Wishtree Invitations & Design, Inc., is a small boutique design studio located in Canada’s capital. We specialize in custom wedding and event invitations and stationery, as well as branding for small but mighty businesses.
Established in 2009, the wedding scene was lacking unique custom designed invitations. Sure you could go online and pick a design that closely reflected your overall wedding theme, or hit up Michael’s and buy their generic print-it-yourself invite kits, but there was no real personality to the standard invitations you would receive in the mail. Enter Wishtree! We wanted to change the way you viewed an invitation. This is the very first clue that a guest receives for your big day. You want them to be impressed, intrigued and excited! You want them to say “This is SO them!” and “Their wedding is going to be so fetch!” in the words of Gretchen Weiner. And so with that in mind, Wishtree focused on creating custom invitations that were specific to their couple’s dreams and continued the vision straight through to their day-of stationery.
Krista Murphy is a multitasking pro with a humorous outlook on life. Her number-lovin’ husband and their 2 kiddos are what keep her grounded. She operates by day as an Art Director at a busy advertising agency, and by night as the mastermind behind Wishtree’s beautiful designs.
Here, she chat to us at House of Coco to tell us more about the brand, their plans for the future and more…
When did you launch the brand and what was the reason behind it?
Wishtree was started out of a necessity for well-designed unique wedding invitations. A friend of ours inquired and it took off from there. My best friend and I started Wishtree in 2009 and in 2014, I became the sole proprietor and have since expanded by offering branding and design to small businesses too.
What’s your background?
I graduated over 10 years ago with a Graphic Design diploma with honours and immediately began working in the design industry in Ottawa. Anyone working for Wishtree has the same qualifications and expectations. Only the best of the best will do, which we believe is what sets us a part from the rest.
How many people are involved in the company and what are their roles?
Myself, Krista, is the main head honcho, wearing all the hats from boss lady to principal designer. Angie is my right hand designer who has developed her own unique style and is able to tackle many clients on her own. We’ve just recently hired a couple more designers to help out too!
If you could start over with the business, would you do anything differently?
Nope! The way we’ve grown organically and how we’re able to continue to grow and change as the years go on leaves me grateful. We’re continually being stretched to try different things and in turn, has made us who we are today.
What is the hardest challenge you have faced since you started the company?
Saying no. I’m a huge people pleaser and have a very hard time passing up any opportunity that comes our way. When we’re maxed out for the year, I’m challenged to be very selective and to know our limits. It’s definitely my biggest weakness. I want to be a part of it all!
Tell us one fact about you that people wouldn’t know?
I love cutting the tops off strawberries. I can’t explain it, but it’s like meditation to me!
2017 is here, where do you plan on taking the brand?
The goal is to further develop our design side of things. While we just recently rebranded, we focused primarily on the wedding side. We also offer brand development for small businesses and want to showcase all our fantastic clients in one collaborative spot.
To date, what has been the highlight since launching?
Being sought after by businesses that want to feature our work, hire us and/or make us exclusive to their location. It’s an incredible feeling to be wanted and to know that your reputation is gold.
Which city do you feel most at home in, London, Paris or New York?
New York. I’m a city girl at heart and find inspiration through the hustle and bustle of the go, go, go.
Statement shoe or statement bag?
Statement bag. I’m all about a punch of colour to compliment my monochromatic style of…black on black. Shoes are fun, but bags are my life. Ie. They carry my life in it!
Best place for a coffee?
Starbucks is my go-to (those star points get me every time!) BUT I’m currently crushing on Van Houtte coffee or Morning Owl (which is local to Ottawa and has the most divine Nutella Latte!)
Most memorable piece of advice given to you?
Jack of all trades, master of none. Focus on what you’re amazing at and leave the rest to the other professionals. For me, I’m awful at math (hens why I’m a designer) so I hire an accountant to handle my expenses which has alleviated a huge stress from my shoulders and allowed me to focus on what I’m great at. Many people take on too much or try to be the best of everything and fall short. Know where you’re strong and trust others to help you go farther by delegating.
Nutella on a spoon. Don’t judge!
If you could spend 24 hours in anywhere in the world, where would it be?
Marlborough, New Zealand — at the wineries. Just leave me there with a straw. I’ll make it.
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PHOTO CREDITS: Laura Kelly Photography, Kim Ing Photography, Joel Bedford Wedding Photographer and Melissa Kew Photography