Coco Business Inspiration : Salad Power

SaladPower was started by two friends in NYC that wanted a juice with less sugar and more nutrition. By always putting #veggiesfirst, every SaladPower is full of nutritious veggies and much lower in sugar and calories than the other guys.

We went behind the brand to find out more…

When did you launch the brand and what was the reason behind it?
We launched SaladPower a little over 2 years ago. We started the company because we simply couldn’t find a juice on the market that fit our needs – we wanted a vegetables first, lower sugar juice that you could take with you on the go! We noticed that every juice we could get our hands on, from the traditional options in every cornerstore here in NYC to the super trendy $15/bottle options, was full of sugar as they always loaded their juices with fruits. With no real options in sight, we decided to make a juice that always put #veggiesfirst, and thus SaladPower was born. By being a veggies first juice, our juices are more nutritious and lower in sugar than those other guys.

Whats your background?
My business partner and founder of SaladPower, Stephan Lotfi was working in finance before he started the company. I was working in politics.

How many people are involved in the company and what are their roles?
We are 12 people strong at this point. Everyone wears multiple hats but the two main teams are the back-end production and business operations group, then the consumer facing digital / e-commerce group. Our secret sauce is open communication between all of our team members so the best ideas always rise to the top. It doesn’t matter to us if those come from and intern or our CEO.

If you could start over with the business, would you do anything differently?
The only noticeable thing I would want to improve is how much we should have recognised the power of e-commerce from the start. We were always aware of its potential, but never went “all in” until we decided to do so 12 months ago.

What is the hardest challenge you have faced since you started the company?
I wouldn’t say there is one specific big picture “macro” challenge. There are plenty of micro challenges, all predicated on adjusting to the constantly changing e-commerce landscape. The only constant in e-commerce is change. Amazon is constantly changing their policies and advertising capabilities, as is Google, Instagram, and the list goes on. Constantly adapting to these changes while still keeping the fundamentals of your company in tact are key.

Tell us one fact about you that people wouldn’t know?
I’m a pretty big physics nerd! I was actually a physics major for my first year in college. I still try to read a couple of physics books every year, and love any documentaries or movies that revolve around physics.

2018 is almost here, where do you plan on taking the brand?
We are on the cusp of updating all of our juices to be organic! This is a huge step up for us and that means we’ll be releasing our best juices yet – not only will they all be organic but the nutrition facts will be some of the best in the whole juicing world as well. We’re really excited about that. Alongside that, we have some really exciting things planned for our community of ~20k+ people across social media.

To date, what has been the highlight since launching?
Being able to interact with our community and customers that are so passionate about improving their lifestyles and being as consistently healthy and balanced as possible. We love people, and connecting with them has been such a pleasure.

Which city do you feel most at home in, London, Paris or New York?
New York obviously! We’re born and raised New Yorkers.

Most memorable piece of advice given to you?
Not a piece of advice that was given to “me” per se, but this quote from Peter Thiel in his book “Zero to One” (highly recommend reading it!) is great: “The most valuable businesses of coming decades will be built by entrepreneurs who seek to empower people rather than try to make them obsolete”.

Guilty pleasure?
Excessively watching Game of Thrones, probably.

In future, how do you plan on expanding the company?
By continuing to do what we do! Our fundamentals wont change – we will always sell a vegetables first juice and we will always strive to be a scientifically well researched and nutritionally honest company. We want to expand the content that we push out on this front as well. The beauty of e-commerce is that scale can be easily achieved once you have your baseline fundamentals figured out.

Find out more… and

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