Back in June #TeamCoco visited ICON Outlet at The O2 to enjoy a day at the relatively newly opened outlet, and we are excited to hear on the fashion-grapevine that, Nike, adidas, Regatta, Craghoppers and Beauty Outlet became the newest brands to open at ICON Outlet at The O2, joining more than 60 superstar brands at London’s most exciting outlet shopping destination.

Also launching on the same day at The O2 was New York’s hip plant-based vegan brand by CHLOE., and street food retailers Hook and Scarlet.

The opening of Nike and adidas at ICON Outlet, two of the worlds biggest sportswear brands, will attract over 9 million people who visit The O2 each year to their stores. adidas have introduced their new concept store (selling both full price stock and outlet) while Nike’s is one of their largest outlet offerings in the UK.

Also, new to ICON Outlet is Beauty Outlet which will bring a host of beauty and skincare ranges to ICON Outlet. Brands include Elizabeth Arden, Fenty Beauty, Stila and more offering everything from fragrances, to nail varnishes, to hair products, to a wide range of beauty supplies.

ICON Outlet has also expanded the outdoor apparel offering with the opening of British retailers Regatta and Craghoppers. Family-owned outdoor and leisure company, Regatta, is offering affordable outerwear with Craghoppers selling comfortable and practical clothing ranges.

Sitting alongside adidas and Nike is The O2’s first vegan restaurant by CHLOE. The fan-favourite and always insta-ready brand serves up delicious, wholesome, plant-based foods that taste great and make you feel great too. The by CHLOE. menu includes a range of hot and cold drinks and treats, as well as classic meals with a plant-based twist. Whether you’re desperate to try the famous mac n’ cheese or enjoy a slice of banana walnut bread as an afternoon treat, this newest addition is a must visit and also offers seating in an exclusive open air garden.

Joining the Street Food Quarter, Dublin based brand Hook have opened their second site in London. Renowned for a ‘new-school’ take on the classic fish and chips the brand only works with 100% sustainable small fisheries, day-boats and local suppliers. Completing the street food offering is Scarlet, the authentic traditional Indian street food with the best quality fresh halal food and ingredients cooked in authentic Tandoori grills.

For more information on the stores at ICON Outlet at The O2 head to


A veteran in global travel, Rachel also loves to explore hidden gems on home turf. She’s a writing connoisseur of Britain’s best hotels, luxury beauty products, and UK food and drink launches.

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