Małgosia Fejkiel-Moryc is the founder behind Fejkiel, a shoe brand that offers handmade shoes for those that love to have something a little bit different. Here, we go behind the brand to find out more…
When did you launch the brand and what was the reason behind it?
I launched the Fejkiel brand in 2008 in Kraków, Poland. I fell in love with shoe design after a 2 year training in London. There, I created my first projects and realised them in Kraków. The market offering beautiful handmade shoes was virtually non-existent, so I felt I had something different and special to offer my clients. Many of them have been faithful to the brand for all these years, which makes me incredibly proud.
Whats your background?
I grew up in an artistic family. My father owns an art gallery, my mother is an artistic soul. She has recently published a book of fantastic stories. My aunts and uncles are actresses and actors. It would be very hard have a regular job in this family, so an art-related career was a given.
How many people are involved in the company and what are their roles?
We are a small company and it’s only a few people working with me day-to-day.
There’s my assistant, the shoe maker and the supervisor overseeing the whole process from beginning to end. We also have a bag maker. When we are swamped with work, we hire two more artisans to make the shoes. That’s pretty much it, plus a person who helps with our web presence and computer-related things.
If you could start over with the business, would you do anything differently?
I don’t like to think about it this way. I don’t regret anything and I believe everything happens for a reason. There’s always space to grow and I’m learning new things every day, but I’m happy we are where we are!
What is the hardest challenge you have faced since you started the company?
The biggest challenge has been combining my career with being a mom. Spending time with my daughter and watching her grow is incredibly inspiring and fuels my creative energy, but I’ve had to learn to prioritise and stretch my time to make sure nothing is neglected. I am grateful to my my loved ones for helping me through this and for making following my dreams possible.
Tell us one fact about you that people wouldn’t know?
My business streak came in early and in an interesting form. As a 5- 6 year old, I would organise all sorts of theatre performances in my living room and invite my family and neighbours to watch, but they all had buy tickets and programs before the performance could start!
2018 is here, where do you plan on taking the brand?
We would be very happy to find designer shops across Europe to start a cooperation with.
Right now we are finishing our new collection for spring/summer 2018 and we’d love to share it with a wider audience.
To date, what has been the highlight since launching?
At the very beginning of my brand I had the pleasure of meeting Jerzy Antkowiak who created a legendary Polish brand, Moda Polska, and changed the landscape of Polish fashion. It was a great and inspiring meeting that prompted me to think differently about fashion and my place within it.
Which city do you feel most at home in, London, Paris or New York?
Definitely London. I lived there for a couple of years and it has always felt like my second home. It has my favorite restaurants, shops and museums. And it also feels like the most formative place for me, it’s where I decided to focus on shoe design as a career.
Three beauty products you can’t leave the house without?
When I was a little girl, my aunt wore Lancome’s Poeme perfume and I just fell in love with it. It was definitely too strong of a scent for a 6-year-old, but as a grown up, I have been faithful to it for years now.
My second favourite product is Guerlain’s Meteorites powder, which is amazing both to use and to look at, and the last one I couldn’t live without is Body shop’s Lip Butter. There’s something ultimately childlike about the joy of sticking your finger into the the little jar of ooey goodness!
Style means to feel good in what you wear. The best thing about it is that it is so personal and so individual. It can be classic or it can be avant-garde, and there is no universal rule that can be applied to all.
Best thing about London to you?
1. A great mix of people of different cultures
2. Fish and chips
3. Great museums, art and fashion
Statement shoe or statement bag?
Both! It’s impossible to choose. When you wear good shoes and a good bag you don’t need expensive clothes to look and feel great. T-shirt, jeans and some jewellery and it’s enough.
If you had to, what piece of clothing from your wardrobe would you wear everyday?
I know it’s boring but it would be jeans I’m like most designers– I like a simple white t-shirt, a good pair of jeans and fancy colourful shoes.
Favourite love song?
Berlin – Take my breath away
Best place for a coffee?
The best coffee is when you wake up in the morning when the house is peaceful and quiet and you drink it slowly sitting by the window, just gazing at the green of the trees and the world outside.
Most memorable piece of advice given to you?
Be patient and full of humility.
Short bread cookies
If you could spent 24 hours in anywhere in the world, where would it be?
Like I mentioned before, I’m a working mom, so truly, I would like to spend my time in a spa, relaxing and eating and drinking delicious things!
Three years ago I would have said diving in the Big Coral Reef. So maybe I could combine the two now!
In future, how do you plan on expanding the company?
I would like to sell my shoes in shops in across Europe, finish my new bag collection and to keep collaborating with costume designers to have more of my shoes appear in movies for a wider audience to see.
Find out more…