Recently launched in London at Westfield Stratford City, Indulge Beauty is a new concept in the world of beauty stores.

Entrepreneur Sanjay Vadera launched his revolutionary new beauty concept to appeal to those who love all things beauty related. The store is designed to immerse shoppers into a fully interactive shopping experience from the moment they enter the store to the moment they leave.

As the CEO of The Fragrance Shop, and already an expert in fragrance, Sanjay recognised the number of successful online beauty players in the UK, and the subsequent gap in the market for a multi-channel beauty retailer, with a standalone beauty specific store.

The store is a gender-fluid beauty destination covering skincare, make-up, hair care and fragrance for both men and women. On the shelves, beauty fans can purchase leading well-known beauty brands and the lesser-known unconventional niche lines.

Sanjay Vadera, CEO, Indulge Beauty commented, “Indulge Beauty is an exciting venture for us. I wanted to create an accessible, high energy and fun shopping environment totally dedicated to those who love beauty. The whole store has been developed to give us the opportunity to diversify our product range and try something very different.”

The store is now open and can be found at Westfield Stratford City, London.


A veteran in global travel, Rachel also loves to explore hidden gems on home turf. She’s a writing connoisseur of Britain’s best hotels, luxury beauty products, and UK food and drink launches.

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