Rhona Anne is a contemporary Designer Womenswear Label offering unique and sophisticated designs to flatter the female form. Each design is thought about down to the finest of detail, where the inside is just as important as the outside. Expect beautiful drape dresses and tops, leopard ruffles, pretty peplums, 100% leather etc all for women aged 18+.
House of Coco had a chat with Rhona to find out more…
Tell us the story behind the brand?
My work is influenced by everything and anything that catches my eye. I like to work on the stand to create shapes and see how a fabric falls on the body, which is where my love for drape comes in. You will see a lot of this throughout my collections. I love to collate research and draw colours to create my palette for the season and apply it to my design development, which is the most exciting part. Seeing my inspirations come to life at sample stage is a huge achievement and going to University has driven me to be the Designer that I am today.
I graduated from Kingston University in London with a BA (Hons) Degree in Fashion Design and I was offered a 3 month Internship with Amanda Wakeley, where I learnt a great deal about the industry, this led to more experiences with Danielle Scutt, Ted Baker and for the high street at Miss Selfridge, where I was able to work hands on in a busy design studio.
I’ve always dreamt of having my own label and having worked so hard, I wanted to put my degree and experiences to use and create something that I’m so passionate about. I started working on my label at the beginning of last year and I’ve built it up from scratch, launching last month with my current collection SS14 ‘Portraits Of Elegance’ which I’m really proud and excited about.
What has been your biggest success since launching the business?
My biggest success would have to be being selected as a finalist at this year’s Midlands Fashion Awards which is held in October. I will be showcasing my collection under the category of ‘Independent designer of the year’ and will be up against 5 other designer’s. So I’m really looking forward to showing everyone my collection and what I can do.
Is there anything you would do differently?
No, I am really happy with the ways things are, I feel I have done everything I can to achieve the best I can. Considering I didn’t know how I was going to start my business, I think I have done really well to get to where I am today! But I am learning every day, so I would say to just change things for the better.
How do you feel you brand differs from others on the market?
My label is unique and high end. I feel I can offer one off pieces that you don’t see on the high street. My designs are limited editions, so once they are gone, they are gone! I feel if you wear and buy individual brands you stand out from others and it’s unlikely that you will bump into someone wearing the same garment! Each garment is made to a high standard too so you get what you pay for.
What is your most popular item that you sell?
The leopard print sleeveless drape top
What can we expect to see from you in the rest of 2014?
I will be showing my collection for the first time during London Fashion Week in September, which I’m really excited about and hopefully bring out a collection for Autumn/Winter.
What advice would you offer to other people thinking about launching their own business?
Know exactly what it is that you want to create and if there is a market out there for it, don’t give up at the first hurdle and be prepared to work really hard, as the more you put in the more you get out.
Where can people find out more?