#CocoBeauty; Keats Hair, London

Seasonal changes are essential, especially if you’re one of the many people who suffer from Seasonal Affective Disorder (yes, that’s a real thing!). Whether it’s your wardrobe, your lipstick shades or your hair style, it helps to bring in the new season with a a little of bit of something new.

For summer, I decided that I wanted to change up my hair a little. Since moving to London it had become dull and lifeless due to the high levels of limescale in the London water. I was so upset by the condition of my hair that I actually considered washing it with bottled water. Then, I decided that I’d give Evian a break and instead give my hair the revamp that it deserved.

Keats Hair, the Hampstead based luxury boutique hair salon, is home to some of London’s best hairstylists and colourists. They can take even the most drastic case of hair troubles and give it an unrecognisable transformation. And that’s exactly what they did for me.

Originally I’d wanted to go blonde, but due to the reddish undertones in my hair this was going to be a long process. So in classic me-style I went in the opposite direction, but not without careful consideration by the stylists at Keats.

Keats Hair pride themselves in keeping the integrity of their clients hair and this is taken into consideration from the first moment the client crosses the threshold of the salon.

“It’s so important to have a thorough hair consultation and to be made aware of all the processes the client has previously used, as this will be detrimental in achieving the desired end result,” Head Stylist Stacey told me during my consultation.

“When doing a colour change Light to Dark, the factors you have to consider are:

  1. Does the hair need to be pre-pigmented before the desired shade is applied
  2. Is it best to use a semi-permanent or permanent depending on condition of the hair
  3. Aftercare and maintenance; what products would be best for the client to use in order to have a long-lasting colour with great condition and shine?

For your hair in particular, as it is already sensitised, the colour we advised would be best for you to use to go darker is the semi-permanent L’Oréal’s Dia Rhichesse. It illuminates your natural hair colour through its ammonia-free and tone-on-tone colouration process, for rich, deep shine and exceptional soft feel.”

I was desperate for a hair change so I left my locks in the trusted hands of Keats Hair.

The salon experience was one of the finest I’d ever had. It’s hard to get a quiet moment in London, but Keats, situated on a hushed corner in Hampstead, offered an oasis in the city following a busy day at the office. Don’t get me wrong, the salon has the look and feel of the likes of London’s most upmarket hair salons, but without the shouting masses outside.

The hair product range is from Shu Uemura and you’re unlikely to leave Keats without buying a bagful. Shu Uemura was founded by a Japanese make-up artist who was driven by innovation, spirit and the philosophy of making something unique to call your own. She Uemura believe that hairstyling is an art and so produce the most versatile styling products infused with natural rare ingredients to cleanse, condition, care and style hair for salon-like-results at home. Plus, it smells totally divine.


Keats offer all the niceties that make going to a salon that extra little bit special; head massages and beers were a highlight.

I didn’t want much cut off my hair, but I did ask for a long fringe to be cut in. When my new do was unveiled I was immediately in love with my new bangs, but the colour scared me a little. It was a lot darker than I have ever gone before and it took a little bit of getting used to. However, now I can’t imagine my hair not being this sultry dark colour, and I have to admit, I’m enjoying all the compliments that came with it, too.

Check out the before and after below;


Overall, Keats Hair is the finest salon that I’ve tried away from my trusted hairstylist at home, and that’s a massive feat. They offer a bespoke service from the moment you enter the salon and are 100% committed to offering 5-star luxury service across the board. Their multi-national, award-winning team are constantly on top of their game to maintain their innovative and dynamic reputation. Better yet, Keats isn’t just for the ladies, so get yourselves to Hampstead for a styling fellas!

To book your appointment now, visit Keats Hair.

  • 65 South End Road, Hampstead, NW3 2QB

Do you want to read more of our beauty tips? If so, pick up a copy of our latest issue at Selfridges, Harrods and other leading newsagents in London. To have it delivered right to your door, order here.

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Caoilfhionn Rose

Caoilfhionn is a freelance travel writer who enjoys slow travel and avoiding landmarks in favour of diving into a destination's culture. Instagram: @CaoilfhionnRose

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