Creative Spotlight : Core Creations

Sarah is a London based artist whose practice takes her all over the UK. She has exhibited at the Society of Designer Craftsmen in Shoreditch and at the Red Gallery, the Brick Lane Gallery, and Pangolin London, together with taking part in the London Design Festival for past three consecutive years.

Following a major accident in 2004 Sarah turned her life around. We were so intrigued to hear about Sarah’s story of events that we went along to find out more. Here, she talks to us at House of Coco about her journey…

When did you launch the brand and what was the reason behind it?
CoreCreations was launched in June 2013.  My passion for hand-crafted objects comes from the belief they can transform and improve quality of life. This is motivated and supported by my own life experience.

What’s your background?
Following a major accident I decided to retrain in Ceramic Design at the prestigious Central St Martins College of Art and Design, graduating in 2013. This formed part of my rehabilitation and has complimented my studies of old eastern philosophies and the chakra system.

How many people are involved in the company and what are their roles?
As a sole trader I draw on a network of consultants with specific expertise to help develop the business and the brand.

Core SF Three Chakra Vases

If you could start over with the business, would you do anything differently?
Being in any business and especially a creative one is an unknown road of opportunity. Many unknown.

What is the hardest challenge you have faced since you started the company?
When you are deeply immersed in your work it is hard to stand back and explain to others not in the same work how and why it is important. One way to overcome this is networking across different and related sectors to gain a wider understanding and acceptance.

Tell us one fact about you that people wouldn’t know?
I lived on a houseboat for 10 years in my 20s.

2016 is here, where do you plan on taking the brand?
I would love to be represented by a gallery/agent leaving me time to develop the work.

Core SF Lavender Amphora

To date, what has been the highlight since launching?
My solo show in October 2015.  It was a wonderful opportunity to show my work in a setting that I had total control over.

Which city do you feel most at home in, London, Paris or New York?
London

Three beauty products you can’t leave the house without?
An amber piece of jewelry, hand cream and perfume

Style means….?
Inner beauty – freedom of expression

Best thing about London to you?
Multicultural, multi-faith

Statement shoe or statement bag?
Custom made leather boots.  Designed by me, made by a shoemaker.

Custom made, travel tool bag made for me by a local leatherworker.

Core SF Heart Chakra Vases

If you had to, what piece of clothing from your wardrobe would you wear everyday?
White sandles, again, custom made and designed by me.

Favourite love song?
Memories are made of this (Dean Martin version)

Best place for a coffee?
Palermo, Sicilly.

Most memorable piece of advice given to you?
Never underestimate the profound nature of the beginner

Guilty pleasure?
Dark chocolate

If you could spend 24 hours in anywhere in the world, where would it be?
Hokkaido in the spring, Japan.

Core SF Fireplace Amphora
In future, how do you plan on expanding the company?
Maintaining my emphasis on healing and wellbeing through hand-made objects, but increasing the scale of production – I have introduced a new kiln to the business so my workflow can increase

Where can people find out more?

www.corecreations.biz

www.twitter.com/CoreAir

www.facebook.com/corecreations/

uk.linkedin.com/in/corecreations/

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