D. Louise: The Jewellery Brand we Guarantee you’ll be Coveting this Spring

Pssst…I’m going to let you in on a secret.  There’s a cool, new brand emerging on the jewellery scene that is about to blow up.   D. [...]

Pssst…I’m going to let you in on a secret.  There’s a cool, new brand emerging on the jewellery scene that is about to blow up.   D. Louise is a stylish collection of affordable, high-quality jewellery that you will own for ever.  Gold jewellery is bang on trend right now, I’m a big fan of layering mine on a night out but find that after a couple of wears they take on a green tinge and can’t be worn again.   D. Louise is a range of uniquely designed pieces that can be worn every day, in the shower or at the gym without tarnishing or turning green.

D. Louise founder Oliva Jenkins

I’ve been crushing on this jewellery collection for some time and after chatting to founder Olivia Jenkins I think I may be crushing on her too.  Olivia, aged 25 from London, set up the brand during the global pandemic after she became increasingly frustrated with her every day jewellery turning her skin green.  After researching materials and road testing them herself, she started sourcing suppliers while juggling her full-time job in a media agency.  D. Louise quickly took off and she quit her job in the city to throw herself into the business full-time.  She said, “Like most people, the pandemic changed my job, I went from a very social role to being stuck at home. I felt like I had no purpose so when I spotted a gap in the jewellery market, I decided to just go for it”.

The Zodiac Collection, from £50

The range, which she has a hand in designing includes elegant rings, funky earrings, and bracelets as well as chic necklaces.  It is made with a high-quality stainless steel, which is durable, 100% recyclable and affordable.  It goes through a PVD (Physical Vapor Deposition) coating process to add the gold plate. This method is ten times thicker than standard gold plating, making the finish on the jewellery resistant to corrosion and tarnishing, which means you can wear the pieces on the beach or in the pool and they’ll still look fabulous.  

D. Louise is about wearing stylish jewellery every day that won’t break the bank, with prices ranging from £28 – £50. Olivia tells me that zodiac necklaces are going to be big this summer.  Her biggest sellers are her bracelets, and I can see why, I love the Rolo Chain bracelet and the Chunky Monkey would make amazing arm candy at any pool party this summer. 

Olivia named the brand after her Mum, Deborah Louise, who she sadly lost to cancer in 2017. She said, “I feel like a piece of my mum is in the business.  It reminds me anything is possible and while life can be tough at times, you can create your own future”.

D. Louise is passionate about promoting sustainable fashion and offers a lifetime warranty on all pieces and any items which have manufacturing defects are recycled into new products. Olivia has ensured that not only is this ingrained into the product itself but is central to the brand. All packaging is FSC® certified, recyclable, and plastic free.  The brand partners with ‘Get Mads’ who offset their carbon, remove plastic from the oceans and plant a tree with every order. D. Louise also donates a portion of profits to support the Oceanic Society, a non-profit organisation that works to improve ocean health.

Olivia’s vision is to be the world’s most well know stainless steel jewellery brand.  I don’t think she’ll have to wait long, D. Louise ticks all the boxes from being affordable, high-quality, sustainable and super stylish.

D. Louise is offering all House of Coco readers 15% off their first purchase. Use the code 15%OFF at checkout

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Anji McGrandles
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