Arsha Jewellery is a brand where timeless contemporary classics are carefully designed and handcrafted to perfection to indulge you into a world of luxury and exclusivity and that is precisely the core philosophy of Arezoo Shayanfar: the founder, owner and designer of Arsha Jewellery.
Each piece is passionately hand made from 18 Karat Gold and adorned with precious and semi precious stones, giving it its own soul, a phenomenon that mass production simply cannot deliver.
Arezoo’s sparkling journey began after graduating with a BA in Jewellery Design from the prestigious Central Saint Martins, London in 2009 followed by numerous luxury exhibitions within Europe and the Middle East and finally materialised by the opening of Arsha Jewellery store (2010-2015) within the most prestigious region of Tehran.Later on she added the coloured stone certification of Gemological Institute of America (GIA) to her academic background in 2013.
Here, we go behind the brand to find out more…
When did you launch the brand and what was the reason behind it?
Arsha Jewellery was launched in 2009, right after i graduated from University. i always knew that i wanted to have my own jewellery line and my dream finally came true by opening Arsha Jewellery’s store in 2010 in the heart of Tehran, where i grew up.
What’s your background?
As a kid i was very much into art ,doing all sort of different things such as painting ,sculpting ,candle making, you name them all and as i got a little bit older this passion shifted more towards jewellery designing/making so i ended up moving to London at the age of 17 to follow my passion and later on, in 2009 i graduated with a BA in “Jewellery Design” from Central Saint Martins and “coloured stone course certificate” from Gemological Institute of America (GIA) in 2013.
How many people are involved in the company and what are their roles?
Officially its just me and my production team but i do get lots of help from my husband with all the paper works and etc and we all know how much germans like their paper works!
If you could start over with the business, would you do anything differently?
I don’t think there is anything i would do differently, i started my business when i was pretty young at 23 with no Jewellery background in my family which could have deterred a lot of people from doing so but still i went ahead and i followed my dream and this is what i think all of us should do everyday! even when you make a mistake you will learn from it and move forward stronger and better.
What is the hardest challenge you have faced since you started the company?
I think building a company from scratch can always be very challenging on every step but lucky me i love to challenge myself!
Tell us one fact about you that people wouldn’t know?
I have a cat phobia, so please don’t invite me over if you have a cat but if you are a dog person you are already my best friend.
2018 is almost here, where do you plan on taking the brand?
There has been a big turn for Arsha Jewellery by changing the location from Tehran to Hamburg in 2015 and turning it into an online shop so the plan for year 2018 would definitely be expanding in Europe.
To date, what has been the highlight since launching?
Chosen as “women of the week” by a Hamburg based magazine called Mrs.city.
Which city do you feel most at home in, London, Paris or New York?
If i had to choose between these three it would be London, after all it was my home for few years…
Three beauty products you can’t leave the house without?
Perfume, lip balm, hand cream
Style means….?
Looking happy and confident in whatever you wear
Best thing about London to you?
Its cosmopolitan and great choices of restaurants.
If you had to, what piece of clothing from your wardrobe would you wear everyday?
Lululemon leggings and a comfy hoodie but that doesn’t mean i wouldn’t wear any jewellery! i hardly ever take off my customised “ALL ABOUT YOU” bangle from the Bangleland collection.
Favourite love song?
Dance me to the end of love ,Leonard Cohen
Best place for a coffee?
Somewhere cosy and preferably with a nice view
Most memorable piece of advice given to you?
What doesn’t kill you makes you stronger!
Guilty pleasure?
Stacking jewellery!
If you could spent 24 hours in anywhere in the world, where would it be?
What if we could be in different places at the same time? thats something to wish for…
In future, how do you plan on expanding the company?
Im very happy with the size of the company as I’m not a big fan of mass production i feel like it looses its uniqueness but i would love to do collaborations with other designers in different areas, like a shoe designer or a bag designer…
Find out more…
We offer worldwide shipping through our website:
www.arshajewellery.com and our Instagram page, @arshajewellery is all about styling the pieces in the daily life.
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