When you launched Rock Paper Cloth in 2013, what was your vision for the brand?
I wanted to make a small range of scarves to begin with – something I could build upon. Like an ever-growing collection of staples, rather than creating a fast moving seasonal range twice yearly. It was important to me to have a light-hearted edge, as well as style within the range too, so I hope that shines through.
If you had to describe the brand in 3 words, what would they be?
Colourful, lighthearted with a touch of whimsy!
What challenges have you faced since launching the brand?
Finding the right platforms to sell from online and independent boutiques to sell with. I am building this totally solo, so sometimes I wonder if I’m doing the right things or just doing enough.
How much does social media play a part in your business?
I try my best but it’s not my finest point! I met with somebody recently for some pointers who was very helpful but I think it’s something I definitely need help with going forward. To do it right, it takes time and understanding, I think.
To date, what’s been the standout moment for the business?
Being accepted with Wolf & Badger online was great – it’s a retailer with genuine kudos and wasn’t something I expected, so I was delighted.
If you could turn back time and do anything different, what would you change?
At this point in time, I have no regrets – but next collection I’d love to explore more mediums in the designs, and also to sample a wider range of designs, to then chose from.
2015 is just around the corner, what can we expect to see from you?
The next installment of the collection I hope…..And just….more, I hope!
Where can people find out more?
and soon to be on ‘Not on the High Street’ also.