Designer Spotlight : Samui Goddess

Genevieve Dejaeghere, founder of Samui Goddess, was born and raised in Belgium. She always had a passion for fashion, especially beach fashion and has been designing her own collections from early age onwards.

More than 18 years ago she decided to move to the Tropical island of Koh Samui in Thailand. Living in the sunshine and enjoying the island life inspired and marked the birth of Samui Goddess. The first store was opened in 1999 containing imported bikinis & beachwear from famous brands as well as her first official collection bikinis & linen clothing.

Here, she chats to us at House of Coco and tells us more…

When did you start in fashion and what was the reason behind it?
I started bikinis & beachwear Genevieve in 1999. That was the year I arrived at Koh Samui.

As a bikini collector I couldn’t find any bikinis. My husband was motivating me to start my own collection. So creating became my passion. Samui Goddess was born in 2013 where I focus more on dresses.

If you could start over with the business,would you do anything differently?
Even you don’t succeed at first, keep believing in yourself and keep going,

How many people are involved in the company?
It’s still more or less a one woman show

To date what has been the highlight since launching?
Koh Samui Dress

What’s the hardest challenge you have faced……
Trusting other people

Best place for coffee?
At home

Most memorable piece of advice given to you?
Never give up, you can do it.

Guilty pleasure?
Red wine

Best thing about London to you?
The variation & versatility.

Beauty products you can’t leave the house without?
I never use make -up. I like to just wear a smile

Find out more…

instagram/ samuigoddessbeachwear

facebook/ samui goddess dreams of Koh Samui

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