Hollie Tarrier is a contemporary womenswear label founded in London, offering collections of relaxed ready-to-wear and eveningwear, consciously handmade for the brave modern woman. Confidence and attitude defines the collections shapes, and with carefully selected fabrics, each piece is ready to be paired with your individual style. Playful soft tailoring creates the aesthetically bold signature look, always with the aim to empower. Expect to see combinations of sophisticated muted colour palettes with an emphasis on simplicity and texture.
Here, she tells us more…
When did you launch the brand and what was the reason behind it?
Since graduating I have made the effort to continue making clothing despite having a full time job. I felt it was really important for me to keep doing what I love for myself as it’s impossible to feel that satisfaction anywhere else. Since going freelance earlier this year I have made the time to launch my own label officially – at last!
Whats your background?
Well I’ve been drawing and making pretend catalogs since I was around 7, and from there on I’ve never considered any path other than fashion. My poor younger sister really suffered during my teenage “let me customize this vest like Gwen Stefani and dress you up for photographs” stage, so I’m pretty sure she’s glad I went on to get my fashion design degree at UEL to learn what NOT to do. I’ve since spent time working with luxury British designers such as Jenny Packham, Giles Deacon, and Charlie Brear, all which provided me with an amazing depth of knowledge of the industry. You can’t be naive or underestimate the importance of learning all aspects to how a company functions, so I’m incredibly grateful that I had this experience before launching myself.
How many people are involved in the company and what are their roles?
Just me. Believe me, these hands are busy. I design, pattern cut and hand-make all of the collections myself. When people buy into my label they have an understanding of the care that goes into each piece, and there’s something really quite special about that. I’m very fortunate that some of my closest friends are in the industry too, so I’m forever asking for their advice on areas that aren’t my specialty. I have an awful lot to thank them for, professionally, but also mostly for just keeping me sane.
If you could start over with the business, would you do anything differently?
The label was founded in the best way. It was really organic and things fell into place, with a nudge of course, so then it progressed through pure determination. I was adamant I was going to make it work. It just had to. I wouldn’t have done anything differently in that sense, however I would like to have a bit more of a strategy planned out. Things don’t always happen the way you anticipate so I’ve learned to take each opportunity as they come and just do what feels right at the time.
What is the hardest challenge you have faced since you started the company?
Realizing how time consuming the admin side of having your own company is. There’s always an un-glamorous side to the business, and admin is certainly up there with the worst. I’m also at risk of getting square eyes from always being on my laptop or phone, but I can’t help myself because I know how crucial it is to push your label as much as possible for people to see it. I do need to learn how to switch off and enjoy downtime though, as weekends are no longer a thing for me.
Tell us one fact about you that people wouldn’t know?
I’ve flown an aeroplane. I was an air cadet growing up and have done things that people would never believe if they met me now. It’s nice to surprise people and challenge their initial perception of you.
To date, what has been the highlight since launching?
It’s such a small thing, but when people ask me what I do for work and I answer that I own my own clothing brand. The novelty hasn’t worn off, and it’s validation that reminds me of how far I’ve come.
Which city do you feel most at home in, London, Paris or New York?
I never thought I would ever consider re-locating to another country until I visited New York. It’s such a similar pace to London so it felt familiar, but there’s something so energizing about the lifestyle there. I think London is still my forever though.
Three beauty products you can’t leave the house without?
MAC Whirl lipstick, Clarins Jolie Rouge Orange Red lipstick, No.07 Eyebrow Sculpting Pencil.
Freedom. It really is an extension of creativity, and you can tell alot from someone in the way they dress. Whether someone considers themselves interested in fashion or not, they still consciously purchase and put together outfits. ‘Style’ is just as diverse and engaging as the personalities we are amongst.
Best thing about London to you?
Having lived and worked in London my whole life, I have walked many a street in the city. What I absolutely love is the contrast of architecture, and how the combination of the old world and the new appear before you within a couple of steps. It’s a real juxtaposition but that’s all part of the charm of London and why it is so endearing.
Statement shoe or statement bag?
Shoes, always. The right pair of shoes are quite empowering. I’m always on the run so trainers are a staple, but 99% of the time I have a change of shoes with me. I do suffer from bag envy, but I live and die with my rucksack, and that’s just never going to change.
Favourite love song?
Angus & Julia Stone – ‘For You’. It’s so beautiful and never overplays.
Best place for a coffee?
Most memorable piece of advice given to you?
It’s tough to choose one piece of advice as you tend to retain so much of it along the way. Firstly, to know your worth and not undervalue yourself because eventually you will be exhausted and resentful. My family have also always told me that no job is worth sacrificing you happiness for, and that has inevitably lead me to where I am now. My ideal career, with the most incredible people surrounding me.
Crime related documentories. Netflix is my enabler, because it’s an endless stream of them. I like the phsycology aspect, and think that in an alternative life I would have perhaps pursued something in that field.
In future, how do you plan on expanding the company?
I’d really like to strengthen the label’s online presence, and I’m hoping to do alot more pop up shops. A permanent space would be amazing, as it would allow me to really establish the identity of the brand and that’s something that I’ll keep aiming for until the time is right. In the meantime, I’d like to consider introducing the collections to buyers and start wholesaling product.
Find out more…
By following my Instagram @hollietarrierstudio or shopping the collection online at www.hollietarrier.com
I’m currently working on a really exciting collaboration with The Mall Walthamstow creating an interactive Christmas display, combining fashion with products from local retailers. The display launches 1st December, so make sure you head over to see a showcase of my commissioned designs within the shopping center’s curated festive scene. There is also a chance for visitors to be involved in a competition to win a one off piece of Hollie Tarrier clothing. But who needed an excuse to go shopping anyway?