Zarankova line was founded by the Bulgaria native Vesela Zarankova.
High quality materials and unique glamorous styling are essential for this brand, because the designer seeks an elegant exclusive look, but comfortable at the same time.
Designed and created in America, the line captures the natural combination of the greatest cities of the world. The line offers a range of clothing and jewellery pieces that are glamorous, but affordable for the client at the same time.
Here she speaks to House of Coco…
Whats your background?
I’m originally from Bulgaria but I have travelled around the world the last couple of years – Europe, Dubai, Latin America. I live in USA right now and I love it
How many people are involved in the company and what are their roles?
I get accounting help, someone to help with sewing, especially if I have a huge order and I work with many talented photographers for shooting my collections
If you could start over with the business, would you do anything differently?
Not at all..I have done mistakes in the past, but I would do the same mistakes again and again just to learn what I did not know
What is the hardest challenge you have faced since you started the company?
I think the hardest in fashion is to be different and show the people something they have never seen before. I will always be truthful to myself
Tell us one fact about you that people wouldn’t know?
I’m very kind person..but surprisingly I can be very tough as well
2015 is here, where do you plan on taking the brand?
2015 is all about BIG CHANGE, not only for the BRAND, but also for me. My new collection is coming in April and I hope my business will expand beyond NY, LA and Philly
To date, what has been the highlight since launching?
I had the honour of participating in great fashion shows in Atlantic city, Omaha, New York, Plitzs Charlotte.
I met extraordinary people like the two lovely ladies from 19 Amendment NY who launched an incredible web store and my collections. An amazing young lady, opening a store in Beverly Hills, ALETHEA SPECTACLE, featuring me and other talented designers. A new web store in Philly is also on the way.
My brand just came out in UK Vogue and Glamour will include me in their March, April and May edition. Uk Harper’s BAZZAR article is on the way too. I’m pretty happy at this moment.
In future, how do you plan on expanding the company?
Probably making prime products available internationally and find a partner, so we can join forces with business. I actually have someone in mind, so let’s see what happens.
Where can people find out more?
My web site is www.zarankova.com and I have a Facebook page and Instagram. Love people and I’m always happy to be in contact with people, who love fashion