since FOREVER but, thanks to The Beauty Beat, all that is about to change.
The Beauty Beat is debuting in the UK this winter. It’s a cool, chic and cleverly curated beauty festival dedicated to meeting the beauty needs of Women of Colour. Powered by Instagram and supported by The British Beauty Council, this groundbreaking, unmissable festival will be the first of its kind in the UK.
Set across the first weekend of December at a Central London space, The Beauty Beat will see some of the world’s biggest and best loved beauty brands – including NARS, Laura Mercier, bareMinerals and retail giant Boots – come together under one roof to celebrate Women of Colour.
The two-day event will include panel discussions on hot topics across hair, make-up, skincare and tweakments, feature some of the beauty industry’s most influential voices and experts, host a wealth of premium live and digital experiences including opportunities to engage with brilliant creators of colour, and offer exclusive brand discounts and an impressive goodie bag packed with full-sized products for each guest as a thank you.
Need To Know
- Date: 3 & 4 December
- Time: 10am-6pm
- Tickets: from £40
- Venue: 28 Great Russell Street, London, WC1B 3UB
- Accessibility: Suitable for wheelchair users
Saturday 3 December:
ACE THAT BASE: Make-up Matters
Undertones, shade matching and cut creases – the topics that matter will be put to the test by the make-up experts. Sharing sisterly tales of acing their base, demonstrating their skills and navigating ever-changing TikTok trends. Led by NARS.
SKIN DEEP: From Hydration to Hyperpigmentation
A discussion around skincare driven by some of the industry’s most formidable skincare experts. From dissecting beauty routines to dealing with skin conditions in a world where ‘perfect skin’ is the holy grail.
Sunday 4 December:
THE BIG CHAT: Curls, Coils & Kinks
Hair heroes undressed and reviewed for all to see with live demos from the brands that cater to our Pattern, regardless of type. All things moisture, pre-wash treatments, styling and so much more.
TWEAK IT OUT: No Fear, No Limits
Finally, the last session of the weekend will be a moment among friends. We will uncover the truths behind tweakments, needles, injections, implants and everything in between. No stone is too heavy to unturn – so ask away!
Beauty Beat Brings a Fresh Perspective to Beauty Events
The Beauty Beat represents a welcome evolution in the beauty event space, creating a dedicated setting where attendees can explore makeup, skincare, haircare, and emerging beauty conversations. Events like this can offer more than product discovery, bringing together industry experts, influential voices, and beauty enthusiasts in an engaging environment. For anyone interested in discovering new routines or keeping up with changing beauty trends, a thoughtfully curated event can be an inspiring way to connect with the wider beauty community.
Discovering New Beauty Trends and Ideas
The Beauty Beat also highlights how modern beauty events can create space for education and meaningful conversations. From understanding makeup techniques and skincare concerns to exploring haircare and cosmetic treatments, attendees can discover ideas that complement their individual routines. The combination of expert discussions, demonstrations, and brand experiences gives beauty enthusiasts plenty to explore while encouraging a more informed approach to products and trends. It is this mix of inspiration and education that makes beauty-focused events particularly appealing.
Grab your ticket here.
