Izumi Tahara is the brainchild behind FUCHSIA, a one of a kind jewellery brand that features antique and vintage elements. She creates pieces that are timeless. Here, she chats to us at House of Coco to tell us more about the brand, her plans for the future and more…
When did you launch the brand and what was the reason behind it?
It all started in 2002 founded in Brussels. After several years in the fashion industry, I decided to devote myself entirely to my passion for collecting vintage costume jewelry.
Inspired by the work of paruriers (jewelry maker for haute couture) that I saw the exhibition of ‘Les Paruriers’ at museum Grand Hornu in Mons, I was so impressed. Because of why I started thinking about to make jewelry myself. In the meantime, I launched the one-of-a-kind vintage remade clothing collection exclusively for the Tokyo based multi-brand stores, ‘point de mignon’.
Then since 2011, I debuted a small jewellery collection.
My creation is one-of-a-kind jewellery, featuring antique and vintage elements, espetially vintage costume jewelry. Fuchsia by Izumi Tahara makes the rebirth of the vintage timeless pieces.
And now, in 2015 I have focused to create my jewellery collection.
Whats your background?
My mother had a dressmaking class at home and also made bespoke clothes for her clients when I was a child. She bought many fashion magazines, so I was always surrounded by her magazines. It is quite natural for me to be interested in fashion. My mother told me – I remember too – when I was 4-5 years old, I made clothes myself already for my dolls.
How many people are involved in the company and what are their roles?
I do everything myself.
If you could start over with the business, would you do anything differently?
I think I would do the same way anyway because this process that I manage everything fits me.
Tell us one fact about you that people wouldn’t know?
I ’m teaching origami for kids. Origami is the Japanese traditional paper craft, it is poetic and delicate creation. This year, I’ll start the workshop for adults too.
2017 is here, where do you plan on taking the brand?
To create the new collection featuring Miriam Haskell’s vintage baroque pearls.
Which city do you feel most at home in, London, Paris or New York?
Paris, definitely. When I came to Paris because of my job that I got in Tokyo, I was so excited. Paris is the capital of the fashion and I always dreamed to be there when I was young.
Three beauty products you can’t leave the house without?
Weleda’s Skinfood, Santa Maria Novella’s Aqua di Rose, NARS’ lip pencil Cruella, and Helena Rubinstein’s Long lash mascara.
Best thing about London to you?
Vintage hunting! And also, meeting my friend and finding her favourite local restaurants and shops.
Statement shoe or statement bag?
I prefer shoes and bag should be low-key, I love statement jewellery.
If you had to, what piece of clothing from your wardrobe would you wear everyday?
Isabel Marant’s trousers.
A delicious mont-blanc cake. I’m not a sweets lover, but It is my exceptional pleasure during automn & winter season. My best mont-blanc in Brussels is Wittamer’s.
If you could spent 24 hours in anywhere in the world, where would it be?
I would like to go to NY with my 9 years old son. He loves superheros, he said that most of them live in NY, so he really wants to see! But only 24 hours, maybe not enough for him…
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