Designer Spotlight : SOLUNA Jewellery

Based in London, SOLUNA is an international and dynamic company that offers fine Peruvian jewellery featuring exceptional quality, innovative designs and delivered with impeccable service.

The founder of SOLUNA, a British-Peruvian citizen, aims to offer you outstanding creations which combine the best of both worlds. In addition to our unique designs, great quality is key to us that is why we insist that our metals are sourced in Peru and that our pieces of jewellery are handmade by skilful masters celebrating a skill that has been passed on through thousands of years. Followed by an international quality assessment on all our products, you can be sure that our jewellery are genuine and will meet your quality expectations. Finally, we provide you the convenience to get an international branded jewellery delivered to your home wherever you are.

We went behind the brand to find out more…

When did you launch the brand and what was the reason behind it?
In 2015, I launched SOLUNA London because I wanted to innovate in the luxury and high-end space. I wanted a brand that resonates with a cosmopolitan crowd that is relevant to a modern and global world. A brand that connects with its customers at emotional and idealistic levels. A brand that allow its customers to identify themselves in its products, services and inspirational stories. To do so, I created SOLUNA a brand rooted in my DNA as British-Peruvian jeweller. I use Modern Designs and Ancient Stories to come up with ideas for the creation of all my collections. They are all modern, chic, yet have a spirit and are timeless.

Whats your background?
I do not come from a traditional designer’s background. I studied engineering in top university and schools. In the corporate world, I have been working in Marketing and Strategy until I created Soluna.

How many people are involved in the company and what are their roles?
We are about 20 people involved in the business. We have the creative director and designer’s team based in London, workshop’s craftsmen based in Lima, and marketing and sales team based in UK, Hong Kong and Shanghai.

If you could start over with the business, would you do anything differently?
I would focus on one market at a time! My vision is bold and I wanted to build an international brand from the beginning, but in time I learnt that the brand is like a baby and it has to go through all stages of growth and nurturing before scaling up at international markets.

What is the hardest challenge you have faced since you started the company?
Being noticed by savvy journalist and influential bloggers that want to collaborate with our brand without asking for unreasonable financial compensation.

Tell us one fact about you that people wouldn’t know?
I can speak five languages and I’m still learning Mandarin Chinese. It helps me to nurture my cretivity as it is such a visual, complicated, yet beautiful language.

2017 is here, where do you plan on taking the brand?
I want first to strengthen our brand presence and awareness in UK and China first tier cities.

To date, what has been the highlight since launching?
Brand Launched in London and Shanghai. We have three existing operations in countries such as UK, Peru, Hong Kong. And we want to broaden distribution in the Chinese market to grow the brand there in specific segment group looking for affordable luxury brands.

Which city do you feel most at home in, London, Paris or New York?
Although I love megacities capitals that move fast and keep on innovating, I always feel at home in London. I often travel to different cities in South-America, Europe and Asia.

Three beauty products you can’t leave the house without?
I do not have any strong attachment to beauty products per se. Just normal things such as having deodorant and travel-size perfume.

Style means….?
Someone who understands how to combine things in the right amount.

Best thing about London to you?
Cosmopolitan Culture

Statement shoe or statement bag?
About shoes, I tend to like the classic and smart black leather shoes.

If you had to, what piece of clothing from your wardrobe would you wear everyday?
I love a blue shirt that is tailor fit!

Favourite love song?
Patience from Guns N’ Roses

Best place for a coffee?
Baker & Spice in Shanghai. I like its environment and cappuccino is great there.

Most memorable piece of advice given to you?
Dare to be different and work hard to create your own luck

Guilty pleasure?
A few Pisco sour’s cocktails.

If you could spent 24 hours in anywhere in the world, where would it be?
I love Rio the Janeiro, so I would love to return often there.

In future, how do you plan on expanding the company?
Developing partnership and investing in key luxury & fashion cities we have already identified as part of our growth plan.

Find out more…

In our website and social media channels for access in western countries.

For China

wechat: solunalondon

weibo: solunalondon

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