Jospehine Cicero is the #Girlboss behind her business of the same name. As an interior designer she was keen to branch out on her own so that she could focus on sharing her own vision and style. Cue the launch of her business was formed.
Here, she tells us more about what style means to her, what her plans are for the future and more…
When did you launch the brand and what was the reason behind it?
The brand was launched in August 2013. I had worked for various other Interior Design companies and wanted to showcase my own vision and style.
Whats your background?
I have always had a passion for art and design, and graduated from a 4 year degree course in interior design from the Glasgow school of art in 2007. My professional grounding was in larger design firms before setting up my own business.
How many people are involved in the company and what are their roles?
The company is a young and growing company, with myself as the main designer and a wealth of collaborators to assist with the running of the projects. I have always vowed to continue the company in keeping with a boutique mindset, ensuring that individual attention and focus is given to each client.
If you could start over with the business, would you do anything differently?
We are a relatively young company and are excited about the way things are progressing.
What is the hardest challenge you have faced since you started the company?
My first international project was certainly a challenge, logistically having items sent to Paris, also gaining experience with new suppliers and manufacturers.
Tell us one fact about you that people wouldn’t know?
I am very fortunate to have my office in my West London town house and have the constant company of my furry best friend, (My assistant – Pushkin the Persian cat!).
2017 is here, where do you plan on taking the brand?
I am passionate about design from food and how it is presented, to fashion and interiors. For me it is a reflection of who we are and embracing this and showing it to the rest of the world. I would therefore like to make Josephine Cicero Design a true lifestyle brand.
To date, what has been the highlight since launching?
Being selected for an article in Ideal homes magazine was certainly a privilege. However my greatest highlight was to see my first project in Paris completed just as I had envisaged given the challenges.
Which city do you feel most at home in, London, Paris or New York?
I was born and grew up in London, so am very drawn to its charm and personality. Wherever I am in the world and I certainly love travelling, I always feel like Dorothy from Wizard of Oz (clicking my heels together-“there’s no place like home”.
Three beauty products you can’t leave the house without?
Dior – Skin flash, a great under eye concealer, it hides a multitude of sins. Fueguia Argentinian perfume, I first sampled this perfume in Buenos Aires and have not separated from it, my fragrance is xocoatl which means chocolate. I must admit that I do love a bit of rouge… (colour 21) red pencil lipstick from Inglot, a relatively unknown brand, fantastic finish and price!
Everything to me, how items are brought together to create something unique and beautiful.
Best thing about London to you?
The opportunities, and I mean this with reference to meeting people and being able to access things from all around the world.
Statement shoe or statement bag?
For me always shoes. I purchased my Emmy mother of pearl beaded wedding shoes before my dress.
If you had to, what piece of clothing from your wardrobe would you wear everyday?
It would almost certainly have to be my blue toile de jouy dress, which I designed and had made from scrap curtain fabric. It is very me in that it combines interior and fashion design. I am always asked where I got the dress from and I love responding to that question.
Favourite love song?
Lana Del Ray- young and beautiful.
Best place for a coffee?
Monocle coffee shop, 18 Chiltern street, Marylebone W1U. Fantastic coffee, (my parents are Italian and I am very fussy about coffee) The coffee shop also has a Japanese vibe for those like me who love matcha cakes and lattes.
Most memorable piece of advice given to you?
My dad who has run a small building company for the past 30 years has always maintained not to undertake a task or project, unless your intensions are to do it with the upmost integrity and attention.
Dark sea salt chocolate shards from Paul A Young.
If you could spend 24 hours in anywhere in the world, where would it be?
The Taj Lake palace Udaipur, India. The Palace hotel is situated in the middle of a lake. A real sense of tranquility coupled with incredible history and beauty.
In future, how do you plan on expanding the company?
I intend to remain a boutique company working closely with my clients, yet expanding slowly to work on more projects at one time and including a broader repertoire of my talents.
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