KASEROX jewellery embodies Kantadaij’s design philosophy expressed through minimalist forms with a bold yet subtle edge. His interpretation of beauty and value is clearly defined by the shape, function and quality of materials used.
This unconventional approach draws an avant-garde narrative behind each piece, pushing the boundaries of modern fashion and design. At House of Coco we love it when our jewellery tells a story and that is why we fell in love with KASEROX.
Here, we go behind the brand to find out more…
When did you launch the brand and what was the reason behind it?
KASEROX was launched in 2014 with the love for accessories, designing and crafting.
I wanted to create a jewellery that is not only defined by the beauty, but also the beauty that lies behind the piece itself that tell the story and philosophy to good life.
What’s your background?
It began when I was a kid, when I went to the jewellery shop and asked for a custom made chain for my wallet. Since then, I started to fix my own jewellery, remake, redesign, renew with available bit and bobs around me.
I was born in Thailand and moved to England where I spend most of my time studying.
Graduating from University of Arts London at Central Saint Martins in Jewellery design and continued Master Degree in the same area with 1st degree of honors at Sir John Cass, School of Art, Part of the London Metropolitan University.
How many people are involved in the company and what are their roles?
There is me and my sister, my main role is designing and making the whole collection as well as production control, another part is my sister where she’s looking after the marketing area.
What is the hardest challenge you have faced since you started the company?
Every step to the collection always challenges me, from the inspiration, designing and making, but I would have to say getting people to appreciate your work and see the true beauty through the designer and maker view.
To date, what has been the highlight since launching?
Seeing my passion/design comes to life and how people appreciate and wearing my jewelry.
Which city do you feel most at home in, London, Paris or New York?
Bangkok will always be my home, but I love London, all the Art and Culture over there always fascinate me and is constantly giving me new inspiration.
Three beauty products you can’t leave the house without?
Moisturiser, a bracelet and a watch.
Best thing about London to you?
Cultural diversity and dynamic vibe of the city and celebration in London is always a great time for me.
Statement shoe or statement bag?
If you had to, what piece of clothing from your wardrobe would you wear everyday?
Blue shirt always makes me feel great.
Favourite love song?
The Drifters ” This Magic Moment”
Best place for a coffee?
I’m more of a tea person
Most memorable piece of advice given to you?
Learn from the mistake and every cloud has a silver lining.
Party till the sunrise
If you could spend 24 hours in anywhere in the world, where would it be?
I guess it can be anywhere with the right people around.
In future, how do you plan on expanding the company?
To continue to do what I love and that’s to create a timeless jewellery with meaning, a “wearable art piece”, which can be appreciated by people around the world.
Where can people find out more? (website/social media)
Facebook – KASEROX
Pinterest – https://www.pinterest.com/kaserox/