Coco Business Inspiration : Marry and Bride

Founded in Frankfurt by Martina Weiß, the label stands for simple elegance, timeless and individual Designs, 100% hand crafted, made in Germany. With her collection of handknitted, wonderfully soft and tender, precious bridal-accessoiries she stands out from the ordinary by using knits instead of wooven materials.

Here, Martina talks to us at House of Coco and tells us more…

When did you launch the brand and what was the reason behind it?
I launched marryandbride – knitted couture just last November 2016, all preparations started a while before of course, at the beginning of 2016…..

I got married myself in october 2015, and I just could not find anything I liked to wear on top of my precious wedding gown…. I wanted something modern, cool, sophisticated yet not too trendy, something cosy and stylish, something I could wear afterwards and would not ruin the hairstyle….
I loooooove knitting which I learned from my grandmother as a child, so I decided to knit something cool for myself. I had a very clear idea how it should fit my dress. The top of my dress was decorated with lots of butterflies on tulle, so I knitted a gown down to my ankles which is open on both sides with wings like a butterfly. On my wedding day all of my guests asked me where I got this gorgeous piece and when I told them I knitted it myself, they just could not believe it

So this gown became the first piece of my collection: “come fly with me”

I realised a lot of brides are facing the same “problem” they they need something to cover their shoulders or back so here is the solution.

Whats your background?
I have worked in the advertising industry for over 15 years, being an account director for over 5 years in a big agency, and having run my own casting agency for 10 years… so marketing and communication is my other passion…

How many people are involved in the company and what are their roles?
For now I work with an assistant, which helps me develop my ideas and designs, PR and all there is to do… the accessories are handknitted by several professional knitters.

If you could start over with the business, would you do anything differently?
No, nothing at all ☺

What is the hardest challenge you have faced since you started the company?
Being able to handle all the orders coming in but I guess that isn’t something I can complain about.

2017 is here, where do you plan on taking the brand?
I want to grow the brand internationally

To date, what has been the highlight since launching?
Oh, I really could not tell, everything is just close to a highlight, the feedback is so overwhelming. This is very motivating for me and I am so thankful and blessed.

I have the freedom of following my heart and passion.

Also, I had a big german wedding blog ask me right away to do a special collection for them, which will be coming out this month, so I guess this is definitely a highlight too.

Which city do you feel most at home in, London, Paris or New York?
Actually New York because I love SOHO,  I just cant get enough.

Three beauty products you can’t leave the house without?
Concealer, Mascara, Red Lipstick

Style means….?

And good manners!

If you had to, what piece of clothing from your wardrobe would you wear everyday?
My knitted coat.

Favourite love song?
The Power of Love by Frankie goes to Hollywood

Most memorable piece of advice given to you?
My dad used to say: Strength is born in calmness.


If you could spent 24 hours in anywhere in the world, where would it be?
At home in my hammock in the garden.

In future, how do you plan on expanding the company?
To add more evening attire and occasional wear plus accessories in dark colours.

Find out more…

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