Executed in a masterful dialect of rhythm, exhuberant colors, figures, and textures. Artist David Chevtaikin has a pure expressive language all his own. Unbridled and entergetic. Here, he chats to us at House of Coco about his hopes and aspirations for the future…
When did you launch the brand and what was the reason?
I have been drawing and painting ever since I was a child, I remember winning art and writing awards when I was in grade school.
I always felt compelled to continue into junior and high school concentrating on my drawing, painting and photography courses.
Then my next natural decision was to attend art school. So I would say I started at a very young age launching my brand. The reason behind it was that this is what I do best, I love it ,it’s explorative a sense of self discovery, rewarding in accomplishment and has recognition.
But really it’s all I know. Everyday I wake up wanting to do it.
What is your background?
My Background is in the arts. I consider myself a multi media and performance artist. I do sculpture, work with found objects, create music for art installations and conceptual works.
How many people are involved in the company David Chevtaikin Fine Art?
Presently, as the De LaSoul song says: “Me, Myself and I”. However, that’s not saying I want to make my brand into a empire. Without compromising my art, of course. On that note you can tell I am influenced by music as well as street culture.
If you could start over with the business, would you do anything differently?
That’s really hard to say since life has a very large learning curve and I am constantly learning, adapting and perfecting my art which is a road of self discovery. So I would have to say no, because I would not be where I am now if I didn’t make the choices that I did. Since every action has a reaction, and you don’t know what the outcome will be.
I believe if it’s called the “butterfly effect”, by changing one thing it could change the course of history.
What is the hardest challenge you have faced since you have started the company?
The arts is one of the most difficult professions or business to pursue.
Since it is highly competitive and speculative it is a constant struggle. But what isn’t? Ever since I moved to New York City many years ago I knew in my heart I would never give up, pursuing my art and learn what I had to do to survive. That meant networking and self promotion, as it is with any business. Many artist I admire such as Andy Warhol, Jean – Micheal Basquiat, and Damien Hirst were and are great at it, both the art and self promotion.
Tell us one fact about you that people wouldn’t know?
I am also a visionaire and entrepreneur. Last year I came up with the idea, That one day I would have my own museum,(I actually designed and constructed a architectural model) Called COMA, which stands for the Church Of Modern Art. It will house my life span of work a retrospective. The name itself reflects the state of mind of the art world. My tenaciousness is to let nothing stand in way for the love of art and to have it shown to the world.
2015 is here, where do you plan on taking the brand?
I guess the last answer was a big part of this next question- wow I like the way that that sounds! I will use that for a title to my next painting. “The last answer was a big part of this next question”. I love having fun with my titles to my work.
Today what has been the highlight since launching?
Creating a “Masterpiece”, one day they will all be featured in my Museum.
Which city do you feel most at home in London, Paris, or New York?
New York City of course. It’s been my stomping ground my muse my development my inspiration. I’ve been to Paris, stood on the top of the Notre Dame with my arm around gargoyles. Always wanted to go to London, and long for a studio in Berlin. All these city’s are “Art Capitals”. London Tate Modern. Also Home to Damien Hirst and Banksy.
Three beauty products you can’t leave the house without?
Fresh Air For Breathing, Water for Quenching, and great health for enjoying life.
Oh and a little black eye liner. – Ha.
Best thing about London to you?
Big Ben, Punk Rock, Not necessarily in that order.
Statement shoe or statement bag?
Shoe ! Doc. Martens. However I do think about making my own saddle bags.
If you had to, what piece of clothing from your wardrobe would you wear everyday?
Torn Black Skinny Jeans.
Favourite love song?
It would be more like a Mix : The Chauffeur, Strange Kind Of Love, Cuts You Up, Deep Ocean Vast Sea, Planet Earth, (since we are destroying it.)
I would consider that the biggest love song. Especially if we lose it and we can’t bring it back since it is too late. We should love the earth not abuse it, or take advantage of it
Best place for coffee?
Garrison Cafe, New York
Most memorable piece of advice given to you?
“You don’t have to use expensive brush’s, you could use a tree branch.”
I wish I used that advice much earlier. I rarely use brushes now, everything but brush’s.
Sweets. Really Deep Dark Rich Chocolatey ones with ice cream and cordials.
If you could spend 24 hours in anywhere in the world , where would it be?
Somewhere peaceful with a view of the ocean. Like in the Infinity pool at Villa Dodd.
In the future, how do plan on expanding the company?
Ah! Only time will tell.
David will be be performing live as a featured action painting artist at Macy’s in New York City Art and Fashion Capital of the World (London is Too!)