Annie Broadway is an Australian jewellery designer whose work is heavily inspired by architecture and geometry.
A former Chemical Engineer, Annie’s passion for technical design and quality are at the core of her designs. Her pieces tend to be bespoke so that gives you the opportunity to create something that is true to you. Annie, a true #Girlboss took some time away from her creative world to chat to us more about her plans for the future, what style means to her and so much more…
When did you launch the brand and what was the reason behind it?
We launched Annie Broadway Black in January 2016. I have been a jeweller for over 10 years and 5 of those I have spent running my own retail gallery – which has been really challenging yet rewarding. Most of the work we do is designing and making bespoke pieces for our customers. Although I love designing pieces for my clients, there is something very special about getting the opportunity to express my own design perspective. Therefore, Annie Broadway Black was born out of a desire to create a collection that reflects both my personality and style.
What’s your background?
I started out as a Chemical Engineer and worked for four years in various places including Melbourne, Sydney (Australia) and the UK. I soon discovered that Engineering was definitely not where my heart was – I have a passion for designing and creating and found myself creatively unsatisfied. After several years of self-teaching, I decided to leave my career as an Engineer and go and study Jewellery making – since then I have not looked back.
How many people are involved in the company and what are their roles?
My business is very small – it is me and my wonderful assistant Samantha, who I literally could not live without. In addition, we have two contractors and we also work with a great Melbourne based PR Company called Diamond Dozen.
If you could start over with the business, would you do anything differently?
I guess as Annie Broadway Black is a very new business there is not much I would do differently – the only thing I would say is that I wish I had created the black collection earlier in my career.
What is the hardest challenge you have faced since you started the company?
The most challenging thing so far has been trying to manage all of my ideas and excitement for this new brand.
Tell us one fact about you that people wouldn’t know?
I am a closet rap music fan.
2016 is here, where do you plan on taking the brand?
In 2016 we hope to build our brand internationally by stocking our range in a number of retail outlets.
To date, what has been the highlight since launching?
The highlight so far has been seeing my concepts and designs come to life in a collection of Jewellery that I am really proud of. In addition, one of the other standouts for me was our campaign photoshoot. We used live snakes which was loads of fun and the result was brilliant – I wanted the photos to be dark and moody and I think we really achieved that with the use of the snakes and the lighting. They were photographed by the wonderful Cricket Saleh.
Which city do you feel most at home in, London, Paris or New York?
Melbourne of course! I do love London and Paris and it is a dream of mine to eventually visit New York, but Melbourne is home to me.
Black, black and more black!
Best thing about London to you?
Statement shoe or statement bag?
Marble clutch by Australian designer Alila the Label.
If you had to, what piece of clothing from your wardrobe would you wear everyday?
Definitely my favourite pair of black ankle boots.
Best place for a coffee?
Melbourne is in the midst of a coffee boom, it’s actually really difficult to choose a favourite; there is so much great coffee everywhere!
Most memorable piece of advice given to you?
Always strive for perfection even though it may seem impossible to achieve it.
I definitively have an unhealthy relationship with chocolate – all kinds!
If you could spend 24 hours anywhere in the world, where would it be?
There are so many to choose from – Plitvice Lakes in Croatia is somewhere I have visited before, and it was so magical that I would love to go back there.
In future, how do you plan on expanding the company?
Our focus is on growing the international customer base for Annie Broadway Black. Since we only very recently launched, my focus is all about finding the right international stockists to represent the brand.
Find out more…