When did you launch the brand and what was the reason behind it?
We launched HoO at the very end of August 2015 so we have just 7 months under our belt!
I got married in Islington Town Hall as my first ‘admin’ wedding and could not find a balance
between OTT bridal and pieces on the high street. I wanted something trendy and a bit different which still ticked the bridal box while not costing the earth or being too in your face. We were going to a pub afterwards and the thought of a big dress in a North London pub just didn’t sit right with me!
Whats your background?
Well, it couldn’t be more different to the bridal fashion world! I worked in commodity sales in the city for eight years before launching HoO! I just followed my passion and an idea I believed in; you can now regularly hear me telling people that if I can go from coal to bridal jumpsuits you can do anything you set your mind to!
How many people are involved in the company and what are their roles?
Ha, this is the beauty of start-ups anyone and everyone who offers! Aside from the wonderful team of freelancers I use for PR, social media, production and bespoke pieces, my mum can be found at HoO events and my husband is Head of E-Commerce! Keeping it in the family!
If you could start over with the business, would you do anything differently?
Yes, a million things. But, my top three would be;
- Watch every single penny you spend as cash goes FAST
- Be patient, rushing will only cost you time and tears later on
- Trust when trust has been earnt. Never trust too soon. This goes against my natural character as I naturally have faith in people easily but business is business.
What is the hardest challenge you have faced since you started the company?
It has to be the technicalities of a jumpsuit’s proportion. Maybe you and I are both a size 10 but maybe you’re 5’8 and I’m 5’3 so the body drop required is totally different. To find the balance between a crotch that hangs to your knees versus the taboo camel toe has been very challenging!
Tell us one fact about you that people wouldn’t know?
I have a massive dent in my head for no apparent reason. Thankfully my birds nest hair covers it up!
2016 is here, where do you plan on taking the brand?
Right now, I want to breathe and digest the last 7 months (and hopefully get some sleep!). I have big plans for the second collection but the timing has to be perfect and we’re not quite ready yet.
To date, what has been the highlight since launching?
Oooooh, if I’m allowed two they have to be seeing our first Bride of Ollichon look spectacular on her wedding day and winning the Best Newcomer Awards at the British Wedding Awards just before Christmas.
Which city do you feel most at home in, London, Paris or New York?
London baby! As long as the sun is shining (!) there’s no better city in the world.
Three beauty products you can’t leave the house without?
I’m really not into beauty products but I guess;
Maybelline Turbo Boost Mascara
Body Shop Coconut Hair Shine for my wanna-be afro
Being yourself and being proud to push your boundaries. Sometimes you wear something and you know you’re being brave, I love that.
Best thing about London to you?
Pottering. Whether it’s along the canal, at a Sunday market, discovering pretty streets and quirky pubs, I do love to potter around.
Statement shoe or statement bag?
SHOE! I cannot wait for the weather to warm up so all those amazing summer shoes can be showcased!
If you had to, what piece of clothing from your wardrobe would you wear everyday?
It would be my washed out, cut out denim jumpsuit (of course!)
Favourite love song?
Bob Marley, ‘Is this love?’, it was the first dance at our wedding and it perfectly sums me and my husband up.
Best place for a coffee?
Home, snug on the sofa while it’s freezing and raining outside.
Most memorable piece of advice given to you?
Business wise – forget your plan B, if you’re not giving 100% to your plan A, it won’t work
Life-wise – Be kind, you don’t know what people are going through.
Red wine and 7,634 kinds of cheese on one board
If you could spent 24 hours in anywhere in the world, where would it be?
Leon, Mexico with my ‘adopted’ Mexican brother who’s just had a little baba.
In future, how do you plan on expanding the company?
This is a great question that I’m asked all the time and I have no idea what the answer is!! Sometimes I want it to be my baby forever, sometimes I would sell it tomorrow. If you have any suggestions please let me know!