Next up in the House of Coco Designer Spotlight feature we bring you Spitzenstücke. A jewellery brand inspired by miniature things.
Find out more right here…
When did you launch the brand and what was the reason behind it?
Spitzenstücke was launched in 2006. I’ve been long dreaming of having my own brand and, finally, made it a reality a year after I completed my studies in textile art at university. Spitzenstücke has a dual meaning. Literally, it translates into ‘lace pieces’, but it also means ‘pieces of excellence’. For me, it’s about more than making jewelry; it’s also about designing textile miniatures but with the added value that it is wearable.
Whats your background?
I love miniatures! Small-scale pieces totally attract my attention. I learned the bobbin lace technique at the age of eight and later went to university to combine creative skills with the traditional technique of lace making. I started experimenting with other materials – steel wire, nylon and paper – to turn the lace into three-dimensional structures. I also learnt a lot about dying. In this way, I could develop innovative structures and patterns, I still use for my jewellery today.
How many people are involved in the company and what are their roles?
Spitzenstücke is a one woman show! I am still responsible for all aspects of my business: I care for distribution, sales, marketing, the social media presence and press relations, bookkeeping and the graphic design for the brand. It is certainly challenging. But the way in which I refined that bobbin lace technique can’t be reproduced by others easily. That is why it is important for me to do it myself and I want that every customer can be certain to have a unique piece originally from my hands. At the same time, I love to be on the road and to be in direct contact with the customers at trade fairs and retail shows. This contrast between international travels and working by myself in the studio is an important inspiration for me and gives me the energy and ideas to manage both most popular aspects: the design and production of Spitzenstücke.
If you could start over with the business, would you do anything differently?
Since I launched Spitzenstücke, I learned something almost every day – whether the decision has been good or not so good in retrospect. That’s what makes it interesting for me and I would not want to miss any of the small detours I took on the way towards my long-term goals. But I came to understand better what the pillars of my work are: Work hard. Show respect. Be brave. Have fun. All the time!
What is the hardest challenge you have faced since you started the company?
Working as an artist means you do something you feel passionate about. Turning my passion into a business meant putting numbers to the things I love. This has been the biggest challenge for me, because especially at the beginning assessing the value of the pieces of jewelry, to some extent, felt like I was assessing myself. Gaining recognition as an artist does not always immediately result in economic success. Learning to balance both aspects has helped me to bring Spitzenstücke forward.
Tell us one fact about you that people wouldn´t know?
I collect the glass beads for my jewelry pieces from across time and space: bags made in the Roaring Twenties and original glass beads from France, Belgium and the Czech Republic. These antique glass beads make the pieces of jewellery livelier and add shimmering colours to the lace structures.
2015 is here, where do you plan on taking the brand?
After running a gallery for seven years in Dresden, I now work more with a range of galleries and shops in various countries. In this way, I am better able to serve my wholesale customers and to spend more time on new designs. In the near future, I hope to make some lines of my collection available for online sale.
To date, what has been the highlight since launching?
Being invited to the International Lace Biennial in Brussels in 2006 right after launching Spitzenstücke was certainly most special for me. I was among twenty-one artists from across the world accepted to this exhibition. Introducing my work and talking to Queen Fabiola of Belgium, the patron of the exhibition, at this early stage of my brand was a real highlight. More recently, I felt privileged to introduce my brand in the US market successfully. Spitzenstücke are now also available in the museum stores of the Walker Art Center in Minneapolis and the Guggenheim Museum in New York, as well as such one-of-a-kind stores like The Gardener in Berkeley and San Francisco.
What is the one product you would recommend from your range for Valentines day?
I recommend a pair of Ball Earrings with freshwater pearls. They are light, filigree and simply romantic.
In future, how do you plan on expanding the company?
Currently, I’ve got three things on my mind for the future: I plan to open an online shop, expand the international business, and I develop new designs in cooperation with accessories companies.
Where can people find out more?