Designer Spotlight : House of Adnama

At House of Coco we really do believe that your thoughts become things and we love that Adnama Nampahc embodies just that.  “Envisioning your ending to start your beginning” is something that Amanda holds front of mind when she designs her pieces. Envisioning who you want to be enables you to take the steps  to get there. She creates fashion forward silhouettes for fashion forward fashionistas. Her garments are made from exclusive fabrics and prints that include vibrant colours with intricate patterns.

#TeamCoco spent some time with her to find out more…

When did you launch the brand and what was the reason behind it?
Adnama Nampahc was birthed late 2011. I was 3 months out from graduating college as a visual communication major. I was so excited and just knew that I would work for some big publication designing magazines. That is until a good friend of mine pulled me aside and said “Have you ever considered fashion design”? I thought she was half crazy at first, but the more I thought about it the more it made sense.

Whats your background?
Graphics, Retail and Fashion. I’ve always loved art. I knew I wanted to work in the creative field since the age of 8 when I took my first art class. I started working at the age of 14. My first job was in retail. It can natural to me. I loved being around clothes and seeing how they were put together. I got to hear firsthand what consumers were looking for. This inspired me to create made to measure garments, as I understand now that all bodies are not made the same, so why not make clothes that fit the customer just the right way, giving them the confidence and self esteem that comes with feeling good in your own skin.

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How many people are involved in the label and whats the process behind launching a new piece?
Currently there are three people behind the label and I expect to grow in numbers in the near future. I create for spring and summer. So my process starts a year in advance. Many hours and restless nights are involved when creating a new piece. The life of a fashion designer is not the glix and glamour that people perceive. Luckily for me, I love what I do. I research the trends, color palettes, and silhouettes. Sketching concepts and flats are the fun part and is where the voice of the collection is created. Once the theme for the collection is formed, I travel to India and source exclusive fabrics, which is where the 2nd member of my team comes into play. Raj Arora is my exporter from India and exports all of my fabrics to the U.S. Now that I have the concepts and the fabric in the equation, I need my x factor, models. I scout models to obtain measurements and fit for the collection. This is a really important step that leads to making tech packs for my tailors to stitch the sample pieces. Once the samples are completed, I conduct photo shoots and participate in runway shows to market the new collection.

If you could start over with the business, would you do anything differently?
I can’t say that I would. I believe everything happens for a reason, even the negatives. For me, the negatives serves as a lessoned learned. It is those negatives that push me to overcome obstacles and push me towards the right paths to achieve my goals.

Tell us one fact about you that people wouldn’t know?
I daydream a lot, a whole lot. Especially when listening to music. I don’t know it’s like a story forms in my head, with characters, roles and the whole shebang. Many of my garments are conceived during these episodes.

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2015 is just around the corner, where do you plan on taking the brand?
2015 is a breakout year for me. My goals are to wholesale to a few boutiques and expand the brand internationally. I’m also looking into product placement for film and television. Adnama Nampahc stands firm in believing “it’s ok, to be you” no matter what your stature. To honor this belief, I would like to host a charity event for women with depression giving 20% of the proceeds to the foundation.

To date, what has been the highlight since launching?
I would have to say the highlight for me is achieving the small milestones. Each time I accomplish a goal, I like to reflect on where I started, and where I am now. Adnama Nampahc embodies “envisioning your ending, to start your beginning”. Envisioning the brands ultimate goal first and developing strategies to achieve those goals keeps me motivated.

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What inspires each collection?
I’m inspired by many things; it really depends on what mood I’m in for that season. I enjoy day dreaming, listening to music, natures landscapes and natural architecture, all of those things plays a role in determining which direction the collection will flow.

Where can people find out more?
www.houseofadnama.com

Twitter/Instagram: @adnama2012

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Credits :

Photographer: Jordan Blyden
Hair: Nicole Appling
Makeup:  Carpucine Childs-Gainer.
Designer. Amanda Chapman

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